A collage of works from Ash Thorp’s ‘Nascent’ series (2022)

California-based Ash Thorp is a digital artist who creates complex, conceptual artworks. LUX met him recently at a solo show of his works on the giant screens of the W1 Curates space in Soho, London, during the Frieze Art Fair, an exhibition supported by uber-creative super luxury watch brand Richard Mille. We caught up with him in his studio in San Diego, southern California, to speak about past projects, future plans, and the tide of digital art.

LUX: You first started with traditional art and then transferred into digital art. Does digital art creates more of a dialogue between the art and viewer than traditional art?
Ash Thorp: All forms of art serve diverse purposes and employ their own unique mechanisms to engage viewers. For me, the key distinction with the dialogue digital art creates is its symbiotic relationship with the advancement of humanity. Technology plays a pivotal role in shaping our world in this current era and digital art is intricately linked to it. It mirrors the current state of our society and reflects our ongoing transformation as a species. This connection introduces multifaceted levels of engagement, contributing utility and value, not just to the artist but also to the audience.

LUX: You have mentioned a 80/20 rule in our discussions about your art.  Can you elaborate this?
AT: I strive to supply 80% of the context and intention of the artwork, and then invite you, the viewer, to extrapolate and complete the remaining 20% based on your own narration. The hope of this artistic intention is to prompt you to apply your own personal values, make predictions, form estimations, and view the piece through your unique lens. My role is merely to provide an initial platform upon which you can create further dialogue. I believe that art is most potent when it transforms into a conversation between the creator’s intent and the viewer’s interpretation by provoking questions, stimulating thoughts, and evoking emotions.

I welcome and value this engagement with my work, urging viewers to explore further and contemplate the underlying themes and ideas that elicit their thoughts and feelings.

The Happiness Pills from Thorp’s ‘Nascent’ Series’

LUX: Is training in traditional art fundamental to the practice of digital art?
AT: I believe in order to develop a profound understanding of any chosen pursuit, it is important to understand its origin and then dedicate yourself to its further exploration. This journey of self-discovery involves understanding one’s place in the artistic landscape, appreciating the work of those who came before, and gaining insights into how they expressed themselves. My early exposure to the traditional fundamentals of art during my formative years provided invaluable insights into the development of my current artistic practice. Absorbing as much knowledge as possible from all pathways will help cultivate a diverse and enriched mind, thereby benefitting both the individual and the broader world.

LUX: AI is, of course, the buzz topic of the current moment. How do you think it will shape our view of digital art?
AT: The ever-present allure of being introduced to anything new and technologically significant is a phenomenon that can be very captivating; in the realm of art currently, this is the integration of AI. While AI can provide an alluring spectrum of possibilities, allowing it to assume a dominant role in the creative process doesn’t evoke the same intrinsic value for me. I believe the essence of artistry is found in the triumphs and pitfalls, of creating it, and being able to experience the pure joy and raw emotions resulting from personal exploration and discovery.

Balaclava by Ash Thorp from the ‘Nascent’ series

LUX: Do you feel that the AI-employed art is still yours?
AT: The ethical considerations surrounding the use of AI, particularly in generating content, hinge on the specifics of the training model and the group of data utilized. Before AI, plagiarism was more easily tracked back to a distinct source and straightforwardly deemed a transgression in any form of communication. Now we seem to be entering a new era without transparency and a range of polarizing answers to this question. The implications of this ongoing debate will profoundly change the art industry and the world. Ultimately, our actions should not deprive oneself or others of an authentic mind and voice.

LUX: In terms of collecting and selling, how will new concepts such as crypto art, blockchain and NFTs change finances in the art world?
AT: The value of art has always been subjective, based on its own unique currency determined by those who acknowledge and collect it, but not always made public. Blockchain and NFT technology facilitate an evolution of this valuation process by transparently enhancing the public tracking of changes in ownership and value. Works of the past involve an extensive review process to determine proprietorship and authenticity which can now be more easily verified with technology.

LUX: You recently featured at Frieze London collaborating with W1 Curates, Seth Troxler and Richard Mille. How did you find the collaboration and do you enjoy digital art’s interdisciplinary possibilities?
AT: Showcasing an art exhibition during Frieze London was a monumental and wonderful experience. I greatly enjoyed working with everyone at W1 Curates and being introduced to Seth Troxler and the team at Richard Mille. Bridging the relationship across multiple industries through art created such a profound moment which everyone celebrated and commemorated together. This blending of media should hopefully inspire others to continue to follow suit with future collaborations and more venues, as it truly creates a surreal magical experience.

LUX: You have a particular interest in cars. What inspires you about them?
AT: My fascination with cars is a childhood passion that has endured time. The love of cars encapsulates so many aspects I cherish in life: the intricate design, precise engineering, scientific underpinnings, technological marvels, and the connection between humans and machines. I don’t merely see cars as vehicles of transportation. I enjoy the mental retreat to a space of childlike innocence, and perceive the deep-rooted romance within them.

Following by Ash Thorp from the ‘Nascent’ series

LUX: How has your digital art changed over time?

AT: Previously my work was primarily recognized on feature films like the Batman, but now I’m also able to showcase the more personal evolution of my digital art with blockchain technology. I’ve found the opportunity to delve deeply into a personal journey of my thoughts and curiosities. It’s a transformative journey that has significantly shaped both my perspective and my artistic endeavors, granting me the sovereignty to explore.

LUX: What are your upcoming projects and where do you see your art heading?
AT: I’m currently engaged in several exciting projects that cannot be disclosed just yet until their public release. As for the direction of my art, my overarching objective is to continue self-discovery, to understand further why I create this work, and to recurrently explore the fundamental answers to life.

We’re talking over Zoom and email. Though technology facilitates our distanced conversation – San Diego to London – in my opinion, it is less personal than an in person meeting. Are there areas of digital art which, relying on technology rather than the body or physical tools, make the relationship to the artist less personal? If so, does it matter?
Art curation is necessary and often overlooked in the digital space, primarily due to the convenience of technology.  Traditional works often demand a dedicated physical visit to a specific gallery or institution, which assists a narrative that it must be of higher value and experience. The challenge for digital art lies in finding opportunities for it be equitably appreciated and valued, for it to be seen to enhance our lives as much as any other form of art.

Find out more: www.altcinc.com

Lucrezia Grazioli’s design on the runway

Istituto Marangoni unveiled the collections of its ten most outstanding designers in their graduate showcase this month. Trudy Ross spoke to School Director Valérie Berdah Levy and Designer of the Year Hyun Jik Yoo on sustainability, creativity, and digital fashion

If you were anywhere near Pennington Street last Tuesday 11th of July, you would have caught sight of a number of impeccably dressed young people, formidable in dark glasses, loose bold cuts and striking accessories, walking the streets of East London. There would be no need to ask where they were going.

Unit 2, 110 Pennington Street, E1, was buzzing with the sexy and stylish milieu of London in anticipation of Istituto Marangoni’s graduate showcase. The large queue was slowly brought into the dark, industrial chic venue, lit by huge digital screens and pumping with music, to await the uniquely ‘phygital’ fashion show, also being streamed live in the Metaverse.

Natalie Kabelacova’s design on the ruway

Ten students from the renowned fashion school were chosen to have their collections debuted to the audience, with each creating six designs engaging with the theme DISTORT/DISRUPT. The chosen few, all with their own unique style, were Angelynne Viorenique Andersen, Anna Savchenko, Giju Kim, Hammotal Blair Hen, Hyun Jik Yoo, Jiaxi Zhuang, Lucrezia Grazioli, Natálie Kabeláčová, Rudraksh Singh, and Ummehani Kanchwala.

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As the models, prepped and preened by The London Academy of Freelance Makeup and Unite Haircare, walked the runway, the walls behind them projected digital interpretations of the designs they wore, featuring shots and videos of the models edited into colourful and dramatic landscapes. This, compounded by the sea of mobile phones snapping and streaming the event, marked a clear step into the realm of the digital experience, even in the physical space of the show.

Design from Anna Savchenko’s ‘Not Broken’ collection

When asked about the future of digital fashion, Director of the Istituto Marangoni London Valérie Berdah Levy told LUX: “…the Metaverse is the future. We started having fashion shows on the Metaverse just two years ago. We opened the school in Dubai last year and we had the first show on the Metaverse; it’s definitely the future for this. Even at school level, shortly we will have classes on the Metaverse and in the Metaverse.”

Angelynne Andersen walking the catwalk alongside a model wearing her design

The show also engaged with sustainability and responsible fashion, with Anna Savchenko from Russia using paper as the primary material in her designs, while Czech student Natálie Kabeláčová used only sustainable fabrics in her sherpa-inspired designs, and Angelynne Viorenique used scrap fabrics and yarns from the university to create her colourful and extravagant collection ‘Shedding’. The Istituto is introducing a new MA in Responsible Fashion this October; Valérie Berdah Levy noted the importance of teaching students to be both responsible and creative.

One of Designer of the Year, Hyun Jik Yoo’s designs

The winner of the Designer of the Year Award was announced as Hyun Jik Yoo, who completed a lap of the catwalk to roaring applause, accompanied by the model wearing his favourite design. His dramatic, brooding collection was inspired by Jack the Ripper, the East London murderer who Hyun Jik told us has lived near his home in Whitechapel, not far from the show’s venue. He explained that he was playing with ideas of concealing and revealing in his designs to speak to the murderer’s desire to be known and feared, while also hidden and anonymous. This translated into the use of sheer fabric and rips in his designs, working alongside thick layers and dark hoods.

Read more: Kering’s Marie-Claire Daveu on the Future of Sustainability

Hyun Jik Yoo walking the catwalk after being announced as Designer of the Year

Hyun Jik shyly told LUX that he was “really proud” of himself, and said his next steps were to rest up and then, “if I have a chance, if someone wants my brand name, I would like to set up my own brand.”

Find out more: www.istitutomarangoni.com

Chin Cheng-Te, Lee Chia-Hung, Lin Chuan-Kai, and Chen Yi-Chun, still image from Making Friends/ Fire, 2020, mixed media installation, dimensions variable. Videographer: Lee Chia-Hung.

