Prince Robert de Luxembourg. Courtesy of Domaine Clarence Dillon. F. Poincet @ OccitMedia

Prince Robert de Luxembourg is taking Domaine Clarence Dillon and Château Haut-Brion, one of Bordeaux’s most prestigious wine estates, into the future by creating new winemaking facilities, a fine wine shop and a visitor centre. LUX speaks with him about mixing the worlds of art and fine wine, and growing the family business

Prince Robert de Luxembourg – just plain Robert to his friends and this interviewer – is in a hurry, although you wouldn’t know it. He is about to embark on his first family trip to the US, to visit the American side of his family, since before the pandemic. But if he’s ruffled by having to deal with the stresses of international travel currently, he isn’t showing it. “And how have things been with you?” he asks, listening thoughtfully and diverting briefly into a conversation about how curious the media world is right now.

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Robert is someone who could easily have done very little at all; after becoming involved in the family company a decade earlier, in 2002 he became Managing Director of the family’s holding of Domaine Clarence Dillon, which owns, among others, one of the world’s most celebrated wine estates, Château Haut-Brion. Haut-Brion is what is known by connoisseurs as a ‘First Growth’, standing alongside Châteaux Lafite, Mouton-Rothschild, Latour and Margaux; the China-driven rise in values of these wines in the past 20 years has meant a surge in profit margins for their owners. A case of 12 bottles of 1989 Château Haut-Brion will set you back more than £15,000 (more than US$20,000); in a restaurant, a recent vintage will usually be priced north of £1,000 per bottle.

Haut-Brion also has more heritage than pretty much any other wine: American founding father Thomas Jefferson famously took a case home to Virginia in the 1780s; and, for those who care about these things, it has a distinctive style, often richer and more earthy than its fellow first growths.

The salle des vignes in the 19th-century Pavillon Catelan, at Château Haut-Brion in Bordeaux, which has been converted and extended into a new visitor centre. Courtesy of Domaine Clarence Dillon

Like his wine estate, Robert has strong links to the US: his mother, Joan Dillon, was a stalwart of the US political establishment, who married Prince Charles of Luxembourg, a direct descendant of King Henry IV and Louis XIV, and a member of the Bourbon family. The heritage of the estate and other holdings in Domaine Clarence Dillon comes from his mother’s line: it was his maternal great-grandfather, Clarence Dillon, a Texan financier, who purchased Haut-Brion in 1935.

There’s an element of the Texan in Robert; his warm-hearted greetings, openness to conversation, straightforwardness. His English is somewhere between the private-school British of his upbringing and the East Coast aristo of his US family.

There is another side to him that needs prising out a little: the creative. He started out as a Hollywood screenwriter, one with considerable potential it appears, as one of his screenplays piqued the interest of Stephen Spielberg and was eventually optioned by Colombia Pictures. Although we don’t talk about it much, he plainly enjoys his interactions and ideas with the media and film crews, and there is creativity in both his planning as he expands and recreates his Domaine for the next decades and in the execution of elements such as Le Clarence and Pavillon Catelan.

The former is the restaurant he opened in Paris in 2015, now with two Michelin stars under chef Christophe Pelé, which, though reflecting a decidedly modern version of French cuisine, has been created to feel like dining at a Bordeaux château. The latter is his new creation at Château Haut-Brion and its (almost equally celebrated) neighbour La Mission Haut-Brion, a lavish visitor centre with contemporary-Baroque drawing and private dining rooms. The key message: the visitor experience can now be as lavish as are the wines.

Château Quintus in Saint-Émilion, part of Domaine Clarence Dillon. Courtesy of Domaine Clarence Dillon

LUX: To what extent have you transformed Domaine Clarence Dillon? It’s a broader business now than when you took over.
Robert de Luxembourg: It was a farm when I arrived as a child. We had no offices, it was just one venerable wine estate, Haut-Brion. There was an accountant who would come maybe one or two times a week to my great-grandfather’s apartment in Paris and that was the only ‘office work’ that was undertaken. There was also a gentleman who would organise visits in Bordeaux occasionally. At that time it was a farm and today, we have become a group of companies, the mother company being Domaine Clarence Dillon. This entity oversees five subsidiaries, three vineyards and many more wines. We have grown into a substantial and expanding wine business enjoying a multitude of related activities.

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I believe considered growth is important for a family company in order to survive and flourish. In the short term, you could do very well having one extraordinary trophy, but if you want to keep the family involved and the shareholders happy over the long term, you also have to evolve and grow. That is as important as the element of pride and belonging and being part of an exciting story. The bottom line is making sure that future generations of our family remain committed and invested in the business. So, yes, growth has been a part of my strategy along with enjoying the creativity of developing new lines of business. This company spirit is important to all of our stakeholders – my colleagues, my family and ultimately our customers. Tradition and innovation are an integral part of our DNA. As an entrepreneur, and standard bearer for our family and company, I find this mix both exciting and rewarding! Every time you start something new, it offers you all kinds of other directions in which you can take the business, whether it’s a restaurant, or retail or wholesale. I am very proud to say that we have accomplished this successfully in all of the related lines of business that we have developed. Clarence Dillon and Haut-Brion were my initial inspiration. This has led us to reach a level of excellence in all of our new activities that become references of quality in their own domains in the world of fine wine.

