portrait of a woman in a living room
portrait of a woman in a living room

Jewellery designer and philanthropist Tessa Packard

Tessa Packard is the founder of her eponymous fine jewellery brand, and a business mentor for several youth and education-focused charities. As part of our ongoing philanthropy series, she speaks to Samantha Welsh about charitable giving amongst younger generations, the influence of social media and why successful philanthropy requires creative thinking

LUX: How did you first get involved in philanthropy?
Tessa Packard: I grew up in a very philanthropically orientated family. Charity was a forward theme in our household, and because my parents were so passionate about it, my sister and I adopted an interest in the concept of ‘giving back’ at quite a young age.

It wasn’t until I was eighteen, however, that I really understood what charity work actually meant. At my father’s suggestion, I agreed to a three-month volunteer placement at the Amelia Trust Farm in Wales, which is a grassroots charity supporting youngsters who have largely been excluded from mainstream education at the hands of abuse, neglect or neurodevelopment disorders. It was a complete baptism of fire. Despite everything I had been taught by my parents about the ‘real world’, experiencing it first hand was somewhat different. True reality was infinitely more gritty, unfair, shocking, brutal and humbling all in one mouthful. I still consider this experience to be one of my most formative.

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LUX: Who has been your greatest influence?
Tessa Packard: With regards to philanthropy, my father and my great-grandfather (who I never met, but was instrumental in shaping my own father’s beliefs in charitable giving).

LUX: What sector are you passionate about?
Tessa Packard: Most of my philanthropic involvement to date has revolved around the theme of education and systemic change. Education has always seemed to me to be a sensible place to invest my energy, whatever the end goal. Whether you are looking to eliminate polio or save the rainforest, all roads tend to lead back to education.

painted mural

women painting mural

Here and above: In collaboration with Lyndsey Ingram Gallery, Tessa Packard and her team created a mural based on Frances Hodgson Burnett’s book The Secret Garden which was later installed in Honeypot House, a children’s charitable home in Hampshire

LUX: Do you think there are any parallels in being a creative and being a philanthropist?
Tessa Packard: Interesting question. I think that successful philanthropy requires creative thinking. It can be a challenge to communicate successfully with your audience, and more often than not, the answer to solving any human-socio-economic problem on a long-term, systemic level is complex. The philanthropist must be willing to take risks in order to bridge the void between sectors – a task that is far too frequently overlooked – and this requires out-of-the-box tactics and a fertile imagination. You have to believe that even the most impossible outcome is possible, and generally speaking creatives are quite good at doing that because their job is to always think about the ‘new’.

Read more: An interview with Brazilian artist Maxwell Alexandre

LUX: At what stage of someone’s life have you seen intervention make the most difference?
Tessa Packard: If you were to approach philanthropy like a business deal, then investing in people at an early age generally yields better results in the long term. In practice, however, it isn’t quite so simplistic. Creating systemic change in any sector requires all the wheels of progress to turn at the same time, and that means transforming everyone and everything connected to the supply chain in unison.

crab-shaped earrings

Tessa Packard’s crab earrings from her Secret Garden collection

LUX: What success story has made you particularly happy?
Tessa Packard: I’m extremely excited about the work of Emmanuel Akpan-Inwang, who is currently building a new generation of children care homes in the UK. The existing model is embarrassingly inadequate and I really think Emmanuel is about to revolutionise a very important sector.

LUX: How do generations Y/Z give compared with generations X and the Baby Boomers?
Tessa Packard: I am by no means an expert here, but Baby Boomers generally tend to have much more prescriptive attitudes to philanthropy. They might begin to think about ‘giving back’ only when they are comfortably installed in steady, well-paid jobs and / or with a little more time on their hands. Baby Boomers also like to be able to justify their philanthropic investments – if you look closely, most of them tend to donate to causes that they personally understand or have experience of. They also tend to be less hands on and more cheque book-forward.

Read more: How women artists are reshaping art history

Generation X philanthropists are a mix of the old and the new. Whilst they also see philanthropy as something to enjoy in their more settled or mature years, they are often less partisan or dogmatic in outlook, meaning the manner in which they look at philanthropy is often more creative than the Baby Boomers. This generation can be credited as the originators of a number of entrepreneurial social programmes, and although Generation X are more hands on, they are generally so in two specific ways. The first is in a visionary capacity, as the founder, trustee or leader of a charity or charitable programme; or physically, by raising money organising or taking part in fundraising challenges, such as marathon running or mountain climbing.

