SAJIDA Foundation is a value-driven, non-government organisation. It embodies the principle of corporate philanthropy.

From a garage school start-up with 12 children educated for free with two meals a day, fast forward 30 years and SAJIDA’s annual budget is close to US$13 million with a microfinance portfolio of approximately US$300 million and seven independent portfolio companies.  CEO Zahida Fizza Kabir speaks with LUX Leaders & Philanthropists Editor, Samantha Welsh, about relieving extreme poverty through systemic interventions in climate change resilience, women’s health and livelihood, mental health, and urban poverty.

LUX:  How did SAJIDA come about?

Zahida Kabir: In 1972 my father was MD & Chairman of Pfizer Bangladesh, which in 1991 reincorporated as Renata. Renata is the fourth largest pharma company in Bangladesh. SAJIDA Foundation was the brainchild of my father, who was driven by compassion and a strong sense of duty towards the less fortunate. It started modestly in 1987 as a school for underprivileged children in my parents’ former garage.

In 1993, my father gave 51% of Renata’s shares to SAJIDA as a 25^th wedding anniversary gift to my mother. I have been with SAJIDA since the start, shared my father’s vision, and helped it grow to the organisation you see today

LUX:  How did you evolve your leadership role?

ZK: I have always believed in empowering women, particularly mothers; SAJIDA recognizes the pivotal role women play within the family, community, and broader social context. At SAJIDA, we advocate for the holistic empowerment of women within the context of their multifaceted roles and contributions. Bangladesh is still a country with about 32 million people living below the poverty line. Women in particular face significant barriers to recover in health and education. SAJIDA is committed to mitigating the gaps by focusing on women’s and mothers’ welfare.

The organisation, founded in 1993, aims to empower communities, catalyse entrepreneurship, build equity and establish enterprises for good with an overarching vision of ensuring health, happiness, and dignity for all.

LUX:  What are SAJIDA’s standout impacts?

ZK: Thirty years on, we have representation in 36 districts impacting lives through our Development and Microfinance programmes. Microfinance Programme empowers over 700,000 participants, mostly women, to benefit from our USD 377 million portfolio.

This lifts more than 6 million individuals, or 1.5 million households, annually. At SAJIDA, we see all our work through a gender lens. How is our work benefiting women? Are we investing in the welfare of the mother?

Follow LUX on instagram @luxthemagazine

LUX:  How are women’s rights reflected in SAJIDA’s governance?

ZK: SAJIDA is a family of over 6,000 employees, each contributing to drive meaningful change.We advocate strongly for our female employees at all levels when it comes to implementing safeguarding policies at in their workplace. We also advocate for female leadership at all levels.

Since founding, SAJIDA has been led by a woman. Women encounter disproportionate challenges across various domains, yet their invaluable contributions are often overlooked for short-term gains.  At SAJIDA we understand that empowering women leads to exponential impact.

LUX:  What are the main areas of SAJIDA’s work?

SAJIDA’s operations in Bangladesh have touched over 6 million individuals through its multi-sectoral development programmes which focus on poverty alleviation, community healthcare and climate change.

ZK:  SAJIDA interventions are under two main umbrellas – healthcare (which includes Renata Ltd) and financial inclusion. Our development programmes blend both within our main themes: climate change, women’s health and livelihood, mental health and urban poverty. Our Climate Change Programme targets vulnerable communities, utilizing a Locally Led Adaptation approach.

Uttaran Programme focuses on women’s health and livelihood development striving to improve Reproductive, Maternal, Neonatal, Child, and Adolescent Health outcomes. We recognize the unique multiple challenges faced by the urban extreme poor with our SUDIN programme adopting a holistic approach encompassing economic, health, education, community mobilisation together with our Mental Health Program.  Indeed, we are dedicated to advancing mental health care in Bangladesh and have one of the country’s largest multidisciplinary mental health care teams.

LUX:  How is this work supported at grass roots level?

ZK: We support the health programs in a number of ways. We have a 80-bed hospital equipped with ICU, NICU and dialysis facilities; our Home & Community Care service for the elderly; Inner Circle Private bespoked suite of services for special needs and autistic children; and, most recently, Neuroscience & Psychiatric provides mental health care. My commitment is to prioritize solutions to social challenges over purely profit-driven ventures and we catalyse entrepreneurship to empower communities through our financial inclusion interventions. Our Microfinance Programme fosters economic empowerment. We have also established our Impact Investment Unit to offer investment opportunities to smaller ventures.

