Jörg Neuner, Head of Gaggenau’s brand centre in Lipsheim, France

Jörg Neuner, Head of the Gaggenau Brand Centre, speaks to LUX about heritage, handwork, and embracing a hybrid design philosophy

Seamlessly absorbing technological advancements into its DNA, the Gaggenau design philosophy is second to none. The secret? “Traditional handwork with the lightest of mechanical touches,” says Jörg Neuner, Head of the Gaggenau Brand Centre.

LUX travelled to Lipsheim in north-eastern France to speak all things design with Neuner, and find out how – from champagne-supplemented culinary workshops to getting down and dirty in the forging room – the centre offers visitors a fully immersive expression of the Gaggenau brand.

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LUX: How has the Gaggenau Brand Centre evolved since its opening in 2012?
Jörg Neuner: When we originally opened the Brand Centre, it was based just on design. Our first ambition for the space was for our internal product training, so it was used primarily for prototypes and new products. When there were guests here, like trainers and dealers, it also gave them the chance to visit the factory. That’s the interesting thing, to look behind the scenes and see how it’s all done – the handwork, the materials, and so on. So, that’s what we’ve been doing here since 2012. In 2019, after seven years of operation here, we had 10,000 visitors!

The Gaggenau Brand Centre, featuring a showroom, space for training courses and working kitchen, is located next to the brand’s historic factory

LUX: What makes the Lipsheim location different to other Gaggenau showrooms globally?
Jörg Neuner: We have showrooms like the one here in countries all around the world, and they’re all in the same style. I think what draws people to Lipsheim is the factory, being in the place where everything happens. Normally, we have all the guests here, aprons on, sleeves up, and in the kitchen; you can go and see inside the factory, too. That’s why people come. It’s a very dense experience of the brand, probably the most dense that you can have. Everything we do here is related to Gaggenau: its history, its characteristics, the products.

LUX: What does a typical visitor to the centre look like?
Jörg Neuner: Most of the groups that come here are dealers or retailers. A particularly important group is the product developers, the people building high-rise buildings completely equipped with Gaggenau. They travel throughout Europe to visit all the suppliers they have in their buildings, and they come here to see how it’s done, to understand the brand. Even if they are old-timers with Gaggenau, and have a strong knowledge of the brand, they always say how good it is to come and see how we do it – to see that, still, the products are unique. Now, too, because we have this next to the factory, we can really provide an event.

Visitors to the centre can also tour the factory to gain an insight into how the brand’s products are made

LUX: What does the centre have in store for its private clients?
Jörg Neuner: For the moment, the main thing for end consumers is our cooking classes. We have star chef here, from the region, who has a long-time connection with Gaggenau. He does a cooking course here every month, so you can come here, if you pay a certain fee, to cook lunch with him with a glass of champagne. It’s a big dream of ours, to accommodate more private clients in the future.

LUX: One of the most fascinating elements of the centre is the heritage pieces. Is that something you’re interested in, showing more of the brand’s heritage?
Jörg Neuner: Sure. We have a little interactive forging museum with some of our old appliances in it. I always see guests with big smiles on their faces when they take the hammer and make a piece of really authentic heritage using their own hands, which they get to take home with them. This is how we communicate our history: we try to put guests in touch with it, to make it as tangible as possible.

Read more: Vitalie Taittinger on family business and philanthropy

LUX: Which aspect of the manufacturing process is most surprising to visitors?
Jörg Neuner: I think the most fascinating thing is that with every process, there are people involved. There is still so much handwork and complexity involved, which we try to show to visitors. We have only one process that is automatised, which cuts flat sheet metal and can run around the clock, but in all other processes we have people. It’s really traditional handwork too: we don’t cut any corners. The best example is the 90cm oven. The door takes ninety minutes to assemble, and it’s one person, putting together 515 pieces, 37 metres of cable, step by step, all alone. 90 centimetres, 90 minutes: one centimetre a minute. It’s quite a huge depth of production. That’s really special, and it’s important for the dealers when they come to see it here.

Traditional craftsmanship is at the heart of Gaggeanu’s manufacturing processes

LUX: Technology has not replaced the human element of Gaggenau’s manufacturing process, but has it influenced the design evolution of products over the years?
Jörg Neuner: Our philosophy for our products is traditional avant-garde. We respect where we have come from – how people have cooked, what they know, what traditions there are – and, when it makes sense, we incorporate technology. For example, all the tapping indicators on the induction and ceramic cooktops have knobs. We have some [appliances with] touchscreens as well, for flexibility, so that you can do further programming, but you have full control at the manual level. Modular products have also come up over the course of the last few decades. With Gaggenau it started by developing our ovens, making the panels smaller, giving the cavity more space; and eventually we put the oven not below the cooktop but into the wall. We were the first ones to do that. Then, we realised, with this new development, that you could combine it with the steamer, or the coffee machine, and that brought up new forms again. It all contributes to a certain story about the ergonomics of cooking; it’s not just an oven without a panel. So that shows how, on the one side, things develop, and we get a new avant-garde style, but on the other side it still has the things which still make sense. That’s the traditional avant-garde.

LUX: Have any Gaggenau designs remained untouched by time or technology?
Jörg Neuner: We now have two oven series, the 200 and the 400, while the 300 stays as an icon. We did our first attempt to update that one, and I was very happy, and it’s stayed the same ever since. To me, that’s amazing: that you can have an appliance for thirty years in the catalogue without any major change in the design or technology. Nobody else has that. We have a successor, but while it’s technically based on our new oven platform, with the same functions and features, the outline is the same. It has the same face. For me, that’s the Gaggenau face.

