Estenopeica Digital I by Javier Hinojosa, 2022

Fariba Farshad is co-founder of Photo London which since its inception eight years ago has become one of the most respected photography fairs in the world. This year’s edition is the strongest yet with 125 exhibitors from 56 countries worldwide and a sponsorship portfolio that includes the Royal Bank of Canada as Principal Partners and Belmond as Presenting Partners.  Here, Farshad speaks to LUX about the future of the fair and her latest curation project, Fotografìa Maroma- an exhibition commissioned to  capture the environmental beauty of the Riviera Maya in Mexico where Maroma, A Belmond Hotel, will reopen later this year

Fariba Farshad © Laura Pannack

LUX: How did the Fotografía Maroma project come about?
Fariba Farshad: I was asked to curate a show featuring a group of important Mexican artists. I was delighted to be asked, but at the same time a little challenged  by the idea. I understand and love Mexican photography. It has a rich photographic tradition and is an increasingly important   market for contemporary photography with a lot of good artists who are represented internationally by important galleries – but for me to visit and work with a culture that I don’t come from myself was a big undertaking. So it  was great to be able to collaborate with Patricia Conde who has one of the most known photography galleries in Mexico.

Between us we selected four artists: two very established artists, one who had been working in very different industries including advertising and one young emerging photographer. We asked them to travel to Maroma, to Riviera Maya, and develop their own artistic responses to the wild beauty of the pristine Mayan environment. As for the images, the brief was completely open. Moreover, they were only given two weeks to work in the area and to work with the natural surroundings. It was not necessarily the best time of year – not exactly ‘beach weather’, which was interesting because most of the time the weather there is fantastic! Of course, it was a professional assignment, not a holiday. They were supported by a fixer and the hotel, and they were free to work wherever and however their inspiration took them.

Horizonte I by Margot Kalach, 2022

LUX: What do you find particularly interesting about the Rivera Maya?
FF: What is particularly interesting is that the four artists found themselves in a wild and unusual working environment. Not at all in their comfort zone. Patricia Lagarde, for example, is very much an established artis whose practice is studio based. Asking her to work in a different, even awkward state was a very interesting challenge for us and for her. All of them were the same in a way, like Patricia, they were mostly studio-based. Javier Hinojosa, is a highly regarded artist whose studio- made portraits in black and white justly famous, He was sent to work in the wilderness and we were fascinated to see what he came back with. The same was true of Ilan Rabchinskey who says of his minimalist studio practice ‘My aspiration is to achieve simplicity’ For him working with nature meant ‘managing uncontrollable factors’. The result was a series of, creating 3D objects allowing the beautiful natural light of the place to create a play of shadows and then photographing the results. The final member of the group was a talented emerging artist Margot Kalach, who was interested in working with light to create digital artworks.

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The other interesting aspect was the time frame. It was the first time that I have worked with artists and commissioned new work with such an intense deadline. I actually think the reason it worked so well was because they didn’t have too much time to edit the result, and therefore it was very continuous and very creative. I am really delighted by the result.

Trapping the Moon by Patricia Lagarde, 2022

LUX: What did the artists create?
FF: Patricia ended up capturing the moon by spreading a piece of white cloth and taking the photo of that reflection, and then hanging it in the wind before photographing it again. It was a performance installation piece in photography; fantastic and totally different to anything she’s done before.

Javier took these amazing photographs of the waves in one series and plants in another He then deconstructed the images and reassembled them into grids of eight pieces and in doing so created a completely new image. I found his process fascinating. He used his iPhone on the water, creating a pinhole with his phone, and used all sorts of experimental ways of dealing with technology, different cameras as well as the phone to create new images. He had not worked this way before this commission.

Drift and Direction from A Vessel for the Sun by Ilán Rabchinskey, 2022

Ilán took 3D objects from his studio to the beach and positioned them, waiting for one set of shadows to be created by the wind, the water, and the beach, letting nature take over the process of painting with light.

I was really excited to see what Margot, would come up with using digital technology. In fact, she chose to create a pinhole camera using a paintbox. She basically turned her bathroom into a darkroom, and the result was absolutely amazing: the sort of large print that uses the depths and the dreamy capture of the water. She totally went for very early technology rather than pursuing her in-studio high-tech approach. It was fascinating and she absolutely loved it. I think it is going to have a very long lasting effect on her work.

Fotografia Maroma, the show they made together, opened at Art Basel Miami Beach in the design district in December, then went to Mexico during Zona Macao, and is now coming to Photo London.

