Cliffside hotel with view of the ocean
Luxury outdoor hotel swimming pool

L’Hotel Marrakech is one of Voyager Club’s Hidden Gems in Morocco

Sophie Caulcutt is the co-founder of luxury travel and fashion concierge company Voyager Club, which connects travellers with unique hotels, provides lifestyle services and curates personalised vacation wardrobes. Here, we speak to the 28-year-old entrepreneur about luxury experiences, fashion, and the hottest destinations for 2020

Portrait of young woman in a white dress

Sophie Caulcutt

1. How did Voyager Club go from an idea to a reality?

My background is in fashion and my other passion has always been travel. My co-founder, Ashley Barras, (who is also an avid traveller) and I couldn’t understand why no one was connecting the dots between the two, where you were going and what you put in your suitcase…so we had a vision to create a travel and lifestyle company that would be the first company to do just that. Voyager Club was launched in September 2018.

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As well as offering clients a vacation wardrobe service, #MyVacationStylist, that curates bespoke wardrobes for every traveller wherever they are going, partnering with MatchesFashion – Voyager Club also works with Hidden Gem hotels and exclusive privately villas around the world. We do the 360 for clients, from travel to concierge to the vacation wardrobe but all our services are also à la carte.

2. What kinds of experiences can the lifestyle concierge organise?

We strive on offering the most personalised experiences so every trip is bespoke to each client. Anything from insider itineraries and off the radar experiences to curating the perfect holiday wardrobe. With our little black book, Voyager Club can also organise the money can’t buy experiences around the world such as access to exclusive global events with MatchesFashion and their favourite designers to renting a house or yacht that would not usually be for rent. We also offer what we call ‘super brand’ concierge, helping brands make the impossible possible from events, pop-ups and experiences in beautiful destinations.

Cliffside hotel with view of the ocean

Another of Voyager Club’s Hidden Gems: Monastero Santa Rosa on the Almalfi Coast

3. How do you tailor a holiday wardrobe to an individual’s preferences?

If a client chooses the #MyVacationStylist service, they will be paired with an expert stylist for an in-person or phone consultation and asked questions about favourite designers, colours as well as the vacation itinerary. Our vacation stylists will then create an edit based on the client’s preferences and ship them to their hotel, villa, yacht or chalet in time for their trip. The best part is you only pay for what you keep.

Read more: Why you should invest in a wine storage cabinet

Layout of holiday clothing

Voyager Club’s #MyVacationStylist service is a personalised shopping service, tailored to fit with the client’s itinerary

Suitcase filled with luxury clothing

4. Favourite brand right now?

I have a few…This season La Double J which are amazingly versatile in a suitcase, Ulla Johnson and Gioia Bini for vacation mode and my favourite new discovery are Métier bags, which are a work of art.

5. Where do you predict will be the hottest holiday destinations next year?

Eco-retreats in South America as our commitment to sustainability grows and Comporta [in Portugal] for summer escapes with its bohemian beauty.

6. What are your travel essentials?

Noise cancelling headphones, vitamins, a great swimsuit and always a pair of great flats (I always pack a pair of Le Monde Beryl mules). I never travel without my own beauty products which I decant into miniatures from Muji and always keep in my wash bag ready to go!

To find out more, visit: voyagerclub.co

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Reading time: 3 min
Children celebrating Holi festival in India
Charity programme in Africa with bike repairs

A&K Philanthropy programmes include the Duuma Wajane Bike Shop in Tanzania, where women repair and resell secondhand bikes to support their community

This month, Geoffrey Kent, founder and CEO of Abercrombie & Kent, reports on his industry’s move towards sustainability and why he thinks responsible tourism is the most authentic way to travel
Man standing by yacht harbour

Geoffrey Kent

Working towards sustainable tourism is the travel industry’s duty, and while big airlines and hotels should lead the way, there are still plenty of ways for individuals to make the right decisions. Being a responsible tourist might sound complicated – or lofty – but it does not need to be either. If 7.7 billion people were to make more sustainable choices, the planet would be better off. Think of the influence one individual can have; I have been very inspired by teenage environmental activist Greta Thunberg, whose solitary climate change protest outside the Swedish parliament sparked a youth movement in some 112 countries. It’s often children who are the most aware and passionate. We must live up to their expectations.