Find out more: gaggenau.com

Truffle hunting has been in severe decline since the early 20th century, but is once again on the rise as a craft and is currently highlighted by the Respected by Gaggenau campaign

The art of the handmade, and the appreciation of high-quality, low-volume makers, are having a resurgence. With the help of the German luxury appliance maker and their Respected by Gaggenau campaign, the future of crafts and the artisanal, whether in food, winemaking or the crafting of objects, is looking brighter, as Lisa Jayne Harris explains

“The nobility and humility of great craft transcends industries and products,” says Master of Wine, Sarah Abbott. “Artisans offer a sense of adventure, excitement and nuance that’s simply not available elsewhere.” The mystique that comes with creating a product by hand – whether that’s a time-honoured way to age wine and make cheese, or a modern take on knife making – touches us in a unique and deep way that mass-produced goods cannot: “People respond to the beauty, sweat, toil and integrity of craft,” Abbott explains. “We’re in a time of a craft renaissance. Our respect for authenticity and integrity in what we make and consume is growing.”

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The resurgence in craft’s popularity is at odds with our increasingly digitised everyday lives and fast-paced consumerism. But therein lies its draw, as handcrafted objects seem to reverberate with the energy of their maker when we hold them in our own hands, and they promise to last longer than impulse purchases, too. “We live in a throwaway world,” says author and food critic, Tom Parker Bowles. “So, it’s really refreshing when things are made to last. Technology has a built-in obsolescence to force us to buy a new phone or whatever, but we’re looking at a more sustainable future in all areas of our lives, including food sourcing.”

Both Parker Bowles and Abbott are judges of the Respected by Gaggenau initiative, which honours, supports and promotes small producers and artisans in the food industry. “We want to give something back to people who deserve it and need it most,” explains Gaggenau’s managing director, Dr Peter Goetz. Regional experts will nominate artisans who use skilled, traditional techniques to create exceptional and authentic products in food, wine and design.

Such authentic artisanal products are distinguished by their fundamental values of patience, passion and heritage. Both maker and customer have to be patient: “People who appreciate the finer things are usually happy to wait,” says professional truffle hunter and owner of The English Truffle Company, James Feaver. His business plan manages customers’ expectations and controls truffle pre-sales so they don’t take on more orders than are achievable. “Every day of hunting depends on the vagaries of the weather. If people get in touch in advance, we do our best to deliver, but we only harvest what’s sustainable and available at that time. I’m more like a fisherman than an artisan baker. I don’t make truffles like a baker makes his bread; nature has done all the hard work and I just find them.”

Gaggenau appliances can be adapted to any seasonal food preparation.

It’s the passion of people like James who make artisanal products stand out. “True artisans really believe in something,” says Gaggenau’s head of design, Sven Baacke. “They have a vision, they’re digressive, authentic and have a strong character. I see that throughout Gaggenau, too, not just in the design team but in the engineers and every department. We’re all striving for the best.” Abbott believes the character of an artisan winemaker is so palpable that she can taste the ‘maker’s mark’: “There’s a certain idiosyncrasy, a distinctive personality and edginess in the wine over different vintages. Great wines from large producers tend to be more polished, assured and even, but artisanal wineries exist on a knife edge, and you can often taste that in their wines.”

Read more: How Chelsea Barracks is celebrating contemporary British craft

The future is uncertain for many small producers. James has led a British truffle hunting resurgence, but the skill very nearly died out when the last professional truffle hunter, Alfred Collins, hung up his boots in 1930. “At one time there were 10 truffle hunters working out of Alfred Collins’s village,” explains James. “Truffle hunting was a sport for the gentry, like shooting or horse riding, but when Collins retired the custom and his knowledge disappeared too. I’ve been truffle hunting since 2008, and it’s only in the past dozen years that knowledge has come back to this country with our renewed interest in sustainability, British produce and farmers markets.” Crafts like truffle hunting are essentially a shared cultural memory, unique to each community they come from, and only by supporting these skills can we ensure they’re not forgotten. As the Arts and Craft designer William Morris said, “The past is not dead, it is living in us, and will be alive in the future which we are now helping to make.”

An image from the ‘Frozen in Time’ series by culinary artists Studio Appétit for Gaggenau

Climate change is perhaps the biggest threat to the future of artisan food businesses. “We’re already seeing lower rainfall and higher temperatures,” says James, “And that’s not good for truffles.” Sustainability and biodiversity are necessarily at the heart of artisanal work, because they’re more connected to their locality and environment. But this means climate change affects them even more acutely. “Artisanal wineries typically focus on a single small region or wine style,” Abbott points out. “They can’t spread their bets like larger producers, who mitigate risk across multiple regions and grape varieties.” If one variety fails, the small producer’s whole livelihood is at stake.

Managing director of Gaggenau, Dr Peter Goetz

Everything that makes craft special – the fact that it’s unique, handmade, small scale and highly skilled – is exactly what puts it under threat. The Heritage Crafts Association maintains a list of endangered and extinct handicrafts in the UK, including bell founding, scissor making, tinsmithing and cricket ball making, and they advocate for their preservation. But thankfully many craft producers have demonstrated their ongoing resilience through the Covid-19 pandemic by pivoting their business models or selling directly to customers. While that works on a local level, it still leaves them exposed in the longer term. “Many of these makers are third, fourth or fifth generation. Their domestic reputation is typically very strong, but it’s a challenge for them to reach diverse markets to weather our increasingly global economic storms,” Abbott says. “Small producers thrive through a more intuitive, organic relationship between maker and consumer but in a noisy, ever-expanding, luxury global market. Without resources for strategic marketing or PR, they struggle to be heard.”

Support programmes such as Respected by Gaggenau can go some way in giving artisans a voice and helping them keep doing what they do best. An appliance manufacturer championing small, independent producers might sound surprising, but the Respected by Gaggenau initiative reveals how much they have in common. “Of course, we are an industrial manufacturer,” says Baacke, “and some of our high-tech processes are best done by machines. But if the kitchen is the heart of the home then appliances are the soul. There is always a human touch to our work, like the hand-polished finish or detailed quality control. It’s the perfect balance between craft and industrialisation.”