Generation Y or Z philanthropists are probably the most hands on of the groups to date. They tend to be the more likely of the three to actually volunteer or spend time with grassroots organisations. There is often a desire to have a direct, personal relationship with the charities or individuals they support, as this direct line to the charity is integral to the experience of authentic ‘giving’. Giving back, for them, needs to be itself an experience – handing over a cheque is not fulfilling enough. Generation Y / Z philanthropists also tend to be concerned with, or involved with, charities and organisations that deal with large, macro-level problems such as global deforestation, ocean plastics or refugees. Unlike the Baby Boomers, these themes are not chosen as a result of lived experience – they are a reflection of the concerns of the here and now.

rustic looking earrings

‘Forest Glade’ earrings by Tessa Packard

LUX: What issues come up most frequently in conversations about giving that you are having with your network?
Tessa Packard: There are a large number of adults in their 20s and 30s who have the means and energy to fund or support grassroots charities across the globe, yet have no idea where to start or who to fund. They want to be authentically connected to these charities (they like the idea of working with smaller organisations as they can track the impact of their donations or expertise more easily), but also want to feel part of something bigger. Time and time again the question we ask ourselves is how to best connect these dots.

LUX: Does the impact of social media change how things are done or how well they are done?
Tessa Packard: In general, I think charitable organisations have a lot to learn when it comes to making the most of social media. It’s not surprising to be honest – I can barely keep up to speed with it myself when it comes to my own business, and imagine if you are a grassroots charity with limited funding and even less free time… I certainly think a few free branding or marketing tutorials by big agencies for small charities would be a helpful start. The exchange of knowledge and expertise is often one of the most valuable donations a larger organisation can make to those in the charity sector.

LUX: Social impact entrepreneurialism or outsourcing to a third party manager – how do you choose?
Tessa Packard: The best kind of philanthropy is the one that is considered, and encourages the philanthropist to keep giving. Whichever route you choose, I would always start with the same question: what do I want to fix, and what is preventing this problem being fixed now? From there you can do a deep dive to identify where you need to go in the sector to create systemic change, and how best to do it. Sometimes the answer is to create your own vehicle to combat change, and sometimes it is best to support an existing vehicle that knows the ropes and is ready to expand.

LUX: Can you offer some ideas to a teenager wanting to start on their lifetime journey of giving?
Tessa Packard: Do a three-month volunteer placement at a grassroots charity. You might question your sanity at points, but you’ll never regret it.

LUX: What is one thing they should not forget?
Tessa Packard: My great-grandfather used to say: ‘Don’t carve your name in dark and gloomy places; carve your name with pride for all the world to see.’ I think that’s a pretty important lesson: whatever you decide to do with your life, make sure it’s something that you are proud to be remembered by.

Find out more: tessapackard.com, @tessapackardlondon

Samantha Welsh is a contributing editor of LUX with a special focus on philanthropy.

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Reading time: 7 min
crystal star installation
crystal fashion

A look from Area’s AW16 collection, incorporating an official collaboration with Swarovski. © Swarovski Corporate Archive

Austrian crystal-maker Swarovski celebrates its 125th anniversary this year with a new creative director in charge. Operating in sectors from infrastructure to telescopes, it is most famous for its crystal figures and collaborations with the entertainment and fashion industries. Ahead of a landmark book being published about the company, Harriet Quick explores a family-owned firm getting ready for the next 125 years

For a brand bringing sparkle to the world’s performance stage and symbolising the dazzle of fashion to be celebrating its 125th anniversary is some achievement in itself, given the changes in the world of entertainment and style since 1895. To be doing so as a family-owned company, run in part by descendants of the original founder, is even more so. But for Swarovski, provider of crystals and sparkle around the world, there is yet another dazzling fact: the company has done so not based on the rue Faubourg Saint-Honoré or Milan’s Golden Triangle, but from a small village in the Austrian Alps.

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The journey has been epic. Today, the company is managed by the fifth generation of its family members. This year, marking its 125th anniversary, has witnessed big changes. On the visual front, Italian-born fashion director and consultant, Giovanna Battaglia Engelbert has joined the company as worldwide creative director. The stores, a feature of cities and airports around the world, are scheduled for a sweeping revamp.

crystal dome

The Crystal Dome at Swarovski Crystal Worlds in Wattens, Austria. © Swarovski Corporate Archive

The brand’s history is as varied as the topography of the Austrian Tyrol where Daniel Swarovski set up his manufacturing plant in the town of Wattens to benefit from the abundant water source that powered the hydroelectric cutting machines. The mountains and valleys of the region are symbolic of the struggles and triumphs of a business that has been driven by the continuous merging of technology, nature and innovative design. There is a generous sprinkling of magic, too. It is embedded in the multifaceted crystals that never fail to arouse awe and around which there has been ample myth-making.

archival family portrait

Daniel Swarovski with his family, c. 1890. © Swarovski Corporate Archive

Before the global pandemic, Swarovski’s annual turnover was recorded at 2.7 billion euros and that comprises revenues from its high-end fine jewellery creations, the crystal stones deployed by a whole array of creative minds, including costume designers, chandelier makers and architects, and optics. The lion’s share (75 per cent of the revenue) is generated by fashion jewellery, sunglasses, watches, perfume and the much-adored crystal figurines. The quality of the crystals that are prototyped at Manufaktur, the striking in-house laboratory in Wattens designed by architectural firm Snøhetta, is unparalleled.