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Thankfully, the concept of responsible tourism is catching on. It’s true that notions of sustainability, carbon neutrality, animal welfare and cultural sensitivity haven’t always been in sync with the travel industry, but increasingly we find our customers are asking us to book hotels with eco-friendly practices, to support the local communities they’re visiting and to find carbon-neutral ways of making the journey.

A recent study that we commissioned found that 65% of respondents are likely to be more conscious and careful of their own behaviour when travelling and 50% are likely to stay at hotels that contribute positively to the local environment by engaging in behaviours such as sourcing food locally. We’ve found that if our clients are ‘green’ at home, they tend to take those practices on holiday. At Abercrombie & Kent, we can create itineraries for our clients that are both environmentally conscious and culturally sensitive; we were doing this long before responsible tourism was a thing.

Our experience and network of travel partners have taught us that integrating sustainability into your travel arrangements does not mean sacrificing luxury or comfort. When it comes to five-star luxury with serious eco-credentials, the Six Senses group are leading the way with their programmes: energy conservation, water re-use, waste recycling, responsible purchasing and wildlife protection are all part of their policy. There are small groups and properties also committed to the cause: Sanctuary Retreats for example, The Brando in Tahiti, Caiman Ecolodge in Brazil, Mashpi Lodge in Quito and 1 Hotels. Some of the big hotel chains are at it, too; all the properties in the Fairmont Hotel chain are LEED (Leadership in Energy and Environmental Design) certified.

Children celebrating Holi festival in India

A&K Philanthropy also supports Hansraj Children’s Home in Udaipur, India

It’s not just on land either, A&K operates an annual cruise to Antarctica with James McClintock, an endowed professor of polar and marine biology at the University of Alabama. He shares adventures from more than 30 years of Antarctic research into ocean acidification and how climate change has impacted the food chain, especially penguin rookeries on the Antarctic Peninsula. A&K has worked with Dr McClintock for the past 12 years to support his research, providing more than $350,000 worth of high-tech equipment, from satellite penguin tags to webcams that allow scientists around the world to monitor penguin rookeries.

Our approach to animal welfare issues is uncompromising. Since the company’s inception, I have championed the concept of ‘shoot with a camera, not with a gun’. Our clients travel to Africa to connect with and celebrate its abundant wildlife, diverse landscapes and thrilling experiences. Elsewhere, we follow vigorous animal welfare guidelines developed by the Association of British Travel Agents in conjunction with the Born Free Foundation, a third-party organisation whose mission it is to protect vulnerable animals from abuse.

Read more: ‘Extremis’ by Sassan Behnam-Bakhtiar opens at Setareh Gallery

But there’s more to responsible tourism than getting to your destination and back without wreaking havoc on the community you’ve visited. Imagine a trip that offers you the opportunity to make connections through unique local experiences not found in a guidebook. Travel philanthropy can create the most memorable moments of your holiday. Whenever possible, we ask our clients to take part in our Abercrombie & Kent Philanthropy (AKP) programme.

We founded AKP in 1982 as a non-profit working with communities on education, health care, conservation and enterprise development, in the areas our clients travel to. Simply put, we work with our neighbours. Anywhere there is a Sanctuary lodge or camp, we establish a nearby project. In Uganda that means Bwindi, located beside Sanctuary Gorilla Forest Camp. In Zambia, near Sanctuary Sussi & Chuma, we work with Nakatindi village. It’s vital that these communities should benefit from any influx of tourism into their ancestral homelands. Anywhere there is a Sanctuary boat operating on a waterway, we establish a project at a place where we regularly undertake shore excursions. For example, in Myanmar that’s at Sin Kyun village where we bring education, clean water and hope to a small remote village on the Irrawaddy river.

