The Ferrari 275 is a series of front-engined V12-powered grand touring automobiles with two-seater coupé and spider bodies produced between 1964 and 1968

Sweden is not the first country that comes to mind when thinking of automotive nirvana, but Paris-based auction house Artcurial has found a treasure trove there that it is putting to auction in Monaco this week. The main feature is a selection of beautiful Porsche 911s from the pre-1997 switch to water-cooled engines: there’s something for every Porsche aficionado, at almost every budget. There are some deliciously specified examples being sold on behalf of a Swedish collector with impeccable taste. It is also cleverly marketed as a no-reserve auction, with some eye-catchingly low estimates: a surefire way to attract interest. Go, enjoy, but beware of overpaying in the heat of the no-reserve moment.

Matthieu Lamoure from Artcurial says:

This W Collection, owned by Staffan Wittmark, is exceptional because it represents the culmination of a man’s lifelong passion for creation. As European importer of the ready-to-wear brand Gant and the brand’s artistic director, he studied design and put together the models in his collection with a rare aesthetic sensibility. His 26 Porsches, presented in the sale, work by color pair, for example, and by model. He defined the codes of his collection by growing up on the streets of Stockholm with a taste for line and design excellence. For this reason, three major brands have marked his passion: Porsche, Ferrari and Mercedes. For him, the lines created by Pininfarina for Ferrari represent the pinnacle of aerodynamic elegance.

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The Mercedes 300 SL Gullwing is a two-seat sports car that was produced by Mercedes-Benz from 1954 to 1957 as a gullwinged coupé and from 1957 to 1963 as a roadster

The second important parameter of this collection is that Staffan Wittmark has decided to entrust his collection to the market, with no reserve price. He is turning the page like a collector who has reached the end of one project and is ready to start another. We will therefore start the auction at 50% of the low estimate, allowing all buyers to try their luck. What’s also exceptional is the condition of the cars. They are either fully restored, like the 9 Ferraris certified by the Ferrari factory, or the Mercedes 300 SL Gullwing and Roadster.

The Mercedes-Benz 300 SL was capable of reaching speeds of up to 263 km/h (163 mph), earning it a reputation as a sports car racing champion and making it the fastest production car of its time

Read more: BMW XM Review

To find 44 cars offered by a single owner gives the ensemble a wonderful provenance. and in such restored condition is a rare element in any collection.

Quality, provenance, exclusivity and passion are the watchwords of this fabulous sale!

The designation “SL” is an abbreviation of the German term “super-leicht,” meaning “super-light,” a reference to the car’s racing-bred lightweight construction

The Lamborghini section of the visitors’ car park featured classic and modern

Last weekend saw the return of one of the world’s most glamorous classic car festivals, at one of the most spectacular venues, the grounds of Blenheim Palace, former home of Winston Churchill, outside Oxford. LUX visited – twice. Photography by Isabella Sheherazade Sanai

In some parts of the world, life is returning to an approximation of the world before the pandemic. Events which were merely interesting before 2020 have become thrilling because of the novelty value; and if you are a lover of classic cars, events like Salon Privé, at Blenheim Palace in Oxfordshire, have always been more than just “interesting”.

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The rare gated manual transmission Ferrari 575M Maranello, in Tour de France blue over tan, owned by LUX Editor-in-Chief Darius Sanai.

Porsche 904 GTS, winner of Le Mans in 1964, one of the stars of the show at Salon Privé

This year LUX staffers were wowed by Ladies Day on the Friday, an anachronism perhaps but a glamorous one; and the awards on the Saturday. The latter featured some of the world’s most beautiful classics inside the enclosure in the Palace grounds; and a pretty stunning array of visitors’ cars, arranged by marque, in the car park at the front of the palace.

Read more: A Luxurious Escape to The Ritz-Carlton, Abama

Classic racing Ferraris are now almost priceless and tend to change hands off the market only

Legendary Mercedes-Benz 300SL Gullwing

A very refreshing day out, whether you were out to buy a £1m Porsche 993 RS or just gaze at an array of Ferraris.

Find out more: salonpriveconcours.com

ionic cars makes over classic cars with high performance, zero-emissions electric power

LUX discovers how UK start-up ionic cars is replacing the original engines of classic cars with zero-emission electric power

According to government figures, cars currently account for just over 18% of UK emissions. Aiming towards the goal of cutting emissions to net zero by 2050, there have been dramatic shifts towards the production of electric cars with Mini, the Vauxhall Corsa and the Fiat 500 most recently launching electric models. For classic car lovers, however, eco-friendly options are hard to come by, which is where ionic cars comes in.

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The bodywork is refurbished and interiors are fully customisable

The UK-based start-up transforms vintage cars by removing the original high emissions ‘old-tech’ engines and replacing them with zero-emission power. The bodywork is fully refurbished and interiors are customisable with everything from vegan leather to heated seats and matching luggage. For those worrying about the car’s collectible value, the process is fully reversible, or the original engine can be refashioned into a bespoke perspex case coffee table. ionic’s models currently include the Mercedes-Benz Pagoda and Porsche 911 with plans to expand in the future.