LUX:   How do you teach women to value entrepreneurship?

ZK: SAJIDA’s Microfinance Programme prioritises women’s economic empowerment by providing collateral-free loans. Our interventions are also at point of inter-generational wealth transfer, as it is important to guide second-generation women and affluent women to make good decisions and use their resources effectively. To extend our entrepreneurial ecosystem, we collaborate with Orange Corners to launch initiatives to support innovative ideas provided the company has at least one female founder.  We believe using tech is a driver to women’s effective entrepreneurship and innovation. Digitally-literate women entrepreneurs deliver 35% higher ROI compared to their male counterparts.

Read more: Leading MACAN, Indonesia’s first contemporary art museum

LUX:  How is SAJIDA using tech to scale engagement with your programs?

 ZK: Our goal is to be a fully-digitised organization so we have launched several mobile and web Apps to offer a range of functions and services to our beneficiaries, stakeholders and SAJIDA employees. Our Microfin360 FO collection App is a digital credit system that synchs all transaction history in real-time with a web application, allowing Field Officers to view essential daily reports such as due reports, unrealised collection reports, and loan settlements. We are developing a Digital Passbook ‘Agrani: Amar Pashbook’ to give our Microfinance Programme clients access to their financial information, facilitate communication, and offer essential services.

Our Field Force Management Platform (FFMP) is an App which automates outdoor workforces and facilitates easy monitoring of field employees in real-time with its instant notification feature. In 2022, we launched our Monitoring Module to streamline our Monitoring and Evaluation processes through a dashboard for our monitoring officers to access data, analyse, share and report on impacts from their laptops.  We favour a programmatic approach over projects if we are to maximize lasting impact. And for this we need sustainable, long-term funding.

The foundation enables communities to have agency over their own development, be their own drivers for change and instill a vested interest in their own futures.

LUX:  How can microfinance help communities, for example, to become climate resilient?

ZK: Bangladesh is the seventh most extreme disaster risk-prone country in the world.  To build climate resilience we have to open up access to water and sanitation infrastructures. Microfinance can facilitate tailored loans and microloans for constructing rainwater harvesting systems, ensuring communities have access to clean water during the dry season, significantly improving community health and resilience. Customized financial products, including savings, credit, and insurance, which are tailored to the local context can be instrumental in supporting smallholder farmers in disaster-prone regions. Microfinance can facilitate investments in climate-resilient practices and the adoption of environment-friendly technologies by designing loans to support MSMEs to purchase environment-friendly technologies and agro-machineries. Weather-indexed insurance and bundle insurance for both crop and livestock can act as a shield against unprecedented climate events.

LUX:  Where do you collaborate to scale climate resilience?

ZK:  In areas where SAJIDA microfinance branches are not present, we collaborate with other Microfinance Institutions (MFIs) to reach a wider range of climate-vulnerable communities. By providing first-loss guarantees, or credit guarantees, SAJIDA facilitates the provision of zero-interest loans through partner MFIs. This strategy maximizes the impact of our resources, enabling us to extend the benefits of reduced-interest loans to a broader population, acting through intermediaries.   It is important to take a collaborative approach with public and private agencies to enhance the effectiveness of microfinance interventions. Remote consultancy and weather advisory services can increase the community members’ capacity to implement resilient practices. Matched savings products where the community members can collectively save and receive matching funds from the programme and rotational savings products to facilitate savings and investment in resilient agricultural practices, can further empower these communities. The programme can also support the green skills enterprise within these communities, which are necessary for implementing and maintaining climate-resilient practices

LUX:  What is the role for NGOs? 

The foundation covers four thematic areas: catalysing entrepreneurship, fostering equity, community empowerment and enterprises for good.

