Princess Alia Al-Senussi is a key figure in the development of cultural relationships between the West and the Global South, and in the growth of the art scene in Saudi Arabia. In a conversation moderated by LUX’s Leaders and Philanthropists Editor, Samantha Welsh, Alia Al-Senussi speaks with South Asian philanthropist and collector Durjoy Rahman about significant art world debates and developments at the nexus of the developed and developing worlds

LUX: Durjoy, is the relationship between art in the Global South and the rest of the world changing?

Durjoy Rahman: I have been collecting for the over 25 years, and I have always been passionate about creativity, both personally and professionally. Living in Dhaka, I have realised there is a lot of untapped creativity that can probably be moulded and presented to a wider audience, to increase visibility, benefitting Bangladesh, South Asia and, in a bigger picture, the Global South.

These days there is a very fashionable phrase: “Your West is my East”. What one person calls “West” is actually somebody else’s “East”. It depends on the position you are coming from. I have asked many scholars, and no one has been able to give me a clear definition of what the “Global South” is. I think the geopolitical or geographical definition has different meanings and narratives and I expect plenty of discourse and redefinition during the next decade.

LUX: Alia, what has your global vision of the art world been informed by?

Alia Al-Senussi: I came to the art world from a very established position, in the heart of London, so my view has been shaped by the Western perspective, an institutional perspective, a gallery art world ecosystem perspective.

I was very lucky to enter the art world at a time when these perspectives were changing. Tate Modern had just opened and revolutionised the way that we put art in context. There is no longer the “South Asian gallery”, the “Middle Eastern gallery” or the “Asian gallery”.

Alia Al-Senussi in AlUla, Saudi Arabia. She is a Senior Advisor, Arts, and Culture, to the Ministry of Culture in Riyadh

It was about showing art in conversation with itself, through the eyes of a subject, subject matter, or a generational perspective, rather than a geographical one. And, ever since, as much as I’m in the art world, my perspective on the art world is not as an art historian. It is very much about somebody looking at art, strategy and cultural strategy through the perspective of cultural diplomacy, soft power and how culture interacts with the art world ecosystem, but also very much with identities, governments and politics.

LUX: Alia, how have you noticed the art world changing in the Middle East?

AAS: My work in the Middle East started in 2007, when Art Dubai started. In the last five years, we’ve seen a rapid evolution in the Middle East, positive developments in Saudi Arabia, and Dubai becoming, in many ways, a platform for art from the Global South.

LUX: What do you think is the role of philanthropy in art. Does it engage, facilitate and shape discourse?

DR: This is what DBF is all about. From day one our approach has been very discursive, and we try to position our strategies in a very discursive manner.

For example, we work with photographers like Sunil Gupta, whose retrospective involved queer art. On the other side of the coin, we work with Wadham College of Oxford University, restoring the Holy Qurans, which we announced during the month of Ramadan.

My philosophy towards philanthropic activities and my involvement in the foundation is to challenge negative perceptions. It’s not only about Bangladesh, but the whole perception of South Asia, that I am trying to change through the activities that DBF undertakes. This is why we don’t only focus our activities in Southeast Asia but globally, be it in Europe or America.

Durjoy Rahman is a philanthropist and collector based in Dhaka, Bangladesh

LUX: Alia, could you share with us your belief about the role of art and philanthropy?

AAS: I think it is at the very heart of changing perception. I have a deep belief in – as Durjoy said – the power of culture to change people’s minds and perceptions. And I’m not just talking about the West, I mean: it’s even neighbour to neighbour.

For example, we’ve seen black art in the United States transform people’s perceptions of BLM and people’s perceptions of segregationist history. You walk around the Tate galleries, and you see two paintings facing each other in the room about conflict and war. One is about the pogroms in Eastern Europe, and one is about the massacres at Sabra and Shatila [of Palestinian refugees by Christian militias during the Lebanese Civil War in 1982]. These speak to exactly the same universal horrors that many people experience but are from two very different conflicts and parts of the world.

LUX: What responsibility or soft power do you feel you have?

AAS: I feel a deep sense of personal and professional responsibility. In any projects that I get involved in or commit to, I pay a lot of attention to professionalism. I teach a lot and one of the questions I often get asked is, “How do I get involved in the art world? How do I start my career?” I say, “Get involved, show up.”