For more information visit: ioniccars.com

Last weekend saw the 5th edition of Richard Mille’s annual automotive competition in Chantilly, France. Here, we recall the event in images

The weekend kicked off with the supercar rally in which the Mortefontaine track was turned into a playground for luxury cars and their owners. Practicing slaloms, braking and speed bowls, drivers such as skiing champion Alexis Pinturault showed off their racing prowess.

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Meanwhile, lunch at the Palais de Compiègne in the company of Jamaican sprinter Yohan Blake was a quieter affair. Here, at the Rallye des Collectionneurs, the public had the opportunity to marvel at a collection of rare cars including McLaren P1 GTR and 720s, Ferrari’s LaFerrari, Enzo and 288 GTO models, the Porsche 918 and various Mercedes SLRs.

Before dinner entertainment that evening was provided by champion rider Jessica von Bredow-Werndl who impressed guests, including Australian actress Margot Robbie, with an elegant dressage in the stunning setting of the Grandes Écuries de Chantilly.

Read more: Ruinart x Jonathan Anderson’s pop-up hotel in Notting Hill

Sunday continued with the Concours D’Elegance, bringing together automotive masterpieces whilst guests enjoyed boat rides along the grand canal and old fashioned games on the lawn. An elegant weekend indeed.

Jessica Von Bredow-Werndl performing a dressage demonstration before the Saturday night gala dinner

Richard Mille Chantilly Arts & Elegance 2019 took place on 29 & 30 June. For more information visit: chantillyartsetelegance.com

A Porsche passes through Aix-en- Provence in the Rallye des Princesses

Ferraris! France! Finish lines! Equal parts grit and glamour, the Rallye des Princesses is a female-only classic car race with challenging conditions by day and champagne soirées come nightfall. Ahead of this year’s event, Laura Archer speaks to the founder Viviane Zaniroli

Kate Moss zooming along the Cotswolds country lanes in her vintage Porsche 911S, Jodie Kidd finishing the Mille Miglia in a Jaguar XK120, Kendall Jenner cruising around Hollywood in a 1965 Mustang… When it comes to classic cars, who says boys have all the fun? Women are getting in on the action more than ever – the percentage of women buying classic cars is rising year on year – but this isn’t just about something that looks good on the driveway: this is about the art of driving, the love of the open road, the thrill of the race. And for these women, there’s no greater expression of this art than the Rallye des Princesses Richard Mille, which this year celebrates its 20th edition.

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Spanning 1,000 miles from Paris to the south of France, and spread over five days, the female-only Rallye des Princesses Richard Mille has become synonymous with excellence in the sport. “It is a mix of precision, prestige and conviviality,” says Viviane Zaniroli, who founded the Rallye in 1999. Don’t let the name fool you; this is no jolly jaunt through pretty scenery. The Rallye is a challenging and often technical race, and counts the likes of Caroline Bugatti and the daughters of six-times Le Mans champion Jacky Ickx, Vanina and Larissa, among its alumni. “The challenge is to drive a classic car, which does not have all the comforts like power steering that we are used to these days, on small, sinuous roads, without getting lost,” Zaniroli explains. Competitors are tasked with following complex navigation instructions, only provided shortly before setting off in the morning, in order to complete a set daily distance, all the while maintaining strict average speed times – simply flooring it isn’t an option. “And even though it takes place in June, the weather can be bad,” Zaniroli adds. Indeed – last year’s race was beset with storms, leading to anecdotes of coaxing Ferraris through floods, nudging Bentleys around hairpin bends in torrential rain, and steering Lamborghinis past landslides.

The start of the Rallye in the Place de Vendôme in Paris

Competitors celebrate a stage during the race

If this all sounds rather like too much grit and nowhere near enough glam, fear not. After a long and bone-aching day behind the wheel, the participants relax in four- and five-star hotels, regaling each other with stories from the road at cocktail parties and gala dinners. This is one car race where evening gowns are an essential piece of kit. And of course, when the weather is rather more clement, it’s hard to beat the thrill of putting the top down, changing up through the gears and feeling the car respond as you hug the roads winding through the beautiful heartland of France.

Given this, it’s little wonder that the number of participants has tripled since the Rallye’s inception, with 90 teams taking part last year, more than half of which were first-time entrants. “I wanted to show that women liked to be behind the wheel of beautiful cars and experience a competition full of challenges,” says Zaniroli of the inspiration behind the event. “Women perfectly understood the concept, loved it and spread the word.” She says that competitors come from all walks of life; most are normal women “with kids and a busy job. They want to let go of the routine for a unique week. They want to experience a one-of-a-kind adventure – it’s thanks to their passion and enthusiasm that the rally became so famous and praised.”