Independent curator Eva Lin worked alongside French philosopher Bruno Latour and Martin Guinard to select contemporary artists and designers interrogating climate issues for the 12th edition of the Taipei biennial. Here, she speaks to Tara Sallaba about experiencing artworks in a digital format and how art can help to raise awareness

Eva Lin. Image by Etang Chen

1. The biennial has transformed the Taipei Fine Arts Museum into “planetarium”, representing different interpretations of the world. Which one most closely aligns with your views and why?

What I want to answer intuitively is the Planet Terrestrial*, but it should be the sum of all planets including the unveiled one. It’s like you plant a tree in your garden and underneath, the tree’s roots are intertwined with other species and cannot be separated anymore. Each mountain is not independent, but a symbiosis interactive with soil, species, bacteria, humidity, sunlight, wind. Geopolitical methods are no longer the answer to climate emergency. All problems nowadays are closely related to ecology, and each of us is no longer an outsider.

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2. How do you think art can most effectively participate in wider discussions around climate change?

We, as art workers, have to be modest about this issue. Art is certainly not the solution; it’s not created for problem solving. However, art can certainly serve as an alarm to wake up audiences and draw attention to social issues which cannot be solved due to the scientific uncertainty.

Liu Chuang, still image from Lithium Lake and the Lonely Island of Polyphony, 2020, 3 channels video, colour, sound, 35mins 55 secs. Courtesy of the artist and Antenna Space

3. Are there any artists who are particularly inspiring you at the moment?

From the biennial, Chang Yu-Tang and for work about the Anthropocene, Forensic Architecture.

Read more: How women artists are reshaping art history

4. How do you think experiencing art through online formats affects our relationship with the pieces?

It’s somehow similar to observing the reflection of the moon on the ocean. You feel really close to the moon as you could actually catch the moon from the water, though you can’t feel the texture and temperature of the moon. We can easily access and experience art through online formats, though we certainly lose something and may not be able to encounter the soul of the piece.

Pierre Huyghe, Exomind (Deep Water), 2017, concrete cast with wax hive, bee colony, figure: 72×60×79 cm, beehive dimensions vary. Courtesy of the artist, Winsing Arts Foundation and Taipei Fine Arts Museum. Photographer: Rex Chu

5. Do you think the art industry is doing enough to be sustainable?

There is still a long way to go. It’s really a lifetime task as the world is changing every day.

6. Once international borders open, which galleries/museums will you be visiting first?

Haus der Kulturen der Welt [HKW] in Berlin.

The Taipei Biennial runs until 12 March 2021 at Taipei Fine Arts Museum. For more information, visit: taipeibiennial.org/2020

*According to the biennial’s press release: ‘Planet Terrestrial restlessly looks for ways to achieve prosperity while staying within the limits of planetary boundaries.’

Auctioneer Oliver Barker directing Sotheby’s global e-auctions. Courtesy of Sotheby’s.

As part on an ongoing monthly column for LUX, artnet’s Vice President of Strategic Partnerships Sophie Neuendorf forecasts this year’s emerging trends and evolutions in the art world

Sophie Neuendorf

We’ve just emerged from arguably the most difficult and unpredictable year in recent history. The Covid-19 pandemic caused a synchronised and deep downturn of the global economy in the first six months of 2020. Social distancing measures and a lockdown of businesses in reaction to the health crisis resulted in falling consumer demand and economic output. Skyrocketing unemployment shook consumer confidence, and companies cut back on investments in light of declining demand, supply-chain interruptions and the uncertain future.

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Amid the uncertainties and restrictions caused by the pandemic, fine art auctions plummeted in the first half of 2020. Total sales value dropped across all major regions. According to the artnet Price Database, global auction sales for fine art fell by 59% to $2.9 billion in the first half of 2020 compared to a more robust performance of $7 billion in the first six months of 2019.

Infographic courtesy of artnet

However, despite a 29% decrease in both the number of lots offered and sold at auction year-over-year, the global sell-through rate remained steady at 65% in the first half of 2020. Major auction houses pivoted to online platforms, generating some incredible virtual transactions. In June, Sotheby’s sold Francis Bacon’s Triptych Inspired by the Oresteia of Aeschylus (1981) for $85 million. Roy Lichtenstein’s White Brushstroke I (1965) achieved $25 million.

Even though 2020 will most likely be remembered as one of the most unpredictable and difficult years in modern history, it also pushed boundaries and accelerated the art world into the digital age. With this backdrop in mind, I’m going to take the risk and make 7 art world predictions for the year 2021 – because, if anything, last year has set the stage for some ground-breaking changes to aspire to.

1. Digitalisation is here to stay.

Plato was right: necessity is indeed the mother of invention. During the COVID-19 crisis, one area that has seen tremendous growth is digitalisation, meaning everything from online customer service to remote working to supply-chain reinvention to the use of artificial intelligence (AI) and machine learning to improve the art business. As I discussed in my last column of 2020, the digitalisation of the art market is here to stay. With galleries, museums, and auction houses pivoting online and thinking outside the box in response to the pandemic, a positive trend of accessibility, efficiency, and transparency accelerated within the art world. This also goes hand in hand with a global trend of sustainability and conscious living.

Naturally, an online viewing of art can never quite replace the in-person experience, nor should it. The impact of seeing Da Vinci’s Mona Lisa online is, of course, not quite the same as admiring it in person. However, the transactional element of the art market will emerge as a strong contender to the traditional brick and mortar purchasing process, democratising the art market and opening it up to a new generation of art lovers.

2. Some art fairs will actually happen this year. But they will be a balanced, online/offline experience.

With social distancing still de rigueur this year, it will be difficult for fairs to accommodate their usual amount of art-loving and people-watching visitors. Add to that a gallery’s sky high participation costs, especially after a difficult year, and we’re looking at only very few fairs happening in 2021. My conservative prediction is that those of us able to travel can look forward to visiting ARCO Madrid (which has been postponed to July), Art Basel in Basel, Volta Basel, Frieze London, FIAC Paris, and Basel Miami, at best. The rest of us will have to enjoy the virtual editions of these fairs again this year.

Read more: COMO Group CEO Olivier Jolivet on travel trends for 2021

3. Galleries will evolve as serious contenders to art fairs and traditional auction houses.

Gallerists have always been of utmost importance as a bridge between the creative genius of an artist and the wider public of art lovers and collectors.

This year, galleries who have embraced the innovation which the Covid-19 pandemic necessitated will emerge stronger than ever. Either through online sales and viewing rooms or through collaborations with other galleries and institutions, these art dealers will rise as serious contenders to brick-and-mortar auction houses.

4. Some young artists will start bypassing galleries and begin selling directly out of their studio via social media or other websites.

It’s already a widespread practice among young artists in Asia and I foresee it crossing over to Europe and the US this year. With countless galleries, unfortunately, having been forced to close over the last year, many artists may have become increasingly accustomed to selling via social media and other websites. Especially young artists may be inclined to bypass the traditional route expected of them by the art world, and chose to build their careers independently.

Roy Lichtenstein’s White Brushstroke I (1965) was sold by Sotheby’s for $25 million. Image courtesy Sotheby’s

5. Socio-economic issues will be at the forefront of major gallery and museum shows this year.

Artists have, historically, documented moments of change and upheaval. After a year that has compelled us to come to terms with a global pandemic, has seen us fight for equality during the Me Too and BLM movements, as well as confront global warming, now’s the time to examine these pivotal moments within gallery and museum shows.

The arts are known to push boundaries and open up discussions around difficult and oftentimes painful subjects in a spirit of tolerance, curiosity, and learning. I believe that galleries and institutions will harness this unique moment to exhibit artists who are capturing the zeitgeist.

Francis Bacon’s Triptych Inspired by the Oresteia of Aeschylus (1981) was sold for $85 million at auction by Sotheby’s in June 2020. Image courtesy of Sotheby’s.

6. There will be more fine art works sold at auction this year than over the last few years.

Given the global economic and private difficulties we are currently facing, it wouldn’t be surprising if the IRS, a divorce attorney or the grim reaper force the sale of many a private collection. It’s a rather gruesome prediction, but historically the art market has been very active during a time when some micro or macro-economic situations are under stress.

Looking at Deloitte’s Art & Finance report or artnet’s Intelligence Report, fine art has gradually emerged into a serious asset class. When you compare fine art sales to the S&P, for example, more often than not it is art which is a safer alternative asset than stocks or even real estate. It is highly likely that many artworks will find speculative buyers this year, as economic changes and challenges will cause a shift in wealth.

Read more: Visual artist Clara Hastrup on her studio experiments

7. There will be a major shift in the market resulting in a new focus on quality rather than quantity.

Life was moving along as rapidly and frivolously as usual during the months before the Covid-19 pandemic forced us into seclusion. It struck me even then that the art world was moving into an unhealthy direction, where being seen at a champagne reception was more important than the quality of work on display. Where people-watching at Frieze or Basel was far more interesting than any oeuvre, and gossiping about people or prices trumped any serious deliberations of the works on view.

However, the past year has forced all of us to focus on what’s truly meaningful within our lives and on how fleeting it actually is. How do we really want to spend our time? Do we actually have to visit all of those art fairs and events? Perhaps we should seize the moment and focus on those artists and personal interactions that really enrich our lives.

This may seem like a rather wild prediction, but I’m certain that only those galleries, fairs, and institutions will survive that really concentrate on bringing added value to our lives. Perhaps we will move to a ‘new normal’ where multiple editions of the same fair or gallery are unnecessary, but are, instead, complimented by an incredible and easy to access online offering. Now is the time to excite with quality, depth, and innovation – because time is precious.

Infographic courtesy of artnet

8. Art will not only evolve as an asset class, but also as a financial product.

Over the past few years, art has slowly evolved as a serious contender to assets such as gold, stocks, or real estate – and it is arguably a much more stable asset. Given the high barriers to entry into the art market, specifically to the high-returns, blue chip market, I predict that there will be a derivative product developed soon, to be traded on the market similarly to other indices.