Read more: How Andermatt Swiss Alps is drawing a new generation of visitors

The company’s extraordinary creative output has also been bolstered by a roster of collaborators from the fields or architecture, design, fashion, film and stage who have continually brought ideas and seemingly impossible challenges to the company, from the mesmerising Aurora Borealis crystal that was developed by Manfred Swarovski for Christian Dior to the spectacular costumes made for performers including Maria Callas’s gowns, Liberace’s capes and Lady Gaga’s bespangled Ralph Lauren gown featuring 50,000 stones and worn at her Las Vegas residency in 2019. People come to Swarovski for the spectacular and the sublime, like scenic designer Derek McLane, who used 45 million Swarovski crystals for the 2018 Oscars ceremony, and who commented, “I always want to go beyond the clichés”.

crystal jewellery

Swarovski crystals in jewellery featuring in 16 Arlington’s AW20 collection. © Dan and Corina Lecca.

From the fields of design, Daniel Libeskind, Tord Boontje, Jaime Hayon and John Pawson are amongst the greats who have transformed crystal into products, architectural features and lighting. Hayon recently designed a full-scale carousel for the Swarovski Crystal Worlds culture park in Wattens. The monochrome attraction rotates in striking juxtaposition with the lush greenery of the garden and shimmers with 15 million Swarovski crystals across 12 ceiling panels and 16 wall panels illuminated by a warm light. “For me, a carousel can be seen as a moving museum,” explains Hayon.

lake art installation

old fashion carousel

Swarovski Crystal Worlds, with (top) Crystal Cloud by Andy Cao and Xavier Perrot, and (here) the carousel designed by Jaime Hayon © Swarovski Kristallwelten/Mark Cocksedge

Setting a precedent that would inspire future generations, Daniel Swarovski first made his inroads into the worlds of high fashion in Paris. Equipped with suitcases of stones, the founder would take his goods on the road, visiting couturiers including Charles Frederick Worth, Jeanne Lanvin and Jeanne Paquin, as well as the specialist artisan ateliers that supplied Chanel and Schiaparelli with exceptional embroideries, buttons and jewelled adornments. Relationships were forged that outlived the founder and expanded exponentially during the hey-day of couture in the 1950s, attracting Dior, Balmain and Givenchy. “The samples are often the springboard to the creation itself,” remarked Hubert de Givenchy.

Read more: British artist Hugo Wilson on creating art from chaos

crystal star installation

The Swarovski Star by Daniel Libeskind in 2018 for the Rockefeller Center Christmas tree, New York. Image by HappyMonday

Swarovski crystal became a desired material in fashion, adding glamour and value to evening gowns, heels, handbags and costume jewels. It has been endlessly interpreted through the changing waves of minimalism, maximalism, sportswear, theatrical and romantic moods and proved itself a classic. At Versace, Donatella has made crystal chain mail a signature, Miuccia Prada has made sparkle an integral part of her chandelier earrings and party dresses, while at Chanel, crystal is woven into the tweeds and classic costume jewellery.

fashion shoot

Mary Katrantzou’s SS20 show at the Temple of Poseidon in Greece.

The brand continues to look to the future by investing in new talent and ideas. Sponsorship through the Swarovski Collective programme and graduate award schemes means that emerging creatives are exposed to the potential of the material. Mary Katrantzou, Grace Wales Bonner, Rodarte and Jason Wu are amongst the many who have grown up through the collective. The most famous collaborator is Alexander McQueen, who conjured up brilliant designs fused with narrative richness and theatrical impact. Fittingly, Swarovski was the key sponsor of the record-breaking exhibition ‘Savage Beauty’ (2011) that celebrated his life’s work.

singer on stage

Lady Gaga during her ‘Jazz & Piano’ residency in Las Vegas, 2019. Kevin Mazur/Getty Images for Park MGM Las Vegas.

crystal stage design

Derek McLane’s design for the Academy Awards stage in 2018, using millions of Swarovski crystals. Mark Ralston/AFP/Getty Images

The relationships are best when they are symbiotic. In 2019, Katrantzou designed her Temple of Poseidon couture collection that was staged as a charitable fundraising event in her native Athens with £40k worth of crystal. “Nadja Swarovski has changed the perception of how crystal is perceived, and I have challenged my own preconceptions of it. With something so visually present, it has to be part of the process from the beginning. We never want it to look like an afterthought,” says Katrantzou.