A Particle, A Wave from A Vessel for the Sun by Ilán Rabchinskey, 2022

LUX: This year’s Photo London has seen a significant evolution and in fact a couple of significant new partners and sponsors. Could talk us through that?
FF: Photo London 2023 is our 8th edition. It has grown stronger with each passing year. Even when the pandemic hit in 2020 when we were two months out from the Fair, we took the opportunity to develop our Academy programme of talks and launch a successful online magazine (now in its 100th edition) and ran a fantastic and very successful online Fair in September 2020. Our partnership with Nikon was sealed during the pandemic and we took that to be an important endorsement of the strength of Photo London.

This year we have three new partners: Hahnemuhle came on board earlier in the year and with them we launched a new Photo London Hahnemuhle student award; we just released the shortlist for this. We are also continuing our Emerging Photographer of the Year Award with Nikon. Belmond have come on board as Presenting Partner having successfully partnered with us on Fotografía Maroma. And finally the most recent addition to our partnership portfolio is the Royal Bank of Canada, who recently became our Principal Partners. They are planning a great series of activations this year. They have a strong tradition of collecting and supporting emerging artists so in many ways are the perfect partners for Photo London. We are really looking forward to working with them and developing this relationship. These are very significant changes for Photo London. This fantastic group of sponsors shows how Photo London has really established itself as a key cultural event both in London and internationally.

Horizonte II by Margot Kalach, 2022

LUX: Between 2015 and now, pandemic notwithstanding, have you seen a noticeable shift in consciousness among photography collectors?
FF: Certainly, during the pandemic some galleries did good business. Photography collectors are always very cautious, taking their time, doing the research, looking around, and so the online presence of galleries sort of suited them. They were actually very active.

Read more: Sam Dalrymple and Durjoy Rahman On Cultural Reconnections Post-Partition

I think we see very much a shift towards contemporary, younger collectors, in London especially, and that is exactly what we have been working on for the last eight years. We wanted to look to the future and create a platform for future photography, because photography is based on a continual process of experimentation and reinvention fuelled by fast-moving technology. It’s a relatively young medium, changing rapidly, and is finding its way through all sorts of directions. Our vision has always been to create a platform for younger galleries, younger artists, and, alongside that, educate and develop a pool of younger collectors.

Photo London founders Fariba Farshad (left), Michael Benson (right) with new director Kamiar Maleki

But overall, the art world changed so much after the pandemic, and many galleries found it more difficult to sustain themselves. Some moved to smaller places, some worked online. Everything in our world is generally shifting and still hasn’t quite returned pre-pandemic levels, though this year’s Fair shows that we are almost there. As a business, as a Fair, you absolutely need to be conscious of all these changes and create space for the opportunities they bring.

Photo London, Somerset House, London, 11th-14th May 2023

The entrance to the Moxy Hotel in Chelsea, NYC

President of Lightstone Mitchell Hochberg has put his stamp on New York with multiple real-estate developments, including luxury residences 130 William Street and 40 East End Avenue. In partnership with Marriott International, Lightstone are also developing lifestyle hotel brand Moxy, which has multiple properties spread across the US, Europe and Asia. LUX speaks to the entrepreneur about succeeding in a saturated market, New York real estate and working with the world’s biggest architects. 

President of Lightstone Mitchell Hochberg

LUX: Lightstone is one of the largest privately held real estate companies in the US with your focus mainly in New York City. How do you succeed in such a saturated market?
Mitchell Hochberg: We’ve been able to distinguish ourselves by staying true to two common threads – across each of the various real estate segments in which we develop, each of our projects is entirely unique and as well, features a strong design aesthetic.

For instance, with our Moxy hotels, we saw an opportunity to be the first to develop an affordable micro-room, macro-amenity lifestyle hotel in New York, defining a new category of hotels amidst a sea of luxury lifestyle and lacklustre select service properties.

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In each of our projects, we strategically partner with architects and designers who have a strong design aesthetic, allowing us to create buildings that are provocative but contextual with interiors that are functional yet memorable. With our first two Moxy Hotels, for example, we worked with Rockwell Group to design the restaurants, bars, and clubs and Yabu Pushelberg for the rooms – both known for their luxury projects and unconventional choices for an affordable product, but key to creating the well-designed environments that make our properties special.

In the condominium space, we’ve partnered with two leading architects to design 130 William and 40 East End Avenue. At 130 William, we worked with world-renowned architect David Adjaye to create a 66-story building that pushes against the conventions of tall glass towers with a hand-cast concrete façade that will surely redefine the New York City skyline. At 40 East End, we worked with Deborah Berke, Dean of the Yale School of Architecture, to create a boutique condominium that represents a modern interpretation of local historic architecture.

LUX: Do you have a favourite residential area in New York?
Mitchell Hochberg: There’s an enclave on the Upper East Side of New York abutting Carl Schurz Park and Gracie Mansion (the Mayor’s residence) called East End Avenue. It’s a beautiful, bucolic neighbourhood that is fully immersed in the natural surroundings of the East River and the park, with nothing commercial in sight. In this setting, you have the advantage of both being in Manhattan and simultaneously not really feeling like you’re there – a result of the harmonious combination of the waterfront, the park, and the low density residential buildings. It’s the neighbourhood where we’re currently developing 40 East End Avenue, a boutique condominium, and it’s actually the one that I live in.