AKP has full-time community development professionals on staff around the world. Our philanthropy co-ordinators meet with communities to identify local issues and establish where we can have the greatest impact. We never just have a great year, write a cheque and walk away. At Nakatindi, we heard from tribal elders that their highest concern was mother-to-child HIV transmission, so we established a new maternity ward to provide a clean birth environment. These decisions are made in consultation with our community partners, government officials and departments and sometimes other non-profits in the area.

In 2017 and 2018, our guests gave most significantly to education and healthcare, but contributions come thanks to inspiration, never solicitation. Our female teenage guests are often the drivers. They visit a programme with their families and have the empathy and persistence to inspire their families to be philanthropic. I can’t tell you how many phone calls I’ve had from the parents of teenage girls, who say, “She keeps mentioning the programme we visited and we’ve got to do something about it.”

I believe responsible tourism is a more authentic way to travel. Our guests define luxury as having an authentic experience, an encounter that is true to the place and its traditions, incorporating elements of the past and reflecting local culture. They want to get out and explore, experiencing traditions that are not akin to their own. What can be more responsible than that? Lives are changed when one is immersed in a different culture, and one reaches a new understanding of how life is lived in another part of the world.

Find out more: abercrombiekent.co.uk

This article was originally published in the Autumn 19 Issue.

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Reading time: 5 min
Aerial view inside a bed making workshop
Double bed with gilded decorative head board

The KIKU by Savoir Beds features panels of hand-painted gilded silk wallpaper by London-based company Fromental

In 1905 The Savoy Hotel decided to create a bespoke bed for its guests, and so began the legacy of what’s now known as Savoir Beds. Every Savoir bed is crafted from chemical-free natural materials, carefully selected to provide the optimum sleeping environment. Here, we speak to the Savoir’s Managing Director Alistair Hughes about mastering craft, delivering consistency and the brand’s efforts to be sustainable.
Man leaning against the edge of a bed in a showroom

Alistair Hughes

LUX: Can you tell us how a Savoir bed is created from start to finish?
Alistair Hughes: Every Savoir bed is tailor-made for the client to ensure it fits them perfectly. The process starts with a ‘fitting’ at one of our showrooms, where our expertly trained staff will discuss the needs of the client and try them on the various models and different support options in order to make a bespoke bed. We have created four varieties of Savoir beds, named No. 1, No. 2, No. 3 and No. 4, and they all have infinite customisable options. Beyond comfort is the design and styling of the bed, our sales team will work to the client’s requirements offering unlimited fabric options for upholstery and styles for the headboard and base.

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Following the fitting, the order is shared with our in-house design team at our Bedworks in North London. Our CAD designer will work with the showroom to create a render which is sent to the client for approval. Once the design has been reviewed and approved by the client, it is then passed on to production. Our fabric specialist will order the clients’ chosen fabric for the headboard and base, once delivered they will carefully check every inch to ensure it is absolutely perfect.

The fabric is then passed on to our cutting room which will cut the fabric. It is also during this stage that our seamstresses will cut the signature Savoir Trellis ticking which is used for all our mattresses, toppers and top of the box springs. Once cut, the fabric is left for a minimum of 24 hours to allow it to relax (when it’s on a roll, it is stretched slightly). The Savoir seamstresses will then sew the mattress, topper and mattress cases, ready to be passed on to the craftsmen.

Craftsman constructing spring base of a bed

Here and above: craftsmen assembling a Savoir bed inside the workshops

The bed set starts with the box spring. A wooden frame is created in woodwork, in which large hourglass springs are carefully secured. The springs are then hand-tied together, using eight-way star-lashing. A stitched hair role is then created on the edge of the base, through packing horsetail hair in to a neat roll and stitching in place. An abundance of hand-teased loose hair is then placed on top of the boxspring, with tufting the last stage to ensure all the hair stays in place.