ZK:  As Bangladesh’s journey progressed, and the country graduated from an LDC to an LMIC, we, at SAJIDA also evolved our approaches accordingly. We transitioned from a service delivery mindset to a system-strengthening approach. This evolution involves enhancing existing public systems rather than operating separately.  NGOs have a crucial role to play in shaping broader climate financing and sustainable development strategies at the macro level. NGOs also serve as incubators for innovation, testing, and refining models that can be scaled up and replicated across diverse contexts.  However, they should engage with the public administration, private entities, and policy-making bodies from the outset so that real-world needs are aligned with broader development goals.

LUX:  What is the approach to public private partnerships?

ZK:  The start-up and social enterprise ecosystem is at a nascent stage in Bangladesh and many parts of Africa. To support ecosystem development, sector-specific incubation and accelerator programs need to be introduced and the deployment of blended patient capital will be critical. As mentioned, this is why SAJIDA is currently implementing the Orange Corners program, to provide heavy-touch mentorship to budding entrepreneurs to develop effective business models.  SAJIDA also implements smart solutions in the areas of WASH, agriculture, and health to empower and uplift communities. I believe an empowered community will be attractive to the private sector and thus paves a pathway for mobilising additional capital.

LUX:  Philanthropists talk about taking ‘baby steps’, how would you guide a philanthropist starting on their journey?

My father was a caring, compassionate and empathetic man.  From a young age he was deeply troubled by the inequalities in the world around him.  He wanted to solve a very complex problem, that of poverty.  I believe that behind every desire to make a change is a passion to challenge and to stand up for the most neglected in society. We all have to believe that it is our responsibility to make a contribution to the betterment of our society. The size of the contribution does not matter – no amount is too small.  Ask yourself this, what will be my legacy?  What kind of a world do I want to see for the next generation? I urge everyone to take that leap. Take that small step to see what you can do.

www.sajida.org

Philanthropic pioneers across education, conservation, health and culture , on key issues in the rapidly changing world of philanthropy. In association with UBS Optimus Foundation

Patrizia Sandretto Re Rebaudengo is the founder and President of Fondazione Sandretto Re Rebaudengo. After graduating in Economy and Business at Turin university, she approached the world of contemporary art as a collector, in the early 1990s.

The cultural educationist

Who: Patrizia Sandretto Re Rebaudengo

What: Founder and president, Sandretto Re Rebaudengo Foundation

Where: Italy Achievements: Creating one of Italy’s leading contemporary art foundations and cultural education programmes together with the Italian Ministry of Culture; creating a new environmental and cultural centre from the island of San Giacomo, Venice.

LUX: How does educational philanthropy work effectively?

PSRR: In the educational workshops of the Sandretto Re Rebaudengo Foundation – the non-profit contemporary art centre I have led since 1995 – children are involved in activities designed to develop creativity, collaboration and mutual trust.

The challenge is precisely to imagine and then structure, within a contemporary-art museum, a dynamic learning and growth experience for a small group. I think it is very important to think of the museum as an educational agency, capable of promoting an education based on respect, coexistence, plurality. Philanthropy comes later and accordingly.

Works from “Visual Persuasion”, an exhibition by Pauline Olowska at the Sandretto Re Rebaudengo Foundation, Turin, 2023-24

Works from “Visual Persuasion”, an exhibition by Pauline Olowska at the Sandretto Re Rebaudengo Foundation, Turin, 2023-24

Follow LUX on instagram: luxthemagazine

Self-portrait of Nachson Mimran and his daughter in Gstaad, Switzerland; October 2022; photographed by Nachson Mimran

The philanthropist entrepreneur

Who: Nachson Mimran

What: co-founder, to.org

Where: Switzerland Achievements: Developing a game-changing organisation combining philanthropy, investment, startup accelerator and socialenterprise multiplier.

LUX: Are the lines between philanthropy and profit-with-purpose getting blurred?

NM: Operationally, these lines cannot be “blurred” but business can support philanthropy. Our investment arm, TO Ventures, invests in teams that are building high-growth, high-impact, early-stage technology businesses across sectors to solve critical challenges for society and the environment. Returns from the TO Ventures programme finance the TO Foundation.

Additionally, in 2022, my brother Arieh co-founded with our nephew Joshua Phitoussi a dedicated decarbonisation fund, TO VC, spun out of the TO Ventures programme. Wasoko – a TO Ventures portfolio company – is Africa’s leading e-commerce B2B platform.