By the way, we have just had one of the most successful en primeur campaigns of all time. Quite unexpected, given the context! This is particularly exciting for Quintus but also for Châteaux Haut-Brion and La Mission. Our campaign lasted two-and-a-half hours during which we sold all the wine that we released on the market. Life slowly seems to be coming back to normal and it is gratifying to see interest and sales returning from hotels, restaurants and the airlines industry, which had remained very quiet over the previous 18 months.

The salon gentilshommes, one of the private dining rooms at Pavillon Catelan. Courtesy of Domaine Clarence Dillon

LUX: You are building a new cellar at Haut-Brion. What prompted this?
Robert de Luxembourg: All big changes at the estate, even dating back to the 17th century, have been driven by newer winemaking practices. Whether it’s the Pontac family producing new French claret or the introduction of adding sulphur and racking and even introducing estate bottling later, these winemaking developments are constantly driving innovation. When we brought in tractors in the 1950s, I think they were the first in Bordeaux and we had to house them somewhere, so we needed a building. When we brought in new vats in 1961, which were the first steel ones to be used in winemaking in Bordeaux, the buildings needed to accommodate them. And then in 1991, 1990 or even 1987, when we were rebuilding the entire chais at La Mission and designing new vats, this informed our advances during the following decades.

Over the past ten years we have been re-thinking our whole way of winemaking. This is driven by a desire to offer the finest winemaking tools in Bordeaux to our colleagues. We also aim to create carbon-neutral buildings that offer the perfect working environment for my colleagues and an exceptional visitor experience that focuses the attention squarely on the world’s most eminent historical winemaking estate, Château Haut-Brion.

None of this is particularly new. We started integrating the first solar panels back in the early 1990s at our estates, and we’ve slowly continued to build these up over the years. Now, with this new project, our intention is to complete this work at Haut-Brion by fashioning a totally carbon-neutral installation. Through our collaboration with the German-American architect Annabelle Selldorf and her team, we are developing the Château Haut-Brion installations of the future, while respecting the past and placing the focus back on this historic estate. This will be the most important undertaking at this estate for the past few centuries. We have been working on it for six years and it will take four more vintages to complete.

The salle des vignes at the Pavillon Catelan. Courtesy of Domaine Clarence Dillon

LUX: Your winemaker and Deputy General Manager Jean-Philippe Delmas must have a big role in this?
Robert de Luxembourg: Absolutely. The technical considerations for this project were front and centre. Jean-Philippe, alongside our Technical Director, Jean-Philippe Masclef, have together been driving this key process. It is interesting to think that Mr Delmas’s family has been overseeing all of these technical revolutions at this estate across three generations, starting with his grandfather, Georges Delmas, in 1923. At the very start of this project, having identified our architect, I told them, “You have carte blanche. What tools do you need in order to make the very finest wine possible?” Then we built a whole concept around what they had come up with. That has to be the starting point because it is ultimately exceptional terroir and wine that have always driven our success. After this came safety, comfort, ESG, sustainability and the visitor experience. Covid-19 provided us with extra time for reflection.

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It has been a wonderful experience working with Annabelle Selldorf. Her firm had no experience in the arena of wine but a deep and very varied experience in other sectors, with a particular focus on museums, galleries and art. They recently worked on the Luma Foundation in Arles in parallel with Frank Gehry. They are just completing the extension of the Frick Collection in New York and refurbishing the Museum of Contemporary Art in San Diego, and she’s done galleries for David Zwirner and Hauser & Wirth over the years, and has recently received an important commission to work on the National Gallery in London. So, it was interesting for me to bring all of that expertise into a technical project to look at how these two worlds could come together.

The main challenge for me was that Haut-Brion has the most extraordinary history of any vineyard in the world. We didn’t want to create a huge architectural statement. If anything, we wanted to put the focus back on the Château and its story. So, we needed something technically perfect, as I’ve described already, but also, from an architectural standpoint, a structure that was rather discreet. That’s why we needed an architect whose design principles and statements wouldn’t overwhelm the history but respect and celebrate it, all the while introducing a very modern concept.

