Culture A’s hospitality projects include London’s new wellness hotel Inhabit, which will open this summer. Image courtesy of Inhabit Hotels

Anne T. Rogers is the founder of Amsterdam-based art consultancy  Culture A, which curates collections and experiences for a range of clients from hotels to luxury retail and residential. Here, she speaks to Candice Tucker about visual storytelling, AI-generated art and how to curate a collection at home

Anne T. Rogers

1. What inspired you to create Culture A?

I’m a trained art historian and experience strategist. After years of working in curating, interior design, and retail design, I saw the opportunity to position art as an experience as well as an investment. I started Culture A to curate and produce art as something that transforms a public space. Art is an important design differentiator, particularly for clients such as hotel owners, property developers, and retail brands. We find the best art suitable for investment, visual storytelling, or pure aesthetics.

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2. Why do you think there’s been such a dramatic rise in experience culture?

It’s an interesting time where we’re focusing on the benefits of community, but not at the risk of the individual. Self-love, self-care, wellness: these are all hot topics right now. I think the rise of experience culture is tied to this. Generally speaking, we like to be a part of something that feels bigger than ourselves, but also have the space to find our own interpretation and act upon that feeling. Experience culture is about encouraging engagement and acting on it. For me, art is visual storytelling, and visual storytelling is a key component to experience design. Looking at art encourages discussion, individual interpretation, and personal connection. How many other consumer goods spark such freedom of expression?

An artwork by Amsterdam-based artist Camille Rousseau for Inhabit London. Image courtesy of Culture A

3. Where does your curation process begin for a hospitality project?

I adopt the mindset of a guest, dig into the brand story, and ask: how can the art experience enhance the customer journey? For hospitality projects, I approach curating through the lens of experience design versus museum design. It allows me to consider diverse audiences and how to best integrate art into the context of a brand. For example, when curating the art collection for Inhabit, a new London hotel focused on wellness, I really wanted to illuminate the brand’s vision for health and wellbeing. To start, we did a deep dive into research around wellness, urban oasis, colour psychology, and nature in London. We then developed curatorial themes in relation to Inhabit’s ethos and sourced our pieces accordingly.

Read more: Alia Al-Senussi on art as a catalyst for change

4. Could you share any tips on how to curate and frame art in your home?

Build a collection slowly and one that reflects your tastes and interests. Frame it professionally to avoid damage and maintain the investment. Don’t ignore key vantage points in your home. Where does the eye instinctively go when you scan the space? Hang art in those areas and study how each work relates to the other in the context of the space. This could be done thematically, by scale, by colour, or a mix of all three.

An art scarf designed by designer Lisa King. Image courtesy of Culture A

5. What artistic and design trends do you foresee emerging this year?

A growing demand for slow and considered art and design. People will ask themselves, “What do I really need and what do I really enjoy?” It’s a time to re-configure and refresh the spaces already lived in. As for design presentations and sourcing, virtual viewing rooms are certainly on the rise. I recently completed a project that was largely approved because of how successful the artwork looked in our virtual reality demo. Right now, we’re also experimenting a lot with AI-generated art driven by a brand’s heritage and image archive.

6. Which contemporary artists are you currently keeping your eye on?

Landon Metz, Matt Gagnon, Sarah Crowner, Kapwani Kiwanga, Martine Gutierrez, Miya Ando, Loie Hollowell, Douglas Mandry, Tyler Mitchell, Nicolas Party, Anne Hardy, Hugo McCloud, Emily Kiacz, and Wyatt Khan. Also, anyone working with AI technology to generate art and design.

Find out more: culture-a.com

The K11 Musea retail complex forms part of the Victoria Dockside development

Entrepreneur Adrian Cheng and landscape architect James Corner are transforming Hong Kong with a multi-billion dollar development plan. Leading architecture writer Mark C O’Flaherty reports

Every city wants its own High Line. Designing an urban park that sits cheek by jowl with super-prime real estate is a difficult task, and the benchmark is the 1.45-mile-long repurposed structure that runs north from the once run-down – nay, degenerate – Meatpacking District in Manhattan. So, when Adrian Cheng (son of Hong Kong billionaire Henry Cheng and executive vice chairman of real-estate behemoth New World Development) was looking for someone to transform the world-famous but tired TST waterfront area of the Kowloon Peninsula into a 21st-century destination for recreation, he turned to James Corner of Field Operations. Corner is perhaps the world’s most celebrated landscape architect right now – the man behind the engineering of the High Line, as well as the new Domino Park on the Williamsburg waterfront in Brooklyn. After six years of work, Kowloon’s Victoria Dockside – which has already taken significant shape and is scheduled for completion late next year – looks set to offer a new gold standard for urban planning.

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“The High Line was an epic success,” says Corner, without any hint of a self-congratulatory tone. “It is much-loved by people from all over the world.” At the same time, he sees the High Line as something unique to its Manhattan context, flanked by landmarks and the neighbourhoods of the Meatpacking District and Chelsea. It can’t, he believes, be duplicated. “Every city does seem to want its own High Line,” he says, “but other cities should better evaluate and imagine how public spaces can be designed for them that are authentic to, and resonant with, their own contexts. With the Hong Kong project, all we did was simply amplify the power of the existing context – improving accessibility, designing places to sit and linger, and provide shade. The new design will recall many characteristics of the old TST, while pointing ways forward to its future.”

