From left to right: fashion designers Mei-Hui Liu and Anne Sophie Cochevelou, stylist Daniel Lismore and Sue Kreitzman pictured at Bicester Village

Today marks the beginning of luxury shopping destination Bicester Village’s springtime campaign featuring artists and designers from East London

If you happened to be at Marylebone Station this morning in London, you might have noticed a gathering of vibrantly dressed individuals waiting on the platform for the next train to Oxford. This was the starting point for artist and designer Sue Kreitzman‘s ‘Colour Walk’, which led a group of East London‘s creatives deep into the heart of Oxfordshire’s countryside and along the paths of Bicester Village.

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The practise of ‘colour walking’ is to encourage like-minded artistic people to dress up in as many colours as possible, and meet to walk and discuss ideas; usually beginning in Old Spitalfields Market, today’s walk kicked off a new artistic campaign at Bicester Village. Inspired by artist and LUX contributing editor Maryam Eisler‘s book Voices East London , ‘Spring Fever’ aims at supporting the work and practises of artists and designers from London’s East End. Amongst those involved is artist turned fashion designer Meihui Liu, whose pop-up art-inspired concept store will feature limited-edition artworks by the likes of ‘post-it poet’ Andy Leek (the man behind the ‘Notes to Strangers’ series), French fashion designer Anne Sophie Cochevelou and celebrity stylist Daniel Lismore.

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Meanwhile Bicester Village itself has undergone a transformation, with a VIP building resembling the club lounge of a particularly luxurious hotel. Shoppers can relax in marble-swathed private rooms while being served cocktails and snacks by butlers; fruit bowls overflow and the experience is enhanced even further by the hands-free shopping service that is also offered, meaning you can wave your Amex Black in Prada and Dior and have the butler carry your bags back to the lounge, where you can sip a glass of champagne before reluctantly setting out for home. LUX loves.

For more information on the upcoming events and experiences visit: bicestervillage.com