Haut-Brion 1985, a classic vintage of the château. Courtesy of Domaine Clarence Dillon

LUX: What about the design of the new chai, and how will it relate to the Château?
Robert de Luxembourg: As I mentioned, it’s a modern, carbon-neutral construction using all the latest technology, whether geothermal or solar. As far as the design is concerned, it’s purposely discreet in order to focus the eye and mind on the Château, which is one of, if not the earliest château that was built solely to oversee wine production for the Pontac family whose house was not far away in Bordeaux. So the Château has sort of been obscured over the centuries as people have added on bits such as technical buildings and farm buildings. I would love to open up the Château again so that it is the first thing you see when you arrive. This is not the case today. And we’re trying to get away from having cars and tractors and stuff in the courtyards around the Château and just have serene parks and gardens outside. And that’s another concern: how do we monitor how people are going to be coming to us? Will they be coming in self-driving vehicles? Will they be coming in self-flying drones? How do we accommodate the new visitor over the next few decades? It’s not just about what’s going to happen in five years, but the next fifty.

LUX: So what will a visitor see in 2022?
Robert de Luxembourg: Well, in 2022, it’ll be a big hole, so there will be nothing. That’s why we have built our new visitor centre. And La Mission and Quintus will still be available for visits. Also, the shop, La Cave du Château Bordeaux, opened in July.

LUX: What will the private dining experience at the visitor centre be like?
Robert de Luxembourg: The idea is to recreate the atmosphere that we have in Paris [at Le Clarence Restaurant] so that people feel they are surrounded by the vineyards and they can have tailor-made tasting experiences. They can bring their friends and have access to an extraordinary range of vintages they will not have access to elsewhere. And the wine is going to be from our estate only.

The façade of Hôtel Dillon, Paris. Courtesy of Domaine Clarence Dillon

LUX: Will there be a kind of VVIP experience that you can offer with this private dining?Robert de Luxembourg: I think anyone that comes to us should be considered a VVIP. That’s our culture here; we’ve always welcomed all visitors and everyone has been treated as a guest in our home. We’ve never, to date, sold anything. We’ve never had anyone pay for any experience: it has always been free, everyone’s always been given free wine. So, in time, that is going to have to shift, because it’s a huge amount of work to have people serve and run the visits and the rest of it. Today, we receive around 10,000 visitors a year, and pouring 20,000 glasses of La Mission and Haut-Brion for free has an impact on our stocks when we are producing very little anyway. So, I don’t think it can go on forever, but within the new buildings, we will have dedicated spaces for visitors and special dining areas. Access to certain areas, depending on what you’re interested in, will be limited, of course, because we have collections of documents in our library, our collections of cultural tools, etc. Our new facilities will be outside the new visitor experience, but for the next few years – because it’s a three-year process before we even start the other building – we will have people using this space and they’ll be able to have catered lunches or dinners.

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LUX: Is it returning to business as usual at Le Clarence, following the lockdowns?
Robert de Luxembourg: I’ve tried to bother the chef as little as possible because it’s been complex getting up and running again. So far, the feedback that I’ve received from people who are friends of mine who have gone there has been very positive. It’s getting back into training and if you’re playing at the top of the league, you need to build up slowly and so that’s what we’re doing. I anticipate that we will become a little bit more normal in our practices and open up further come September. Our private rooms have had little use – we haven’t felt comfortable doing that – but it’s all now slowly returning to normal. What’s great is that people are so excited to be there with us. People are coming and staying very late. That’s part of the advantage the way the Clarence is conceived: they come and they stay. It can be challenging for our team because we have people still finishing their lunch at 6.30pm just as we have diners arriving, so we need to accommodate that, especially when people have missed this experience so much that they don’t want to depart.

The team of the hotel’s restaurant Le Clarence. Courtesy of Domaine Clarence Dillon

LUX: Can you tell us more about the 2020 vintage and also a bit about Château Quintus?
Robert de Luxembourg: Well, 2020 has been a huge success. Obviously, over the past few years we’ve had Mother Nature on our side. One of the positive aspects of global warming – if you’re looking for them – is that we’ve been making some extraordinary wines with vintages that happen to be in line with some of the finest vintages made over the past century. When you look at vintages such as the ’45s, the ’47s, the ’59s, the ’61s, the ’82s and the ’89s, they tended to be hot, dry vintages but still with enough humidity for the wine not to be stressed. Even 2003, which was the hottest, still has lovely acidity in the reds and the whites didn’t suffer either. The weather conditions have been perfect in order to produce great vintages and obviously the techniques have also improved significantly.

With Quintus, we’ve acquired three sites with different vats, both concrete and steel, so it was also an amazing laboratory for us to work in. Ironically, there was probably more variety to work with here for our winemakers than they had at La Mission or Haut-Brion. It’s taken some time for them to fully come to terms with the terroir, which is normal, but with 2020 we’re now coming up to our tenth vintage.

