Various looks from the Noir Kei Ninomiya SS20 show, with headpieces by flower artist Azuma Makoto

The weird and the wonderful come together in the extravagant creations of fashion designer and Comme des Garçons protégé, Kei Ninomiya. Harriet Quick gets to the heart of the extraordinary imagination that produces such challenging yet enthralling designs

Kei Ninomiya

First encounters with designers can leave strong impressions. So, visiting the Comme des Garçons showroom on the Place Vendôme in the heart of Paris and finding Noir’s founder Kei Ninomiya engulfed by one of his voluptuous, frilly topiary tulle creations, laughing and eyes glittering remains a portrait of joy. Wearing his trademark leather jacket, Mohawk and wispy sage-like beard, Ninomiya is a rebel with a cause. “I wanted to create a collection of this time, one driven by pure creation, something new and green,” he said, surrounded by gigantic bouffant gowns and headgear fashioned from live cacti, moss and Boston ferns.

Follow LUX on Instagram: luxthemagazine

Two mannequins are dressed in what could be best described as chandelier gowns made out of handmade chain-linked Perspex pieces cut to resemble giant snowflakes and cacti headpieces made by his collaborator, flower artist Azuma Makoto. The two flapper girls seemed to have been jettisoned from 1920s Paris and reborn via Ninomiya’s fertile imagination. On the rails, huge gowns fashioned from myriad hand-linked tulle flowers invite one to plunge an arm into the innards of the bizarre garments. Elsewhere, black leather harnesses encage a rippling tulle dress alongside a cocooning number crafted from dense clusters of wool, Cellophane nylon and tulle in shades of green.

Fashion design is a rare skill that relies on a sense of prescience. We talk about living in harmony with nature but Ninomiya pushes the aspiration du jour to a surreal, immersive extreme in his spring/summer 2020 collection. Noir’s work engulfs, terrifies and delights in equal measure. Imagine a future world where you could grow your own dress and morph into some kind of a supernatural eco-being or pull a cloud from the sky and wear it or emerge from the sea in a flamboyant seaweed number? That the showroom sits slap bang opposite the newly restored manicured splendour of The Ritz adds another layer of weirdness.

Backstage at the Noir Kei Ninomiya SS20 show in Paris

Yet Ninomiya, who receives praise and attention bowing and clasping his hands in humility, is not given to explanation. Like his mentor Rei Kawakubo, for whom he began working in 2008 as a pattern cutter at the age of 24, he studiously avoids meaning. Ninomiya wants Noir to speak for itself through the performance-like Paris collections (spring/summer 2020 is the fourth), in-store presentations and, poignantly, when worn IRL.

The meticulous, ingenious engineering of his garments (stitches are rarely used) and the compulsive viscerality (touch, bounce, rustle, clink, stroke) speak louder than words. His shows frequently leave even seasoned critics discombobulated and enthralled. “I wouldn’t want to explain any message in my collections,” says Ninomiya when pressed on the connection between fashion and the environmental crisis. “I always look to create powerful and beautiful collections. As a result, they may link with the power of nature,” he concludes.

Yet brilliant designers, particularly those backed and incubated by Comme des Garçons (CdG), one of the most influential fashion houses of our time, do not create in isolation. They are plugged into the pulses, anxieties and aspirations of everyday life. Right now, issues to do with nature and ecology are triggering a swell of angst across the globe. In reaction, there’s a return to small-batch production, a renewed appreciation of the handmade and a quest for individualism and diversity. Noir seems to be capturing all those currents. For Ninomiya the process is instinctive. “I was first attracted to fashion and to making as a means of expressing ideas,” says the thirty-five-year-old who grew up in the southern Japanese city, Ōita.

Noir’s SS20 collection on the runway in Paris

Fashion’s relationship to the planet came into sharp relief at the close of 2019. The spring/summer fashion season came slap in the centre of a global climate-crisis awareness campaign, with Greta Thunberg (in flaming pink) thundering at the United Nations, Extinction Rebellion staging protests at the Victoria Beckham spring/summer 2020 show in London, and Oxfam joining forces with stylist Bay Garnett and model Stella Tennant to urge everyone to up-cycle their wardrobes for the month of September. Kering-owned Gucci announced its commitment to going carbon neutral by offsetting its environmental footprint with reforestation. Material scarcity, climate change and the awareness of excess landfill and wardrobes bulging with unworn clothes placed a spotlight on the business and fell heavily on every fashion lover’s conscience.