I think the idea of showing up is really important. Someone invites you to something, go. Someone expects you to be at something, be there. Someone expects you to respond to your emails, respond; and I think that idea of showing up really illustrates a commitment to people.

LUX: What is soft power for you, Durjoy? How can you and/or art bridge discourse?

DR: Everybody wants to understand art. Even Picasso said, “Everyone wants to understand art. Why not try to understand the songs of a bird?”

An artwork from the Bhumi project, supported by the Durjoy Bangladesh Foundation that was shown at the Kochi Biennale in India in 2022/23

When I invite people to an art show and they say that “Well, we don’t understand art.” I say, “There is nothing to understand. Just be there. Just try to comprehend that it is something interesting.” An example of how it’s not about soft power, but engagement, is what DBF did during the pandemic. All the major art institutions in South Asia closed for either health or commercial reasons. DBF decided to get involved with a community from north Bangladesh, which had hardly been hit by COVID-19. The project was called Bhumi and involved a minority group in the area who were craftspeople working in textiles. The project involved 260 people from 60 families, and it supported their daily livelihood. The project didn’t end with the pandemic, it was actually taken to last year’s Kochi Biennale to exhibit the works of the craftsmen and shows what is possible during difficult times.

This is an example of how art, philanthropy and art activism can show how culture can play an important role in times of crisis.

AAS: Just like Durjoy said, you see these very different and very nimble organisations involving themselves with communities and making a difference. The Islamic Biennale did exactly that. It was really revolutionary in the context of art in Saudi Arabia. The Islamic Arts Biennale was at the Hajj terminal in Jeddah, and offered locals to come to a place that they’d never entered because the Hajj terminal inherently is a place for Non-Saudis to come into Jeddah to then go on Hajj.

The locals could see this exceptional building, feel the power of Islam, but also of spirituality and of a community coming together. For people who were not Muslim, or had no connection to the Hajj, they saw objects and works of art in a contemporary and historical environment.

The Islamic Arts Biennale in Jeddah, 2023

Certain organisations have the power to be really nimble. They can profess their politics and support artists for art and culture. I think Delfina Foundation, for example, has been very clear about their support for artists from across a plethora of humanity and does it in a sophisticated, nuanced, and empathetic manner.

LUX: Where are you seeing Next Gen concerns amplified through art?

AAS: I think you see the next generation wanting to amplify diverse voices. There is this desire that art is geographically, ethnically, and sexually diverse so people can express the totality of who they are. There is a sense of activism to it, but there’s also a sense of declaration. I don’t always read into these institutional shows or works of art as activism. Sometimes an artist just wants to say, “This is who I am, and this is the art I make.” Artists are going to make art based on their life experiences.

LUX: Durjoy, where do you think the line is between declaration and activism?

DR: I think the majority of people want to see the origin of the artist, their background and their surroundings, reflected in the work they are producing. If I show a Bangladeshi artist and his or her work looks too different or has no context, sometimes curators even question it and say it doesn’t show their struggle or their originality. I’m not an art scholar or academic: I look at art based on whether I like it. But I think it’s important for an artist or a creative practitioner to show the origin, the struggle, and the history.

I think that we want to encourage artists going forwards to show their origin and their perception. An artist should be free to express their opinion, whether they are from Iraq, Lebanon or Africa. If they are willing to they should go ahead. DBF and I always try to work with artists who have enormous creative boundaries that they want to exhibit in front of their audience.

Al-Senussi in conversation with installation and media artist Chris Cheung during Art Basel in Hong Kong

LUX: To what extent do Next Gens feel obligated to witness and pivot or create change?

AAS: What I see more in my lecturing and my academic experiences, is that the next gen is very much about wanting to change the world and wanting to illustrate that. Through their careers and artwork, they want to be a part of the change in some way. It’s a little disheartening because there is this negative feeling about the future of the world, but at the same time there is a feeling that maybe we, collectively, can change the world.

You also see artists that are just reflecting on their own childhoods, like Farah Al Qasimi. She talks about her family home and the changes shifting in the UAE. It’s an activism, but then it’s also a reflection on the changing world.

LUX: Can art collaboration bring about changes of perception?

DR: Definitely. Art has a vital influence on culture towards current situations. I think art has a very influential way to foster international connections and collaborations and can question issues that are happening.