Working with major suppliers like P&G and Unilever, Wasoko accesses lower prices for mom-and-pop retailers across the continent, who can order fast-moving consumer goods on demand, allowing end customers to access goods more consistently and at more affordable prices. The company also recently announced that it is in merger talks with MaxAB, another TO Ventures portfolio company

In 2019, Olivier Wenden was appointed by HSH Prince Albert II of Monaco, Vice-President and CEO of the Foundation. Prior to this, he served as the Foundation’s Executive Director and Secretary General from 2014.

The national foundation director

Who: Olivier Wenden

What: CEO and Vice Chair, Prince Albert II of Monaco Foundation

Where: Monaco Achievements: Launching an ocean fund; running an annual ocean-week initiative bringing together investors, NGOs, philanthropists, entrepreneurs and institutions; creating a new Ocean Innovators platform.

LUX: How do you measure the impacts of your projects and initiatives?

OW: We ask each project we fund to complete final reports highlighting the results achieved in relation to the initial objectives. The indicators depend on the nature of the project itself and may, for example, indicate the surface area of a protected zone at sea or on land that the project contributed to extend, or the number of people in a community helped by a solution deployed.

Each year, we use this and other data to draw up an impact report, which we give to our benefactors so we can be transparent about the financial grants committed and the results achieved. Finally, we carry out audits on projects in the field to ensure that everything is aligned with our values and according to the established agreement.

Jessica Posner Odede is the CEO of Girl Effect, an international non-profit that builds media girls want, trust and need — from chatbots to chat shows and TV dramas to tech. Girl Effect’s content helps girls make choices and changes in their lives.

The female enabler

Who: Jessica Posner Odede

What: CEO, Girl Effect

Where: Kenya Achievements: running an international foundation bringing lasting education, enabling tools and enlightenment on fundamental health and education questions to girls in developing countries.

LUX: How do you leverage technology to achieve change?

JPO: Working online and offline, we move cautiously. We built a generative AI chatbot in a week to speak to girls about health and related questions for which they did not otherwise have access to answers; it spoke the way the kids speak, but it also “hallucinated”.

It made up information, whole sets of things that were just not true. So until we can launch a generated AI chatbot that doesn’t have the risk of promoting misinformation, we are using a much more manual chatbot.

Nonetheless, this project is a powerful example of how AI actually enables millions of girls across the world to access new opportunities and new services, and to enable themselves at massive scale, which we could have never done before.

A captured moment with Girl Effect, which supports girls in developing countries at every stage and pressure point in their life journeys

Read more: Hansjörg Wyss on his pioneering work in conservation

Ben Goldsmith is a British financier, philanthropist and environmentalist who has been at the forefront of campaigns for more rewilding in Britain and Europe. He founded and chairs the Conservation Collective, a network of locally-focused environmental foundations.

The conservationist

Who: Ben Goldsmith

What: Founder and chair, Conservation Collective

Where: UK Achievements: bringing together 20 individual conservation and environmental initiatives around the world under a single umbrella that provides expertise, leverage and effective tools.

LUX: Why does the environment matter?

BG: Environmental degradation is in a spiral with human suffering.

It’s always the poorest who suffer the hardest and the most when it comes to environmental pollution. The most obvious pathway to lifting people out of degradation is restoration.

More fish in the sea means fewer hungry people, healthier soil means more resilient food supply. Climate change is about a surfeit of carbon in the atmosphere; more nature means more carbon drawn out of the atmosphere.

Julie Packard is executive director of the Monterey Bay Aquarium, which she helped found in the late 1970s. She is an international leader in the field of ocean conservation, and a leading voice for science-based policy reform in support of a healthy ocean.

The ocean conservationist

Who: Julie Packard

What: Vice Chair, David and Lucile Packard Foundation

Where: US Achievements: Establishing and directing the gold standard for sustainable seafood; transforming the small fisheries industry in parts of Southeast Asia; funding education and research into ocean conservation in the US; founding the Monterey Bay Aquarium.

LUX: What have you learned through your educational programmes?

JP: When we opened the Aquarium 40 years ago, I thought the hardest part would be keeping the animals and exhibits healthy.

It turns out that our biggest challenge is on the dry side of the exhibits – how to engage people and get them to care on a personal level.

