3D lenticular print of a slipper orchid from the 2016 series ‘Naturalium’ by Rob Munday, launched at Photo London 2017

How would you like your children’s portrait done – in oils, large-format photography,or 3D hologram? LUX Editor-at-Large Gauhar Kapparova meets Tamara Beckwith, the London society art dealer who represents Rob Munday, holographic artist extraordinaire

Artist Rob Munday

If, as a creator of portraits for global high society, you had to choose two subjects to star in your portfolio, you couldn’t do much better than Karl Lagerfeld and the Queen Elizabeth II.

And that is precisely who is on show, in 3D, downstairs at Tamara Beckwith’s chic The Little Black Gallery in west London. Beckwith, who has transformed from It Girl to charity supremo and art dealer over the past decade, represents Rob Munday, the near-legendary holograph and graphic artist.

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Munday was commissioned by Chanel and AnOther Magazine to create a portrait for a limited-run holographic cover for its 15th anniversary issue. And before that, he had worked with graphic designer-artist Chris Levine to create an official holographic portrait of the Queen.

Other subjects have included Angelina Jolie, musicians Noel and Liam Gallagher, sports presenter and former England football star Gary Lineker, and children’s author Michael Morpurgo.

A portrait of fashion designer Karl Lagerfeld by Rob Munday, commissioned for the 15th anniversary issue of AnOther Magazine in 2016 and used for a 3D lenticular image

Now you can have Munday create a holo-portrait of you, your children or anyone else in your life – although not pets. “We are now doing private commissions,” says Beckwith, “and we are getting lots of interest from my friends who are men who have beautiful wives and children.”

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Beckwith is herself a collector of photography. She says she started collecting the likes of Terry O’Neill, Robert Doisneau and Horst P. Horst when she was young and adds that she was taken by Munday’s work because it was portraiture. “I don’t like anything abstract, it leaves me cold. Even if I go around a beautiful exhibition and someone is explaining to me how clever the artist was and how he was the first person to paint something like this, I’m like, really?”

Munday’s 2017 portrait (made with Willy Camden) of actress Angelina Jolie has been used in a Guerlain fragrance campaign

As well as her evident passion for portraiture, Beckwith will also bring her formidable contact book to bear on the project. Munday will not be producing many private commissions –they will be for just the right people. Beckwith, who also runs a society charity event every year in aid of the Gynaecological Cancer Fund, knows exactly who they are.

Rob Munday is represented by The Little Black Gallery, thelittleblackgallery.com