The 2020 Respected by Gaggenau prize will bring global attention to three regional producers in food, viniculture and design. “Nominees are likely to be unsung heroes,” says Goetz. “Such as a farmer who produces a small amount of exceptional beef for just a handful of top chefs each year. We want to give that farmer recognition and promote their story to our discerning network.”

Ultimately, it’s up to us all to maintain the heritage of craftsmanship: “I’m an optimist,” says Tom Parker Bowles, “But we have to keep supporting artisan producers and value where our food comes from to secure a better future.”

Find out more: gaggenau.com

This article features in the Autumn 2020 Issue, hitting newsstands in October.

Gaggenau’s new combi-steam ovens 400 and 200 series

Last week, LUX attended the launch of Gaggenau’s new combi-steam ovens, presented alongside underwater artworks by artist Jason deCaires Taylor and food prepared by executive chef Phil Fanning

Steaming food might be the latest trend in healthy eating, but it’s also a way of enhancing the natural flavours of ingredients. With an increased capacity of 50 litres, Gaggenau’s new combi-steam ovens offer chefs – both budding and professional – the opportunity to get creative with their steaming.

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At the brand’s launch event in Fitzrovia, London, executive chef and owner of restaurant Paris House Phil Fanning showed guests the kind of results that a Gaggenau combi-steam oven can achieve with not just vegetables, but also meats, baked goods or pastry.

Chef Phil Fanning preparing dessert using a Gaggenau combi-steam oven

Gaggenau’s ovens work by combining hot air with varying percentages of humidity (ranging from 100 to 0%), whilst an in-built probe monitors the temperature and continually revises the estimated cooking time to ensure best results and the preservation of nutrients.

Read more: Chef Alain Ducasse on the importance of telling your own story

Gaggenau’s new ovens shown alongside artworks by Jason deCaires Taylor

Strikingly sleek and minimalist in design, the ovens were presented alongside a series of intriguing glass-encased underwater sculptures by British artist Jason deCaires Taylor. Made from pH-neutral cement, deCaires Taylor’s sculptures are ordinarily encountered on the seabeds where they transform into coral reefs as they are consumed and naturally transformed by aquatic microorganisms. Viewed in this new setting, the artworks appeared even more otherworldly, whilst also inviting guests to reflect on the poeticism of the steaming process.

For more information visit: gaggenau.com/gb/

The Gaggenau stand at the EuroCucina 2018 exhibition

Stephen Bayley

Of all rooms in the house, kitchens demand the best design for function as well as looks. Cultural critic Stephen Bayley reveals their modernist origins and meets kitchen appliance-maker Gaggenau’s head of design Sven Baacke to talk about his design thinking, what luxury means and the poetry of fridges

No-one is ever going to want a virtual dinner. The one thing electrons, sensors, code, AI, VR and haptics will never provide is a perfectly executed, steaming hot perdiz estofada Casa Paco, a Madrileño classic with fumes of wine, garlic, onions and bacon, garnished by an improbably big handful of parsley. Not to forget its ideal companion, a perfectly chilled 2016 Finca Allende white from Rioja.

For this reason, the domestic kitchen with its hob, oven and fridge will always remain a part of civilised life. App-driven delivery services may flourish on their wobbly bicycles, but they have more effect on the precarious margins of the traditional restaurant trade than the home cook with his gastronomic library, bleu de travail pinafore and wooden spoon.

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Despite changing behaviour – going out, staying in, hot yoga, crazy exercise regimes, fasting and peculiar diets – the kitchen is a remarkably resilient feature of building design. Although some experts estimate that New Yorkers spend 130 per cent more on eating out than other Americans, the fact remains that every new apartment in Manhattan is still equipped with an impressive new kitchen.

Gaggenau’s head of design Sven Baacke

And that probably means a new German kitchen. Like the German car, the German kitchen has reached a global archetypal status that Carl Gustav Jung would have appreciated and understood. Never mind that the same new German kitchen in that vertiginously tall apartment building on East 57th street is rarely used and never contaminated with actual hot food, it is a powerful and universally understood status symbol. Why? Because the design and manufacture of a kitchen and its equipment combine the disciplines of architecture and industrial design at which, at least in the modern era, Germans have so excelled.

It was in 1926 that Grete Schütte-Lihotzky unveiled her Frankfurt Kitchen, a functionalist masterpiece designed for that city’s ambitious socialist housing programme. Exploiting industrial processes and materials, it was tiny, ergonomic, modular, intelligent. It was everything the Bauhaus claimed but often failed to achieve.

The Vario 400 refrigerator

True, the American dream kitchen, with its pastel-coloured and chrome-plated laboursaving appliances attended by a blonde model in a flared and pleated A-line skirt, presented consumers with an alternative in the 1950s and 1960s, but the Frankfurt Kitchen set the enduring design standard. So much so, that examples are in the permanent collections of New York’s Museum of Modern Art and London’s Victoria and Albert Museum.

The Frankfurt Kitchen from the 1920s

In a nicely paradoxical way, this austere design language has become the ultimate luxury product. This is because luxury today is not about excess or vulgarity, but of having time to spare for, among other things, cooking.

Now, I want you to imagine Sven Baacke riding his adored 1962 Lambretta scooter, a machine he enjoys dismantling and reassembling, around Munich. Baacke is the Gaggenau designer. He was born in 1974 and attended the Staatlichen Akademie der Bildenden Künste in Stuttgart.

This is an inspirational city for a design education. At the beginning of the last century, the local museologist Gustav Pazaurek organised an influential exhibition called ‘Geschmacksverirrungen im Kunstgewerbe’ (Errors of Taste in Design). Pazaurek hated fuss and admired logic. And in 1927, the great Mies van der Rohe participated in Stuttgart’s magnificent Weissenhofsiedlung, or Weissenhof Estate, a real-life demonstration of architectural possibilities embodied by the International style.