Read more: The Thinking Traveller’s Founders Huw & Rossella Beaugié on nurturing quality

Some brands charged towards up-cycling initiatives, others re-examined minimalist, timeless aesthetics, and many took nature and naturalism as a guiding aesthetic or motif. Whichever direction was taken, it was evident that the fashion business at large was experiencing some kind of existential crisis. Yet indirectly and subversively, the Noir collection offered solace and optimism in the face of crisis.

Ninomiya and his small team use man-made and natural fabrics, vegan and real leather but the vision is brilliantly of now. “We employ handicraft to achieve what conventional sewing cannot do, like making volumes or using the construction techniques that we use here. Some collections start with exploring the technical aspects, but it’s different every time. This time round, I began with an image,” he says. As regards the engulfing volumes, Ninomiya remarks: “I haven’t really thought about it. I just follow my principle to make something powerful and beautiful, so the pieces often end up being big in size and volume.”

A look from the Noir Kei Ninomiya SS20 show

It seems the more banal and mundane the middle market of fashion becomes, the more outrageous and unpredictable the true creators will be. Ninomiya has one of those rare spatial imaginations, like an architect, that is capable of creating new forms with unconventional methods. Techniques might include chain linking (beloved of sixties entrepreneur, Paco Rabanne), invisible snapper and tab fastenings, grommets and rivets. The construction methods actually create the decorative effects as well as the structure. Peer inside a Noir piece and you will be astonished to see an inner matrix that resembles a molecular science model.

The craft/tech/engineering route gives Noir clothes a sense of substance and newness and plays into Japan’s rich tradition of technical innovation that supercharged the country’s economy in the post-war years and made the nation a subject of fascination and fetishisation in the 1980s. That was when Rei Kawakubo dropped a bombshell on the bourgeois traditions of Paris couture with her thunderbolt 1982 Holes collection of deconstructed, raw-edged gowns worn by androgynous waifs. Here was an unknown Japanese designer suggesting that frayed fabrics and bag-lady layers were the apex of style. Intellectual circles were quick to adopt the controversial look. Nearly two generations of designers have been inspired by the impact of Kawakubo’s radical work. We have come to expect experimentation, innovation and rigorous quality from a country that still values and rewards its true artisans.

Read more: French designer Philippe Starck’s vision of the future

Ninomiya grew up in the 1990s. After studying French literature, he moved to Europe to attend the prestigious Royal Academy of Fine Arts in Antwerp. During a holiday period, he returned to Japan and applied for a job in the CdG studio. Kawakubo was impressed by the young designer’s meticulous work and hired him. Ninomiya never finished his studies in Antwerp and worked in the studio for the next four years before Kawakubo invited him in 2012 to launch his own line under the company umbrella. International acclaim slowly grew with his move to Paris in 2015 and now invitations to his shows are among the most sought after.

To put Noir in context, it helps to understand the bigger Comme des Garçons International universe that is run by Kawakubo and president and partner, Adrian Joffe. It expands across several CdG labels, including accessories and the extensive perfume range, Ninomiya’s fellow protégé Junya Watanabe, and Noir (since 2012). CdG also operates as an investor, backing labels including Gosha Rubchinskiy and helping with distribution and production. Youths in Balaclava, (designed by a collective of polymath twenty-somethings from Singapore) is the latest launch.

Backstage at the SS20 Noir show

These labels and many more invited brands (including Alaia, Dior, Gucci and Balenciaga) are sold through a growing network of Dover Street Market (DSM) retail emporiums that first sprung up, hence the name, on Dover Street in London’s Mayfair. The string of alternative emporiums now stretches to Los Angeles, Tokyo, Singapore, New York and Beijing. In Paris, a dedicated beauty emporium has recently opened. “Risk”, “instinct”, “experience”, “community” – these are all terms that Joffe uses frequently in the description of DSM stores that were originally inspired by Kensington Market, a cult underground streetwear market in 1970s London. The privately owned company now has a turnover of hundreds of millions of dollars.