Next is the mattress, hand-tied pocket springs, which are produced in the Savoir Bedworks, are sandwiched between masses of hand-laid, long, loose horse tail, with cotton and wool. The mattress is then hand-slipped to close and hand-side-stitched to ensure the springs stay in place. Like the box spring, the mattress is also tufted, stopping the natural materials moving.

The final element of the bed set is the topper, the natural casing that the seamstresses cut and sew together is filled with long, loose, hand tease horse tail, along with a layer of lambs wool, cotton or yak fibres, depending upon the chosen topper. The topper is also tufted, with beautiful fabric tufts on both sides to create a petal effect when a stitch pulls them closer together.

For clients that have specified a bespoke headboard, this will be crafted by the highly skilled Savoir upholsterers. The frame will be carved and constructed in the expansive woodwork workshop. Once created, this is passed on to the upholsterers, where the fabric which was cut by the seamstresses is carefully applied to the frame. No two beds are the same, so our upholsterers have years of experience to ensure the finished headboard is perfect.

Before every bed is delivered to the client, it is set up by the Savoir Quality Control team. The team will ensure that every detail of the bed is to the clients’ specification. The finished bed is then shipped around the world, direct to its new home.

Read more: Test driving Michelin’s tyres for supercars

LUX: How do you ensure a consistent quality of product?
Alistair Hughes: We make less than 1,000 beds a year because we are focused on making the best, not the most.

We continue to hand craft our beds at our North London Bedworks and in Wales, just outside Cardiff. Every Savoir bed is made to order for a particular client, built by hand to meet specific needs and deliver unsurpassed comfort.

We use only the finest, natural materials including Argentinian curled horse tail, which provides a breathable sleeping surface and the ultimate temperature control for enhanced sleep. The high standard of materials and skilled craftsmanship result in a consistently comfortable bed for our clients and one that matches their style aspirations, as only a bespoke product can.

LUX: The original Savoy bed was designed in 1905 and has changed very little since – how do balance heritage and innovation?
Alistair Hughes: I am immensely proud of the heritage of Savoir, I couldn’t imagine a better legacy for a bed company.

The beds were first created for The Savoy Hotel whose sole aim was to give the best night’s sleep to the most demanding clients in the world. The result was The Savoy Bed, now named the Savoir N°2, and it remains our most popular bed. Liza Minnelli had refused to leave the hotel without one; Emma Thompson said the bed had cured her insomnia.  The product had been raved about for over 100 years by the most demanding guests in the world.

However, innovation is very important to keep driving our business forward. We pride ourselves in being at the forefront of designer collaborations and each year we hand-pick the best brands and designers to create inspired designs. Last year we collaborated with the National Gallery, Fromental, Nicole Fuller and Steve Leung.

Read more: Bentley auctions new model for the Elton John AIDS Foundation

As we have control over every element of production, anything is possible which excites designers. Beds for superyachts or fantastic headboards inspired by art or architecture, we can craft and create anything. Our Savoir designers work closely with collaborators to design a personalised, unique piece of furniture. It’s always a special moment when we have designers visit the Bedworks and they are astounded by the amazing and extremely skilled craftsmen.

This month we launched our most innovative design yet and the world’s most luxurious bed: The Three Sixty. Available exclusively at Harrods, the bed is the epitome of contemporary design and bespoke British craft. It seamlessly combines aesthetics, technology and ultra-luxury.

Luxurious circular bed in showroom setting

The Three Sixty, Savoir’s latest bed design

LUX: Why did you decide to change the company name from Savoy to Savoir?
Alistair Hughes: Our heritage is of course The Savoy Hotel, but we also wanted to supply other hotels who might not want the name “Savoy” across their beds!  We liked the idea of Savoir Faire, with all its associations with quality craftsmanship, and the fact it was not a million miles from Savoy.

LUX: Having recently expanded overseas, how does Savoir cater to these new markets?
Alistair Hughes: We have 14 showrooms around the world from London to New York and Paris, as well as worldwide in China, Germany, Russia, Taiwan, Korea and Hong Kong.