Our research has shown that it starts by drawing people into the awe, wonder and joy found in the ocean realm, then engaging them in learning more, casting a positive, hopeful vision of the future, giving people a way to help turn that vision into reality.

That’s true whether we’re talking to Aquarium guests about using less unnecessary plastic, or working with business partners to show the benefit to their bottom line of embracing sustainable seafood purchasing practices.

A mauve comb jelly, aka mauve stinger, seen at Monterey Bay Aquarium’s “Into the Deep” exhibition

Tom Hall is the Global Head of Social Impact & Philanthropy at UBS

“We have to be smart about how we allocate both philanthropic and investment capital, and we have to work in partnership with all of civil society”

Maya Ziswiler is Chair of the UBS Optimus Foundation

“How can you take advantage of your passion with rational thinking to ensure you’re actually having an impact, and working with others to maximise that?”

In association with UBS

ubs.com

Giovanna Forlanelli Rovati in the Sala Ontani. Photo by Giovanni de Sandre via Fondazione Luigi Rovati

LUX speaks to Giovanna Forlanelli Rovati At the Fondazione Luigi Rovati in Milan, where she is putting experimental dialogues between ancient and contemporary art, and artistic and scientific enquiry at the heart of an original project

LUX: You trained in medicine and science and worked in pharmaceuticals. Does that give you a different way of perceiving art?
Giovanna Forlanelli Rovati: Culture and art are unpredictable, and so are research and scientific discovery – both form the basis of Humanism. Openness and curiosity have always marked my experiences and my scientific training leads me to experiment with new artistic languages. The idea of connecting art and science led to establishing the Fondazione Luigi Rovati.

Old meets new in the fondazione’s Sala Ontani

LUX: Have you always been fascinated by Etruscan art and craft?
GFR: I became interested in contemporary art in the 1990s in New York, while my husband Lucio is passionate about classical art, in particular Etruscan. Through our passions, we realised that there is an extraordinary dialogue between the ancient and contemporary. The project we share is focused on this.

Follow LUX on Instagram: luxthemagazine

LUX: Are there links between modern and contemporary art and ancient art?
GFR: Certainly, yes, there is a link between them. The aim of the fondazione is to represent and explain these links, but it is also the opposite: reading archaeology in the contemporary world opens it up to new visions.

The hall of the palazzo housing the fondazione

LUX: Your foundation combines a top-floor Michelin-starred restaurant, ground-floor bistro and garden, viewing rooms and a contemporary architectural creation underground. Why is that?
GFR: Establishing the fondazione was a constantly evolving process. “Wonder” is the word most used by our visitors, the same word used to define the great Renaissance artworks. Visiting a museum means experiencing moments of pleasure and wellbeing in the very beauty of the museum. First, the immersion in the art, but also being in the garden, shop, bistro or restaurant.

“Living in an Etruscan City” on the hypogeum floor

LUX: Do ordinary people have little chance to view great art, now so much of it is owned by private collectors?
GFR: Yes, there are many collectors don’t show their works, but many others open private museums. In our case, the fondazione acquired Italian art collections from abroad and from private Italian collections specifically to display them in our museum. Our vision is to implement a project of inclusion and social utility.

An installation view in the Sala Paolini

Read more: Italy Art Focus: Patrizia Sandretto Re Rebaudengo

LUX: What are your ambitions for the fondazione?
GFR: To become a global point of reference and to export our model worldwide, discovering or rediscovering artists and languages, and developing relationships with private and public institutions in Italy.

Find out more: fondazioneluigirovati.org

This article comes from a section of a wider feature originally published in the Autumn/Winter 2023/24 issue of LUX

Italian art collector and philanthropist Umberta Beretta

Italy’s contemporary art scene is blooming. After decades of being perceived as a museum of the past, the home of the Renaissance is experiencing another rebirth under a new generation of philanthropists, curators and collectors. Guest editor Umberta Gnutti Beretta introduces and curates some of the key figures on the new Italian scene for LUX’s Italy Art Focus series

Art philanthropy has been a part of Italian culture since before the time of the Medici. It is a tradition that is not incentivised by tax breaks, as it is in countries including the US, but it is very prominent all the same. It is for this reason that we see the significant and powerful exercises of Italian philanthropy that we are showcasing in LUX.