Price indices offer important insights for anyone looking to track the performance of a collection of artworks produced by a single artist or movement. At artnet, for example, we already provide an innovative price index methodology that relies on the unique strength of our flagship product, the Price Database. Our proprietary method creates indices that track the evolution of artwork prices over time, which can be tailored to focus on artworks belonging to a specific medium, movement, size, or any combination thereof, and in comparison to other indices, such as the S&P. It’s only a matter of time until the exchange traded derivative is developed. Stay tuned!

Follow Sophie Neuendorf on Instagram: @sophieneuendorf

Tom Dixon’s Fat chairs, Beat pendant lights and Tube table. Image by Peer Lindgreen.

Millie Walton speaks to four design leaders – Bentley’s Stefan Sielaff, Gaggenau’s Sven Baacke, Tom Dixon and Cristina Celestino – about innovation, sustainability and the evolution of their industries

TOM DIXON
British designer and founder of the Tom Dixon design studio

Tom Dixon

“After trying art college for six months, I broke a leg in a motorcycle accident and gave up education in favour of a career as a bass guitarist in a disco band. After another fortuitous motorcycle accident, I was unable to join the band on tour. I discovered welding and, driven by my enthusiasm for making functional forms in metal, I began a series of radical experiments in shape and material. There is a freedom in music that I transferred to design.

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“I rarely think of the final shape of an object or the surface before I start. I’m always thinking of the material possibilities, the potential of the factory and the structure of the object, which means that I’m a vertebrate designer rather than an invertebrate! I’m obsessed with how you make things and what they are made of. My style is reductionist and constructivist, meaning I try to make things as simple as possible.

“It’s hard to not be overwhelmed by outside influences. It’s important to develop your own design personality. I avoid looking at design and look at art, industry, cooking, science and nature.

“A designer has to work on the edge of their comfort zone, to use new processes or materials or shapes or new functions to create something new. They have to be in the present.”

tomdixon.net

The Back Home furniture collection designed by Cristina Celestino for Fendi Casa. Image by Omar Sartor

CRISTINA CELESTINO
Architect and designer, founder of Attico Design

Cristina Celestino

“When I design a product, a chair or a lamp, I start by thinking not only about the single item, but also about the whole mood, and where it could be settled within an interior. I pay a lot of attention to the proportions and scale. For me, there is not much difference between designing an interior or a piece of furniture; in the end they must both have strong personality and power. Details are always what matter most. Every last finish, all the colours and fabrics, must be perfect and work together. What’s important is the coherence of the story that you are telling.

Read more: Gaggenau is bringing global attention to regional artisans

“The way we approach design and, in particular, architecture should be definitely changed by the theme of sustainability. Nature should be protected and valued like an infrastructure that is always ready to help us when needed. In the furniture and interior design fields, I work with sustainability at different scales. It is not enough to use the ‘right’ or eco-friendly materials if they are not related to the design or to the success of a project.

“Sustainability should be part of all logistic and manufacturing processes, not just about the final product itself. This is why I pay careful attention to the materials I use, from their sourcing to the geographic location of suppliers and the manufacturing techniques.”

cristinacelestino.com

The 2020 redesign of the Bentley Bentayga. Courtesy of Bentley Motors.

STEFAN SIELAFF
Director of design at Bentley Motors

Stefan Sielaff

“Our customers expect a luxury product, manufactured with integrity. They want a unique, timeless piece of art that they will feel happy with for many years; an object that does not age from an aesthetic point of view so that it can be passed on to their daughters or sons. Bentleys are a fusion of the best. The sporting aspect of Bentley models is historically in our genetic code, but we don’t design, engineer and manufacture sports supercars in the common sense. The power in our Bentleys is not for showing off, it is discreet and sophisticated.

Read more: Looking back on 125 years of Swarovski and into a new era

“Very often the source of inspiration comes when we are in a team setting and sparks a whole series of design concepts, not only with me, but with the whole design team. This works like a chain reaction. If the idea is really good, there is a natural flow in the team.

“Car design will change dramatically in the next 10 years, as the car industry itself will also change. There will be new and completely different challenges from a technical as well as social acceptance point of view. The mind-set will change especially for luxury cars just as it will in the luxury industry as a whole. Sustainability is a key factor already within the Bentley brand, and it will continue to be crucial to the driver and passenger experience.”

bentleymotors.com

Gaggenau’s 200 Series combi-steam oven. Image by BJP Photography Ltd

SVEN BAACKE
Head of design at Gaggenau

Sven Baacke

“In my opinion, there is no such thing as timeless design because design is always in the context of people and the time in which it is bought and made. I call Gaggenau’s design approach traditional avant-garde. The brand has a heritage of over 300 years, but on the other hand, it has always been looking to the future and doing things that other people thought would never sell. Balancing these two things is in the DNA of Gaggenau, but what we have done in the past two years is to think about the traditional and the avant-garde in the extreme. One extreme could be that in the future there is no kitchen at all.

Read more: How Andermatt Swiss Alps is drawing a new generation of visitors

“We have been thinking about megacities where space is a luxury and about the future of housing more generally. What does it mean when luxury comes in a nutshell? What is compact luxury living? What will happen if the whole kitchen becomes even more invisible when not in use? What happens if people don’t go to work anymore, but work from home?

“The other major question is: can luxury be digital or is it always analogue? At the end of the day, I believe that the kitchen is still and always will be the heart of the home. We will still gather around a fireplace even if it’s a digital one in the future.”

gaggenau.com

This article features in the Autumn 2020 Issue, hitting newsstands in October.

Installation view from Huang Yong Ping’s exhibition ‘Wu Zei’ at Musée océanographique de Monaco (represented by Kamel Mennour)

The art world has been hit harder than most industries by the global pandemic, but the industry is adapting quickly with new digital platforms and a renewed focus on local identities. Nick Hackworth speaks to three leading European galleries, Victoria Miro, Kamel Mennour and SETAREH, about the future and how their businesses are responding

‘It was too much’ is an almost universal sentiment expressed now by those at the top of art world reflecting on pre-Covid times. For those caught up in the global merry-go-round of art fairs, biennales and major openings, the disconnect between the art – the thing-in-itself – and the business and culture around it, was increasing apparent year on year.

The energy and flavour of that now, suddenly distant world is brilliantly captured in the prologue of Boom, Michael Shnayeson’s recently published account of the rise of the contemporary art market. His opening scene is set in the Grand Hotel Les Trois Rois on the eve of Art Basel 2017, where the mega dealers are congregating: ‘Gagosian has flown to Basel on his $60 million Bombardier General Express jet two days before the fair’s first choice VIP preview… Most other dealers would arrive on Monday, a day before the fair’s coveted VIP opening. A few, like silver haired blue chip dealer Bill Acquavella, would arrive in their own planes. Others would descend at Basel’s EuroAirport in NetJets filled with collectors and money, like an art world air force.’

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Basel was, of course, just one of the many stops in a hyper-globalised art world sustained by an increasingly intense circulation of people and product. In a bid to capture as much of that energy as possible the biggest galleries, the likes of Gagosian, Pace and Hauser & Wirth opened spaces across the world, becoming truly global businesses.

Generally speaking, however, art is an object of aesthetic and intellectual contemplation, often revealing more of itself to those willing and able to take the time to look and think – a resource squandered by a culture of constant travel. Then the pandemic hit, the music stopped – cue much soul-searching about the systemic problems in the art world, prime among them, an profound imbalance between the global and local.

Victoria Miro, London & Venice

Founded in 1985, Victoria Miro is one of the most significant contemporary galleries in the world and a foundational presence in the London art scene, representing some 40 international artists and artist estates. The gallery has a boutique space in Venice, and a space in Mayfair, London, but without doubt the gallery’s spiritual home is its extraordinary complex of voluminous spaces designed by Claudio Silvestrin in its building on Wharf Road in East London.

Victoria Miro and gallery partner Glenn Scott Wright in Victoria Miro Mayfair, with artworks by Yayoi Kusama
Artworks courtesy the artist, Ota Fine Arts and Victoria Miro. © YAYOI KUSAMA

Glen Scott Wright: “We don’t see ourselves as specific to a locale. Our artists come from all over the world, they show all over the world, and the world comes to London. I think London is a great place to be for that. In the past, of course, we were able to to engage with specific localities through art fairs. For a while we were doing something like twelve or thirteen fairs a year but obviously that will change now and we’re finding different ways of addressing that global marketplace. The digital marketplace is going to be an increasingly important, of course.

Read more: Meet the winners of Prince Albert II of Monaco Foundation’s awards

We recently did a collaborative project with David Zwirner called Side by Side, where we created a micro-site, showing some of the artists that we both work with. We also used the occasion to launch an extended-reality app called Vortic Collect, a project that Ollie, Victoria’s son, has been developing for three years now. On Vortic people can actually enter our spaces virtually and look at art. They can walk around a Grayson Perry sculpture, they can walk up to a Njideka Akunyili Crosby painting and look at it close-up. It’s really very exciting that people can look at exhibitions on their phones or their iPads and have an accurate experience, in terms of being able to see what the art is like.

Victoria Miro, 16 Wharf Road, London N1 7RW. Courtesy Victoria Miro. Photograph © James Morris.

Installation view of THE MOVING MOMENT WHEN I WENT TO THE UNIVERSE
, by Yayoi Kusama, Victoria Miro, Waterside Garden, 16 Wharf Road, London N1 7RW. 3 October – 21 December 2018. Courtesy the artist, Ota Fine Arts and Victoria Miro. © YAYOI KUSAMA

We’ve actually doing well in terms of sales on these digital platforms. We’ve had opened a sell-out show with Flora Yukhnovich on Vortic. The project with David Zwirner was very successful for us as was Frieze New York online. This illustrates an interesting point. I have clients of the old-school variety who’ve been collecting for decades and faithfully go to all the major fairs, biennales and openings. Some of them have written to me and said, ‘Look, we’ve always bought art that we can see, experience and engage with in the gallery, at an art fair, or see in a major exhibition. That’s not going to happen anymore. We’re not travelling. We’ve never bought art digitally, but we still want to buy art! So we’re going to be buying art and looking at digital images for the first time.’ These are several conversations that I’m merging together. But, in essence, the way people engage with art is changing and I think that’s a really interesting paradigm shift.