We have collaborated with a number of international designers to create beds for different markets. We have worked with Nicole Fuller in the US, Steve Leung and Teo Yang in Asia and we will soon be unveiling a new partnership with Bill Amberg, the UK’s leading bespoke leather product, interiors and furniture designer.

LUX: Where is the biggest emerging market for you?
Alistair Hughes: Asia is developing rapidly and Savoir is growing its presence in Asia with showrooms in Hong Kong, Seoul, Shanghai, Taipei and next month we will be opening a 1,385 square foot showroom in the new Raffles Hotel Arcade in Singapore.  We are in advanced discussions about a showroom in the south of China too, so a lot to look forward to.  But that said, America is still the largest luxury market in the world, and as an emerging brand it is an absolutely key focus.

Read more: Meet the young model who creates ads for Nike

LUX: How do you create a sustainable product?
Alistair Hughes: All Savoir bed sets have a 25 year guarantee and we turn our back on the throw-away culture.

We refresh beds and mattresses through recycling materials. For example, the existing horse tail is removed from a mattress, it is then re-carded through the use of a carding machine, and then hand-teased and redistributed within the existing mattress casing. The re-carding machine is over 100 years old and is thought to be one of only two in the country. We can also recycle casings for mattresses, re-making and re-tying box springs to re-invigorate the perfect and bespoke mattress tension, which may have been lost over time.

Aerial view inside a bed making workshop

LUX: How does your previous role in management consultancy inform the operations of Savoir?
Alistair Hughes: I think it helped to bring a broader perspective to what I do and how the business can best meet the needs of our clients.  Within bed manufacture in general there had been a strong focus on driving down cost.  Retailers often see a mattress as a grey box, they all look the same, just get the price down. Savoir thinks more of the end client and what they want: a great night’s sleep.  So the focus has been the best product, and understanding that clients are willing to pay for something better.

LUX: Where was your best night’s sleep?
Alistair Hughes: I’m spoilt, having the best bed in the world at home.  At the end of the day, there is nothing like getting into a Savoir.  I love the feeling, especially with fresh, cool and crisp percale sheets.  I’m instantly relaxed…it’s a great feeling!

Beyond that, I grew up in Ethiopia and Malawi and have always had a thing about the big African skies.  On recent family trips we have had some great under canvas holidays, most recently in Botswana.  There is something magical about the lack of light pollution, the stars and the sound of nature (not always quiet, but definitely music to my ears).

Discover Savoir’s range: savoirbeds.com

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Reading time: 9 min
Luxury indoor swimming pool surrounded by plants inside a glass atrium
Luxury indoor swimming pool surrounded by plants inside a glass atrium

The Rosewood Beijing is one of Grand Luxury’s handpicked hotels

Grand Luxury is a curated hotel booking site and a concierge service through which clients can arrange exclusive, once-in-a-lifetime experiences. LUX speaks to the company’s founders, brothers Ivan and Rouslan Lartisien about handpicking their hotels, delivering first-class service and making the impossible possible
Colour portrait of founders of Grand Luxury Ivan and Rouslan Lartisien

Ivan and Rouslan Lartisien

LUX: How did you take Grand Luxury from a start-up to a global business?
Ivan & Rouslan Lartisien: From a 3-person company in a maid’s room to a 100-person company based in Paris, London, Dubai, Mauritius, Philippines, Romania and Italy, Grand Luxury has changed entirely in just 10 years. To better serve our individual clientele, we strive to continuously exceed the boundaries of personalisation. We are now the 2nd largest booking force for luxury hotels in Milan, London, Paris, Marrakech. In 2018, we have also become the leading EMEA agency on the luxury segment. The explanation might come from the fact that since the very beginning we have always been truthful to our original values.

Follow LUX on Instagram: the.official.lux.magazine

LUX: You handpicked all of the 350 hotels in the booking collection, did you visit them all and what were you looking for?
Ivan & Rouslan Lartisien: We have visited 90% of our hotels and rely on a network of travellers we know since the very beginning for the rest. We also have a team dedicated to visiting hotels on a regular basis but the final choice is always on one of us two.