Read more:  Life on the thrillionaire trail by Geoffrey Kent

LUX: You’re currently working with Marriott International to develop their new lifestyle hotel brand Moxy. How did that come about?
Mitchell Hochberg: After spending many years investing in and studying the hospitality market, we saw an opportunity to develop a new type of lifestyle hotel that could offer efficient rooms at an affordable rate without sacrificing design. In the U.S., everything is bigger – the cars, the TVs – and indeed the hotel rooms. So at the time, nobody was doing this. The Moxy brand incubated in Europe, where travellers have long been accustomed to smaller room sizes, and we felt it had the potential to align perfectly with our vision. So as our ideas evolved, we decided to approach Marriott about forming a partnership to bring the Moxy brand to the United States. We have a longstanding relationship with Marriott, and as the most highly regarded international hotel brand with over 110 million loyalty members, we knew that they would prove to be a huge asset to our developments. Together, we reimagined Moxy for the New York market.

130 William Street’s view over the East River, NYC

LUX: How does your approach to developing for hospitality differ from other projects?
Mitchell Hochberg: The short answer is it doesn’t. What we’ve learned from our hospitality projects is that our guests don’t want to stay in their rooms – they crave social connections and memorable experiences. So our design has to accommodate that, with lobbies, bars, and restaurants that appeal equally to locals and integrate into the fabric of the community. Our residential projects – from rentals to luxury condominiums – all take this philosophy into account. We dedicate immense amounts of space in each of our projects to amenities – from the 20,000 square foot courtyard complete with a year-round greenhouse at ARC, a rental property in Long Island City, to the IMAX Private Theatre at 130 William (one of the first in New York City), we design spaces that our residents want to spend time in. Similarly to our Moxy hotels, we also consistently activate our residential properties with innovative programming, from wine tastings to yoga classes, allowing our residents to interact and get to know each other. That’s where the magic really happens.

Read more: Maryam Eisler’s Icelandic photography series

LUX: What’s been the most challenging project for Lightstone so far and why?
Mitchell Hochberg: It would have to be Moxy Times Square. From a pure design standpoint, the project had just about every challenge you could think of. The building was an adaptive reuse of a 110-year old office – not exactly an easy canvas for the flexible, vibrant, and memorable spaces you see today. Working within the confines of an existing building is always challenging, but in this particular instance the building was also landmarked, meaning we had to preserve the façade and all of the windows as well. The sheer scale of the project also brought its own complexities – the hotel is 612 keys in total with over 22,000 square feet of lobbies, bars, restaurants, and meeting spaces, including the largest indoor/outdoor rooftop bar in New York City.

Despite all this, I think the biggest challenge was bringing something entirely new to the New York City hotel market. We had to prove ourselves to guests who had never seen anything like this before, and convince them to buy into our “deal”: in exchange for an affordable rate, we could provide a room that’s efficient but stylish, along with public spaces that are engaging and well designed.

Moxy’s luxurious lounge bar at Times Square, NYC

LUX: What are your future predictions for the real estate market in NYC?
Mitchell Hochberg: The real estate market in New York over the long term is always going to be strong. There will obviously be hills and valleys based upon macro issues, but you have to keep in mind that New York City is an island and there’s only so much space. People will always want to live here, work here, and visit here, and as a result it will always be a strong market.

LUX: Will Lightstone ever expand overseas?
Mitchell Hochberg: We’re currently discussing investments and development overseas. I think our first projects will probably be somewhere in the UK where we’re a little more familiar with the language and business customs, but we are always open to new opportunities.

The botanically inspired Fleur Room at Moxy Chelsea, NYC

LUX: How do you switch off from work-mode?
Mitchell Hochberg: One of my biggest passions is travel – I try to travel as often as possible. I’m naturally very curious, and find that my creativity is often sparked by wandering around and getting lost in cities and fully immersing myself in all aspects of the culture, which is both fascinating and inspiring. While I do switch off when I travel, appreciating architecture and design, as well as learning how different people live, serves as the inspiration for a lot of the development we do. In Italy, for example, which is one of my favourite places to travel, I’m constantly awed by the art, architecture, fashion, and yes, even the food. But above all, I’m struck by the genuine warmth of its people. You’ll see a lot of that reflected in the restaurants and bars and Moxy Chelsea. For example, Feroce, our Italian restaurant, took inspiration from some of my favourite spots around Italy: the Caffé and Pasticceria from the bar culture in Italy, where people visit the same spot for an espresso and cornetto in the morning and an Aperol Spritz in the evening; the outdoor dining garden from my favourite restaurant in Rome, Antica Pesa; and many of the design details from my favourite restaurant in Milan, Da Giacomo.