The Mount Pavilia residential complex is part of New World Development’s Hong Kong portfolio

Corner first visited Hong Kong in the 1990s, the decade that saw sovereignty handed from the UK to China. If there was any worry that the handover would stem growth on the island, it was misplaced – this continues to be an electrifying hub of culture and commerce, developing at an incredible rate. Corner started work on the US$2.6billion, three-million-square-foot New World Development project in 2012, and has been visiting every 10 weeks since then. “The city has always appeared vibrant and cosmopolitan to me,” he says. “But even more so in recent years, especially now that it is actively shaping public access and space around the harbour front, investing in new cultural facilities, and prioritising liveable, walkable and sociable city space.”

Corner’s waterfront design includes lots of shaded areas

For years, the Avenue of Stars on the Kowloon waterfront has been on every tourist’s list of must-dos in the city. The statue of Bruce Lee here has been photographed as much as the light show that bursts into to life across the skyscrapers of the CBD on the other side of the harbour. But, as waterside thoroughfares go, it’s hardly up there with the pleasures of the Southbank Centre in London or Sydney Harbour. It was never somewhere you’d want to linger – particularly when heat and humidity hit typically intolerable levels. “We have improved access to shade with numerous trellises, trees and other canopies,” explains Corner. “The experience will be richly varied, fun and engaging – it is social, global, spectacular and at the same time humanising, fun and special.” Looking at renderings of it from above, it mixes inside and outside elements with graphic élan. It will redefine the look of the city.

Read more: Bruno Schöpfer, Managing Director of the Bürgenstock Selection, on the future of luxury hospitality

One of the many things that makes this project so different from other urban park commissions with which Corner has been involved, is Adrian Cheng, an art patron and gallerist as well as a developer. He has a unique fluency in the language of urban culture. While there’s already a fully operational 15-floor limestone-and-bronze office tower at the new Victoria Dockside (Mizuho Bank and Taipei Fubon Commercial Bank were two early adopters of the space), and a revenue-spinning hotel and shopping complex with a glass corridor at the heart of the masterplan, there will also be a sunken amphitheatre with curved glass walls surrounding it, and a constantly changing collection of public art on view. One of the first pieces to be installed when the project is finished next year will be Elmgreen & Dragset’s Van Gogh’s Ear – a swimming pool turned upright, deep-end down, originally installed at the Fifth Avenue entrance to the Channel Gardens at Rockefeller Center in New York City in 2016. It will, inevitably, be photographed with the same fervour as the Bruce Lee statue.

The 15-floor K11 Atelier office building is already open

The aforementioned shopping complex has its own cultural agenda. Christened the K11 Musea, it takes its name from the K11 Art Foundation that Cheng founded in 2010, and which he continues to head. Like the new Whitney in New York, it has incorporated numerous terraces into its design, which stops it looking like a hermetically sealed institution. Instead, the green layered spaces that punctuate the elegant, rounded architecture bring human and plant life to the skyline. The K11 retail complex will host live music, exhibitions and numerous other cultural events according to Cheng who, in addition to his cultural responsibilities in Asia, sits on the board of the Museum of Modern Art PS1 in New York and is a member of the International Circle of Centre Pompidou.

Hong Kong entrepreneur Adrian Cheng

“Adrian is a true visionary and inspiration,” says Corner. “He is of course a developer and his primary business is development for both retail and lifestyle, but his passion is art and culture, so he works very hard to bring richly textured practices of art and culture to his development projects. This is why he is so passionate about the outdoor public spaces – these are not simply frontages to his development, but more active platforms for social life, for civic engagement, public participation, art and culture. His vision is civic, generous and inclusive.”

Read more: Why you should be staying at the Park Hyatt Paris-Vendôme this September

Cheng’s other developments include The Pavilia Hill (pictured here) and Skypark rooftop clubhouse (above)

Landscape architect James Corner

As far as the dynamic of the public outdoor spaces of the new Victoria Dockside goes, there are valid logistical parallels with the High Line. “Like the project in New York, it is tightly dimensioned,” explains Corner. “But we were still able to provide spaces to sit, gather and look at views, and plantings to provide colour and shade, as well as water features and lighting for dramatic effect and art for social enrichment.” The two projects also share an issue in terms of the choice of the greenery. By its very nature (being essentially a raised, elongated platform), the High Line had a very thin allowance for soil. “We used a planting palette that is robust and attuned to those kinds of conditions,” he says. “The same is true in Hong Kong, where we do not have ample soil, but we do have stress from sun, heat and typhoons – so again we needed a careful planting palette with adequate maintenance and oversight.” The result will look perpetually fresh, green and inviting.

One may wonder for a moment, in a global city where every square inch has to wash its own face financially, what the quantifiable value of recreational space is. At a time when you can shop online and choose to work remotely, it may in fact be priceless. Traditional urban office and retail space is undergoing a global reboot, and Victoria Dockside is a particularly stylish example of the phenomenon. It offers a profoundly pleasurable experience. “Cities are economic machines,” says Corner, “and the new Victoria Dockside significantly improves economic value, while at the same time enhancing public space experience for everybody. Parks, squares, gardens, courts, terraces, promenades, waterfronts and so on, are fundamental to improving the liveability, sustainability and social equity in our cities. These are investments that only add value. It is a win-win – a transformation for both the economy and the people.”

View more of James Corner’s projects at: fieldoperations.net
Learn about Adrian Cheng’s K11 Foundation: k11artfoundation.org