In turn, creative directors have been invited to Swarovski and been given carte blanche to design jewellery collections and components. The results have given crystal new dimensions. Consider Jean-Paul Gaultier’s Kaputt shiny/matte faceted stones, and the one million giant pearls and stones that embellished Olivier Rousteing’s first couture collection for Balmain in 2019. Challenging perceptions, groundbreaking Dutch couturier Iris van Herpen designed a ‘growing crystal’ that features raw and faceted surfaces.

‘Growing’ Swarovski into a new era is the mission for the family now. An era that is challenging for any consumer-facing business: but any company that has lived through two World Wars and a Great Depression has long-term survival in its genes. Sparkle is guaranteed, but who can say what poignant shapes it might find in the future?

For more information visit: swarovski.com

This article features in the Autumn 2020 Issue, hitting newsstands in October.

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Reading time: 6 min
shop interiors
shop interiors

Loquet’s London shop located at 73 Elizabeth Street, SW1W 9PJ

London-based jewellery brand Loquet is renewing the concept of a keepsake locket with sustainable, modern designs that consumers can personalise and pass through the generations. Here, Abigail Hodges speaks to co-founder Sheherazade Goldsmith about the brand’s ethical ethos, her love of vintage fashion and collaborating with the Wild at Heart Foundation

1.How does your environmentalist background inform your approach to making jewellery?

women portrait

Sheherazade Goldsmith

I’d say it informs everything. Environmentalism isn’t something you frequent; it’s a way of life and seeps into everything you do. Once you understand the repercussions of not protecting our future and that of our children, it’s impossible to ignore. As a fine jewellery collection, Loquet is part of a luxury world and to me, luxury is sustainability. Our process informs that message by taking the time to source the very best materials, crafted with care and implementing practices that create longevity. Our jewellery is for the generation that makes the purchase, the next generation and the generation after that. It’s about preserving someone’s story to be told, treasured and passed on. At Loquet we are preserving what is important to an individual, without sustainability there would be no point in what we create.

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Our first port of call is the office itself, we use recycled or recyclable materials wherever we can, and we create a product that has no existential timeframe, it is recyclable and has no waste. The problem with so much of what we consume is the waste, but in jewellery there are no seasons and the sentimentality of the pieces make them heirlooms.

2. What inspired you to reinvent the classical locket form?

I already had a classic photo locket and a charm bracelet. My locket was an Indian antique made in 18kt yellow gold with elaborate coloured enamelling on the inside. I love Indian jewellery for this reason. They believe that everything should be as beautiful on the inside as it is on the outside. My charm bracelet was fun and gregarious, full of charms that patted against my laptop keyboard. On a visit to a fairground my son bought me a present, a pendant made with dried flowers, something I use to do with hedgerow flowers when my children where little. It inspired the idea of being able to combine the two and personalise it myself.

locket necklace

The hexagonal locket with a selection of charms

3. Is there a particular piece that you feel best expresses the story you set out to tell through your work?

Our sapphire crystal lockets are our signature. They allow our customers to be there own designer and create a piece that tells their story, in essence a unique talisman of everything that brings them luck and makes them smile, to be worn close to their heart. We’ve recently relaunched our 14kt collection to include some of my favourite pieces to date, that elegantly translate from day to night. Each of these geometrical shapes is hand cast in 14kt gold encasing a clear faced sapphire crystal facade and can be opened to personalise with our endless selection of meaningful 18kt charms.

charms

A selection of charns

4. How do you ensure that the elements of your design process are ethical?

I spent a lot of time visiting jewellery studios all over the world before deciding to work with our current ateliers. This was to insure that the working conditions where healthy and vibrant, and to also talk through the designs with the artisans that were selected to make our jewellery. The companies I ended up choosing are all members of the responsible jewellery council or similar organisations and are, therefore, required to adhere to certain workers rights and high environmental standards.

Read more: British-Iranian artist darvish Fakhr on the alchemy of art

The human connection behind what we do is paramount to the Loquet design. Our pieces are emotional and as such need to be made that way. So many of us jewellers won’t work with a company unless they have the same ethos and it’s important to champion those that have worked hard to campaign for their workers and implement high standards that look after both their employees and the environment.