Today, Baacke says his favourite building is Mies’s pavilion built for the 1929 International Exposition in Barcelona. And, of course, Stuttgart is the city of Porsche and Mercedes-Benz, with all the industrial discipline and design prowess that suggests. And if Baacke’s new home is Munich, remember this is the territory of BMW, a company that made its reputation through design as much as through automatic self-levelling suspension.

All these architectural and design influences I think can be seen in Gaggenau, but I wanted to check this thought with Sven Baacke. So, I asked him.

Stephen Bayley: Is there such a thing as ‘German Design’?
Sven Baacke: Of course. We have the Bauhaus. And Gaggenau has been in the Black Forest for more than three hundred years. There’s nothing more German than the Black Forest! But at Gaggenau, while we certainly admire precision, we have soul as well. That’s not something you’d dare admit to a German engineer!

The Weissenhofsiedlung, designed by Mies van der Rohe, 1927

Stephen Bayley: What’s your approach ?
Sven Baacke: I reduce everything to the essentials, but do not remove the poetry. To me, a fridge is architecture. There are so many variables involved, so many different criteria. But everything comes together in a well-balanced kitchen. One thing is certain – I like open spaces, not closed doors.

Stephen Bayley: How do you define luxury?
Sven Baacke: Luxury is not so much about owning things. I don’t like to talk about Gaggenau as a luxury brand. In any case, luxury is culturally determined. If you live in a Chinese city, the ultimate luxury is fresh air. In Tokyo, it is space. For us Europeans, luxury is a personal thing. It is subtle. It is personal. It is about experience. And especially the experience of cooking, taking time to buy ingredients and spending time with friends.

Stephen Bayley: And are you a good cook?
Sven Baacke: Ah, but what is ‘good’? Certainly, I do not like baking because it is all about chemistry. I prefer to be intuitive. I love being in Sicily because the produce is so good that you hardly need to change it.

A Gaggenau wine cabinet at the EuroCucina exhibition

A Gaggenau kitchen design incorporating a Vario 400 series oven

Stephen Bayley: So, would you agree with [cookery writer] Marcella Hazan when she said, “I don’t
measure, I cook”?
Sven Baacke: Yes!

Stephen Bayley: Does good design last forever?
Sven Baacke: Yes. I admire Apple, but a first-generation iPhone is now obsolete. Our 90cm oven has been on the market since the eighties. It’s an investment, not an indulgence!

Stephen Bayley: Where do you find inspiration?
Sven Baacke: I like the oak cutting-board I recently bought at Margaret Howell in London. And I have just bought an electric Audi, but I also want to buy an old Porsche Targa or an original 1959 Mini. I am in love with combustion engines, but this is not a technology that’s going to get us to the next generation.

Mies van der Rohe’s Barcelona Pavilion

Stephen Bayley: What about the Frankfurt Kitchen?
Sven Baacke: My grandma had something like it. Very German. But its successor was Otl Aicher’s book Die Küche zum Kochen (The Kitchen is for Cooking) which inspired me at college. Aicher was the designer who gave BMW and Lufthansa graphics their amazing clarity.

Stephen Bayley: What new technologies will influence cooking in the future?
Sven Baacke: Revolutions are very rare. Cooking will always be an analogue activity. Look – we are not going to the moon, so I think future improvements will come from better manufacturing. And from a better understanding of how, for instance, we can make cleaning easier. Perhaps we will be able to make equipment disappear from view when not in-use.

Stephen Bayley: You have ten designers working at Gaggenau. What do you tell them?
Sven Baacke: Well, you have heard of forecasting. We have this intellectual game I call ‘back-casting’. I ask my designers to jump into the distant future and then jump back to the near future. And, with the jumping concluded, we both firmly agreed that the idea of wanting to save time in the kitchen was ridiculous, because wherever else would you ever want to be other than in a well-designed kitchen?

Find out more: gaggenau.com/gb

This article was originally published in the Spring 2020 Issue.

Family-owned Italian brand Smeg transforms kitchen appliances into objets d’ art

Originally established as an enamelling plant in 1948 by the Bertazzoni family, Smeg is now globally renowned for making stylish kitchen appliances. Here, the brand’s third generation family member and CEO Vittorio Bertazzoni speaks to LUX’s Editor-in-Chief Darius Sanai about consumer trends, collaborating with Dolce & Gabbana and creating sustainable products

Vittorio Bertazzoni

LUX: Do you think product design has become more important for consumers in recent years?
Vittorio Bertazzoni: I would say yes if we are talking specifically about kitchen appliances, which is mainly what we do at Smeg. I think there are a number of reasons for that, maybe one of the main reasons is that nowadays the domestic space itself is becoming more and more visible and central in the house. Once the kitchen was hidden, but today it is more and more visible. People like to gather in the kitchen with friends and family, so of course they want to have more beautiful kitchens. The other reason is that you have more and more appliances in the house generally. Nowadays, people like to buy steam ovens, dishwashers and lots of other appliances so it makes sense for everything to be more consistent in terms of style.

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LUX: Do you think it’s a global trend?
Vittorio Bertazzoni: Definitely, maybe it wasn’t the case a few years ago but it has become a global trend because of higher attention towards food and health and the rise of like TV programs such as [The Great British] Bake Off and MasterChef. There is a global trend that starts with food then eventually how you cook the food and how you preserve the food and I think this is a very positive trend, not only from our business point of view which of course is positive, but also it allows for more products and technological advancements as people are more conscious about what they eat, how they preserve food and cutting back on waste.