In terms of what change we would like to see happen in the art world as a result of this crisis, the change of pace is good. I mean, the amount of travelling I was doing! I just looked at first ten weeks of the year in my diary and I was in a different city, at a different opening, at a different event, at a different exhibition every other day. And this is all over the world, from Paris to Asia, to Australia to the States. Literally, just bouncing around all these places. I was recently scrolling through my photos and it was just pictures of planes and airports and different cities and dinners and openings and artists. My life was crazy! So less travel would be great and in terms of global warming it’s good that we’re not shipping things willy-nilly all over the world. Just having a little bit of breathing space has been fantastic.”

Find out more: victoria-miro.com

Kamel Mennour, Paris & London

Kamel Mennour

One of the world’s most respected gallerists, Kamel Mennour has been in business for over 20 years. His roster includes some 40 artists, including Tatiana Trouvé, Anish Kapoor, Lee Ufan, Daniel Buren, Douglas Gordon, Philippe Parreno, Martin Parr and Ugo Rondinone. Mennour is known for the quality of his program, going the extra mile to realise the creative ambitions of his artists and for championing his home town of Paris. He has three galleries in the city, two on the left bank and one on the right bank on the prestigious Avenue Matignon, as well as a boutique London space in the Claridge’s building.

Kamel Mennour: “People were often offering me opportunities to open everywhere. Bigger spaces in London, New York or Hong Kong and I was always saying no. I prefer to be extremely stable and to be extremely confident and strong in my city. I decided long ago that being Parisian was in the DNA of the gallery.

Read more: Bentley reveals its sleek new Bentayga model

As you may know, twenty years ago, Paris was totally empty, there was nothing in terms of contemporary art. I was thinking that I could, along with others, help restore Paris’ place in the art world. Also I didn’t want to be the number 38 in New York, you know? In Paris I am one of the key players, the one that the Pompidou Centre or the Palais de Tokyo calls. But of course, in order to expand and promote my artists and the gallery, my strategy is to be ambitious at art fairs like Frieze or Basel, and to stage extremely strong displays that keep the attention of the art world.

Kamel Mennour’s gallery space on Avenue Matignon, Paris

An installation by Tatiana Trouvé at Kamel Mennour’s booth at Frieze London 2018

When we opened the space on Avenue Matignon [on the right bank of Paris], people said, ‘Are you kidding? Why are you opening there?’ The right bank, yes, that’s where the wealthy collectors live, but for contemporary art at that time, it was a desert, a total no man’s land. People are coming there now, but my idea was quite retro. In the thirties and the forties, before the second World War, the right bank was where the centre of Paris’ contemporary art scene, but it collapsed as France collapsed. So I wanted try to do something new and bring something back. I said to myself, instead of opening something weak in New York, I would prefer to be confident and strong in my own city and to be very present. When a collector or the director of a museum wants to see me, I’m here. I can be extremely reactive and I am always taking the subway or an Uber to meet people. I also represent artists from my city. Some of my artists are based in Berlin or New York, but most of them are here and I’m always trying to persuade artists to come and live in Paris.

Now, with lockdown, the world we knew before – with planes and travel – is gone. Now, I’m thinking every day how lucky I was to have had this intuition, to be strong here. I wish them all the best, but it will be extremely difficult for those galleries that have places all over the world to manage in this new world.”

Find out more: kamelmennour.com

SETAREH, Düsseldorf

Samandar Setareh

Founded in 2013 by two brothers – Samandar Setareh and Elham Setareh – SETAREH grew out of a third generation family-run business specialising in textile art. That background eventually led them to open the gallery which now has three spaces in Düsseldorf, including two on the city’s grandest avenue, Koenigsallee and one, SETAREH X, that showcases emerging artists. With its broad program of global contemporary art, the gallery has brought a new and vital energy to the venerable Rhineland art scene.  Highlights have included shows of new Iranian and Chinese contemporary art, as well museum quality shows of major German art such as Hans Hartung and the Zero group.

Samandar Setareh: “I think this pandemic will have a profound effect on the art world. I already see successful business models being challenged. Galleries that had detached themselves from their artists and their natural collector base and moved into a kind of travelling environment and artificial marketplace are going to find it difficult. Galleries that are are deeply rooted in relation to their collectors and their artists will be the winners of this new time which we are facing. This is an approach we’ve had from the beginning. On starting the gallery, we decided to be deeply rooted in this area and to make that a point of excellence in a sense. We have deep relations with the collectors and collections here, and we’re very close to the institutions of the regions. We have world-class museums in this area, the Ludwig museum in Cologne is very close, the NRW Collection in Düsseldorf and one of the best things is that we have is the Kunstakademie Düsseldorf, which has produced perhaps 75% of the very important German artists in the post-war period. So while Düsseldorf isn’t a financial hub compared to places like Paris, London or New York, it’s a cultural production hub.

Read more: Founder of London Art Studies Kate Gordon on digital art history

‘Light and Ceramics’ by Otto Piene at SETAREH Gallery, 2014

Installation view of Zero group exhibition at SETAREH gallery, Düsseldorf

When we started in 2013, the art market was exploding in terms of how international it was becoming. The Rhineland then was still dominated by all big artists, such as Gerhard Richter, Sigmar Polke and Joseph Beuys (who all come from the Düsseldorf Academy), the Zero art movement, Markus Lüpertz and Jörg Immendorff and so on. They dominated the way people collected and accepted art. Being from a mixed German and Persian background, one of our missions was to expand and broaden the kind of art that collectors in the region looked at and to make it more diverse, culturally. So we staged the first Italian Modernism art exhibition in Germany, the first contemporary Iranian art show in the region and have showed artists from China and so on. That’s why we also had to have a number of different spaces in the city so that we can show a wide range of art at the same time.”

Find out more: setareh-gallery.com

Nick Hackworth is a writer and curator of Modern Forms, an art collection and curatorial platform founded by Hussam Otaibi, Managing Partner at Floreat Group.

‘James Turrell’ installed at Pace Gallery, 6 Burlington Gardens, London. From left: Sagittarius (2019); Cassiopeia (2019); Pegasus (2019). Photograph by Damian Griffiths

James Turrell’s practice has long centred around the manipulation of light and space. His works are designed to provide atmospheres for contemplative thought. These might be rooms filled with colourful light, an aperture in the ceiling open to the sky, or focused points of perception such as his Constellation works that were on display at Pace Gallery’s Burlington Arcade space before its forced closure and which are now viewable digitally.

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To say Turrell’s work has less impact viewed through a computer screen would be a huge understatement. The power of the seemingly floating orbs of light that feature in this latest exhibition lies in their scale, in the opportunity that they provide to sit amidst crowds of people and loose yourself within expanding colour.

Cassiopeia (2019), James Turrell at Pace Gallery, London. Photograph by Damian Griffiths

The real-life works are created to prompt a transcendental kind of experience in which the viewer is no longer distanced from the light but within it. It’s an effect that Turrell has mastered over the years through a continued exploration of technological possibilities in relation to the sensorial realm; in these latest works, the shapes are created on a frosted glass surface animated by an array of LED lights, which are mounted to a wall and generated by computer programming. The lights subtly change colour, morphing into one another so as to be barely perceptible to the viewer (notably, this is an effect which is completely removed from the digital stills of the artworks).

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That said, there is still value to viewing the work from a digital distance, but it requires more discipline. Our online gaze is programmed to be restless and easily distracted. Typically, we jump from one page, one image to the next, consuming data on a superficial level that at best, provides a sense of light relief and at worst, induces a feeling of anxiety or panic. Turrell’s practice, by contrast, centres around creating a sense of peace and internal reflection. But to allow for these experiences to manifest digitally, it requires a new approach to viewing. We suggest letting each work fill the screen before sitting back, hands away from the keyboard and just spending time looking, letting your eyes soak up what’s in front of them without expectation or “a goal” in mind.

Cassiopeia (2019), James Turrell at Pace Gallery, London. Photograph by Damian Griffiths

The exhibition presented by Pace provides only a very small insight into Turrell’s artistic world, but it’s a good introduction all the same.

“James Turrell” is available to view online until May 23 2020 via pacegallery.com/viewing-rooms/james-turrell.

3 unusual places to find James Turrell’s permanent installations

Amanzoe Hotel & Resort, Greece

The Aman Group’s luxurious hilltop resort in Port Heli, Greece is home to Sky Plain, the American artist’s first permanent installation in the Mediterranean. Like his other skyspaces, the installation features a large opening in the ceiling, providing viewers a frame through which to contemplate the Aegean sky as it subtly evolves throughout the day.

aman.com/resorts/amanzoe

Kielder Forest Park, England

On the English border near Scotland lies the Kielder Forest Park, a sweeping area of wilderness dotted with contemporary art sculptures including Turrell’s Cat Cairn: The Kielder Skyspace. Viewers enter the circular stone structure through a tunnel in the hillside to find a light filled chamber.

visitkielder.com

House of Light, Japan

House of Light is a guesthouse designed by the artist by fusing traditional Japanese architecture with his own artworks to produce a space for relaxation and meditation. Guests of the house can bathe in a tub illuminated at night by fibre optics and by natural light filtered through the forest during the day.

hikarinoyakata.com

Installation shot from ‘Art in the Age of the Internet, 1989 to Today’ at the ICA/Boston, 2018: ‘Imagination, Dead Imagine’ (1991) by Judith Barry

We live in interesting times – so interesting, in fact, that not only are artists using ever-newer technologies and digital tools, but we are witnessing a whole new generation emerging: artists who were born, live and create with and on the internet. Anny Shaw investigates

DEUTSCHE BANK WEALTH MANAGEMENT x LUX

For several years now, neuroscientists have been arguing that the internet is remapping our brains, rewiring our neural connections – for better or worse. Now it appears that the internet is having a profound effect on artistic practice, with artists creating perpetual iterations of works or keeping projects in continual development, like the tabs left running in your web browser.

“There’s a freedom artists have now, which is perhaps a symptom of how the internet impacts on people’s thinking. There’s never a next stage or a finished version; the possibilities are endless,” says Elizabeth Neilson, the director of London’s Zabludowicz Collection.