Locket necklaces

Loquet’s pear and hexagonal locket necklaces

5. Besides purchasing from you, how would you advise a consumer looking to shop more sustainably?

Sustainability is about longevity and well-designed things don’t have seasons. Whether that be furniture, clothing, accessories or jewellery, if something is worthwhile it will last through time and trends. With luxury items, less is most definitely more and that is my philosophy both in the way I decorate my house, my jewellery and wardrobe. Admittedly, I wear mostly designer clothing, but much of it is purchased from secondhand websites such as Vestiaire Collective, Hardly Ever Worn and The Real Real. I love vintage fashion, but you can also find all kinds of past-admired items for a quarter of the price. The buying and selling aspect makes you feel part of a community, almost like an exchange and gives your clothes a limitless life.

6. What’s next for Loquet?

We have a very exciting year ahead with some brilliant collaborations. The first launches in October with Nikki Tibbles and the Wild at Heart Foundation. We have put together a charm collection of Nikki’s favourite flowers chosen for their association with her beloved dogs, each epitomising the way we feel about our pets. A percentage of all sales will be donated to her very special dog charity that was set up a few years ago after rescuing a stray from the streets of Puerto Rico, who became her beloved Rose. The charity is now global and works tirelessly to end the unnecessary suffering of these much-loved pets.

Find out more: loquetlondon.com

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Reading time: 5 min
fine jewellery
fine jewellery

L’Arbre aux tourmalines (1976) by Jean Vendome © MNHN/F. Farges.

The heritage of Parisian jeweller Van Cleef & Arpels is being honoured by an exhibition at the Muséum National d’Histoire Naturelle in Paris, in which their gems from across the years are being shown alongside the raw stones that such jewels are made from. On the eve of the show’s opening, LUX meets with the maison’s CEO, Nicolas Bos
Red carpet photograph

Nicolas Bos & Cate Blanchett. © Dimitrios Kambouris/Getty.

LUX: How does seeing the raw beauty of stones extracted from the earth affect your appreciation of fine jewellery?
Nicolas Bos: The aim of this exhibition is to show alongside each other the raw minerals, faceted gems and finished jewellery creations. This juxtaposition really emphasises the stones’ journey from the depth of the Earth into the craftsmen’s hands that will reveal their beauty. In front of raw minerals, we cannot but be humble and admire what nature can create. It is also with great pride that we can see what we are able to accomplish today with these treasures through our know-how.

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LUX: The exhibition shows that humans have always been drawn to adornment. Is the lure of jewellery today different to ancient times?
Nicolas Bos: Since ancient times, both men and women have enjoyed adorning themselves with precious and rare materials. Over the centuries, jewellery and lapidary techniques have evolved, new materials have been found and new sources of inspiration and artistic movements have forged new creations. Society has also significantly evolved, with changes in how jewellery is perceived.

blue and diamond necklace

Cravat necklace, 1954. © Patrick Gries.

Jewelled bluebird clip

Bluebird clip, 1963. © Anthony Falcone.

LUX: Jewellery companies seem to be doing ever more exhibitions – why is this?
Nicolas Bos: Exhibitions are a great way for a centenary maison such as ours to reveal the evolution of its style across the decades. Furthermore, for Van Cleef & Arpels, transmission, education and culture are fundamental values. That is why we conceive or participate in exhibitions (be it patrimonial or even contemporary). We display creations not just by the maison; we also focus either on the spirit of a particular era (the 1970s and Alhambra, for example), or on a source of inspiration, or on a particular material such as gems. The maison has over several years initiated relationships with great cultural institutions such as the Musée des Arts Décoratifs or the Muséum National d’Histoire Naturelle, both in Paris, to encourage thoughtful and pertinent dialogues between jewellery and other fields such as mineralogy or the decorative arts in general. The collaboration with the American artist Bob Wilson, in 2016, with a scenography based on Noah’s Ark’s highlighting a high jewellery collection, also expressed this wish to link our creativity with other arts. Another example, in 2017, at the National Museum of Modern Art in Kyoto, paralleled traditional Japanese craftsmanship and Van Cleef & Arpels jewellery expertise in the exhibition ‘Mastery of an Art’.

Read more: How Gaggenau is innovating the ancient art of steam cooking

LUX: How would you summarise the brand or aura of Van Cleef & Arpels to a new client?
Nicolas Bos: I would say that the maison puts poetry and enchantment at centre stage in all its creations, be it high jewellery or jewellery or timepieces. Over the years, Van Cleef & Arpels keeps reinventing itself while always staying faithful to its original DNA. Its sources of inspiration range from nature and couture to dance, astronomy and imaginary worlds.

vintage jewelled brooch

Eucalyptus seed clip, 1968. © Bertrand Moulin

LUX: The ‘Gems’ exhibition includes modern recreations of significant historical jewellery, such as the Toison d’Or worn by Louis XV. What does a piece of historical jewellery tell you about how the wearer once lived?
Nicolas Bos: I’m not a history expert and the maison did not participate in these recreations but it is true that they are impressive. The Toison d’Or underlines the magnificence in which French monarchs used to live and it highlights their taste for exceptional stones and adornment in general. I would like also to mention a special piece that belongs to the Muséum National d’Histoire Naturelle collection and is of real interest – the tourmalines mobile/tree created by Jean Vendome. This is a real masterpiece that exemplifies the fine work bringing together jewellery, sculpture and design.