Read more: Maria Sukkar and Durjoy Rahman on supporting artists from your hometown

When I was in Paris at Asia Now art fair, I was talking to an artist from Israel and an artist from Jordan. When these two artists sat together, they realised where the problem lies. I didn’t see a division in their opinion, and I think this is an example of art bridging divides. Art can be used as a very strong tool to solve many of our problems including sustainability and global climate change.

AAS: I think art, at this time, is one of the only tools that we can look to, to unite us or to heal us. Unfortunately, it can also be used and utilised in other ways, but I have faith and hope that we will see a change.

Find out more:

durjoybangladesh.org

aliaalsenussi.com

Photo courtesy of Fresh Del Monte

Hans Sauter is the Chief Sustainability Officer at Fresh Del Monte. He speaks to Trudy Ross about the company’s sustainability journey and the importance of creating a culture of respect for the environment

LUX: Could you provide an overview of the company’s sustainability journey and a few key milestones you’ve achieved in recent years?
Hans Sauter: Let me mention that I’m not just Chief Sustainability Officer but also senior vice president for Research and Development. That’s not just out of coincidence. We approach sustainability from a scientific and data-based point of view, not a marketing or sales perspective. I have been with the company for 35 years; I started at the farms doing agricultural research and worked my way up to corporate. I know our global footprint in great detail and have accompanied this process of incorporating sustainability into our operations all along.

About 30 years ago, we started designing our farms to make the best use of the soil, carving out the areas which would be best adapted to our own crops and then leaving those other areas to re-forest and create opportunities for conservation. Starting all the way from water conservation to erosion control, pollination, etc, our operations have transformed themselves over time into combined systems where we see nature and large-scale agriculture co-existing. That’s very exciting.

Photo courtesy of Fresh Del Monte

A few milestones: in 1998, we got our first ISO 14001 certification around sustainability systems. In 2010, we set our first global sustainability goal to reduce our consumption of key resources, like water and fuel, by 10%. In 2015, we got our first carbon neutral certification at one of our operations, specifically the banana farms in Costa Rica. We escalated that last year, to estimate our carbon footprint going all the way from the farm to the consumer. We established programs where we promote those efforts, such as the Del Monte Zero pineapple, where we have sequestered enough carbon through our own on-site forests to compensate for greenhouse gas emissions all through the supply chain up until the consumer’s table.

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LUX: Do you think it is important to engage with the consumer and make them aware of sustainability initiatives, or are you more focused on the problem itself?
HS: We started this journey so long ago that we initially attacked the problems where they were occurring. On our farms, being in tropical and rural areas which are normally the most vulnerable areas and communities, we saw a great need for action. We engaged ourselves in projects to collaborate with our neighbours and see how we could improve conditions there.

We now understand that the consumer needs to hear about those efforts. In the last five years we have been more vocal about those efforts, because we have truly strong programs to talk about. It’s not making a lot of noise about little things; we’re talking about legitimate programs. We have carved close to 30% of our land just for conservation, and that’s what nations are trying to accomplish now – we’ve done it already.

Photo by Justine Alipate

LUX: Do you have faith that the rest of the food industry is going to continue to engage with sustainability and make this a key focus, or do you worry that there is an element of greenwashing and shouting about sustainability efforts when there aren’t concrete initiatives to back them up?
HS: There’s a little bit of both. There has definitely been some greenwashing and more talking than acting; but on the other hand, I don’t think anything can stop this train. The current events are making us brutally aware that we need to act. I’m convinced that the only thing that is needed is to get to the tipping point. If you have strong leaders that move the needle, the rest of the industry will follow. Just look at the electric motor industry – who would have said we would be moving at the pace we are moving at today? I’m definitely optimistic about the food industry.

LUX: How would you describe Fresh Del Monte’s approach to responsible sourcing, and does this impact your supplier chain further down the line?
HS: That’s probably the most difficult point at this stage. All of us are struggling with scope 3, which is essentially our suppliers. Rapid engagement of that part of our supply chain is crucial and not as easy to move. One of the advantages we have as a company is that we grow close to 45% of what we sell, so we are heavily invested in farming and understand what farmers are going through. That gives us an opportunity to talk to them on a one-to-one basis with a hands-on approach. We collaborate with them and we share experiences.

I think our example will help us leverage some moral authority when it comes to protecting the environment because we have done it, and we continue to do it and invest in it. Definitely scope 3 will continue to be a more difficult area, particularly because margins in the food industry are small. Here the retailers could be very effective in moving that needle because they are the intermediaries between the grower and the final consumer, making sure that they also are a part of this shared responsibility.