Follow LUX on Instagram: luxthemagazine

Italian philanthropy happens among all generations including the young. We can see this in the case of Edoardo Monti, who was 26 and living in New York when, in 2017, he decided to move back to Italy, to a family palazzo in Brescia, to start the Palazzo Monti residency.

Umberta Beretta with Edoardo Monti at Spazio Almag

We are also seeing the increasing role of women. There is Patrizia Sandretto Re Rebaudengo, of the Fondazione Sandretto Re Rebaudengo in Turin, who supports contemporary artists and whose team curates art for everyone to enjoy. There is Gemma De Angelis Testa, who created ACACIA, an association of friends of Italian art, and who has donated 105 works to Ca’ Pesaro Gallery in Venice from her private collection. Giovanna Forlanelli Rovati opened the Fondazione Luigi Rovati, named after her late father-in-law, recently adding an art museum showing Etruscan and contemporary art. Beatrice Trussardi runs the Fondazione Nicola Trussardi as a nomadic project that creates exhibitions in often forgotten spaces and places. L’Espresso magazine did a story on all of us: the mecenate, female patrons of the new Italian art revolution.

Umberta Beretta with artist Jenny Holzer

Despite its rich art history, Italy is not a leader in the contemporary art world in terms of money – most auction activity is in London, New York, Paris or Asia. But in terms of seeing art, everyone wants to come to Venice or Milan or Florence. The quality here is very high. We have artists such as Maurizio Cattelan
, who stands out in the contemporary art scene, and Lucio Fontana in modern art history, but there is so much more. Paola Pivi and Marinella Senatore are very interesting, and there are rising stars like video artist Diego Marcon, transspecies performance artist Agnes Questionmark and industrial artist Arcangelo Sassolino.

Umberta Beretta with Arcangelo Sassolino and Paolo Repetto

In addition to hosting foundations, Italian cities have become places for contemporary artists from around the world to live and work. Danish artist Leonardo Anker Vandal is in Brescia; Ignasi Monreal from Barcelona and
Thelonious Stokes from Chicago live and work in Florence; and Ukrainian artist Daria Dmytrenko is in Venice. As well as being the location of the Palazzo Monti residency, Brescia is the Italian Capital of Culture this year. And Florence has the Fondazione Palazzo Strozzi, where Arturo Galansino has created a world-class art museum. So artists can come to Italy and take a look at what surrounds them, old and new, and be inspired. It’s different, in my view, from going to a loft space in New York and taking a look around that.

Umberta Beretta with artist duo Gilbert and George

Our very strong commercial galleries include Massimo de Carlo, and kaufmann repetto by Francesca Kaufmann and Chiara Repetto, both in Milan. In my Brescia hometown, Massimo Minini opened Galleria Massimo Minini in 1973.

Read more: An Interview with Maurizio Cattelan

He is a great gallerist and has a long history of friendship with amazing artists, including artists of the Arte Povera of the 1960s. The art scene in Italy is very old, but it is also very new. It’s an exciting time both in Italian art and Italian art philanthropy.

Umberta Gnutti Beretta is a philanthropist who supports work in fields of medicine, women and children’s rights and the arts. Among many roles, she is on the governing council of the Fondazione Brescia Musei and is President of the Restoration Club of the Museo Poldi Pezzoli.

umbertagnuttiberetta.com

This article comes from a section of a wider feature originally published in the Autumn/Winter 2023/24 issue of LUX

Nadya Abela is the founder and CEO of the Nadezda Foundation in the Russia and the UK

Philanthropist Nadya Abela established the Nadezda Foundation in her hometown of Tver in Russia in 2015 to provide disadvantaged children with much needed medical care and educational support. In 2019, a sister foundation was registered in the UK. In the first of our new philanthropy series, she speaks to Samantha Welsh about her motivations, the process of setting up a children’s charity and the challenges presented by the global pandemic

Nadya Abela

LUX: When did you first have the idea to set up your Nadezda charity fund in Russia and why? What prompted you to also to launch the foundation in UK? ​
Nadya Abela: When my youngest son was born here in London, I start realising more and more that being a parent is enormous responsibility and hard work. I felt lucky that my boys had good medical and educational infrastructure available for them here in UK. When I start comparing that to what was available back then for children in Tver, Russia, I realised there was a huge gap between the two.