We’ve grown with the property, we understand it better every year, and I think we’ve made the best wine so far in 2020 and it’s recognised by the market. It’s the first time where, you know, critics are confidently saying, “Yes, this is a truly great wine and terroir”. We have totally changed the winemaking practices here on the right bank. I have never hidden the fact that my motivation is to produce one of the top (if not the finest) right bank and Saint- Émilion wine at this estate. That is why we named the estate Quintus (as the Romans may have named their fifth child). Quintus has the same potential as our first four wines, both red and white, to be one of the very finest wines in the world. I believe that we are up to the task of making this dream a reality!

Robert de Luxembourg’s key milestones

2002: Becomes Managing Director of his family’s Domaine Clarence Dillon, owner of Château Haut-Brion
2005: Launches mid-market wine brand, Clarendelle
2008: Takes over as Chairman
2009: Completes major refurbishment at Château La Mission Haut-Brion and begins the same at Château Haut-Brion
2011: Acquires Château Quintus
2015: Opens Le Clarence restaurant and La Cave du Château wine shop in Paris
2021: Opens the Pavillon Catelan visitor centre and La Cave du Château at Haut-Brion
2025: Château Haut-Brion cellar refurbishment due to be completed

Find out more: domaineclarencedillon.com

Lamberto Frescobaldi is the president of Marchesi de’ Frescobaldi

Lamberto Frescobaldi is the 30th generation (yes, you read that right) head of Florence’s Frescobaldi dynasty which has done everything from build bridges and palaces in Tuscany to create one of the world’s most epic wine groups. In the first of a new series on leaders in the wine world, the owner of Masseto, Luce, Ornellaia and many other wines chats to LUX Editor-in-Chief Darius Sanai over a tasting of the Frescobaldi’s flagship Luce wines

Lamberto Frescobaldi:

“Frescobaldi is a family that goes back to 1000 when they showed up in Tuscany, and then arrived in Florence around 1100, so from a little village out of Florence to Florence. Then a gentleman called, like me, Lamberto, in 1252, built the bridge where now is Ponte Santa Trinita, there is a little square called Piazza de’ Frescobaldi, for the bridge that he built there and he owned all the houses there.

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He comes up quite strongly under the light of Florence in that century. Then the Frescobaldi, began to do as many families of Florence did, they became bankers. Because in those days one of the things that was complicated was to ship money. Money was risky, has always been risky, and so funnily enough the first cheque ever invented was here in Florence by Francesco Datini, he invented the cheque, it was a revolution. Think of taking a piece of paper and writing a value! It was a total revolution.

The Luce wine estate in Montalcino, Tuscany

And then they understand that it is important to move the paper, but not to move the money. So, the money was here and there. Then the Frescobaldi, around the 14th Century, they actually become important bankers through Europe. It was the aristocratic families of Europe, they were always fighting between each other. The Frescobaldi became bankers of the families of England. They actually moved to England, and they became very powerful because they were bankers of the king. And the king actually gave them the run, in Devonshire, of the silver mines. Then they became too famous and too powerful and then the king, I can’t remember which one, but he kicked them out of England. Then they came back to Florence, and from bankers they became farmers.

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Inside the Tenuta Luce cellars

So, long story short, I believe that my family have always been very forward-looking and innovative. And that is reflected in what happened with me and the Mondavi family (the legendary wine family of California, who have Italian origins). Around the mid 90s they show up in Italy, and they wanted to do something in Italy. They had moved from Italy 1908, and they went to America because Italy was a tough country in those days. And here they wanted to come back, and we got together, and there was again a beautiful relationship. This changed my way of doing my job, Mondavi opening up a window, a window opened giving me the opportunity to taste wines everywhere around the world. Sharing fears and also the beauty of producing a wine together. And now it is the 25th anniversary of Luce, the wine we created together.”

The Luce wine library

There follows a tasting of Luce wines, with Darius Sanai’s notes below each:

Luce 2013

A big, powerful, rich wine but also fresh and light, a remarkable combination. Plenty of fruit, plenty of tannin. I would drink this in five years with a pici al cingiale (thick Tuscan pasta with a wild boar ragu) on the terrace of the Villa San Michele above Florence at sunset.

Luce 2017

Luce 2006

Less power, more softness, an almost gentle wine but with a long backdrop of olive groves, fading into the olfactory distance. One to drink while perched on the old city wall of Montalcino, looking over the Colline Metallifere hills towards the sea hidden beyond, and across the endless forest.

Luce 2002

An almost gentle red wine, belying the Tuscan reputation for producing big reds. Yet there’s a persistence of dried berry, vanilla, and the kinds of herbs you sprinkle on pizzas that make it very moreish. A lunchtime wine, on the Piazza del Campo in Siena, looking at the people wandering past as another day disappears.