A mixer from the Dolce & Gabbana x Smeg collection

LUX: Can you tell us about your collaborations with fashion houses?
Vittorio Bertazzoni: So the collaboration started with Dolce & Gabbana four years ago, but we started to think about the collaboration with Domenico Dolce ten years ago. So it is not something we did over night. As Italian companies, we share values and Italy, from my point of view, is quite well regarded when it comes to food, lifestyle, fashion and design so it is already linked together and the combination of fashion and design feels very natural.  The aim of collaborating was to create something new and I think the result was pretty remarkable in that sense that the produce is unique and special. It wasn’t easy to translate the pattern, especially onto the smaller domestic appliances because the patterns are really, really precise and handmade. It took us 3 or 4 years to get the right technology. If you think about a kettle or toaster and working with the curves of those appliances as well as the liquid – the pattern has to be resistant to that kind of temperature. I have to say we are very pleased with the result. I think it is a good example of how sometimes design is not only design, but also technology. We will hopefully continue to work on new ideas together.

LUX: What are the challenges of being a family business?
Vittorio Bertazzoni: The obvious challenge for a family are the roles each person plays. You have to be very clear that one member of the family is a shareholder and another is a manager of the company. In Italy we struggle because in a typical family business you have family and shareholders and then you think that since you are a shareholder you have no option, but to be involved in the everyday business which is not the case. If we look at the US or even in the UK, the two roles are very different. You can, of course, be a shareholder and even work in the company, if you have certain attitudes and if you are engaged. Otherwise, you shouldn’t, as being a shareholder is also a job. It is not as if you just sit and wait for the dividends. Most of the time, family businesses are medium sized so the distinction of being a shareholder and being a CEO or whatever is still not very clear, so there is a challenge for the management of the company to understand this and be prepared for this. I see that there has been a big revolution recently in the stock market, more family businesses are going public and this helps a lot, as when you are not a close company you have to apply to certain rules and you have other stakeholders.

LUX: How has the nature of your business changed over the past few years with regards to digitisation and social media?
Vittorio Bertazzoni: The appliances industry has been regarded for many, many years as quite a conservative business. A fridge is a fridge, an oven is an oven. More recently, due to social media and the attitude of the consumer, the lifecycle of the product in terms of how long a product can last and the consumer demand to get the newest design and the newest collection has changed. Ten years ago, people didn’t have the desire to have so many changes in a product’s design. For example, Smeg is known for the retro style of refrigeration, maybe until a few years ago the cream, the black and the red were high selling products, but now, we see huge differences in colour preferences.

Read more: The must-visit destinations of 2020 by Geoffrey Kent

LUX: In terms of challenges in the future, do you think that this kind of universal visibility will become a challenge for you?
Vittorio Bertazzoni: I think Smeg has a unique place in the appliances market. We are very much about design, colour and putting together architects and designers to create distinctive appliances. So in this world of social media, where everybody is aware of what is available, I think we are in a good position. That doesn’t mean, of course, that is is easy and I think this really goes to the nature of being an Italian company, of our products being made in Italy. If you think about something made in Italy, you think of something distinctive and unique, not standard or a commodity product. I think that the consumer wants to be surprised by a product which is made in Italy – that is the very essence of the word. You think about Ferarri and Ducati, Armani, Dolce & Gabbana and Prada. The challenge we have is to not create different products for the sake of being different, but because they are truly different and they can add value to your flat, your house, your home.

The ‘Made in Italy’ concept is at the heart of Smeg’s design ethos

LUX: It sounds like the ‘Made in Italy’ ethos is very important for you?
Vittorio Bertazzoni: No doubt it is. Made in Italy is a concept that goes back centuries to the Renaissance when Italy started to nourish the beauty of the buildings and the architecture within towns, the paintings and sculptures. In Italy we are surrounded by the beauty of the country and the beauty of art everywhere. The Made in Italy concept is in the DNA of Italian people. For us, as a design led company it is very important for us to have our production in Italy which obviously doesn’t mean we are not open to the world – we are a global brand with 85% of our products sold outside of Italy – but we can see that people really like the Made in Italy concept and the care of our design. From this point of view, you could say that Italy itself is a global brand.

Read more: Artist Henrik Uladlen on the concept behind his latest exhibition

LUX: Can you tell us more about how you work with architects and what is your criteria for choosing partners?
Vittorio Bertazzoni: So first of all, from my personal point of view, I believe that architecture is the ultimate form of art. This I learnt from Michaelangelo as he used to say, painting is a very fine art but in the end it is not so difficult and not so important… sculpture, is a more evolved form of art it is three dimensional, but still architecture is the ultimate form of art. This is not my original thought, this was Michaelangelo’s thinking. Architecture is always going to influence a lot of people; if you have a nice building you have a huge impact on people and in the end, humanity. If you have a bad painting you can remove it, but if you have a bad form of architecture you are going to have a bad influence for a long time because you don’t have the opportunity to cancel the building and do a new one. By saying that I am explaining why we love to work with architects because generally speaking they have a vision for the future which is quite unique and when they design an oven, hob or a refrigerator they go about designing it as they would design a building or something that should last a long time. In fact the product we designed with the architect Renzo Piano, which was designed in the mid nineties, is still one of the best sellers because these products don’t age, they are beautiful and unique. I understand it’s hard for people to compare an oven or a refrigerator with buildings like the Guggenheim or the Shard but if you study it, the approach is the same. A beautiful product made by an architect can last a long time.

LUX: Smeg has long had impressive environmental credentials, whilst it seems that other companies are only catching up now. How have you seen attitudes towards sustainability change in the industry?
Vittorio Bertazzoni: That is right, it is part of our commitment as a family, I have learnt it from my father and he learnt it from his father. Obviously, this is something that happens everyday, it is not something that happens just one day, you have to work on it daily and sometimes you make a little step ahead, sometimes you can make a huge step with a very good innovation and ideas. But most of the time it is really having the idea and being consistent in everything you do. There is no doubt that the industry, in general, has improved a lot in the past 10-15 years. When I began in the company, I remember a dishwasher used 50 litres of water which has gone down to around 6.5 litres, I mean the saving is amazing on a global scale. Instead of hand washing your dishes, if you now own a dishwasher you use 1/10 th of the water used and ⅓ of the energy used than if you washed by hand. The new technology in refrigeration now allows a saving of around 700-750 euros per year of food waste because food can be preserved much longer. All this is really interesting and I see these concerns becoming more and more relevant. As as a company have introduced a new blast chiller, which is a very powerful refrigeration unit that can blast -30 degrees to the core of the product, which will allow you to save all the food that you have cooked and preserve it for longer. This is different from the concept of a standard freezer which goes down to -18 degree, but also our unit takes all the food down to that temperature very safely with no bacteria. I believe it is a revolutionary product and I am very happy that after a few years we are now out in the market.