We are mixing objective and subjective considerations. First of all, the hotel must meet the core standards of a 5-star deluxe hotel. But there must be a rather unique feeling, a special “je ne sais quoi” that will make you feel you are entering in a one-of-a-kind property. A Grand Luxury Hotel might not even feel like a hotel anymore. During our selection process we must have the conviction that we are about to engage in the promotion of a most unique place and enchant our existing clients and of course the new comers to Grand Luxury who we shall lure to our exceptional universe.

Luxury hotel lobby area with contemporary decorations and chandeliers

Grand Luxury clients receive exclusive perks at hotels they book through the site such as the Baccarat Hotel in New York

LUX: What defines first class service?
Ivan & Rouslan Lartisien: For us, luxury starts on-line and off-line when one of us engage on a conversation with the client. Everything has its importance: from the property we had curated, to on-line photos, content and suggestions to enhance the trip. We then ask many questions, not in a formal and mechanic manner but in a way our engagement seem natural and genuine. It’s quite irrational but when you show interest and express empathy, it works.

Luxury used to be materialistic, brand-driven, “stuff”-centric. Today it is more about the “moment”, the parenthesis you open to break away from your daily routine or your busy occupation. From being a Mom of 3 teenagers to a woman who looks after her for that one week and away from the family.

To this end we select, inspect and curate places that are truly exceptional. Not from a physical stand point but from our client’s perspective and for what they really want or need.

Luxury is also about the “results”, the outcome of a trip: be it to celebrate a milestone event or to explore family roots, or simply get away and reunite with your spouse, your mom or your best friends.

LUX: How do the current trends in booking patterns differ from when you started 10 years ago and does it vary across culture?
Ivan & Rouslan Lartisien: To be honest, on some aspects – it did not change so much. We have been quite constant in our strategic vision as we had decided to focus on two salient points: a highly restricted selection of the best hotels in the world, and very personalised service, all of this with a digital twist! The combination of the very best hotels and quality service allowed us to reach a high ratio of repeaters. What has changed in the market is the quest for more experiential travel and the growing desire to experience a destination as locals. That is one of the reasons why Grand Luxury has completely revamped its website, it will be rolled out at the end of the year to embrace these new market trends. Of course, we have to adapt to the cultural aspects.

Read more: How Hublot’s attracting a new generation of customers

LUX: What are the top 5 guest demands?
Ivan & Rouslan Lartisien: Unlike some long lasting and rather terrible clichés, wealthy customers are not capricious and impatient. Their demands (we prefer to use the word requests) reflect who they are and what is important for them (in general or for this specific holiday). If this is a family reunion for a special occasion, all details count from smooth arrivals to small attentions for each member of the family and to make sure you meet these expectations, there is only one technique: ask many questions and anticipate! Do not leave anything to chance (this is good for every single client). Many contact us not to simply find a great holiday spot for them, but for a reason and over the years we had many situations e.g. this famous film director who needed a quiet place anywhere in Europe likely to inspire his writing therefore had to have a solid historic feel without being difficult to reach! This gentleman, a widower for a few months, who wanted to visit all the places he had been happy with his wife before she passed after a sudden leukemia. Imagine the amount of emotion behind his request.

This father who wanted to reward his only daughter for graduating brilliantly. Not a regular five-star palace hotel guest but who had decided to spend well over what he would normally do, to celebrate this milestone event in his family. This very rich family (2 children age 8 and 10) who decided to spend a whole month in Paris and give the children a true education in art, history, culture. They wanted to have a young university teacher every day, capable to take the children on a different experience in a nice, supporting yet demanding manner.

And one day, we had this Australian billionaire who wanted to propose on the third floor of the Eiffel Tower. He wanted to have it for himself and the woman of his life. We managed to obtain a yes from the very traditional institution at a rather high price. Our client was a bit hesitant to spend so much and we knew he was open to an alternative suggestion. In a day we managed to contact the Musée Rodin and to privatise the famous museum for an hour after closing. Champagne had been arranged next to Le-baiser (the kiss) one of the most moving piece of Rodin and of course it work very well as she said yes and was incredibly touched by the gentleman’s surprise proposal.