LUX: What is the biggest challenge facing the food industry and the agriculture industry?
HS: I would say the biggest challenge is time. The climate is changing so fast and most of us don’t realise that the clock is ticking. We could run out of time to implement large-scale solutions that make a difference.

Photo by Sven Wilhem

I see no shortage of solutions available, but there needs to be a lot of resources invested in research, specifically for many crops in tropical regions where regenerative agriculture practices have not been developed. We are very optimistic about regenerative agriculture in temperate regions, but the rest of the world has not had that privilege and we need to invest in those areas.

LUX: How much of this responsibility for climate change lies with big corporations like Del Monte, and how much do you think lies with the consumer?
HS: We are all in it together. Consumers make the difference with their purchasing decisions. That’s one of the reasons we decided to launch the Del Monte Zero. It’s a small, boutique program. We wanted to make a statement by allowing the consumer to choose a climate-responsible product, so that we are all made aware of what we are going through.

Each of us, in large companies and small companies as well, each of us has a huge responsibility at this point. We are working with our communities and we are looking at our impact on a watershed level, rather than just ‘my farm’. Because it doesn’t matter how much I protect the forest that runs through the river that runs through my own farm, if I don’t bring all the neighbours to protect that watershed, that river will eventually dry. We need to act as communities.

LUX: Waste reduction is a very important issue taking place in the food industry. Has Fresh Del Monte implemented any strategies to minimise waste reduction, and have you seen any outcomes?
HS: This is a very exciting area of opportunity. It can bring more business to the food industry. We initially started investing in waste reduction a long time ago, in our pineapple operations, using food which could not go to market to produce concentrate and juice. With that kind of systematic investment we have reduced waste at the farm level, and almost 95% of our product is used and not wasted. We are working on solutions to compost and to work with cattle-growers.

Food is too valuable to throw away. There should never be a reason to send food to landfill. What we are doing now is taking that one step further and looking at our crop residues, because that’s also a huge area of opportunity and we’re working aggressively to develop composting solutions and also other opportunities. It’s just investing in research and time.

Photo by Dan Gold

Read more: Unilever’s Rebecca Marmot on the Sustainable Everyday

LUX: What sustainability developments are you most excited about at Fresh Del Monte?
HS: I would say the most exciting thing which I have seen over the course of 35 years is the development of a culture of respect for the environment. No systems, no programs beat culture. If your team members have a culture of respect and admiration for the planet and your community, everything comes out of there and you have success with your systems and your programs.

We have seen engagement all the way from the farm workers, who have been sharing pictures of the biodiversity that they see while they are doing their field work. The excitement and the passion that we see is huge. When your own farm workers are excited and are taking pictures of biodiversity while they’re working, you have made an impact not only in your farm but also in the community. That multiplies by four every effort in education you have brought in.

LUX: How do you envision sustainable practices in the food industry in ten years?
HS: I envision it having huge contributions from new bio-science discoveries. There are companies which are working on deploying microbes that can fix nitrogen so that you don’t have to apply so much synthetic fertiliser. Synthetic nitrogen is one of the biggest challenges we have in agriculture as an emitter of greenhouse gas emissions. That will definitely make a big difference in the future.

Find out more: freshdelmonte.com

Iceberg Between Paulet Island and the Shetland Islands, Antarctica, 2005 by Sebastiao Salgado

As part on an ongoing monthly column for LUX, artnet’s Vice President Sophie Neuendorf discusses how the art industry can support more sustainable businesses practices which will not only benefit the planet, but also the longevity of art and culture

Sophie Neuendorf

Over the past few months, I’ve been hearing a lot about sustainability and ESG reporting. So much so, that it’s even trickling into the art industry. Perhaps, it can be seen as a positive, global reaction to the pandemic – a way of responding to and making sense of a globally shocking and horrific situation. If the last year has taught us anything, it’s that humanity has abused the planet to such an extent that we’re not only facing a pandemic and the ensuing socio-economic consequences, but also rapidly accelerating climate change. And amongst all of this, a new question has surfaced: how do we preserve our personal and cultural heritage in the face of rapidly increasing climate change, a pandemic, and volatile global socio-economic situations?

Follow LUX on Instagram: luxthemagazine

The arts industry, like any other industry, should be responsible for affecting positive change. Given that arts and culture define us as individuals as well as nations, the arts arguably have an even greater obligation of setting a positive example to safeguard the future of humanity.