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Neilson points to the artists in the collection who use virtual reality (VR), such as the Canadian artist and film-maker Jon Rafman, who continues to work on his animated film Dream Journal that he began in 2015, and the US artist Paul McCarthy, who has created 15 versions of C.S.S.C. Coach Stage Stage Coach VR experiment Mary and Eve (2017), a project first unveiled at the Venice Biennale in 2017.

Watch Dream Journal by Jon Rafman:

Another, younger case in point is the painter and self-taught programmer Rachel Rossin, who has previously worked for the American VR firm Oculus. The Zabludowicz Collection pre-purchased her acclaimed VR work The Sky Is a Gap (2017), which Rossin has described as “a Zabriskie Point-like explosion of a building”. The piece premiered at the Sundance Festival in 2017 and the latest version, specially commissioned by the collection, is due to go on show in London in March 2019. “No matter that the work already exists in one form, Rachel will keep working on it,” Neilson says.

The London-based writer and curator Omar Kholeif takes the idea a step further. He suggests that works of art could soon start to evolve independently of the artist. “It’s not about upgrading the video apparatus, it’s about upgrading the coding and how a work of art might actually be produced,” he says. “You could acquire a piece that in 10 years might be completely different. Every time it’s shown, it could be different.” Kholeif is behind two ground-breaking shows examining new media and net art: ‘Electronic Superhighway’, at the Whitechapel Gallery in London in 2016, and its technologically updated sequel, ‘I Was Raised on the Internet’, at the Museum of Contemporary Art Chicago in June 2018.

‘Graft and Ash for a Three Monitor Workstation’ (2016) by Sondra Perry

Of course, net art, or art made on or for the internet, is nothing new. Its genesis can be traced back to the early 1990s, when a diverse group of artists including Vuk Ćosić, Joan Heemskerk, Dirk Paesmans, Alexei Shulgin, Olia Lialina and Heath Bunting began to exhibit online and to build programs to create software art. Even then, artists were exploring the idea of open-ended projects. In 1994, the Israeli-American artist Yael Kanarek began World of Awe, a fictional online diary of a traveler in search of treasure, which she updated several times before finishing it in 2011. Meanwhile, John F. Simon Jr has said that his ongoing work Every Icon, which began in 1997, will take several hundred trillion years to complete with the 1.8 x 10308 possible combinations of black and white squares in the icon’s 32-by-32 grid.

Read more: Artist Tom Pope’s ‘One Square Club’

For these pioneers, the internet was a nascent phenomenon, but, for Generations Y and X, blogging, Tweeting and posting to Instagram are second nature. Indeed, it is increasingly common for younger artists to be just as well-versed in programming as they are in painting. The American artist Ian Cheng, for example, studied computer science while Toronto-based Jeremy Bailey trained as a software developer.

Still from ‘Grosse Fatigue’ (2013) by Camille Henrot

Despite this, there is still a tendency to view the internet as a site for distribution rather than as a space where art can simply exist, Kholeif says. “Artists have a real discomfort with not being part of the white-cube gallery or institutional realm, because that is a space for validation where income is generated,” he observes.

There are, of course, exceptions. In 2011, the Dutch-Brazilian artist Rafaël Rozendaal wrote and made available, with the help of his lawyer and dealer, a sales contract specifically for the sale of websites as works of art – the domain name is transferred to the collector, who must renew it annually, while ensuring the website remains free and available publicly.

‘David, Florida, USA, 28th September 2015’ (2015) by Celia Hempton

Other artists have employed the internet as a form of activism. HowDoYouSayYaminAfrican, a collective of artists and activists, founded thewayblackmachine.net in 2014, an ongoing project that tracks via the internet the proliferation of images, mobile phone videos and news clips of the systemic violence against African Americans by white Americans. “The piece is a reality check about how little the needle has moved despite the wide access to and circulation of these images,” says Eva Respini, the curator of ‘Art in the Age of the Internet, 1989 to Today’. The exhibition, which opened at the Institute of Contemporary Art (ICA), Boston in February 2018, was one of the largest historical surveys of its kind to be mounted in the US.

Respini acknowledges that it is difficult to be optimistic in these divisive, post-truth times, citing “the proliferation of fake news, the internet’s nefarious influence on politics, mass surveillance, and in some areas of the world, strict control over information on the internet”. But she also believes that digital media has given “incredible power” to movements such as #MeToo and #BlackLivesMatter, “mobilizing and giving visibility to those with marginalized voices”.

‘Juliana’ (2014–15) by Frank Benson

Meanwhile, the artist and writer Miao Ying, who divides her time between Shanghai and New York but whose official biography states that she “resides on the internet”, dedicates much of her work to censorship in China. In 2016, she launched Chinternet Plus, a web-based project commissioned by New York’s New Museum that parodies the Chinese government’s much-hyped Internet Plus, which is aimed at rebooting economic growth but is carefully managed (read: censored) by the government.

Read more: In conversation with artist Victoria Fu

Miao describes her relationship with the Chinese internet as a form of Stockholm Syndrome, whereby she has formed a bond with her ‘captor’. “Chinternet Plus is self-censored,” she says, and consequently full of branding and devoid of content. Despite its seeming banality, Chinternet Plus has been blocked in China for several months. Miao adds that she would never show her political work in China. “A lot of my art has two versions; one is a self-censored version that I show in China,” she explains.

Still from ‘RMB City: A Second Life City Planning 04’, (2007) by Cao Fei

At the end of 2018, Miao unveiled a new website, Hardcore Digital Detox, commissioned by the privately run museum M+ in Hong Kong. Due to open in 2020, M+ is already known for acquiring digital art, such as its recent purchase of the entire archive of the internet art collective Young-Hae Chang Heavy Industries, as well as the rights to all their future works by the duo.

The acquisition reflects the growing interest of institutions in net art. This has been spurred on in part by 2019’s 30th anniversary of the British scientist Tim Berners-Lee’s proposal of the concept of the world wide web to his colleagues at the research organization CERN. As Respini notes, “1989 was also the fall of the Berlin Wall, Tiananmen Square, and arguably the beginning of our global era that we cannot imagine without the internet.”

This article was first published in the Winter 2019 issue.

‘Double Curtain 1’ (2017). Victoria Fu.

California-based artist Victoria Fu, the official artist of 2019’s Deutsche Bank Wealth Management Lounge at Frieze Los Angeles, is at the forefront of exploring the realm between the digital and the analog, as she explains to Anna Wallace-Thompson

DEUTSCHE BANK WEALTH MANAGEMENT x LUX

Victoria Fu

Hazy circles of red, blue and aqua overlap, a Venn diagram of mingling new colors emerging from textured surfaces. Elsewhere, scratches like the snags on celluloid skip across the faded screen of a computer desktop. They exist amongst a procession of lights and shadows, but – like the most famous shadows of all, on Plato’s cave wall – which are real, and which are not?

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It’s a good question, and one that Californian artist Victoria Fu finds immensely intriguing. In an ever more digitized world, Fu is interested in the space between the real and the virtual, the analog and the digital. This duality leads to lush, textured works and installations comprising layers of shapes and forms, blurring the boundaries between what is physically there and what is digitally inserted (or even projected) onto a surface.

‘Medium Square 4’ (2018). Victoria Fu.

Born in Santa Monica, and a Stanford and CalArts alumna (she is also the co-founder of The Moving Index, an online database of all things video art), Fu’s artistic practice explores how we navigate time and the body within this evolving area. “When I began working with moving image installations (film and video), I found myself migrating into the digital and virtual world, away from the materiality of film and its processes,” she explains. “I started to feel what can only be described as a sort of existential loss of the ‘real’ – whatever ‘real’ is. The loss of a connection, of situating my body in time and space. I addressed this loss through combining both analog and digital elements in a variety of installation formats and configurations.” With works such as Double Curtain 1 (2017), part of her solo show ‘Télévoix’ at New York’s Simon Preston Gallery in 2017, for example, she literally divided the room to create a double-sided installation that played with contrasts such as dark/light and physical/virtual, and showed her fascination with what the normally unseen rear of an image might be like. Meanwhile, in ‘Velvet Peel’, her solo show at LA gallery Honor Fraser in 2015, her interest in how we interact with our world was evident in Pinch-Zoom (2015), a large, Las Vegas-style neon sign in which fingers pinch in and out, as when manipulating the touchscreen of a smartphone.

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LUX: You probe what lies behind an image. Can a digital image really have a ‘back’? Can you turn it over?
Victoria Fu: While working on Belle Captive 1 (2013) for the Whitney Biennial, I was making installations with faux walls. You could see a projected image on the ‘face’ of the wall, but if you went around the back, it was the unfinished raw wood frame of the structure, revealing the image as nothing more than an empty façade. I started thinking about how an image is, for lack of a better word, so ‘flat’ and one-directional. It begged the question: what’s on the other side? How would one conceive of an image ‘in the round’, or sculpturally, in installation?

‘Belle Captive I’ (2013). Victoria Fu

LUX: How are you exploring this other side?
Victoria Fu: Part of what appeals to me is the unknown, and the spookiness of it as well. What is the dimension of a pixel – does it have space? What is behind it? Let’s flip it over! So much of what we see on TV, in films and advertisements, is all done in post-production. There are all these layers of things that don’t really have a root in the ‘real’ world. In most films, you can sort of imagine what the air smells like in a room between a figure and the background, you have that sense of dimension and place. But with enough computer-generated elements, there are so many disparate layers all spliced together to form a coherent image reality. There’s no texture. There’s no ‘smell’. I’m fascinated by that glassy emptiness.

LUX: Wait, what do you mean ‘the smell’ of an image?
Victoria Fu: How do we make sense of our relationship to images through our bodily senses? How does the act of touching the screen and the new haptic dimension of images influence how we understand where we are in the world, and to some degree who we are? There’s an ontological element to these acts, how we make sense of our being – obviously we use our eyes in this image-saturated world, but now we’re ‘touching’ images too. It makes sense then that we might try to make use of our sense of smell. What does an image smell like? Textures in certain images can conjure up an abstracted sense of smell. With some digital images there’s a void, like when you have a cold and you can’t taste or smell anything. It’s that absence that I find so interesting, as a texture in itself.