LUX: Are lab-grown gems a threat?
Nicolas Bos: We do not consider them as such at Van Cleef & Arpels. They are another type of material which has nothing to do with our idea of jewellery. They are industrial objects which don’t have the rarity, the preciousness or charm that natural stones gain after spending millions of years in the depths of the Earth.

vintage decorative jewellery

Gladiator clip, 1956. © Anthony Falcone.

LUX: Does learning about the origins of gemstones in an exhibition such as this teach us about the earth from which they came? Does it influence Van Cleef & Arpel’s attitude towards provenance and sustainability?
Nicolas Bos: Sustainability is a core value of Van Cleef & Arpels: we are a certified member of the Responsible Jewellery Council (RJC) which has the strictest standards of responsible practices for the jewellery industry. We also ask our suppliers to be certified with the RJC in order to promote good practices in the supply chain and we audit them as well. All diamonds purchased by Van Cleef & Arpels are compliant with the Kimberley Process Certification Scheme which has worked since 2003 to put an end to the trade in conflict diamonds. We also work with multi-stakeholder initiatives on responsible sourcing and supply-chain due diligence, in particular for coloured gemstones.

LUX: Can you describe the Van Cleef & Arpels high jewellery piece that is inspired by the exhibition?
Nicolas Bos: In order to fit in with the central theme of the exhibition, the maison imagined a unique high jewellery object comprising stones, gems and jewels, some faceted, some polished, some raw. Through the work of craftsmen’s hands these stones speak with each other, adding a highly original piece to the history of Van Cleef & Arpels. It provides a fittingly precious and poetic conclusion to this exhibition.

The exhibition ‘Pierres Précieuses’ runs until 3 January 2021 at Muséum National d’Histoire Naturelle in Paris 

View the collections: vancleefarpels.com

This article was originally published in the Summer 2020 Issue, out now.

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Reading time: 5 min
Artist desk with lamp, paintings and paints
Artist desk with lamp, paintings and paints

L’École, School of Jewellery Arts, is housed within the Van Cleef & Arpels headquarters in Paris

L’École is a school of jewellery arts based in Paris and supported by Van Cleef & Arpels, offering a luxurious learning experience led by industry experts. Digital Editor Millie Walton signs up for a class

Based one floor of Van Cleef & Arpels‘ headquarters in Place Vendôme in Paris, L’École was established in 2012 with the aim of introducing the wider audience to the world of high jewellery and its significance through the ages. Whilst the school was founded and is supported by Van Cleef & Arpels, it is not, as one might assume, an elaborate marketing stunt (during my class, for example, the only mention of Van Cleef & Arpels is via small-print on the slideshow), but rather a genuine centre of learning albeit a luxurious one. Classes take place in a palatial room which was once the office of Van Cleef’s President and CEO Nicolas Bos, with a break for tea, coffee and Parisian pastries in a stylish lounge filled up with glossy coffee table-books, whilst the teachers themselves are leading industry experts, which allows the classes to cater to every ability.

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The classes fall into four main categories: ‘Introductory’ (which offers a general overview), ‘The Universe of Gemstones’ (with two classes exploring diamonds), ‘Savoir Faire’ (featuring hands on workshops in which you get to actually try out various jewellery making techniques such as Japanese Urushi Lacquer) and ‘Art History of Jewellery’ (which investigates jewellery aesthetics of different time periods). On this trip, I’m signed up for an art history class on ‘Gold and Jewellery, from Antiquity to the Renaissance Princes’, which begins with Ancient Egypt and ends with examining portraits of Henry VIII and Elizabeth I.

Classroom set up with students sitting at round tables

Classes take place in the original office of Van Cleef’s President and CEO Nicolas Bos

Whilst the prospect of four hour lecture on jewellery is daunting, our teachers Inezita Gay-Eckel and Léonard Pouy are energetic and brilliantly knowledgable with infectious enthusiasm for their subject matter. The class itself mainly follows a standard lecture format, but we are encouraged to jump in with questions, and specialist terms are noted down on the whiteboard for us to copy into our L’École branded notebooks.