LUX: Do you fear imitators?
Vittorio Bertazzoni: Well obviously, competition is always there and we have to accept that it is good for the customers on some level, but of course imitating is stealing ideas so we have to protect ourselves. Still, I believe by being innovative and forward thinking in terms of design and technology, we shouldn’t have to fear too much. It is a challenge, but I think it’s possible.

Find out more: smeguk.com

The scene of the 2018 Gaggenau Sommelier Awards ceremony gala dinner, held at the Red Brick Art Museum in Beijing

More than sheer knowledge of wine, it takes dexterity, impeccable service and the ability to inspire the diner to be a top sommelier, as the finalists of the 2018 Gaggenau Sommelier Awards in Beijing discover. Sarah Abbott, a judge at the final, describes the peaks of that fine wine world

We are watching Kei Wen Lu about to extinguish a candle. He pinches – does not blow – the flame out. I breathe a secret sigh of relief, and discreetly tick my scoresheet. Beside me, fellow judges Annemarie Foidl, Yang Lu MS and Sven Schnee mark their scorecards.

Kai Wen, one of the 2018 finalists

Such is the assessment of elite sommellerie. Kai Wen won the Greater China heats of the Gaggenau Sommelier Awards, and he is now performing the “decantation task” in the grand final, in Beijing. He faces a room of Chinese and international press, and the relentless gaze of we four judges.

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For this task, there are 40 elements on which our young finalists are judged. Decanting seems straightforward, perhaps: open a bottle, pour it into a decanter, leaving any sediment behind, and serve a glass to each of your four guests. It is the attention to tiny details that transforms the everyday to the excellent, and the exigent to the sublime.

This task has been created by judge Yang Lu, Master Sommelier and Director of Wine for the Shangri-La Group. Yang has passed the toughest sommelier exam in the world and knows what it takes. Mentor and hardened veteran of elite sommellerie, he challenges these young recruits with his relentless eye for excellence.

From left to right: David Dellagio, Mikaël Grou and Emma Ziemann, three of the finalists, in front of Gaggenau’s wine storage cabinets

The guéridon must be wheeled smoothly to the right of the host. The bottle must be eased from the shelf and placed gently into the wine basket. You must remove the capsule foil cleanly, and the cork smoothly, without disturbing the bottle in its cradling basket. Ah, but have you remembered to light the candle before you’ve uncorked the bottle? And to wipe the bottle lip with a clean napkin before extracting the cork? And have you assembled those napkins on the guéridon before you bring it over? Kai Wen’s hand is steady as he decants the wine over the lit candle. The room is eerily silent, a camera man is panning up close, and Kai’s every move is magnified for audience and judges on TV screens.

Yang has set traps. He has planted dirty glasses. And he has set out two different vintages of the requested wine. One ‘guest’ decides that she doesn’t fancy the red wine. Can she have a glass of sparkling wine instead? Contestants will lose six marks if they pour the sparkling before serving the other guests their decanted red. More points are ripe for deduction for forgetting the side plate or to offer to remove the cork, or for unequal pours. And for puffing out that candle.

Kai Wen is friendly, focussed and diligent. He avoids most of the traps and completes the decantation within the scarce nine minutes.

Read more: How politics trumps science in the GMO debate

Despite the rigour and specificity of the marking scheme, the personal style of each contestant comes through. Emma Ziemann is the Swedish finalist. Confident and authoritative, she impresses by greeting the judges as if in the theatre of a busy service. She holds our eye, and sails through the decantation, coping well with a dastardly technical question from Yang – designed to put the contestants off mid-pour – about the Saint-Émilion classification.

The pressures of time and occasion are merciless, and most evident during the blind- tasting challenge, in which contestants must taste, describe and identify seven wines and drinks. All identify the Daiginjo Sake without problem, but the old stalwart of French crème de cassis liqueur stumps several. These non-wine beverages are served in opaque black glasses, masking any colourful clues.

Mikaël Grou, the eventual winner of the 2018 Gaggenau Sommelier Award

South African finalist Joakim Blackadder shows relaxed charm and cool humour. Mikaël Grou, the French finalist, excels. Engaging and poised, he tastes, describes and correctly identifies five of the seven wines and beverages within the allotted twelve minutes. Mikaël impresses for the range and precision of his technical vocabulary, and for his enticing, consumer-friendly descriptions.

All instructions from the judges are spoken and may be repeated only once. It is easy to miss a critical detail. Young, enthusiastic Zareh Mesrobyan is the British finalist. Originally from Bulgaria, he works for Andrew Fairlie’s renowned eponymous restaurant in Scotland. Annemarie Foidl, head of the Austrian Sommelier Association and our chair of judges, gives the instructions for the menu pairing task: Zareh has thirty seconds to read the menu, and four minutes to recommend one accompaniment for each course. “Please include one non-alcoholic beverage and one non-wine beverage.” Zareh seems to love the task. He does triple the work, giving not one but three creative and detailed pairings for each course. Sadly, he cannot gain triple marks.

Read more: Artist Rachel Whiteread on the importance of boredom

The structure of sommelier competitions is well-established around the world, and ours includes many of these classic elements. But Gaggenau is looking for that extra spark, so Annemarie has devised a new task called Vario Challenge, after Gaggenau’s new wine storage units. Built into the stage wall are several wine storage units, calibrated to different temperatures. Each contestant must work their way through a delivery of twelve wines, describe each wine to the judges as if to a customer, and put the wine in the correct cabinet. Swiss finalist, Davide Dellago, excels, wheeling between judges and Vario with grace, and summing up the style and context of each wine with wit and confidence.