Read more: Film director Armando Iannucci on David Copperfield & Fleabag

“As all others designers of the company, Ninomiya works freely, without constraints,” says Joffe. “He respects Rei’s work a lot and Rei respects his creations, too. The relationship is all based on mutual values. Rei trusted him from the beginning, as I do. We let him be free and Comme des Garçons is proud of what he achieves”. Joffe adds, “He is offering his vision linked to the world he is living in. I don’t know what he has in mind during his creative process as we never know what each is doing in advance.” The CdG collective is essentially an ecosystem and operates in contrast to the corporate micro-controlled worlds of LVMH or Richemont.

But then Kawakubo set the template early on. “I have always pursued a new way of thinking about design by denying established values, conventions and what is generally accepted as the norm. And the modes of expression that are important to me are fusion, imbalance, unfinished, elimination and absence of intent,” says Kawakubo at the time of The Met monograph show ‘Art of the In-Between’ in 2017. The biker jacket-wearing designer, now 78, named her own label after a Françoise Hardy song lyric. Kawakubo sees CdG as a guild of highly skilled designers, fabric experts and pattern cutters. Andrew Bolton, the Wendy Yu Curator in Charge at The Met’s Costume Institute, calls this play between creativity and commerce an example of what Andy Warhol dubbed “business art”. “Rei Kawakubo works in the fashion system but on her own terms. It is a much more elegant way to disrupt,” says Bolton.

Another look from the SS20 Noir collection by Kei Ninomiya

Yet while the creativity on the catwalk is unsurpassed, what CdG does exceptionally well is ‘declining’ those ideas into wearable clothes. At the core of the Noir collection are cropped leather and faux leather jackets with intense detailing such as weather quilting or chains, and ruffled slip dresses and skirts, and sheer jackets, all with an elegantly rebellious, mischievous edge. The collection sells worldwide in avant-garde retailers such as Leisure Centre in Vancouver as well as Net-a-Porter. “Noir always puts on an incredible spectacle and although trends are always changing and evolving, Noir maintains its values,” says Libby Page, senior fashion market editor at Net-a-Porter. “Ninomiya is good at taking the idea from the runway and translating it into more commercial pieces in tulle and leather. The tulle tees are always a hit.”

Fans of Molly Goddard tulle gowns, Simone Rocha’s punkish romance, Sacai’s hybrid design (the label’s founder Chitose Abe is another former employee of CdG), and Martin Margiela would equally appreciate Noir’s puckish charm. All these designers reject glamorous cookie-cutter ideals of femininity and share a love of the colour black. Ninomiya relishes the many different shades of black, and any colours he uses are complimentary, such as the white and verdant greens for spring. The AW Rose collection featured sheer black layers, dried rose headgear, black-mask eye make-up and ruffled petticoat skirts. The parade of models, looking like they had fallen out of a Goya portrait via a Parisian club, offered up a twisted reverie on romance and love.

Noir’s cult reputation is growing apace. Remo Ruffini, CEO of Moncler, invited Ninomiya to create an innovative capsule of down-filled jackets for the brand’s Genius line alongside established players such as Mary Katrantzou and Valentino. But Ninomiya remains pure play and noirishly enigmatic. “Creation is what matters most and I would like to continue that in a sincere way,” he concludes.

Follow Noir on Instagram: @noirkeininomiya

This article was originally published in the Spring 2020 Issue

A&K Philanthropy programmes include the Duuma Wajane Bike Shop in Tanzania, where women repair and resell secondhand bikes to support their community

This month, Geoffrey Kent, founder and CEO of Abercrombie & Kent, reports on his industry’s move towards sustainability and why he thinks responsible tourism is the most authentic way to travel

Geoffrey Kent

Working towards sustainable tourism is the travel industry’s duty, and while big airlines and hotels should lead the way, there are still plenty of ways for individuals to make the right decisions. Being a responsible tourist might sound complicated – or lofty – but it does not need to be either. If 7.7 billion people were to make more sustainable choices, the planet would be better off. Think of the influence one individual can have; I have been very inspired by teenage environmental activist Greta Thunberg, whose solitary climate change protest outside the Swedish parliament sparked a youth movement in some 112 countries. It’s often children who are the most aware and passionate. We must live up to their expectations.