‘Scoop’ (2015). Victoria Fu.

LUX: There’s a lot of this duality in your work – the landscape that exists between the ‘there’ and the ‘not there’.
Victoria Fu: I identify with a generation that grew up in an analog world but is perfectly fluent and comfortable in the digital. I’m interested in mixing things together in a way that one can’t extract what part is digital and what is analog, and in showing how these things are inextricably connected to each other as images.

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LUX: How so?
Victoria Fu: Double Curtain 1 from ‘Télévoix’ is a single film frame that contains the glitches and by-products of hand-processing film. The shapes on the curtain are scratches on film emulsion, and the particular way in which the different color layers of emulsion flake off. I then took this film image to somebody in Hollywood who works with 3D post-production, and they extruded 3D shapes out of the 2D ones, almost like creating a topological map of a landscape, and printed it on the back of the curtain. The double-sided curtain expresses these dual worlds – it’s the same world, it’s one curtain, yet that reality can be expressed in more than one way (depending on which side you’re standing). There is a video projection on the wall behind the curtain that imagines what kind of shadows that 3D-extruded shape would cast. This is the game of telephone, where each translation distorts the next iteration of the original – hence the name of the exhibit, ‘Télévoix’.

LUX: How important to you is the viewer’s body in the space itself?
Victoria Fu: Very – it’s one of my primary interests. A work can be viewed as documentation, as a video file, and still engage somebody, but it really is a different experience in person. I think a lot about how we spectate, how we situate ourselves in time and space in relationship to the moving image, and how that is changing. When you view one of my moving-image works there are moments when you can get quite comfortable and immersed in the narrative, and then there are moments where you are yanked into another space – and sometimes it’s the very gallery space you’re sitting in. This back and forth is what I find interesting, where you never quite sit comfortably.

‘Small Pinch-Zoom (white)’ (2015). Victoria Fu.

LUX: Have you thought about working in virtual reality?
Victoria Fu: I’m curious about VR but I draw the line at interactivity and an actual touchscreen. I enjoy the buffer between spectator and image, and that’s kind of where I live. VR still emphasizes a kind of cinematic looking in a way that might be in keeping with my interests.

LUX: Speaking of the moving image, the Frieze LA venue is Paramount Studios, a real film lot. Does that relate to your work in any way?
Victoria Fu: With Frieze opening in LA there’s a very conscious coming together of Hollywood and the art world, and I think there are a lot of commonalities between the two that I embrace, as it’s very relevant to the content of my work. The language and tools of film production are central subjects for me. I think the context of Hollywood will help underline how I am thinking through the processes and tools of how we create a visual reality through the moving image, and how we are changing as spectators, from viewers to users in a melding of the two.

Victoria Fu has been invited to create a site-based installation in the Deutsche Bank Wealth Management Lounge at the Paramount Theater, Los Angeles, presented in collaboration with Deutsche Bank’s Art, Culture & Sports division. Deutsche Bank has been supporting cutting-edge artists globally for more than 35 years – building a substantial collection of works on paper, recognizing young artists with awards and commissions and organizing numerous exhibitions and museum partnerships. For more information visit: art.db.com

This article was first published in the Winter 2019 issue

Petra, Jordan. Instagram: @abercrombiekent

Increasingly businesses and professionals are using Instagram as a way of promoting their brand, but the app can also function as a modern-day diary. LUX contributor and Abercrombie & Kent Founder Geoffrey Kent explains why he’s a social media convert

Oscar Wilde wrote: “I never travel without my diary. One should always have something sensational to read on the train.” Not many people have led as sensational a life as that of the Irish playwright, but keeping a diary or journal isn’t just for the outrageous, or the pursuit of Adrian Mole-esque teenagers.

A growing body of research suggests that recording your experiences is a good practice, not only for posterity, but also as a good mental-health practice. Other benefits include aiding memory. Oscar Wilde also wrote that “memory is the diary we all carry about with us” – but memory is a funny thing. Impressions can last for years but the minutiae can become lost quite quickly if not written down.

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I discovered this for myself in 1958, as a teenager. When I was 16, I rode a motorbike from Nairobi to Cape Town on a 3,000-mile journey of self-discovery along some of Africa’s most dangerous roads. In my saddlebags, along with my Shell Oil road map, a poncho, tarpaulin sheet and elephant hair bracelets, were a pencil and journal. Every day, I made notes: the route I took, how many elephant hair bracelets I had managed to trade at market, leopard tracks on my tails, that the giraffes that I saw had smaller and smaller spots, that my next challenge would be climbing Kilimanjaro. I also posed more existential questions, such as: who is Geoffrey Kent? What do I think is worthwhile? I usually wrote at midday whilst catching shade from the broiling heat, resting at the base of baobab trees.

Geoffrey Kent at the Abercrombie & Kent camp in the South Pole. Instagram: @geoffrey_kent

Upon arriving in Cape Town, I felt a profound sense of achievement, duly recorded in my journal‚ and then my thoughts turned immediately to my next challenge – how to get home. I didn’t fancy another 3,000-mile bike ride back to Nairobi. I needed to earn some money so I could go back by boat or train – anything but by two wheels. A friend in Cape Town suggested I write a story about my journey and try to sell it. Thank goodness for my journal and all the notes I had taken along my route. I managed to pull together a good piece, full of accurate, evocative details, and the Cape Argus newspaper agreed to publish the article along with photos of me on my bike.

Due to my scribblings in my journal I was able to get home in style – in first class, aboard the Africa, the best ship in the Lloyd Triestino line, from Cape Town to Mombasa. From that day to this, I have always kept a diary. My diaries were invaluable in researching and writing my memoir Safari: A Memoir of a Worldwide Travel Pioneer. In the pages of Smythson notebooks unseen for years (sometimes decades), I uncovered details that had been lost to time – that I had been granted the first license to take travellers into the Ngorongoro Crater; how dinner with David Niven led me to own my first boat on the Nile; how I got into China before any other travel executive travelling as an Ethiopian citizen (thanks to my sister’s birth in Addis Ababa) in a tour group organised by an Ethiopian pro-Communist group that I had read about in the East African Standard.

Read more: Get to know these 4 new Instagram aesthetes

Over the years however, an evolution has occurred in step with technology and my method of memory-keeping has changed. I now keep a visual diary. Upon opening my Instagram account (@geoffrey_kent), I fell in love with the platform and now use it to – yes, promote my businesses and brands – but also as a photographic journal. It’s my new diary. Social media is the easy, accessible way to record your life and experiences in a public forum (shared with the wide world or just a private, select few – your choice). I post religiously – even from the South Pole.

An Abercrombie & Kent expedition to the South Pole (Day 5). Image courtesy of A&K

Antarctica is never one to be underestimated, but it is amazing too. I will long remember seeing the Emperor penguins, exploring the ice tunnels, climbing and naming a mountain in the Drygalski mountain range, and making it to the South Pole. Despite what can kindly be called patchy internet access, I posted daily to my grid and look forward to scrolling through my feed in years to come to bring to mind this sensational trip with some new close friends.

7 steps to Instagram success

1. Start by thinking about what it is you like about your favourite account.

2. Try the Preview app – it’s a cool tool for testing out your posts before you commit an image to your feed.

3. Quality rather than quantity – only feature amazing images which are in line with your chosen aesthetic.

4. Be sure to edit – Android and iPhone have excellent built-in photo editing tools for cropping and levelling, but there are lots of apps that can help make your photos picture perfect.

5. Be smart about hashtags – you can add up to thirty hashtags in one post, but you shouldn’t.

6. Include the geotag to boost your post’s visibility.

7. When and how much you post matters – those in the know suggest posting at similar times every day, when your followers are active.

Discover Abercombie & Kent’s portfolio of luxury travel tours: abercrombiekent.co.uk

By Greg Williams

A LUX x ROSEWOOD COLLABORATION

Greg Williams

In recent years, ambitious parents have added a further endeavour to the list of educational activities they believe will enhance the character of their children. Along with music lessons, chess and languages, coding has become a must for any child whois to compete in the global economy of the future. No longer is it acceptable to master the Suzuki violin method or be proficient with an épée, no, the corporate titans of the future must also be armed with a fully developed grasp of the programming language Python. Tiger mothers from Cupertino to Chelsea compete to secure Imperial College computer science graduates as tutors, fearful that their children will be left behind by the merciless advancement of AI and quantum computing.

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There is some truth to large numbers of young people needing to be proficient in STEM skills. But it isn’t the whole picture. As it has floundered from one recent catastrophe to another, Facebook has demonstrated at in ear to deficiencies in its business, from culpability in undermining the democratic process to data privacy. Founder Mark Zuckerberg’s response that he would ‘fix’ Facebook demonstrated his engineer’s mindset. Having leadership capable of empathy and creative engagement would have served it much better than the obfuscation and platitudes that have become its hallmark.

Technical, scientific and engineering skills are crucial for economies, but so too is the underpinning of all discovery: language. Many in the technology industry believe that coding will soon be done by machines themselves, making much of what humans do today obsolete. What will remain crucial for our advancement are the skills that existed long before the concept of the programmable computer: human creativity and ingenuity. It’s what will determine our destiny.

Six ways to get technical:

1. Realise that it’s not just you; everyone else is also trying to understand what digital transformation means.
2. Ignore jargon. If it can’t be explained simply,you probably don’t need to know about it.
3. Don’t be afraid of the new.
4. Assume big tech is not your friend.
5. Stay curious. You have access to every piece of information ever, why follow Kylie Jenner?
6. It’s not really about technology, it’s about human beings.

Greg Williams is editor in chief of WIRED

This article was originally published in the Winter 2019 issue.