The world of sommellerie can seem elitist and arcane. The cliché of the stuffy sommelier
persists, rooted in an increasingly faded world of starched cloths and manners, and of
knowledge used as power, not as gift. As Yang Lu says to me later, it’s critical that sommeliers retain their love for and connection with customers. They must work the floor. Taking part in competitions is a means to an end, not a job in itself.

And what is that end? After a gruelling day of competing, our six finalists worked the floor at a gala dinner. Here is the theatre where sommellerie performs. And this was quite a production. The Red Brick Art Museum, a young, bold architectural venue in Beijing’s art district, was a hip, stylish space. Banqueting tables were dressed in silver and late-season flowers and berries, evoking autumnal birch and harvest bounty. It was time for our young sommeliers to serve not clipboard-wielding judges, but honoured guests.

Chef André Chiang plating up for the gala dinner

Our finalists presented six wines with six courses, to each table. The menu was created by André Chiang, the Taiwanese-born, Japanese-raised and French-trained chef, who won two Michelin stars for his Singapore restaurant, Restaurant André. Thoughtful and visionary, Chiang is a revered superstar of contemporary Asian culinary culture. So, the pressure was on.

South African finalist Joakim Blackadder

The finalists had been given just two hours on the previous day to taste the wine with the judges and acquire the facts they needed to tell their wine stories with conviction and colour. All the wines were Chinese. Just five years ago, matching exclusively Chinese wines to food of this nuance, precision and individuality would have been a tall order. Big, gruff, blundering Cabs were the rule. But the ambition and accomplishment of Chinese winemaking today has soared, and these were excellent matches. So it was that our contestants were able to tell a new story of Chinese wine to guests. Of six different styles, of six different grapes, and from six different regions.

Grace Vineyard Angelina Brut Reserve 2009, an intricate and sabre-fresh, champagne- method sparkling, was served with the pure, enticing first course of braised abalone with green chilli pesto and crispy mushroom floss.

They presented Kanaan Winery’s mineral, elegantly aromatic 2017 Riesling with the softly textured, seductive second course of asparagus, caviar broken egg and non-alcoholic Seedlip Garden 108 herbal spirit.

Read more: PalaisPopulaire & Berlin’s Cultural Revolution

Contemporary Chinese wine is inspired by European traditions, but the deeply traditional aged 2008 Maison Pagoda Rice Wine thrilled our sommeliers with its tangy, nutty intensity. Both strange and familiar, it recalled old Madeira or Oloroso, but with a deeper, salty well. It was superb with the dark marine crab capellini, laksa broth and curry-dust sea urchin.

There is one dish that Chef André never removes from his restaurant menu (I suspect, having tasted it, for fear of riots). European culinary tradition and Asian technique come together in this dish of foie gras jelly, black truffle coulis and chives. Part jelly, part mousse, this intelligently decadent dish was paired with the delicately sweet, honeyed 2014 Late Harvest Petit Manseng from Domaine Franco-Chinois.

The first and only red of the evening was perfumed and confidently understated. 2015 Tiansai Vineyards Skyline of Gobi (yes, as in the Gobi Desert). This scented, floral and plush syrah/viognier was a surprisingly successful pairing with chargrilled Wagyu beef.

You know that a wine culture is developed when signs of an iconoclastic counter-culture peek through. Our final wine of the night was, in essence if not in name, a natural wine. Bottled in one-litre flip-top bottles and made from the too often dismissed hybrid grape vidal, the 2017 Mysterious Bridge Icewine was as wild and fresh as the mixed-berry jelly dessert with which it was served.

Our sommeliers told these stories. They blossomed in service, freed from the heat of their earlier competition but also strengthened by it. They delighted our guests with their own delight in these new discoveries. This is the calling of sommellerie – to notice, describe and share the beauties of wine with new ideas of what is beautiful.

In the end, Mikaël Grou was victorious. But, as fellow judge and head of Brand Gaggenau, Sven Schnee said, each of those young sommeliers were winners. They, and we, were touched by this experience of Chinese history, culinary culture and pure vinous potential.

Discover more: gaggenau.com

This article was first published in the Winter 19 Issue

Gaggenau’s Vario cooling 400 Series appliances such as this wine climate cabinet are designed to be as much part of the architecture as they are functionally capable

Kitchens were once the utilitarian core of the house. Now, leading manufacturers of kitchen appliances are more about architecture and design than just practicality, meaning they can enhance a home’s aesthetic. Emma Love meets the designer of German high-end manufacturer Gaggenau to hear how life’s all about the experience, and how kitchens can be design statements in themselves

Increasingly, design-led kitchens are an extension of the architecture of the rest of the home. Here, we look at how appliances fit in.

Two years ago, at the Venice Architecture Biennale, Japanese designer Kengo Kuma created The Floating Kitchen, which consisted of a series of shelves with ceramic bowls and plates, urns and vases that he had found in the Chinese city of Chengdu. It was part of a satellite exhibition, the Kitchen Home Project, which imagined what our living environments could look like in the future (the exhibition also included a fully transparent kitchen by Dutch studio MVRDV). And while this crystal-ball creative thinking is certainly a world away from manufacturers such as Gaggenau, whose global success is built on technological advances and an architecturally inspired design language, it does demonstrate that our notion of what a kitchen looks like is changing in all kinds of ways, from the kitchen utensils we use to the plates we serve our food on and to appliances.

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In the past few years, for instance, there has been a growing interest in knives made by specialist craftsmen. The Japanese Knife Company, which has stores in London, Paris and Stockholm, sells traditional handmade Japanese knives to chefs and home cooks. Equally, more and more chefs are commissioning ceramicists to make tableware for their restaurants, a trend which is also reflected in non-professional kitchens. And when it comes to appliances, gone are the days when refrigerators and freezers were an ugly but necessary addition to an otherwise beautifully designed kitchen.