Follow LUX on Instagram: luxthemagazine

Thankfully, the concept of responsible tourism is catching on. It’s true that notions of sustainability, carbon neutrality, animal welfare and cultural sensitivity haven’t always been in sync with the travel industry, but increasingly we find our customers are asking us to book hotels with eco-friendly practices, to support the local communities they’re visiting and to find carbon-neutral ways of making the journey.

A recent study that we commissioned found that 65% of respondents are likely to be more conscious and careful of their own behaviour when travelling and 50% are likely to stay at hotels that contribute positively to the local environment by engaging in behaviours such as sourcing food locally. We’ve found that if our clients are ‘green’ at home, they tend to take those practices on holiday. At Abercrombie & Kent, we can create itineraries for our clients that are both environmentally conscious and culturally sensitive; we were doing this long before responsible tourism was a thing.

Our experience and network of travel partners have taught us that integrating sustainability into your travel arrangements does not mean sacrificing luxury or comfort. When it comes to five-star luxury with serious eco-credentials, the Six Senses group are leading the way with their programmes: energy conservation, water re-use, waste recycling, responsible purchasing and wildlife protection are all part of their policy. There are small groups and properties also committed to the cause: Sanctuary Retreats for example, The Brando in Tahiti, Caiman Ecolodge in Brazil, Mashpi Lodge in Quito and 1 Hotels. Some of the big hotel chains are at it, too; all the properties in the Fairmont Hotel chain are LEED (Leadership in Energy and Environmental Design) certified.

A&K Philanthropy also supports Hansraj Children’s Home in Udaipur, India

It’s not just on land either, A&K operates an annual cruise to Antarctica with James McClintock, an endowed professor of polar and marine biology at the University of Alabama. He shares adventures from more than 30 years of Antarctic research into ocean acidification and how climate change has impacted the food chain, especially penguin rookeries on the Antarctic Peninsula. A&K has worked with Dr McClintock for the past 12 years to support his research, providing more than $350,000 worth of high-tech equipment, from satellite penguin tags to webcams that allow scientists around the world to monitor penguin rookeries.

Our approach to animal welfare issues is uncompromising. Since the company’s inception, I have championed the concept of ‘shoot with a camera, not with a gun’. Our clients travel to Africa to connect with and celebrate its abundant wildlife, diverse landscapes and thrilling experiences. Elsewhere, we follow vigorous animal welfare guidelines developed by the Association of British Travel Agents in conjunction with the Born Free Foundation, a third-party organisation whose mission it is to protect vulnerable animals from abuse.

Read more: ‘Extremis’ by Sassan Behnam-Bakhtiar opens at Setareh Gallery

But there’s more to responsible tourism than getting to your destination and back without wreaking havoc on the community you’ve visited. Imagine a trip that offers you the opportunity to make connections through unique local experiences not found in a guidebook. Travel philanthropy can create the most memorable moments of your holiday. Whenever possible, we ask our clients to take part in our Abercrombie & Kent Philanthropy (AKP) programme.

We founded AKP in 1982 as a non-profit working with communities on education, health care, conservation and enterprise development, in the areas our clients travel to. Simply put, we work with our neighbours. Anywhere there is a Sanctuary lodge or camp, we establish a nearby project. In Uganda that means Bwindi, located beside Sanctuary Gorilla Forest Camp. In Zambia, near Sanctuary Sussi & Chuma, we work with Nakatindi village. It’s vital that these communities should benefit from any influx of tourism into their ancestral homelands. Anywhere there is a Sanctuary boat operating on a waterway, we establish a project at a place where we regularly undertake shore excursions. For example, in Myanmar that’s at Sin Kyun village where we bring education, clean water and hope to a small remote village on the Irrawaddy river.

AKP has full-time community development professionals on staff around the world. Our philanthropy co-ordinators meet with communities to identify local issues and establish where we can have the greatest impact. We never just have a great year, write a cheque and walk away. At Nakatindi, we heard from tribal elders that their highest concern was mother-to-child HIV transmission, so we established a new maternity ward to provide a clean birth environment. These decisions are made in consultation with our community partners, government officials and departments and sometimes other non-profits in the area.