When I want to completely chill out though, there’s nothing better than being on a beautiful beach. One of my favourites is Belmond Maroma in Riviera Maya, Mexico. It is casual and relaxed but with incredible service reflected by the culture of the local team who treat you as if you are in their own home. It is the epitome of barefoot chic!

Find out more: lightstonegroup.com and moxy-hotels.marriott.com

The Great Migration, Tanzania & Kenya

Geoffrey Kent is the founder, chairman, and CEO of Abercrombie & Kent, one of the world’s most respected luxury travel companies. In his first column for LUX, Mr. Kent marvels at nature’s most extraordinary wonders.

From Africa at its rawest to Japan at its most genteel, experiencing these natural phenomena will remind even the most jaded traveller of what a privilege travel is and our place in the world. I have always believed that in nature we are completely unified with all of life…

Sakura, Japan

No season’s arrival is more celebrated than that of spring. People rejoice in shaking off winter’s grip and greeting the season of new life. In Japan, one million cherry trees blossom. Known as sakura, it starts in the south and moves northwards, following a wave of warm weather. Clouds of pink appear as daytime temperatures reach 17 degrees Celsius. As they have been doing for centuries, locals picnic under these trees – a custom known as hanami. In the modern capital Tokyo, people flock to Ueno Park. In the ancient Kyoto, the Philosopher’s Path is an inviting place to relax and reflect on the wonder of nature.

Sakura, Japan

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In my experience the most rewarding, but often over-looked way to experience Japan – from its timeless mountain villages to its delicate cuisine, distinctive architecture and graceful gardens – is to approach it from the sea. A small expedition yacht provides just the right balance between luxurious on-board amenities and access to remote villages, places that the big cruise ships simply can’t reach. This access illuminates Japan’s history and culture, arts and architecture, gardens and nature, as well as its culinary traditions, with experiences that reveal the country through a local lens.

Each day brings unexpected delights. During one visit to beautiful Kenroku-en Gardens, we were invited into a teahouse to savour delicious ‘fragrant peach’ ice cream.

The Great Migration, Tanzania & Kenya

Every year more than a 1.5 million wildebeest, 200,000 Burchell’s zebra and a smattering of trailing Thomson’s gazelle make a 1,900km odyssey between Tanzania’s Serengeti and the Masai Mara in Kenya. Instinct and the smell of rain spurs the herds forward with two things in mind: food and water. They are following the rains in search of fresh grass. Along the way, many migrating animals fall prey to waiting predators including lion, leopard, cheetah, crocodile and hyena.

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One year when I was on safari with Richard Burton, I was getting him a drink at the bar in the mess tent when I heard a roar and a lot of screaming and turned to see two lions bringing down a buffalo in our campfire. I quickly upended the table, sending the crystal and china flying, and gathered the guests behind it as a barricade. What an amazing spectacle it was to watch! The next day Richard Burton wanted to know if we could do it again. He thought I’d set the whole thing up – nature is full of surprises!

During the Migration, sightings of predators taking down prey are common. Visit Tanzania between January and early March to see thousands of wildebeest being born each day. Then from June through September, vast herds are on the move through Kenya.

The Monarch Butterfly Migration, Mexico

The migration of the Monarch butterflies is one of the most astonishing of all natural wonders. Every autumn, tens of millions of Monarchs travel from the eastern USA and Canada to Mexico’s Sierra Madre Oriental Mountains – their winter hibernation grounds. It’s an epic journey for these creatures in distance and – most intriguingly – they do it without ever having been there before. A butterfly that departs from Canada will never return. Nor will its progeny for the next two generations. It is the third generation that sets off once more from Canada for the same twelve mountains… 5,500 kilometres away. An amazing natural mystery.

The March of the Penguins, Antarctica

For those dreaming of genuine adventure, Antarctica is nature’s last frontier. This pristine landscape of mountains and glaciers remains largely untouched by civilization and wildlife abounds.

One of the most inspiring is the Emperor Penguin colony in Atka Bay along the Weddell Sea coast of Antarctica. The penguins breed on the sea-ice in bitterly cold conditions. Once an egg is laid, the female leaves the colony, giving the egg to her partner, who carefully puts it on top of his feet and covers it with a skin fold to keep the egg warm – even when the temperature drops below −35°C.

The mother will return in July when the chick is ready to hatch. They are very small, weighing only about 150–200g (adult penguins weigh 22-30kg at this time of year). They have a thin layer of down and are not yet able to regulate their own body temperature, so it is up to the parents to keep the chicks warm.

The March of the Penguins, Antarctica

By September, the chicks have grown a thick cover of down and are developing quite rapidly. Growing requires a lot of energy so they are always hungry. It now takes both parents to go out and gather food for the youngsters. At night, the little ones left in the colony form huddles to keep warm.