LUX: Can you tell us more about some of the sought after experiences Grand Luxury can arrange?
Ivan & Rouslan Lartisien: We always try to work on experiences that will work on emotion, memories and take you more deeply in the cultural essence of a country. For instance in Paris, we worked on a specific program about French gastronomy. We picked the clients at 5am at his hotel, brought him to a very nice bakery in the heart of the old Paris to see before the opening of the shop how the croissant and baguette are made, taste it fresh out of the oven. Then the client took a basket of bakeries and was brought on a Riva on the French Seine to eat on a nice private breakfast-cruise, with Champagne of course as you are in France. Then, the client was brought back to his hotel just in time to see the arrival of the food supplies at the Michelin-Star restaurant.

Luxury poolside cabana with plush seating

The Royal Mansour in Marrakech is another of Grand Luxury’s hotels

LUX: How is luxury travel evolving?
Ivan & Rouslan Lartisien: The big change we’ve seen in the last few years is the way people expect to experience a destination. Today, all of our clients from around the world want to feel like a local when they visit a destination, so we bring them experiences that will show them the heart and soul of the place. We have guides in each destination who are really knowledgeable about certain aspects of a place, so we’ll call the guide that best fits the preferences of the guest. In terms of hotels, we’ve seen that more and more people want a more residential feel in the place they stay, so they have a kind of home to go back to in the destination. This is something we’re seeing more and more of with luxury travellers.

Grand luxury app shown on a phone screen

The Grand Luxury app functions as a digital personal assistant

LUX: Is technology increasingly important to travellers or do they want to be off the grid and why did you launch the app to accompany the online site?
Ivan & Rouslan Lartisien: Technology for us at Grand Luxury Hotels is absolutely essential. It has never been used to replace staff but to increase value for our clients. The App is a perfect example. It is a unique opportunity for our customers to have their own assistant directly in their pocket. A transfer, the best new trendy restaurant close to your location, flowers or caviar in your room in less than 30 minutes, a great ballet or musical to go to in the evening! We make it easy for the customer to choose and book among our curated list of partners. And for us, technology is here to answer to clients who want easy and quick options. But if they want to speak to their dedicated adviser, they can of course chat with him/her anytime through the app!

LUX: What can users expects to see with the upscale concierge service?
Ivan & Rouslan Lartisien: Anything, there is no specific limit. It Is all about the client’s needs and wishes. 3 years ago we set a special trip for a small group of opera fans which was meant to end in Prague. On the last night we booked Don Giovanni at the Estates Opera House (where Mozart debuted the famous opera). We had told our clients that a supper would be served after the show but we did not mention where. We had actually arranged for our group to have dinner on stage … with the cast!

On another occasion we had set a wedding anniversary in Venice. The clients (a very nice couple in their 70s) had decided to treat themselves to a long weekend in Venice. Nothing too original so far – but as they head to the restaurant for a dinner we had booked for them, we sent them by boat to a small palazzo instead, where their family and close friends were waiting for them (we had arranged the group to travel a day after and of course made sure their were completely invisible so another of our Venice property was chosen) the family had asked us to surprise their parents, they also wanted to pay for the stay and finally add a fun touch and a small show at the palazzo to also recognise how exceptionally loved the couple was.

LUX: Where will Grand Luxury be in 5 years?
Ivan & Rouslan Lartisien: 5 years ago we had approximately 10 employees. We are now almost 100. The only limit is our imagination. We already have so many plans for the coming months : full relaunch of our website under a completely new design, deepen our offering with far more experiences to offer, launch our new website www.grandluxurycruises.com … Just for one year. What is sure is that Grand Luxury wants to position Itself as a luxury brand offering 360 degrees offer in the travel industry.

Discover Grand Luxury’s list of hotels: grandluxuryhotels.com

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Reading time: 10 min