Luce 1998

Wow. You wouldn’t believe this wine is older than this millennium. Both powerful and zingy, it has a different character to the others, fascinating to see what can happen as great red wines age. Peppers, cherries, and also a waft of Bistecca alla Fiorentina, beautifully balanced. One to drink over dinner, in late autumn, in your Florentine palace, with your loved one; and like the Frescobaldis, I think this wine will last forever.

Thank you to Lamberto Frescobaldi for his time and the wines for this tasting.

For more information, visit: en.lucedellevite.com

Truffle hunting has been in severe decline since the early 20th century, but is once again on the rise as a craft and is currently highlighted by the Respected by Gaggenau campaign

The art of the handmade, and the appreciation of high-quality, low-volume makers, are having a resurgence. With the help of the German luxury appliance maker and their Respected by Gaggenau campaign, the future of crafts and the artisanal, whether in food, winemaking or the crafting of objects, is looking brighter, as Lisa Jayne Harris explains

“The nobility and humility of great craft transcends industries and products,” says Master of Wine, Sarah Abbott. “Artisans offer a sense of adventure, excitement and nuance that’s simply not available elsewhere.” The mystique that comes with creating a product by hand – whether that’s a time-honoured way to age wine and make cheese, or a modern take on knife making – touches us in a unique and deep way that mass-produced goods cannot: “People respond to the beauty, sweat, toil and integrity of craft,” Abbott explains. “We’re in a time of a craft renaissance. Our respect for authenticity and integrity in what we make and consume is growing.”

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The resurgence in craft’s popularity is at odds with our increasingly digitised everyday lives and fast-paced consumerism. But therein lies its draw, as handcrafted objects seem to reverberate with the energy of their maker when we hold them in our own hands, and they promise to last longer than impulse purchases, too. “We live in a throwaway world,” says author and food critic, Tom Parker Bowles. “So, it’s really refreshing when things are made to last. Technology has a built-in obsolescence to force us to buy a new phone or whatever, but we’re looking at a more sustainable future in all areas of our lives, including food sourcing.”

Both Parker Bowles and Abbott are judges of the Respected by Gaggenau initiative, which honours, supports and promotes small producers and artisans in the food industry. “We want to give something back to people who deserve it and need it most,” explains Gaggenau’s managing director, Dr Peter Goetz. Regional experts will nominate artisans who use skilled, traditional techniques to create exceptional and authentic products in food, wine and design.

Such authentic artisanal products are distinguished by their fundamental values of patience, passion and heritage. Both maker and customer have to be patient: “People who appreciate the finer things are usually happy to wait,” says professional truffle hunter and owner of The English Truffle Company, James Feaver. His business plan manages customers’ expectations and controls truffle pre-sales so they don’t take on more orders than are achievable. “Every day of hunting depends on the vagaries of the weather. If people get in touch in advance, we do our best to deliver, but we only harvest what’s sustainable and available at that time. I’m more like a fisherman than an artisan baker. I don’t make truffles like a baker makes his bread; nature has done all the hard work and I just find them.”

Gaggenau appliances can be adapted to any seasonal food preparation.

It’s the passion of people like James who make artisanal products stand out. “True artisans really believe in something,” says Gaggenau’s head of design, Sven Baacke. “They have a vision, they’re digressive, authentic and have a strong character. I see that throughout Gaggenau, too, not just in the design team but in the engineers and every department. We’re all striving for the best.” Abbott believes the character of an artisan winemaker is so palpable that she can taste the ‘maker’s mark’: “There’s a certain idiosyncrasy, a distinctive personality and edginess in the wine over different vintages. Great wines from large producers tend to be more polished, assured and even, but artisanal wineries exist on a knife edge, and you can often taste that in their wines.”

Read more: How Chelsea Barracks is celebrating contemporary British craft

The future is uncertain for many small producers. James has led a British truffle hunting resurgence, but the skill very nearly died out when the last professional truffle hunter, Alfred Collins, hung up his boots in 1930. “At one time there were 10 truffle hunters working out of Alfred Collins’s village,” explains James. “Truffle hunting was a sport for the gentry, like shooting or horse riding, but when Collins retired the custom and his knowledge disappeared too. I’ve been truffle hunting since 2008, and it’s only in the past dozen years that knowledge has come back to this country with our renewed interest in sustainability, British produce and farmers markets.” Crafts like truffle hunting are essentially a shared cultural memory, unique to each community they come from, and only by supporting these skills can we ensure they’re not forgotten. As the Arts and Craft designer William Morris said, “The past is not dead, it is living in us, and will be alive in the future which we are now helping to make.”

An image from the ‘Frozen in Time’ series by culinary artists Studio Appétit for Gaggenau

Climate change is perhaps the biggest threat to the future of artisan food businesses. “We’re already seeing lower rainfall and higher temperatures,” says James, “And that’s not good for truffles.” Sustainability and biodiversity are necessarily at the heart of artisanal work, because they’re more connected to their locality and environment. But this means climate change affects them even more acutely. “Artisanal wineries typically focus on a single small region or wine style,” Abbott points out. “They can’t spread their bets like larger producers, who mitigate risk across multiple regions and grape varieties.” If one variety fails, the small producer’s whole livelihood is at stake.