In December – when we visit the colony – the chicks are nearly as big as their parents. Small black patches appear on their flippers. They are beginning to grow real feathers and they start shedding their down.

Warmer temperatures cause the ice to break up, bringing open water closer to the nesting site. The chicks are now old enough to swim and fish, and we watch enthralled as they begin to take to the ocean themselves.

Joe Sitt, President and CEO of Thor Equities

Joseph Sitt, President and CEO of Thor Equities, sits atop a luxury property, retail and advisory empire that straddles the western hemisphere. His company owns and develops prime retail property throughout the US, as well as Latin America and Europe. The portfolio and development pipeline of the New York-based company, which he founded in 1986, is in excess of US $18bn.

He is also known as something of a luxury visionary: unlike many property companies, his firms (he also runs Thor Retail Advisors, a leading retail agent and consultant; and others) work closely with fashion and luxury brands to ‘place make’, transforming the areas they are based in. Like LUX, he also believes in mixing high luxury with creative emerging brands to create an atmosphere of discovery as well as indulgence. LUX Editor-in-Chief Darius Sanai caught up with Sitt on one of his whirlwind visits to London about the rise of LA, Mexico, and the future of luxury retail.

LUX: Tell me about the rise of LA as a destination.
Joe Sitt: There is physically no more room in San Francisco for office space and for homes, for rental buildings and retail. So, much of that industry is migrating to LA because it’s also on the coast and it’s got better weather. It’s also got more culture and things happening, so there is a lot of migration there, and a lot of wealth being created in LA. And you are getting a lot of second home owners (from the San Francisco area) who are buying in LA.

Between the businesses migrating their technology and the second home owners there, the revitalisation and reactivation in LA is tremendous. You can see also that new restaurants are incredibly successful. And it’s not just coming into LA proper. It’s also coming from down below for example into Santa Monica and Venice Beach. You have tech companies like Snapchat whose headquarters are based over there.

The other aspect of it is the creative industries in LA. Some real fashion is coming out of there for the first time in quite a while. Secondly, the movie industry. For the first time the movie making business is a real profitable business for film makers, writers – salaries are going up tremendously for all of them and for anybody affiliated with the industry.

The tech industry has so much wealth and power and it has the “funny money”, because their stock prices are so high; for example the FANGs – Facebook, Amazon, Netflix and Google – their stock prices are so high that they are throwing money very aggressively at almost anything. And that is crossing with the fact that the biggest thing that all of those tech companies need, and that they don’t have the ability to do within their tech shops, is actually content.

So now what you have is, if someone is making movies in LA you actually have a shot at a bidding war between Amazon, Netflix, etc. Even Snapchat have announced that they want to be buying and delivering content. That’s creating a really exciting time for the LA market for the people in all forms of the creative industry. A combination of wealth and creatives.

LUX: And in parallel the visual arts has revived there in the last 10 years.
Joe Sitt: Yes. For example, my friends at the [Helly] Nahmad gallery, who are the largest owners of Picassos in the world, now see how many people are coming from the West Coast to consume their products in New York. So they are opening their third outpost: they’ve got London, New York and are now looking to the West Coast. You’ve got [Larry] Gagosian who’s got his New York Gallery, he sees where the zip codes are where he’s shipping his product to. So while people are opening up shop in San Francisco, to get to the wealth proper a lot of them are really looking to the arts district in LA.

Read next: Japanese restaurant, Sake No Hana brings blossoms to Europe 

LUX: Do you see the emergence, despite Donald Trump, of LA and Mexico emerging as one entwined retail and luxury zone?
Joe Sitt: Very much so. I look at Mexico as a big new frontier in luxury fashion. A tremendous amount of wealth has been created in that country. In terms of those people who think that Donald Trump’s policies are going to hurt Mexico…I will throw you a curveball and show you how he’s actually getting the opposite result from what people think would happen and perhaps what he intended. I will give you two examples.

One, is in terms of the border in terms of trade as well as in in terms of immigration and how they actually play out. Sometimes when you shoot a bullet when it comes to policy you don’t know who the victim is going to be. The trade announcement forced a tremendous amount of devaluation in the Mexican Peso. The Peso went from around ten pesos to the dollar ten years ago to twenty two recently; so about half. The net result of doing that was making Mexico as a country and as an exporter more competitive.

As a result of making them more competitive from their currency it increased America’s trade deficit with Mexico dramatically over the last quarter. The opposite of what everyone expected to happen in that first quarter. The second thing that occurred with regard to the second policy, immigration, also had an unintended consequence; which is as a result of being tighter on the border for immigration, US companies have started to create tech centres in Mexico. In Guadalajara, and in Tijuana for those companies in San Diego who just want to be able to cross the border and travel 45 minutes to their foreign teams.