In 2017 and 2018, our guests gave most significantly to education and healthcare, but contributions come thanks to inspiration, never solicitation. Our female teenage guests are often the drivers. They visit a programme with their families and have the empathy and persistence to inspire their families to be philanthropic. I can’t tell you how many phone calls I’ve had from the parents of teenage girls, who say, “She keeps mentioning the programme we visited and we’ve got to do something about it.”

I believe responsible tourism is a more authentic way to travel. Our guests define luxury as having an authentic experience, an encounter that is true to the place and its traditions, incorporating elements of the past and reflecting local culture. They want to get out and explore, experiencing traditions that are not akin to their own. What can be more responsible than that? Lives are changed when one is immersed in a different culture, and one reaches a new understanding of how life is lived in another part of the world.

Find out more: abercrombiekent.co.uk

This article was originally published in the Autumn 19 Issue.

Models and musicians Sonya and Anna Kupriienko. Instagram: @bloomtwins

LUX contributing editor and model at Models 1, Charlie Newman continues her online exclusive series, interviewing her peers about their creative pursuits, passions and politics

Charlie Newman

THIS MONTH: Ukrainian twins Sonya and Anna Kupriienko have shot for the likes of Vogue, Numéro, Wonderland, Stylist, iD and Tatler, whilst storming the music industry under the guise of The Bloom Twins. Here, the twins talk to Charlie about touring with the likes of Nile Rodgers, their love of Billie Eilish and staying true to yourself.

Charlie Newman: Have you always been interested in music?
Sonya Kupriienko: It might sound crazy, but music has had a place in our lives since the very beginning, and by that we mean from our Mum’s tummy! Apparently, we were taught to appreciate music from the inside, our parents would place headphones right at Mums tummy to make us curious about music even then. It was, therefore, inevitable that we started singing or copying sounds before we could talk, so even though we feel sorry for our parents hearing our music 24/7 with double power from us, it was completely their fault! We went to music school aged five where we both learnt to play piano and how to harmonise together.

Follow LUX on Instagram: luxthemagazine

Anna Kupriienko: Even though the classical music we learnt at school was very brain awakening, there was very little emotion which was probably because we were so young. Since then we have found ourselves striving to do the opposite of what was asked of us at school. The beginning of our music career ironically started from fashion. One model scout had stopped our sister Vera on the street and asked her to come for a proper meeting to his agency. Vera brought us with her and we couldn’t believe ourselves when he said he wanted to do a photo shoot with the two of us, but sadly not with Vera. The rest is history, he posted a photo of us on Facebook, and our current managers Lenka and Juzzee commented saying these twins are so cute, to which he replied saying they also love to sing. This is how the meeting was set up, and how fashion and social media has changed our lives dramatically. We are also forever grateful to our parents, who not only encouraged our love for music, but also put it to good use.

Charlie Newman: What music did you listen to growing up?
Anna Kupriienko: We were deeply influenced by our parents’ choice of music, which consisted of mainly English bands or artists such as The Beatles, David Bowie, Duran Duran so that’s why it felt like a dream come true to move to London, and later on to also share the stage with Duran Duran themselves around the globe.

Instagram: @bloomtwins

Charlie Newman: You’ve toured alongside some huge industry names including Nile Rodgers, Chic and Seal. What did you learn from this experience?
Sonya Kupriienko: We have learned to dream and not to be afraid of obstacles such as language barriers, being too young or too pretty to sing. That all goes away once you are fully committed and blinded by the passion that it becomes impossible to look the other way.

Anna Kupriienko: The obstacles seemed so small when Duran Duran treated us like equals and supported us when we needed it the most-right before going up on stage in front of tens of thousands of people. This meant, and still does mean the world to us, we will always be look up to them.

Read more: Spanish artist Secundino Hernández on flesh & creative chaos

Charlie Newman: What’s been your favourite gig so far?
Sonya Kupriienko: Honestly, every gig feels incredible because they’re always so different. I can never pick the best gig. You live in the moment and that moment will be different tomorrow. The whole magic of playing live lies in the changes, whether that be the wrong note, a slightly different solo, or improvisation. In fact, the whole performance is improvisation, you follow the feeling that leads you nowhere, because it’s not a contest, but a beautiful journey that wants to keep continuing.

Anna Kupriienko: I have a tendency to always like the next gig because there are always so many things to improve, the sound or the performance. The form of Dark Pop can never stay the same, it changes every time, so we just need to water it to bloom.