Managing director of Gaggenau, Dr Peter Goetz

Everything that makes craft special – the fact that it’s unique, handmade, small scale and highly skilled – is exactly what puts it under threat. The Heritage Crafts Association maintains a list of endangered and extinct handicrafts in the UK, including bell founding, scissor making, tinsmithing and cricket ball making, and they advocate for their preservation. But thankfully many craft producers have demonstrated their ongoing resilience through the Covid-19 pandemic by pivoting their business models or selling directly to customers. While that works on a local level, it still leaves them exposed in the longer term. “Many of these makers are third, fourth or fifth generation. Their domestic reputation is typically very strong, but it’s a challenge for them to reach diverse markets to weather our increasingly global economic storms,” Abbott says. “Small producers thrive through a more intuitive, organic relationship between maker and consumer but in a noisy, ever-expanding, luxury global market. Without resources for strategic marketing or PR, they struggle to be heard.”

Support programmes such as Respected by Gaggenau can go some way in giving artisans a voice and helping them keep doing what they do best. An appliance manufacturer championing small, independent producers might sound surprising, but the Respected by Gaggenau initiative reveals how much they have in common. “Of course, we are an industrial manufacturer,” says Baacke, “and some of our high-tech processes are best done by machines. But if the kitchen is the heart of the home then appliances are the soul. There is always a human touch to our work, like the hand-polished finish or detailed quality control. It’s the perfect balance between craft and industrialisation.”

The 2020 Respected by Gaggenau prize will bring global attention to three regional producers in food, viniculture and design. “Nominees are likely to be unsung heroes,” says Goetz. “Such as a farmer who produces a small amount of exceptional beef for just a handful of top chefs each year. We want to give that farmer recognition and promote their story to our discerning network.”

Ultimately, it’s up to us all to maintain the heritage of craftsmanship: “I’m an optimist,” says Tom Parker Bowles, “But we have to keep supporting artisan producers and value where our food comes from to secure a better future.”

Find out more: gaggenau.com

This article features in the Autumn 2020 Issue, hitting newsstands in October.

Salvatore Ferragamo has been an Italian luxury legend ever since its footwear was adopted by Hollywood sirens in the 1920s. Recently, Ferruccio Ferragamo, son of the eponymous founder and currently president of the company, and his own son Salvatore, have ventured into the world of fine wine and hospitality (following in the footsteps of Ferruccio’s younger brother Massimo, who owns the Castiglion del Bosco wine estate and luxury hotel). As part of our Luxury Leaders series, Salvatore Ferragamo speaks to LUX about restoring the medieval Tuscan village of Il Borro, ponders luxury’s demand for authenticity, and reveals his favourite Italian dish.

Salvatore with his father Ferruccio Ferragamo

LUX: What kind of experience does Il Borro offer guests and what makes it unique compared to other luxury estates?
Salvatore Ferragamo: Il Borro is truly unique because at the heart of the estate lies a medieval hamlet, dating back 1000 years which has been transformed into luxurious suites and villas through careful and respectful restoration. Authenticity is the cornerstone of all past and present activities at Il Borro. This place is one of a kind because of its tradition, at Il Borro, history, art, Tuscan culture and nature offer exclusive experiences and atmosphere that are impossible to find anywhere else.

I refer, for instance, to our Wine & Art Gallery, an artistic description of the history of wine through my father’s collection of prints and artworks from the 15th century to the present day which include works by Mantegna, Goya, Rembrandt, as well as modern artists like Warhol and Picasso. The gallery introduces guests to our cellars, which have been enlarged to enable a higher production of wine, yet still represent a respectful extension of the area beneath the 19th century villa.

At Il Borro we take care of our soil with an old-standing organic method and all our products are both pesticide and preservative free. We harvest the grapes, go horse-riding on the estate, pick olives and cultivate vegetables in a spectacular one-hectare garden. Il Borro is a lively place, where we work the land to reap the fruits that our customers can taste in the Tuscan recipes prepared by our chef, Andrea Campani.

And of course there is a relaxation area, with eco-friendly pools and a spa free of machines, where guests can enjoy a range of treatments carried out by our professional team.

[Best_Wordpress_Gallery id=”9″ gal_title=”ferragamo”]

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LUX: What inspired the project of Il Borro Ferragamo wine estate?
Salvatore Ferragamo: It was the history of this place – all we had to do was bring the traditions of this land back to life. Our vineyards are spread over about 50 hectares and we make 4 red wines in total; Il Borro, Polissena, Pian Di Nova and Alessandro dal Borro, our white wine Lamelle is 100% Chardonnay. We also make an exquisite Vin Santo and the jewel in the crown of our wine cellar, Bolle di Borro, a sparkling Sangiovese Rosé made in the classic method.