So now you’ve seen an incredible resurgence of business and activity in both Guadalajara and Tijuana in Mexico for the tech industry as a result of those tough policies. It’s a place so close to the United States and you can house all of the greatest foreign minds in the world.

The Ferragamo store on Masaryk street in Mexico City

LUX: Mexico has been seen as an outlier in terms of luxury retail.
Joe Sitt: It takes time for a market to react to some of things I’ve mentioned. It’s now waking up. I feel that the entire luxury market has been sleeping at the wheel regarding the Mexico opportunity. And so now they are just waking up to it. Those who are waking up to it are finding success in the market place. But it takes time for them to mobilise.

LUX: Can you tell us your vision for what you’re doing there, because it’s a long term play.
Joe Sitt: We are attacking it from multiple prongs. One of course is just bringing luxury retail there, and creating a platform for it to come to, for the first time. We sparked the revitalisation a street called Masaryk and in an area called Polanco, in the heart of Mexico City. In the old days it was an Upper East Side kind of marketplace that was starting to become abandoned and is now revitalised.

LUX: And is that now going to be the Rue St Honoré of Mexico?
Joe Sitt: Yes exactly right. You’re starting to see it. Hermès, Ferragamo, Gucci and Goyard just opened there. So you’ve got some great brands already.

LUX: Was this through you?
Joe Sitt: We were the spark that brought it all together.

Thom Sweeney SS17

LUX: Integrating investment in emerging fashion brands and developing districts seems pretty for a property company. What’s behind it?
Joe Sitt: Candidly, it’s more of a passion. Yes, there are financial benefits of being on the ground floor of some of the most exciting brands and investing with them or representing and aiding them. Yes, there will be financial reward, probably in years to come when a Thom Sweeney explodes and goes next level or a Drakes or an Edward Green or a Maison Bonnet. But for me, more than anything else, at this stage in my career I am looking for things that I enjoy personally. And I enjoy young and exciting luxury brands and helping them achieve their potential. I get my personal thrill vicariously through their success.

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LUX: Is your ideal scenario that they grow up to be the next Moynat, Vuitton, Hermès?
Joe Sitt: In some cases yes, in some cases no. For some, Maison Bonnet, the eyeglasses company, we are going to help them make the move from Paris’s first and only little artisan shop to executing in London. It’s about growing the business but not necessarily overgrowth or creating a Goliath.

LUX: And is the long term that you are buying, building and selling them?
Joe Sitt: I have to be careful in terms of conflict so I can’t say which ones I invest in. Other than to say when I do make investments in them I am focused on very very long term. It’s not to buy and sell. It will go wherever the visionary wants to take it, who’s owning the business, will we ride with this vision. In terms of our advisory business, our goal for these companies is to help them reach whatever their potential is, or is meant to be. Some of them it’s meant to be a very large business, some of them it’s not. We do the same thing with tech related businesses. I mentioned Warby Parker [an eyewear company], we were with them from the start, opening all of their first locations. Helping them understand the challenges of physical retailing versus internet retailing.

LUX: You are a property person. But is retail moving online?
Joe Sitt: There will be challenges in terms of distribution for people to buy things online for many years to come. And buying direct is not a new invention. We had catalogue prior, it was just a different medium for doing it. Someone would get the catalogue to their house and then they would order by telephone; or later order through emaiI. I look at online as another modem to deliver a product to a consumer. When it comes to commodities, it’s easy enough push a button and buy it on the internet. But does the internet mean that Nike should not open up more stores? We’ve found the opposite. I worked with Nike in New York, myself and a partner, for the first flagship store in Soho on the corner of Spring Street and Broadway. They are doing two incredible flagships that are costing them mega millions of dollars to build. Why are they doing that in the year 2017 with all the talk of tech and internet sales? Because they realise for a brand, it works arm in arm. People want the experience of a brand. The same way people are talking about restaurants and experience and enjoying that aspect of it, it’s the same thing when it comes to a brand. I want to go to Nike and not just see pictures on the internet. I want to touch the product, I want to try it on I want to interact with it.

Maison Bonnet’s Palais Royal Salon in Paris. Image by JYLSC

LUX: You have done some transformative retail schemes over the years. What are the challenges when you have an area like this that has got great potential but you need to change things? Do you get resistance?
Joe Sitt: There is always resistance. I always say that the secret to knowing when a project is going to be great is the greater amount of resistance. We enjoy both. We like doing things in established high profile tourist destinations as well as cool emerging areas like Wynwood in Miami, Venice Beach in California, and all of these creative markets all over the world that we think need and deserve luxury exposure as well.