Follow LUX on Instagram: luxthemagazine

I flew home in the summer of 2015  and visited a few children’s hospitals, orphanages and educational centres for underprivileged children. Right there and then I decided to set up a foundation that would concentrate on children’s health and education issues in my hometown and other cities in Russia.

A few of my dear girlfriends (who are now on the committee at Nadezda Foundation) and I had been discussing similar issues here in United Kingdom for a long time and so we decided to set up the UK foundation in 2019, which also helps children who also find themselves in difficult life situations.

LUX: Is there anybody in the world of philanthropy and fund raising who inspired you?​
Nadya Abela: Regular people, who give their time and money to support causes that are dear to their hearts or families, always inspire me.

LUX: What exactly does Nadezda Foundation do and how do you ensure you get optimum results? ​
Nadya Abela: Our foundations concentrate on children’s health and education. I believe those two factors are most important in creating positive future for them and for society in general.

LUX: How much of your time does it take?​
Nadya Abela: Quite a lot, especially prior to important fundraising events.

LUX: Have you always been passionate about the welfare of underprivileged children and young people?
Nadya Abela:  Ever since I started my modelling career at the age of 18, I always wanted to adopt a little boy or a girl, to take them away from life in orphanage and create a safe and healthy environment for them to live in. I have not done it yet, but hope that one day it will be possible. For now our charity foundation and I directly help lots of children, and we know that we change some of their lives for the better.

Some of the children the Nadezda Foundation helps (above), and one of the playgrounds built in Tver, Russia for children with autism.

LUX: Do you think that the role of private philanthropy is becoming more important, with increasing limitations on government funding?​
Nadya Abela:  Absolutely. It is always very direct because it involves less bureaucracy.

LUX: What are the biggest obstacles and challenges you have faced?​
Nadya Abela: In Russia at the beginning, it was difficult to get people and big companies on board with fundraising. People were skeptical, or too busy with their own problems. Now, five years later, the situation has changed completely. I have people calling me directly and asking how and where they can help, which is an achievement on its own.

In UK, the hardest part was legally registering the foundation. It was a lengthy and costly affair, but now everything is fairly straight forward.

Read more: British artist Petroc Sesti on his nature-inspired artworks

LUX: Is there anything that concerns you about the path ahead for your foundation?​
Nadya Abela: With Covid and current restrictions it is nearly impossible to do any fundraising so our work and the help we can provide is very limited. It is absolutely devastating and takes us back to square one so many children are not getting help they so urgently need.

LUX: What are your proudest achievements?
Nadya Abela: ​Seeing my two sons want to help with my charity work and support other boys and girls who are currently living in difficult situations.

Nadya outside EACH (East Anglia Children’s Hospices) for the whom the foundation raised £25,000 in 2019.

LUX: How will Covid-19 affect what you do?​
Nadya Abela: Covid does not affect what I do. The ministers who make wrong decisions, kill economy and therefore, affect the wellbeing of whole nation and future of our children.

LUX: Do you enjoy running your foundation?​
Nadya Abela: It keeps me grounded and yes, when we see how our work has changed children’s and their families’ lives, it does feel good.

LUX: Do you have specific examples of children or young people who have benefited?
Nadya Abela: ​There are lots of stories and projects from both of our foundations, which you can see on our websites. They all important, no matter how big or small so I wouldn’t want to single one out.

LUX: How would you encourage people to get more involved in supporting vulnerable children and young people?
​Nadya Abela: You can go and visit schools and share your knowledge and experience. All children love to learn and they also love it when they feel that grown ups are interested in what they have to say. Find out what their biggest dream is, and help them to achieve it. We do not always have to raise lots of money to help change a child’s life.

LUX: What would you warn people about who are interested in setting up a charitable foundation?​
Nadya Abela: Depending on the cause, it can be very emotional and take up lots of your time especially if it’s something you’re really passionate about, but it’s all worth it!

LUX: Have you any advice for LUX readers who might want to get involved in philanthropy?
​Nadya Abela: Just do it and don’t look back!

Find out more: nadezdafoundation.org.uk; fondnadezda.com