Instagram: @bloomtwins

Charlie Newman: What are you working on at the moment?
Sonya Kupriienko: We have a single coming out on October 11th. It’s called FF that isn’t only an abbreviation of the title ‘Free Fall’, but also stands for F**ck Fame. It might be because we are tired of proving to ourselves that we are good the way we are, or maybe because throughout our journey we’ve witnessed complete despair for success, when in our opinion we should care more about the art. In the music industry it is definitely challenging to stay true to ourselves, especially having bills to cover, but we just don’t see ourselves happy being somebody else and taking somebody else’s opportunity.

Charlie Newman: What is your creative process like?
Sonya Kupriienko: We don’t always write with just the two of us, we also like to collaborate with other artists or writers. It’s an incredible feeling to have a few people in a room working as one. When people say there’s a magic in the room, that’s what they’re talking about, the collaborative process, everybody’s creative needs are being fulfilled. It’s a collective euphoria.

Read more: Ferrari designer Flavio Manzoni on collaborating with Hublot

Anna Kupriienko: Personally, I love to work by myself and with my sister creatively, but it’s refreshing to work with other people too. Weirdly, you learn more about yourself and your capabilities whilst working with strangers. I guess to learn how to swim you should be thrown into the ocean.

Charlie Newman: If you could collaborate with anyone in the future, who would it be?
Both: Billie Eilish!

Anna Kupriienko: It’s a rare occasion where the two of us agree on the same artist. Billie is insane, she’s so her. You know what? I’ve never heard anybody sing those kind of songs and looking that way, she’s so real.

Sonya likes RnB, whilst I like electronic and underground music. Billie has the perfect mix of all the genres we like.

Instagram: @bloomtwins

Charlie Newman: What advice would you give to any young aspiring musicians or models?
Sonya Kupriienko: Be you. I know it sounds so cheesy, and you are probably thinking I should have come up with a better answer, but honestly, just be you. Let’s start with the visual aspect that most of us occasionally struggle with. Being a model isn’t easy at all, as you are being classified by the parameters/features you were born with. Even though we know self esteem might not always be supportive of being comfortable in your skin, that’s exactly what you need to do. Walking into a casting, or a job interview with confidence makes a big difference. Not only will you feel like ‘Dang, that felt great’, but also people around you will feel your confidence. Same with music, walking into a room of writers, you have to be able to relate to your song, or to stand your point, because even though it’s a collaboration, everybody should believe in it. If you are a singer and you can’t relate to it, how will the audience?

Anna Kupriienko: As David Bowie said, “Don’t try to fulfil other people’s expectations because that’s when you produce your worst work.” You have to stay true to yourself. Everyone’s life is full of ups and downs, but if you don’t love what you do you diminish the chances of the ups and elongate the downs. If you give up on who you are, you give up on everything!

Charlie Newman: Apart from Billie Eilish, who are you listening to right now?
Sonya Kupriienko: Dua Lipa has got a great vocal, she is technically equipped, and I respect that.
Anna Kupriienko: I love James Blake and Bon Iver and loads of underground artists that many people haven’t heard of. I just like to experiment with the sound, hence I like underground and that’s why I have thousands of songs in my playlist!

Charlie Newman: Lastly, who is your role model of the month?
Anna Kupriienko: For me, it’s got to be John Lennon. His music has such great value, not only because of how perfect it sounds, but also for the message it delivers, and this has helped a lot of people through their darkest times. In my opinion, the lyric has got almost childish quirkiness, but such deepness that it is hard to not feel anything. The reason why people make music is solely personal. For some it’s a way to find themselves whilst others create music to bring people closer together by drawing attention to global matters, whether that be the planet, politics or love and peace. I feel like that’s the best way to do what you love, by helping others you are simultaneously helping yourself.

Sonya Kupriienko: My role model is Greta Thunberg. She was only 15 when she first took time off school to protest outside the Swedish parliament, calling for better climate action. It must have felt so annoying considered too young to know better when it’s hard to see grown ups taking our future away from us youngsters. She has now connected with at least 4 million people (her Instagram followers) only a year later and has driven other people of all ages to do the same: save the planet.

Follow the Bloom Twins on Instagram: @bloomtwins