Now, appliances are increasingly made to reflect the overall aesthetic of the room and the wider home – all clean sculptural lines that blend seamlessly with the rest of the cabinets and furniture – while still setting new standards in terms of function. In other words, the appliances themselves are a crucial part of creating a visually pleasing kitchen landscape.

“People want their kitchens to be both a purposeful and a beautiful space whilst being a seamless extension of the architecture of their home,” says interior designer Natalia Miyar. “The kitchens in our projects are always designed in context of the wider architecture of the home, often with clean silhouettes, grounded by strong, classical materials like stone and softened by interesting textures and warm metals. It is important that a kitchen is designed not as solely a utilitarian space but also to have a warmth and a relaxed feel.”

This, of course, includes the design of appliances, which Miyar says is key: “It is important that these elements tie the design together and do not jar with the rest of the scheme. There are more and more design-led functional appliances on the market but I also like to design joinery which conceals larger pieces and provides a further tailor-made aspect to the design.’

One such manufacturer leading the way with design-led functional appliances is Gaggenau, whose Vario 400 series is the first modular system of fully integrated refrigeration products that can be combined to form a cooling wall. Comprising a series of statement handleless pieces, the idea of the system is that it shifts the image of refrigerators and freezers from purely professional appliances to elegant design objects. In part this is achieved through the highest levels of craftsmanship but it is also down to the considered choice of materials (think dark anthracite aluminium, oak-wood and glass doors) and techniques used (the finer glass-bead blasting of the aluminium parts), all of which results in a super-sleek tone.

Read more from the Image Issue: Global entrepreneur Johnny Hon on promoting global exchange

“This new range for Gaggenau is the very essence of refinement in the luxury kitchen appliance market,” says head of design Sven Baacke. “We see extraordinary interior aesthetics as something that should be seen in all spheres of life, including the kitchen. Staged beautifully and with perfect illumination, you are no longer simply storing wine or refrigerating, you are making a statement.” And these days it seems that this architectural statement doesn’t end with the right placement of the cooking island or the finish on the worktops – it encompasses everything else in the kitchen too.

Gaggenau designer Lars Dinter takes inspiration from architecture

We talk to Gaggenau designer Lars Dinter about the architectural influences behind the Vario cooling 400 series.

LUX: How was the new Vario 400 series inspired by architecture?
Lars Dinter: It’s not inspired by any particular style but I’m always very interested in what’s happening in architecture in general. It’s higher than art in a way because it’s a big responsibility and architects create works that last for a very long time compared to product design, for instance. I’m always drawn to contemporary Belgian architects such as Vincent Van Duysen, Marc Merckx and CAAN Architecten. Their style is very minimalist but uses natural materials and textures so buildings still feel warm. One of my big idols is Piero Lissoni. He is a product designer who does lots of interior design and again he has a minimalist style but it’s combined with an Italian elegance.

LUX: Gaggenau regularly consults chefs, sommeliers, interior designers and architects. Did this effect the design of the 400 series?
Lars Dinter: Interior designers and architects often tell us that they wish the products would integrate better into dining rooms and kitchen. The input from sommeliers includes the fact that the LED lights that we’re using need to be free of infrared and ultra-violet wave lengths to make sure that we’re not harming the wine during long-term storage and that we need specialist storage solutions such as humidity controls for storing vegetables and fruit as people are eating more of these and less meat these days.

Read more: Geoffrey Kent on Millennials and transformational travel

LUX: What affects your choice of materials and how do you make them become part of the architecture?
Lars Dinter: It’s as much about the shapes as it is about the materials so we’ve tried to make the overall appearance of the appliances cleaner and more contemporary. With the materials, we have changed from a stainless steel anodising process to anthracite aluminium for components such as the support brackets for the glass shelves (the cavity is still clad in stainless steel). We’re using this to give the appliances a warmer, more elegant feel which we think will also integrate better into the architecture. We want the same warm atmosphere and emotional appeal to our appliances as there is elsewhere in the home without losing that powerful technical performance.

LUX: What technological advances can we see in this series?
Lars Dinter: The most important technical advancement is our opening-assist system for the doors which enables customers to have cabinet fronts without interruptions. In the past there have been handle-less kitchens but the refrigerator and freezer has always still had handles. As far as we know our opening-assist system offers the first fully complete handle-less kitchen – appliances included. You can use the system as a push-to-open device in a handle-less kitchen but it also has a second setting so if you have a more traditional kitchen and still want handles, the same mechanism can be used to support opening heavy doors.

Gaggenau designer Lars Dinter combines shape and material to create elegant solutions which match form and function

LUX: Tell us about the design of the wine climate cabinet.
Lars Dinter: We are using oak-wood because it has a warm colour, a good grain and fits in with our approach to authentic materials. We have also added new accessories including a serving tray and a bottle presenter. These also feature anthracite aluminium and oak, so they are finely aligned with the rest of the products. With these accessories, we are trying to add more quality and appeal to the pieces. We are trying to make a big step towards becoming more appealing on an emotional level.

LUX: Do you think that kitchens are increasingly seen as architectural spaces?
Lars Dinter: There are no boundaries anymore. Kitchen, living and dining spaces are all merging together in one big living space and our new line-up of kitchen appliances fit into this way of living. Traditionally, a kitchen might have an island or cabinets with an oven or coffee machine and the appliances are integrated into this. We are enabling customers to have a transitional zone with a cabinet wall that has wooden panelling on the front with no hint what is hidden behind. The appliances could be hidden into these cabinets. With connecting rooms, a nice solution is to take the same architectural aesthetic throughout so the wine cooling units for example, could stand in the background of your dining room. After dinner, you can set the lights so they give off a little glow and become part of the mood of the space.

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