Spring Place New York: members-only collaborative workspace and social club

Co-working spaces are already well integrated into our urban landscapes. Companies like WeWork provide communal offices for start-ups and self-employed workers whilst the likes of Soho House invite members to use their residences for wining, dining and the occasional signing of a multi-million deal. Spring, however, aims to marry the two by offering physical studio spaces to rent and membership to a network of high profile brands and individuals. LUX Editor-in-Chief Darius Sanai speaks to the co-founder and CEO Francesco Costa about his vision

Francesco Costa

LUX: Can you tell us about the concept of Spring?
Francesco Costa: I see Spring as a brand and an experienced company. It’s a brand that helps other brands and individuals in the luxury and aspirational industries to grow their businesses. We work with already established brands and freelance individuals, and it is the connection between these more established brands, emerging brands, talented young people and established talents that creates a unique environment.

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We now do creative agency production, post production and digital; we have studios, we have event spaces, we have co-work spaces and all of this together means that our clients or members or even our shareholders see us not as transaction opportunity, but as a long term opportunity. We are building a community and as a member of that community you are entitled to certain benefits. For example, we did an Estee Lauder campaign with Misty Copeland, the first African American Female Principal Dancer with ABT (American Ballet Theatre) and then we started working with ABT, and now we are the agency for ABT. We create certain content for them and some programming and then through us ABT got in touch with other brands that they want to sponsor ABT, and that creates further opportunities. That’s how this ecosystem works. Of course, the physical space has a key role because a lot of co-brands are trying to complete this without the investment – by that I mean not just a financial investment but an investment in time and the effort of finding a physical space – and it’s very difficult to do without having a physical hub in New York, Los Angeles, Paris, London, Milan where people can actually meet, where people can create opportunities. I think it is impossible to achieve what we are trying to achieve now.

An example of Spring’s stylish co-working space at Spring Place New York

LUX: When you started Spring, was the intention always to go in this direction? Or did it start more as a studio space that companies could use?
Francesco Costa: It’s interesting because everything started as a real estate investment in New York. Myself and Alessandro Cajrati, my business partner, had the idea to create a studio event space, a hub for fashion. Our partner was Jimmy Moffat, the creator of Art and Commerce, let’s say he was our expert in the field. And then we discovered this company in London called Spring Studios (founded in the late ’90s strictly as a studio space), which we thought could be a good partner – they approached us and we liked their vision.

Read more: 6 Questions with world record-breaking sailor Giovanni Soldini

The music room at Spring Place NY

Robin Derrick had just joined and Robin’s vision was to create content for companies that were functioning in the digital space. Then at a certain point, when the project in New York was growing, we saw that there was a synergy in what we were doing so we merged the two companies (the American investors remain the majority investors). That’s how Spring Studios as we now know it started.

Then a bit later, approximately two and a half years ago, there was a co-worker revolution which attracted a lot of attention – it became a kind of trend – and I thought it was interesting to give a physical space to the fashion community. The fashion community, but also the art community and other communities involved in the business of culture, tend to travel a lot and have a lot of social interactions. Frieze is a good example, or events or fashion shows or dinners that fashion brands put on, but there was no place where you could meet more professionally and during the daytime so I thought that there was a need for this kind of space, a place where CEOs or the head of communications can connect and collaborate with other brands and individuals.

The main dining room at Spring Place NY where professionals can meet and socialise

LUX: How does your business model work? How do you benefit from the collaborations?
Francesco Costa: There two things that I get out of it: one is the attachment to the brand, to the physical space. The co-brand has an advantage working with Spring or being at Spring which brings them closer to us. The second is on the offer and the pricing. For example, we have showrooms that we rent for 2000/3000 dollars a day and we don’t rent for 2000/3000 a day because the real estate is better that the real estate next door which rent for 1000 a day, we rent it at that cost because the odds are that a journalist or a CEO or a famous blogger walks by, sees the product and thinks that it’s worth talking about or engaging with. I actually have a recent example of this. A very small, new shoe brand run by two young women with limited capital, launched their product in one of our showrooms and a buyer for one of the biggest retails was in the space for another meeting at that time. He saw the product, loved it and they signed a multi-million contract. This is what we offer, and this is what I mean about the benefits the community can provide.

Travelling professionals and members of Spring can also make use of the bar area to meet with friends or relax

LUX: Finally, can you tell us a little bit about the brands that work with you and the kinds of projects you might work on together?
Francesco Costa: Of course – Estee Lauder might shoot a campaign in the studio, but that’s just the start. If we talk about our clients for whom we do the production, we have Tom Ford, Marc Jacobs, L’Oreal to name a few. We do their campaigns. Then we have a whole other set of partners or clients for whom we run events. For example, we work with Universal Music, we did the Grammy’s week in January, New York Fashion week twice a year, Tribeca Film Festival, the list goes on.

To learn more about Spring’s studios and events visit: springstudios.com

Three paintings by Russian artist Erik Bulatov in his 2015 show ‘Bot’ at de Pury de Pury in London

The time is right for the art auction world to embrace the new digital technologies and take auctions online. That is the way to tap the vast reserves of potential new buyers, says our columnist Simon de Pury

Conceptually, I find myself fascinated by what is happening in the online world within the art market. This is a market that has been the most resistant of any to the digital revolution. And the likely cause of this is that it’s in nobody’s interest, in terms of the market’s key players, to make any changes to the way the system works.

But progress cannot be postponed forever. We have seen the rise of a number of companies that have focused on the online side of the art world. The pioneer of all of them, artnet.com, started 27 years ago with a price guide for artists’ works. For having information at your fingertips, they were the pioneer. Then you have companies in the auction space such as Artsy, Paddle8 (which recently merged with another online auction company, Auctionata) and Artspace which is also doing online auctions. The main auction houses also have an online side to their business.

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The difficulty that the main bricks-and-mortar houses have is that the minute they have a really exciting collection or group of works, their own specialists will fight to have it in their main sales rather than seeing it go to the houses’s online business. So already they effectively have internal competition built in.

Recently I teamed up with Arnaud Massenet, a co-founder with his ex-wife Nathalie Massenet of Net-a-Porter. Arnaud is a passionate collector with a strong interest in art, and so we have put on a number of auctions which we have held online with our company, de Pury de Pury. I also conducted the three first annual benefit auctions for the Leonardo DiCaprio Foundation. The first two were bricks-and-mortar auctions at which we raised $26m and $40m respectively. With the third one, which we did both live and with an online component, we raised $48m for the foundation. There were challenges such as having to develop a site that could handle the massive increase of traffic you can expect if you have a project involving a celebrity of the stature of DiCaprio. It was a good stress test for the online infrastructure. We have also used a mix of live and online sales for benefit auctions such as for the Fondation Beyeler in Basel.

Right now we believe in this hybrid model, but when you sell art works of quality, and when you put sales together that have been curated, you have to give the chance to potential buyers, if they wish, to see the works physically. You cannot just dispense altogether with offering that possibility to your potential purchasers. The approach is very much to have a stunningly staged physical exhibition, and at the same time, as enticing as possible an experience for the user who will participate solely online.

When you buy and sell artworks at a price range between $10k and $2m at auction with the main houses, you have to leave quite a considerable amount on the table in terms of the buyer’s premiums that need to be paid – 25% on top of the hammer price. Surely for works in that price bracket there must be a more efficient way of selling art, which should eventually put pressure on the commissions.

While the very top end of the market will always be about privileged personal relationships rather than internet sales, I believe that over the next two to five years we will witness a big transformation of the art market, involving a massive increase of its online component.

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At the moment, when you look at an auction online you have a very static image of the auctioneer and the experience is rather boring. This could quite easily be made to be much more lively, fun and animated to engage those who might bid from their office, home or swimming pool or from wherever they are following the sale. This will no doubt happen very soon. Online auctions will become a little more like some of the talk shows on American television, which are live and where you have a studio audience. Having an audience creates the atmosphere that comes across when you watch the programme, with laughing, cheering and clapping, so making it more of a show.

This is not so much of a radical transformation as some people may think. The big auctions now are packed with people filling the sales room, but as soon as you get above a certain price level most of the action takes place on the telephone. You just have the trade and some collectors who want to follow the market closely who remain in the room. So the challenge is to convey the atmosphere of what is happening and the mood of the room. The more successfully you can convey this, the easier it will be for people to get that feel without physically being there.

Photographs from Mario Testino’s show ‘Heat’ at the Dubai Design District, 2016

A key element is trust. The reason why some online auction companies have not been successful yet is that there is no trust in their expertise or track record. It is essential that such a record is established so that trust develops. A lot will be down to curating: at the moment online art and auction sites just have too much content, and need to have a clear curatorial vision. Once a track record for both buying and selling is established, it becomes much easier, because before that point is reached, you have to make ten times the effort for a tenth of the result. From my 16 years at Sotheby’s, I know that when you work for one of the main players of the duopoly [Sotheby’s and Christie’s], 80 to 90 per cent of the interesting works automatically cross your desk. You just have to make sure that you win slightly more often than you lose. What you lose gets sold by the other auction house. It is difficult for a newcomer in the online world to crack that.

Certain genres of work such as editions, prints and photographs lend themselves to online sales because, while you still need to get a condition report, you will likely have already seen works from that edition so know exactly what they look like. The minute you venture into genres where uniqueness plays a role, such as paintings or other one-off artworks, it changes. Also, the borders between various categories of contemporary culture are breaking down, so architecture, cinema, fashion and music now all cross over with art. We will have many more collaborations between these categories and the internet lends itself to this situation, as breaking down these barriers is done so much more easily online than in the bricks-and-mortar world.

The entry point of the internet is much less forbidding to those who fear crossing the threshold into the art world. It is much less intimidating than going into an auction house and brings many new potential buyers to the market. In one year, the number of individual clients at one of the big auction houses may be around 20,000 – that is an estimate, but in any case it’s a very small number and shows you how that the art market has a massive potential to grow. There is a very small group of individuals who are willing to pay $100m, or more, on a single work. There are slightly more people who are willing to pay $50m on a single work. Further down the scale, you have more people still who are willing to pay $10m, and many players at $1m. There is a huge number of people who do not collect or buy at all and who have no interest, to date, in spending part of their wealth on art. That suggests that the potential growth of the auction market is substantial, and new technologies are the best way to enlarge that art-buying public.