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LUX: Do you think that monolithic luxury malls as are opening in China and elsewhere, where everything is a luxury brand and nothing else, will change? Will people want more of a mix in there?
Joe Sitt: Yes. That’s boring. Even if it’s great luxury brands it’s not what the consumer wants. As a consumer it gets more and more sophisticated. You see that in their taste they want something that is more eclectic.

LUX: A bit of discovery?
Joe Sitt: Yes. It could be restaurant discoveries, specialty shops, boutiques, perfumeries, candle shops etc. Intermixed with the luxury brands and that’s what creates the most successful environment for a luxury brand.

LUX: What’s the most exciting area of luxury and fashion for you?
Joe Sitt: Menswear is so exciting, much more exciting than womenswear, still very much an untapped market, with brands we’ve referred to today, Thom Sweeney for example, in years to come that could explode. I think that food, F&B, restaurants etc. have tremendous potential. Look at a market like London, if you were here 15 years ago the restaurant scene was horrific. It’s come along light years. I think other markets are going to expand to a much greater degree.

Last, but certainly not least is destination. I think people are remaking what the word ‘resort’ is, as hospitality and a destination. I think people are stating to get really creative. People crave creative.

ARCHITECTS, DESIGNERS, ENGINEERS, AS DISCIPLINES MERGE, EVERYTHING IS BLENDING INTO ONE CREATIVE-SCIENTIFIC PARTY. Karys Webber SCOURS THE WORLD FOR SOME OF THE MOST EXCITING CREATIVES IN ARCHITECTURE AND DESIGN

Studio Weave’s The Longest Bench

STUDIO WEAVE – LONDON

Despite only recently gaining their registrations as architects, duo Je Ahn and Maria Smith founded Studio Weave back in 2006 and completed a number of projects as humble students. With a fun and quirky style, they tend to concentrate on public space improvements; one of their more renowned projects is The Longest Bench in Littlehampton, West Sussex. Made from reclaimed timber interspersed with the odd colourful stainless steel bar, the wiggly bench can seat up to 300 people and was inspired by a charm bracelet.

studioweave.com

KRAUS SCHOENBERG – HAMBURG

Spatial experience and coherence between external and internal spaces is the design focus for German architecture practice Kraus Schoenberg, something they clearly demonstrate in the sustainable housing projects that they are best known for: Haus W and H27D. Clean and contemporary in design, Haus W is a prefabricated, low energy house in Hamburg designed as one big connected space created by rooms of various heights corresponding to their individual function. H27D, a five-storey apartment building in Constance, isn’t much to look at from the outside but was designed this way to match the look and feel of the historic city centre where it lies. The highly engineered building can be recycled to achieve zero waste.

kraus-schoenberg.com

BIG’s cultural arts centre in Bordeaux

BIG – COPENHAGEN

Danish architects BIG have designed an enormous new cultural arts centre in Bordeaux alongside French studio, FREAKS freearchitects. Scheduled to open in 2015, MÉCA (Maison de l’Économie Créative et de la Culture en Aquitaine) will become the new combined home of arts organizations the FRAC, the OARA and the ECLA, situated on the Garonne waterfront. The striking design for the 12,000 sq m building features a central rectangular hollow which will be used as a huge stage and exhibition space.

big.dk

AMPHIBIANARC – CALIFORNIA

An ambitious, shape-shifting, ‘transformer building’ has been designed by Californian architects, amphibianArc, for the headquarters of Zoomlion, a Chinese industrial vehicle manufacturer in Changsha, Hunan province. Each end of the proposed building will have a transforming façade made of hinged steel and glass plates designed to mimic the movement of eagles, butterflies and frogs. amphibianArc claim that their goal is to ‘create buildings that not only reshape the lived reality but also inspire minds that will invent the future’.

amphibianarc.com

Polifactory’s Hous.E+ generates energy from a lake on its roof

POLIFACTORY – SHANGHAI

Shanghai-based architects Polifactory have designed Hous.E+, a self-sustaining rammed earth house designed for a rural site in Vancouver, Canada that generates energy from a lake on its roof. The concept house is designed to produce more energy than it consumes; turbines embedded in the walls produce electricity from water being pumped through a system of pipes and the walls would act like a breathing structure, allowing air exchange without significant heat loss.

polifactory.com

Coca-Cola Beatbox, Asif Kahn

ASIF KHAN – LONDON

Despite not technically being an architect (he never quite got round to sitting his final exams), Asif Khan has received impressive acclaim for his experimental work across architecture, products and design. He was awarded Designer of the Future award in 2011 after showing his unique Cloud installation at Art Basel Miami. More recently, Khan teamed up with Pernilla Ohrstedt for the London Olympics project, Coca-Cola Beatbox; a striking red and white sculpture doubling up as an enormous musical instrument.