LUX: How do you compete against more established names and estates in the world of winemaking?
Salvatore Ferragamo: We do this through authenticity and excellence. We could produce three times as much wine, but instead we prefer to offer a product of the highest quality. We don’t exploit our land, we take care of it. Our wines are the result of oenological research, aimed at making premium wines through challenging combinations and effectively looking after the grapes of our territory. On top of all this, we have a unique place: the medieval hamlet where our guests can enjoy an unforgettable experience in an authentic atmosphere, with all the comforts.

Salvatore Ferragmo pictured in the Il Borro wine cellars

LUX: How has the rise of digital marketing and social media affected the way you approach business?
Salvatore Ferragamo: Digital marketing and social media are the tools of today and they represent a great opportunity for us. Every day we strive to make improvements, using creativity and lots of energy. They offer us the opportunity to communicate in real time and with emotional impact all of Il Borro’s values: hospitality, winemaking, food, health, nature, history, and traditions.

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LUX: Have you always been passionate about wine?
Salvatore Ferragamo: I can’t think of a time when there wasn’t a bottle of wine on my family’s table. Wine is part of Tuscan culinary traditions and being a food lover I cannot imagine dinner, and sometimes even lunch, without a bottle of good wine. Taking care of Il Borro’s winery just came naturally. The best moment of my day is when I start work with a walk through the vineyards.

LUX: Wine and hospitality are relatively new territories for the Ferragamo family. What are some of the challenges you’ve had to face along the way?
Salvatore Ferragamo: Yes, that’s true. But some elements are not new to my family: the Made in Italy mission, craftsmanship, and the Tuscan lifestyle. Il Borro encapsulates all of these elements. The real challenge at Il Borro is respecting the estate, the land and its gifts, through innovations on which we invest considerably, to preserve the authenticity and, at the same time, offer high quality hospitality.

Chef Andrea Campani is renowned for his grilled dishes prepared in a large artisanal oven

LUX: Is your name a passport or a burden?
Salvatore Ferragamo: My name is an honour…except when somebody thinks that I’m “the shoemaker of dreams”, that was my grandfather!

Having said that, I am fortunate to have examples of very successful entrepreneurs within my family, and I can honestly say that it’s a great source of energy and a positive challenge.

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LUX: The Relais & Châteaux group, of which Il Borro is a member, is renowned for the best culinary hotels across the globe. What do you think makes food exceptional and what’s your favourite Italian dish?
Salvatore Ferragamo: This is a difficult question, since food, like wine, is a sort of magic. The creativity of a wine-maker or a chef together with high quality ingredients that, in the end, make the difference.

My favourite Italian dish… another difficult question. Probably Tagliatelle with Wild Boar Ragù in winter and Risotto with Tomatoes and Burrata Cheese in summer followed by a barbecue of our Chianina beef.

LUX: How do the other aspects of the Ferragamo family business influence the running of the Estate? Do you see it as a collaborative project?
Salvatore Ferragamo: We prefer to keep the two family businesses separate, however, I would say it is the strong core of business and entrepreneurship which has been inherited from Salvatore Ferragamo (my grandfather) to my father and my father to me, and of course the Ferragamo name, which links the two together.

LUX: Does Tuscany hold any particular relevance for the Ferragamo family?
Salvatore Ferragamo: Tuscany is my land even though my grandfather was from Naples and my mother is English. This is where I grew up, where my family established the brand, and also where a large part of the new Ferragamo generation lives. Tuscany represents Ferragamo’s creative inspiration at all levels, and we are very proud to be recognised as one of the leading Tuscan/Italian brands in the world.

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LUX: How has the world of luxury hospitality evolved in recent years?
Salvatore Ferragamo: I think there is a growing demand for authenticity. Travellers seem to be less interested in serial/signature hotel concepts, and the magnificent but cold buildings without history, without a soul. Travellers want to live and feel the experience alongside luxury and this offers a truly unique opportunity.

Activities at Il Borro include horse riding, cooking classes, trekking, golf, tennis and mountain biking

LUX: What’s next for Il Borro?
Salvatore Ferragamo: We have so many exciting projects in the pipeline, most notably: the launch of a 100% organic wine; the opening of Il Borro Tuscan Bistro in Dubai, the first restaurant in our franchising project, with the aim of eventually taking Il Borro’s Tuscan cuisine and wines around the world; the implementation of the biological production of our honey; and we also plan to provide Il Borro with an olive oil mill to produce our own biological extra virgin oil.