Read more: Founder of Nila House Lady Carole Bamford’s guide to Jaipur

Woman holding open a book with pictures of silver pendants

Halfway through, Léonard appears, gloved and bearing a tray of delicate jewellery pieces. We’re encouraged to apply our new found knowledge to locate each piece to its time period, and whilst it’s still largely mystifying, it’s satisfying to even know what kinds of things we should be noticing.

The point of these classes, Inezita tells us, to provoke curiosity so that students feel compelled to take their learning further. At the end of the class, we’re each given a tote bag with a certificate and reading list of books, websites and museums across the globe.

Find out more: lecolevancleefarpels.com

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Reading time: 2 min
Campaign for Alsara by Damiani jewellery collection inspired by Kazakh traditions
Jewellery campaign for brand Damiani starring Aliya Nazarbaieva

An image from the first Alsara by Damiani campaign with Aliya Nazarbayeva wearing earrings and ring with turquoise and black-and-white diamonds

How does a historic Italian jewellery brand come to dedicate an entire collection to the traditions and culture of Kazakhstan? Through a little bit of serendipity, and some inspiration from one of the world’s ancient nomadic cultures, as LUX Editor-at-Large Gauhar Kapparova discovers
 Guido, Silvia and Giorgio Damiani of Italian jewellery brand Damiani

Guido, Silvia and Giorgio Damiani

Italian fine jewellery brand Damiani first opened stores in Almaty and Astana in 2005, following the brand’s strategy for global expansion under the leadership of third-generation Damiani family members, Guido, Giorgio and Silvia. The brand’s sensuous Italian style and commitment to hand-crafted detail quickly captured the attention of Kazakh women, whilst the Damiani siblings, who travel frequently to the country on business, became increasingly fascinated and enamoured by the culture and traditions there. A deep and mutual affection grew organically between brand and country, leading to the idea of a cross-cultural collaboration.

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To create Alsara, a collection inspired by and dedicated to Kazakhstan, the President’s youngest daughter Aliya Nazarbayeva teamed up in 2011 with Zhanna Kan, the owner of Damiani Kazakhstan and the driving force behind the new line. The name Alsara is a portmanteau combining Aliya and her mother’s name Sara, and pays tribute to the influence of not just them but also all the Kazakh women the jewellers have met.

Traditional Kazakh style necklace by brand Damiani

Unique necklace ‘Tumar’ with blue sapphires, rubies, diamonds and semi-precious stones

The collection began as a conversation between Aliya and Damiani’s Italy-based designers, during which Aliya educated the brand on ancient Kazakh ornament, such as the traditional tumar necklace and bilezik cuff. These styles were reimagined and transformed by expert craftsmen in Damiani’s historic ateliers in Valenza, where Enrico Grassi Damiani opened his first goldsmith’s laboratory in 1924. The result was a collection of intricate gold and precious stone pieces, marrying refined Italian craftsmanship with Kazakh heritage. Following a sold-out range, the collection broadened to include silver and semi-precious stones, such as onyx and turquoise, typical of Kazakh jewellery.

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Bridging two distinct cultures, the Alsara collection melds tradition with contemporary fashion. “Alsara pieces became not only stylish accessories for modern Kazakh women but also perfect gifts for weddings and kudalyk, which are the engagement ceremonies,” comments Zhanna Kan. “They are regarded as family jewels to be preserved and handed down.”

Campaign for Alsara by Damiani jewellery collection inspired by Kazakh traditions

The Alsara by Damiani campaign with Gulnara Chaizhunussova wearing silver earrings and a bracelet and ring with green agate, citrine and diamonds

Alsara’s most recent designs reveal a striking modern look for the collection, reflecting the evolving cosmopolitan culture of Kazakhstan. Colourful gemstones have been replaced with black and white diamonds, producing a pared-back aesthetic with hints of Art Deco and oriental motives. The Kazakh heritage has not been lost, however, and neither has the craft; the collection continues to be entirely handmade in Italy whilst the influence of traditional Kazakh jewellery remains in the threads of delicately curved silver, drawing on artisanal methods of filigree.

Discover the collections: damiani.com

This article was first published in the Winter 19 Issue.

Luxury fine jewellery earrings by brand Damiani

Earrings with wings motif in white and yellow gold with smoky quartz, garnet and icy diamonds

 

 

Ornate necklace by Italian brand Damiani

Jewellery from Damiani’s Alsara collection, including necklace in white and yellow gold with black and white diamonds and pearls, inspired by Art Deco and Kazakh ornament

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Florence-born Fawaz Gruosi spent years working with diamond expert Harry Winston in Saudi Arabia, learning the intricacies of the industry from within. In 1993 he launched his own brand, de Grisogono in fine jewellery’s capital, Geneva. Despite his lack of formal training, Gruosi is now widely considered one of the most creatively daring, sales savvy and charming jewellery designers on the modern market. He speaks to Millie Walton about black diamonds, celebrity endorsements and the need for experimentation.
Models Kate Moss and Helena Christensen pictured with Fawaz Gruosi

Kate Moss, Fawaz Gruosi and Helena Christensen

Fawaz Gruosi at Eden Roc cocktail party in Cannes

LUX: What do you think makes de Grisogono so successful?
Fawaz Gruosi: De Grisogono is characterised by unique and playful design codes. I like people to feel glamorous in my creations and while I have the greatest respect for them, I am not bound by the conventions of traditional jewellery design; at de Grisogono we like to take risks. When you wear de Grisogono you are making a statement, I think this is what makes us stand out.