asif-khan.com

RAW EDGES – LONDON

Tel Aviv-born twosome Yael Mer and Shay Alkalay formed London-based design studio Raw Edges following their graduation from the Royal College of Art in 2006, where they met and teamed up. They have since won a string of highly respected awards for their innovative and striking products for the home which blur the line between art and furniture. Their work can be found within the permanent collection at MoMA in New York and Stella McCartney commissioned the duo to create the floor for her Rome store after spotting their installation at Art Basel.

raw-edges.com

MISCHER’TRAXLER – VIENNA

Vienna-based design studio Mischer’Traxler is made up of partners in both their professional and personal lives, Katharina Mischer and Thomas Traxler. The pair design experimental products, furniture and installations, characterized by conceptual thinking and the use of unexpected materials. Their complex project ‘The Idea of a Tree’ combines natural input with a mechanical process, driven by solar energy, which translates the intensity of the sun into one object a day. The outcome is a unique product that reflects the various sunshine conditions that occur during that day and becomes a three-dimensional recording of its process and time of creation. This kind of innovative thinking won the duo the accolade of Designers of the Future at Design Miami/Basel in 2011.

mischertraxler.com

Hamilton Scotts, Singapore features ensuite sky garages

HAMILTON SCOTTS – SINGAPORE

In Singapore, luxury high-rise residential building Hamilton Scotts, project of real estate developer KOP Properties, have come up with a novel alternative to underground parking: en suite sky garages. Residents need simply to drive their car into a designated spot outside the building and, after a quick biometric thumb scan, their car is whizzed straight up to their apartment via a special lift. By the time the owner reaches their apartment, the car is displayed behind a glass wall off the living room, ready to be admired.

hamiltonscotts.com

COOP HIMMELB(L)AU – VIENNA

Austrian architecture firm Coop Himmelb(l)au have completed work on the enormous Busan Cinema Centre in South Korea. The impressive building boasts a 4000-seat outdoor cinema covered by a seemingly gravity defying cantilevered roof (the world’s largest at 85 metres from end to end), the ceiling of which is illuminated by thousands of LED lights to create a kind of virtual sky. The building will be the new home of the Busan International Film Festival and is Coop Himmelb(l)au’s first project in Korea.

coop-himmelblau.at

DCPP Arquitectos’ 20-storey building porposal for Lima, Peru

DCPP ARQUITECTOS – MEXICO

A luxury 20-storey apartment block featuring individual swimming pools that teeter out over the city like diving boards has been proposed by Mexican architects DCPP Arquitectos to be built in Lima, Peru. The building has been designed with a transparent façade for a location in the east of the city overlooking a golf course. DCPP say the idea behind the design is to ‘incorporate the exterior space to the interior life of the apartments and create a new relation between public and private areas’.

dcpparquitectos.com

YVONNE WENG – LONDON

For her graduation proposal, Architectural Association student, Yvonne Weng, designed The 6^th Layer: Explorative Canopy Trail, a non-invasive, airborne system that would allow scientists to live in the treetops of the Amazon rainforest whilst carrying out research, without the risk of damaging the forest’s fragile eco-system. The incredible design imagines a series of super strong webs made of synthetic fibres and suspended teardrop shaped pods where scientists could study and harvest medicinal plants. The concept won Weng acclaim from scientists and architects alike and the 2012 Foster + Partners Prize for excellence in sustainability and infrastructure.

Bamboo Courtyard from HWCD Associates

HWCD ASSOCIATES – SHANGHAI

The Bamboo Courtyard, a floating teahouse in Yangzhou, northwest of Shanghai, has been created by architects HWCD Associates. Organised in asymetric cubes on a lake, brick rooms are connected and encased by tall rows of bamboo arranged to create depth and interesting visual effects, further intensified by the atmospheric glow from lights inset into the door frames. The architects say ‘the simple form illustrates the harmonious blending of architecture with nature’.

h-w-c-d.com

Lee Sehoon’s Anitya range features a collection of all black funiture

LEE SHOON – KOREA

Korean designer, Lee Sehoon uses the process of heating vinyl to create his dramatic, all black furniture range, Anitya.  The idea behind the collections is to create an illusion of perpetual and dynamic movement, achieved by the vinyl expanding when heated and contracting when cooled which results in unexpected and unique shapes. More recently, Sehoon designed Squaring, a clever bookcase design made up of hinged boxes that can be spun around to create numerous shapes and designs.

leesehoon.com

WANG SHU – CHINA

Chinese architect Wang Shu may run a practice called Amateur Architecture alongside his wife, Lu Wenyu, but don’t be fooled, his work is anything but. Shu, also a professor, recently won the extremely prestigious 2012 Pritzker Prize (generally regarded as the Nobel prize for architecture), for work representing consistent and significant contribution to humanity. Shu has completed five major projects in China including three college campuses and the Ningbo History Museum. His style typically combines modern design with traditional, often recycled, materials.

Additional research by Rebecca Stanczyk