LUX: How do you manage to balance work and pleasure?
Salvatore Ferragamo: I believe I’m lucky, because I love my job. I could never have spent my days behind a desk. Since I love going horse-riding and playing golf, everything is within reach here at Il Borro and I can easily make the most of the little free time I have, doing what I love!

ilborro.it

By Darius Sanai
Editor in Chief

On business in Italy, my route takes me along the coast of the Maremma, the beautiful and curiously unspoiled Tuscan coastlands. Combine the words Tuscany and Mediterranean and images of overcrowded beaches and packed rows of villas interspersed with batallions of ice-cream wielding middle-class children come to mind. But in reality, the Maremma, which stretches down from Pisa towards Rome, is one of the least-populated and least-touristed parts of Italy. Partly, this is because it used to be dominated by marshlands (and was once a malarial zone) and has little of the community history of the rest of Tuscany. But that changed 100 years ago, and the lack of tourism now is a mystery: there are beaches, the pineta (the long stone pine forest that wraps along the entire Mediterranean coast, when it is allowed to), picturesque hills, and now, no malaria.

What the Maremma does have, famously, if you are a wine lover, is some of the most interesting wines in the world. A few decades ago, Mario Incisa della Rocchetta, a member of the Tuscan wine aristocracy, planted vines here and created a wine called Sassicaia, which shocked the then conservative and inward-gazing world of wine. This was a wine from nowhere, which was of the quality of the Bordeaux first growths (the likes of Lafite and Latour). Was it a freak?

Sassicaia came from a sloping benchland called Bolgheri, between the sea and the wonderfully-named Colline Metallifere, the Metallic Hills, that border the area. To prove it wasn’t a freak, Incisa della Rochetta’s cousin, Ludovico Antinori (from a branch of the famed wine family, but not the main branch) planted his own wines nearby and in the early 1980s created another Bordeaux-style wine called Ornellaia. While not quite as celebrated as Sassicaia, it also make its mark at the top (or rather bottom) of the world’s wine lists.

There was a patch of land just outside the original domain of Ornellaia that Antinori planted to Merlot, one of the grapes of Bordeaux, and the dominant grape of two of Bordeaux’s legends, Chateau Petrus and Le Pin. Like a great patch of land in Burgundy, it was planted on a slope, slightly concave, with different soils and bordered by wild forests at the top. Like the land of Chateau Petrus, the soil was mainly clay. One day, Ornellaia’s owners decided to make a separate wine just out of grapes from this new vineyard, which was called Masseto, just for fun. The wine was so good, they have told me, that they decided to continue making it formally, in 1986.

And a legend was born, because Masseto is now the single wine of Italy that can take its place in the world’s private jets with the luxury brands of Bordeaux (Lafite, Petrus, etc) and California (Screaming Eagle, Harlan Estate, etc). There may be other wines of Italy which the professional wine tasters find equally good in some years, but they are obscure. Step into a restaurant in Moscow, Dubai or London and order a Masseto, and your companions, whether or not they are wine buffs, will know the card you have played.

“That is the middle part of the vineyard”, Axel Heinz tells me, inching along a sloped dirt track in his Audi. Heinz, handsome, articulate in several languages, and from some theoretical geographical combination of Germany and Bordeaux, is the winemaker for Masseto and Ornellaia, and has been for the past 10 years. “It is the grand cru of Masseto.” He is pointing to a slight hollow in the gentle slope, where grapes of a deep red hang from rows of green leaves. It’s just a vineyard, but I feel the same frisson as when walking the soils of Chambertin or La Landonne in France. The Mediterranean glistens in the middle distance, at its edge the delightfully empty beach by Bolgheri. Brooding forests rise towards the deep blue sky behind.

In the winery, a modernist building constructed in 1989 to blend into the earth, in a tasting room looking out over vines and hills and swathed in late summer sun, we taste some Massetos. The 2012, very young, remember, is deliciously, surprisingly open, broad, layered with bright fruit and cedar. It will be released to the world this autumn. The 2010 is older but tastes younger, more tannic, more closed, proud, just revealing hints of its couture gown from underneath a gabardine Burberry trenchcoat. I make a mental note not to drink the cases I have at home until 2020.

There are others, but the memorable wine, an astonishing wine, is the 2006. It has the breadth and openness of the 2012 but also a tunnel of depth, you can taste all kinds of bosky, subtle, sexy, bedroom-parlour touches and tones. These can only intensify over time. I make another mental note, to buy a case of the 2006 and drink a bottle a year over the next 12 years. Or to use it as perfume.

As I leave, I ask Heinz about the abandoned farm building next to the Masseto vineyard itself. It had been sealed off with fencing; a suggestion that there were plans afoot. “Yes, we are building Masseto’s own winery there,” he says. “Work starts this year and will be finished by the time we harvest the 2017 vintage”. So, Masseto is going it alone within the portfolio? “Yes,” he smiles. I see the flowering of a new, solo, luxury brand.

Darius Sanai