LUX: Which markets are most interesting in the luxury world at the moment?
Fawaz Gruosi: We are currently expanding our offering in the Middle East and we are also looking into Asia. In Europe, London remains an important market; our Flagship opened in February 2016 and deeply reflects our brand aesthetics and my personal roots. The plan of the store references the typical Florentine villa – where I grew up – with three distinctive rooms: the Corte, the Grande Sala and the Stanza Del Tempo. The space uses chiaroscuro – playing with light and dark, texture and colour – to add interest to the room and create playful backdrop to the jewellery and watches.

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de Grisgono founder and creative director pictured with milla jovovich

Milla Jovovich with Fawaz Gruosi at Cannes in 2002

LUX: How do you compete against historic jewellery brands?
Fawaz Gruosi: We do not compete against historic jewellery brands, what we offer is completely different. We are often described as ‘daring’ and ‘trailblazing’ thanks to the fact that my approach does not conform to the rigours of traditional jewellery design. Our clients come to us because they know they will find something different. I made my name by experimenting at a time when the market was tired of traditional pieces that looked more or less the same. My designs are bold and colourful, we mix semi-precious with precious stones to create unexpected, unusual and beautiful pieces.

LUX: How has the fine jewellery world changed since you first entered it?
Fawaz Gruosi: At the beginning, many people were wary of my approach to high jewellery but now people are actively seeking more daring and challenging designs. Conventional design has given way to greater creative freedom.

LUX: You’re famous for pioneering the use of the “black diamond”, what inspired that innovation?
Fawaz Gruosi: I was entranced by the story of the historic Black Orlov, a monumental black diamond. I began to research black diamonds which had been rejected by the industry, largely because they are extremely challenging to cut. I found them intriguing, captivating, and any other gemstone is immediately enhanced by the dark sparkle of black diamonds, creating one of the most striking chiaroscuro effect. In 1996, de Grisogono launched a collection devoted to the black diamond. It was perfectly pitched at a moment when monochrome minimalism was very fashionable, sparking a massive global jewellery style-trend for black diamonds which continues unabated today.

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LUX: What are the biggest challenges you’ve faced as the founder and creative director of a luxury brand?
Fawaz Gruosi: The marriage between business and creative approach – thankfully we seem to have struck the right balance.

LUX: How important are celebrity endorsements for de Grisogono?
Fawaz Gruosi: The glamour of celebrity has greatly helped to shape our identity. The tone was set when the first de Grisogono boutique was opened in Geneva in 1993 at a party attended by Sophia Loren. Since then, we have been lucky to play host to many of the world’s most beautiful and famous women who have attended our parties and worn our jewels – Kate Moss, Naomi Campbell, Sharon Stone to name a few. Throughout the years, we have built lasting friendships with celebrities. By personally choosing de Grisogono for their red carpet moment, they express their love and passion for exclusive, distinctive, dazzling jewellery. This year during Cannes, we were delighted to see Bella Hadid and Kim Kardashian wearing our jewellery, as well as Jourdan Dunn, Milla Jovovich, Toni Garn and Natasha Poly.

Kim Kardashian with de Grisogono founder

Kim Kardashian and Fawaz Gruosi in Cannes

de Grisgono founder pictured with Liz Hurley

Fawaz Gruosi with Liz Hurley in Gstaad

LUX: When you look back on your career, what are you most proud of?
Fawaz Gruosi: I am most proud of the de Grisogono family. My closest team members are at my side for 10, 20 years now. We are just like a family and know exactly how each other works and I am proud of each and every one of them.

LUX: What lies ahead for the brand?
Fawaz Gruosi: We continue to expand into new territories and next year will be exciting in terms of some of the high jewellery creations we plan to unveil.

LUX: How do you relax?
Fawaz Gruosi: I have been so busy in the recent years that relaxing is a true luxury! But a perfect way to relax would be spending time with my family, in Porto Cervo or St. Moritz/Gstaad during winter, listening to music or cooking pasta for big groups of friends at home!

degrisogono.com

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