When thinking about sustainability, most of us immediately connect it to climate change and the immediate threat to the environment. Of course, this is true and important, but sustainable business practices are not only about the environment. The three pillars of sustainable business practices are the environment, society, and governance (ESG). The idea behind this multi-lateral approach to conducting business is to promote an equitable, efficient, and environmentally progressive business and society.

Horizontal Aspens, 1958 by Ansel Adams

Similarly, the impact of cultural awareness and investment is no longer limited to the traditional sphere of the art market; it has expanded to include political, economical, and environmental activism. The last two years have seen the rise of the MeToo and Black Lives Matter (BLM) movements, drawing widespread support across multiple industries. Corporations with questionable business ethics across the globe were targeted, just as just, equal opportunity, and environmentally-friendly business practices were sought out and celebrated. As the world seeks to slow the pace of climate change, promote equality, and support billions of people, there are several changes we can make now to spearhead the art world’s support for a sustainable planet.

Read more: Durjoy Rahman on promoting South Asian art

At artnet, I used the past year to compile our first ESG strategy and report. By engaging with Environmental, Social and Corporate Governance (ESG) reporting and initiatives, we are hoping to continue our ethos of spearheading positive change and sustainable business practices – our clients expect it of us, and many of our employees are also advocates of change. As a purely digital business, we have already recognised the environmental benefits of transacting online. We don’t, for example, ship artworks across the globe for viewings, require artworks to be viewed in person, have large, costly office spaces, or print thousands of catalogues per sale.

Infographic courtesy of artnet

Elsewhere in the art world, Christie’s recently announced a pledge to become carbon neutral by 2030, making it the first of the major auction houses to do so. The company will focus four main areas to meet its carbon goals, including transforming its processes with shipping, travel, building energy, and printed material. The pledge also commits to a 50% reduction in carbon emissions, which includes diverting 90 percent of its waste away from landfills. They will provide clients with packaging and printed material that is 100% recyclable, and have also made the decision to stop publishing weighty, glossed paper catalogues.

For context, at least 7,000 auctions are held annually around the world with a median of 120 lots per sale (according to artnet price database). For nearly all of them, auction houses print catalogues to send around the world to potential buyers. In an era of digitalisation, print catalogues are unnecessarily destructive for the environment. Moreover, historical auction data is much better safeguarded, and more easily accessible for private collectors, appraisers, or wealth managers on an online database than in a printed catalogue on a shelf. This is just one of many areas of change that could be enacted immediately.

Mentawai Climbing a Gigantic Tree to Collect, 2008 by Sebastian Salgado

5 tips for building a sustainable art business:

1. Art businesses should first evaluate their corporations in terms of ESG standards of conducting business and then, establish strategies and targets for the next few years.
2. Take steps to reduce your greenhouse gas emissions, which can be direct or indirect emissions. However, it’s important to note that even after significant changes to operations, some emissions will remain.
3. The next step is to calculate the remaining carbon footprint, and take responsibility by financially offsetting those emissions. Money can be invested in projects that plant trees or protect forests, support renewable energy programs, equal opportunity initiatives, or other sustainable business initiatives. Carbon offsetting, which is the process of funding emission-reduction initiatives in an effort to “balance out” your carbon footprint, is one step every responsible art business should take as part of its climate action plan. For context, to offset an equivalent amount of carbon to a cancelled coal power station, $300 million worth of trees would need to be planted. With the carbon calculator recently launched by the Gallery Climate Coalition, artists and galleries can make a good estimate at their carbon footprint and clarify where reductions can be made.
4. Implement checks and balances for not only the environmental changes, but also the social and governance changes (which affect all stakeholders).
5. Make your clients and employees aware of the steps you are taking, and encourage them to join you in this global effort for a sustainable future.

And here’s a final thought: as private collectors, family offices, or businesses, we are often inclined to reduce costs and taxes as much as possible, but I propose the introduction of a voluntary “Green Tax” on the buying and/or selling of art and antiques, which will benefit NGOs working on preserving the environment. Let us forget the short-term gain of wealth accumulation in favour of the long term gain of a greener planet for the next generations.

At the end of the day, it’s up to you to decide how you would like to contribute to a sustainable future, not only for the art industry, but for humanity.

Follow Sophie Neuendorf on Instagram: @sophieneuendorf