Simon de Pury is an art auctioneer and collector and the founder of de Pury de Pury
 depurydepury.com

Joe Sitt, President and CEO of Thor Equities

Joseph Sitt, President and CEO of Thor Equities, sits atop a luxury property, retail and advisory empire that straddles the western hemisphere. His company owns and develops prime retail property throughout the US, as well as Latin America and Europe. The portfolio and development pipeline of the New York-based company, which he founded in 1986, is in excess of US $18bn.

He is also known as something of a luxury visionary: unlike many property companies, his firms (he also runs Thor Retail Advisors, a leading retail agent and consultant; and others) work closely with fashion and luxury brands to ‘place make’, transforming the areas they are based in. Like LUX, he also believes in mixing high luxury with creative emerging brands to create an atmosphere of discovery as well as indulgence. LUX Editor-in-Chief Darius Sanai caught up with Sitt on one of his whirlwind visits to London about the rise of LA, Mexico, and the future of luxury retail.

LUX: Tell me about the rise of LA as a destination.
Joe Sitt: There is physically no more room in San Francisco for office space and for homes, for rental buildings and retail. So, much of that industry is migrating to LA because it’s also on the coast and it’s got better weather. It’s also got more culture and things happening, so there is a lot of migration there, and a lot of wealth being created in LA. And you are getting a lot of second home owners (from the San Francisco area) who are buying in LA.

Between the businesses migrating their technology and the second home owners there, the revitalisation and reactivation in LA is tremendous. You can see also that new restaurants are incredibly successful. And it’s not just coming into LA proper. It’s also coming from down below for example into Santa Monica and Venice Beach. You have tech companies like Snapchat whose headquarters are based over there.

The other aspect of it is the creative industries in LA. Some real fashion is coming out of there for the first time in quite a while. Secondly, the movie industry. For the first time the movie making business is a real profitable business for film makers, writers – salaries are going up tremendously for all of them and for anybody affiliated with the industry.

The tech industry has so much wealth and power and it has the “funny money”, because their stock prices are so high; for example the FANGs – Facebook, Amazon, Netflix and Google – their stock prices are so high that they are throwing money very aggressively at almost anything. And that is crossing with the fact that the biggest thing that all of those tech companies need, and that they don’t have the ability to do within their tech shops, is actually content.

So now what you have is, if someone is making movies in LA you actually have a shot at a bidding war between Amazon, Netflix, etc. Even Snapchat have announced that they want to be buying and delivering content. That’s creating a really exciting time for the LA market for the people in all forms of the creative industry. A combination of wealth and creatives.

LUX: And in parallel the visual arts has revived there in the last 10 years.
Joe Sitt: Yes. For example, my friends at the [Helly] Nahmad gallery, who are the largest owners of Picassos in the world, now see how many people are coming from the West Coast to consume their products in New York. So they are opening their third outpost: they’ve got London, New York and are now looking to the West Coast. You’ve got [Larry] Gagosian who’s got his New York Gallery, he sees where the zip codes are where he’s shipping his product to. So while people are opening up shop in San Francisco, to get to the wealth proper a lot of them are really looking to the arts district in LA.

Read next: Japanese restaurant, Sake No Hana brings blossoms to Europe 

LUX: Do you see the emergence, despite Donald Trump, of LA and Mexico emerging as one entwined retail and luxury zone?
Joe Sitt: Very much so. I look at Mexico as a big new frontier in luxury fashion. A tremendous amount of wealth has been created in that country. In terms of those people who think that Donald Trump’s policies are going to hurt Mexico…I will throw you a curveball and show you how he’s actually getting the opposite result from what people think would happen and perhaps what he intended. I will give you two examples.

One, is in terms of the border in terms of trade as well as in in terms of immigration and how they actually play out. Sometimes when you shoot a bullet when it comes to policy you don’t know who the victim is going to be. The trade announcement forced a tremendous amount of devaluation in the Mexican Peso. The Peso went from around ten pesos to the dollar ten years ago to twenty two recently; so about half. The net result of doing that was making Mexico as a country and as an exporter more competitive.

As a result of making them more competitive from their currency it increased America’s trade deficit with Mexico dramatically over the last quarter. The opposite of what everyone expected to happen in that first quarter. The second thing that occurred with regard to the second policy, immigration, also had an unintended consequence; which is as a result of being tighter on the border for immigration, US companies have started to create tech centres in Mexico. In Guadalajara, and in Tijuana for those companies in San Diego who just want to be able to cross the border and travel 45 minutes to their foreign teams.

So now you’ve seen an incredible resurgence of business and activity in both Guadalajara and Tijuana in Mexico for the tech industry as a result of those tough policies. It’s a place so close to the United States and you can house all of the greatest foreign minds in the world.

The Ferragamo store on Masaryk street in Mexico City

LUX: Mexico has been seen as an outlier in terms of luxury retail.
Joe Sitt: It takes time for a market to react to some of things I’ve mentioned. It’s now waking up. I feel that the entire luxury market has been sleeping at the wheel regarding the Mexico opportunity. And so now they are just waking up to it. Those who are waking up to it are finding success in the market place. But it takes time for them to mobilise.

LUX: Can you tell us your vision for what you’re doing there, because it’s a long term play.
Joe Sitt: We are attacking it from multiple prongs. One of course is just bringing luxury retail there, and creating a platform for it to come to, for the first time. We sparked the revitalisation a street called Masaryk and in an area called Polanco, in the heart of Mexico City. In the old days it was an Upper East Side kind of marketplace that was starting to become abandoned and is now revitalised.

LUX: And is that now going to be the Rue St Honoré of Mexico?
Joe Sitt: Yes exactly right. You’re starting to see it. Hermès, Ferragamo, Gucci and Goyard just opened there. So you’ve got some great brands already.

LUX: Was this through you?
Joe Sitt: We were the spark that brought it all together.

Thom Sweeney SS17

LUX: Integrating investment in emerging fashion brands and developing districts seems pretty for a property company. What’s behind it?
Joe Sitt: Candidly, it’s more of a passion. Yes, there are financial benefits of being on the ground floor of some of the most exciting brands and investing with them or representing and aiding them. Yes, there will be financial reward, probably in years to come when a Thom Sweeney explodes and goes next level or a Drakes or an Edward Green or a Maison Bonnet. But for me, more than anything else, at this stage in my career I am looking for things that I enjoy personally. And I enjoy young and exciting luxury brands and helping them achieve their potential. I get my personal thrill vicariously through their success.

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LUX: Is your ideal scenario that they grow up to be the next Moynat, Vuitton, Hermès?
Joe Sitt: In some cases yes, in some cases no. For some, Maison Bonnet, the eyeglasses company, we are going to help them make the move from Paris’s first and only little artisan shop to executing in London. It’s about growing the business but not necessarily overgrowth or creating a Goliath.

LUX: And is the long term that you are buying, building and selling them?
Joe Sitt: I have to be careful in terms of conflict so I can’t say which ones I invest in. Other than to say when I do make investments in them I am focused on very very long term. It’s not to buy and sell. It will go wherever the visionary wants to take it, who’s owning the business, will we ride with this vision. In terms of our advisory business, our goal for these companies is to help them reach whatever their potential is, or is meant to be. Some of them it’s meant to be a very large business, some of them it’s not. We do the same thing with tech related businesses. I mentioned Warby Parker [an eyewear company], we were with them from the start, opening all of their first locations. Helping them understand the challenges of physical retailing versus internet retailing.

LUX: You are a property person. But is retail moving online?
Joe Sitt: There will be challenges in terms of distribution for people to buy things online for many years to come. And buying direct is not a new invention. We had catalogue prior, it was just a different medium for doing it. Someone would get the catalogue to their house and then they would order by telephone; or later order through emaiI. I look at online as another modem to deliver a product to a consumer. When it comes to commodities, it’s easy enough push a button and buy it on the internet. But does the internet mean that Nike should not open up more stores? We’ve found the opposite. I worked with Nike in New York, myself and a partner, for the first flagship store in Soho on the corner of Spring Street and Broadway. They are doing two incredible flagships that are costing them mega millions of dollars to build. Why are they doing that in the year 2017 with all the talk of tech and internet sales? Because they realise for a brand, it works arm in arm. People want the experience of a brand. The same way people are talking about restaurants and experience and enjoying that aspect of it, it’s the same thing when it comes to a brand. I want to go to Nike and not just see pictures on the internet. I want to touch the product, I want to try it on I want to interact with it.

Maison Bonnet’s Palais Royal Salon in Paris. Image by JYLSC

LUX: You have done some transformative retail schemes over the years. What are the challenges when you have an area like this that has got great potential but you need to change things? Do you get resistance?
Joe Sitt: There is always resistance. I always say that the secret to knowing when a project is going to be great is the greater amount of resistance. We enjoy both. We like doing things in established high profile tourist destinations as well as cool emerging areas like Wynwood in Miami, Venice Beach in California, and all of these creative markets all over the world that we think need and deserve luxury exposure as well.

Read next: Luxury in the foothills of the Himalayas

LUX: Do you think that monolithic luxury malls as are opening in China and elsewhere, where everything is a luxury brand and nothing else, will change? Will people want more of a mix in there?
Joe Sitt: Yes. That’s boring. Even if it’s great luxury brands it’s not what the consumer wants. As a consumer it gets more and more sophisticated. You see that in their taste they want something that is more eclectic.

LUX: A bit of discovery?
Joe Sitt: Yes. It could be restaurant discoveries, specialty shops, boutiques, perfumeries, candle shops etc. Intermixed with the luxury brands and that’s what creates the most successful environment for a luxury brand.

LUX: What’s the most exciting area of luxury and fashion for you?
Joe Sitt: Menswear is so exciting, much more exciting than womenswear, still very much an untapped market, with brands we’ve referred to today, Thom Sweeney for example, in years to come that could explode. I think that food, F&B, restaurants etc. have tremendous potential. Look at a market like London, if you were here 15 years ago the restaurant scene was horrific. It’s come along light years. I think other markets are going to expand to a much greater degree.

Last, but certainly not least is destination. I think people are remaking what the word ‘resort’ is, as hospitality and a destination. I think people are stating to get really creative. People crave creative.