Read more: Island life at the luxury resort of Baha Mar

It wasn’t always this way, however. Since the second world war, the number of women involved in motorsports has declined and in recent years it has become almost exclusively male, with a somewhat gentleman’s club vibe – think, for example, of Formula 1 with its podium girls. “At the beginning, the Rallye had to prove its worth and differentiate itself to exist in a very masculine automotive environment,” says Zaniroli. “That is why, in order to immediately assert its [authority] and find its place, we wanted it to be sporty, demanding and festive at the same time.”

The Place de Vendôme in Paris where the Rallye begins

The route below Courchevel

No easy task, but it’s one that Zaniroli and her team have pulled off, an achievement cemented by the endorsement of big-name brands such as Richard Mille, which in 2019 marks its fifth consecutive year as a partner. “Its departure from Place Vendôme in Paris, the finish at the Place des Lices in Saint-Tropez and the presence of dedicated partners like Richard Mille have built its prestige and made it a ‘haute couture’ rally,” says Zaniroli. But her motivation for running the event is not about international acclaim but something rather more personal. “When a woman subscribes to the Rallye des Princesses, their worry is often whether they will be able to do well and represent their team and the classic car they drive – a woman often questions her abilities,” Zaniroli reflects. “I promise them that they will make it, that they will surpass themselves, and on top of that they will make meaningful relationships. On the final line, their joy and pride are always the best reward, for them as well as for me.”

Given such support and camaraderie, it’s no wonder that competitors in the Rallye des Princesses feel like royalty. And although the event is in its 20th year, it shows no signs of hitting the brakes. After 2018’s Biarritz finish, this year it returns to Saint-Tropez, following the historical route that links Paris to the Cote d’Azur. There’s a new challenge for competitors – the Saint-Tropez Grand Prix, a new stage that takes drivers to the Var region inland, punctuated by three regularity zones. “Today, the rally has reached its cruising speed,” says Zaniroli. “We are contemplating varying the route every other year in order to visit other French regions, and we would also like to develop it internationally.” If that happens – and given Zaniroli’s drive and passion, there’s no reason to think otherwise – the Rallye des Princesses’ future success is assured. Ladies, start your engines.

Rallye des Princesses 2019 runs from 1 to 6 June. For more information visit: zaniroli.com/en/rallye-des-princesses/

This article was originally published in the Summer 19 Issue.

The Mille Miglia endurance race winds its way through Italy’s most beautiful landscapes

The Mille Miglia is one of the world’s most prestigious motor-racing events. Founded in 1927 as a speed race, today it sees classic-car lovers from all over the world congregate in the northern Italian town of Brescia for a regularity race to Rome and back, taking them through some of the most beautiful landscapes in the world. As it celebrates over a century of racing, the Mille Miglia is going from strength to strength – most recently by welcoming a new major sponsor in the form of Deutsche Bank Wealth Management. Ahead of this year’s edition, Anna Wallace-Thompson speaks to Chopard co-president and regular participant Karl-Friedrich Scheufele about Chopard’s three decade-long partnership with the event

It’s a balmy spring day in May, the kind where it’s warm in the sun and cool in the shade. We’re in the north of Italy, and hundreds of thousands of people are milling around in narrow, medieval streets, congregating around classic cars in bright racing colours of red, yellow, blue, silver and dark green. Cars are parked side by side in piazzas, or nose to tail in between buildings, wherever there is space. Suddenly, amongst the all-pervasive rattling and purring of some 400 engines, a sonic boom marks the whirring, whining rush of fighter jets soaring overhead, trailing streams of red, white and green smoke. It’s a heady mix.

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This is the starting day of the Mille Miglia, the world’s most celebrated classic car regularity race. Every year, it starts in Brescia and attracts car lovers and celebrities alike. Participants have included Rowan Atkinson, Jay Leno, Jeremy Irons, the ‘Flying Finn’ and F1 legend Mika Häkkinen, and, back in its earlier days, legends such as Juan Manuel Fangio and Stirling Moss. Originally an open-road endurance race looping from Brescia to Rome and back again, it was established by two young counts (as all such events deserve to be), Aymo Maggi and Franco Mazzotti. Together with sports manager Renzo Castagneto and the motoring journalist Giovanni Canestrini, they envisaged the Mille Miglia as Brescia’s answer to the Italian Grand Prix (purloined after just one year from Brescia in 1922 and moved to Monza, which remains its home today).

Karl-Friedrich Scheufele and Jacky Ickx waiting for the departure of the 1989 Mille Miglia

The original Mille Miglia (literally ‘a thousand miles’) was founded in 1927 and named after the Roman mile (not the American imperial system, as Mussolini suspected, or, at least, so the story goes) and ran in fits and starts until 1957. It was paused after a fatal crash in 1937, and again during the second world war, before a second fatal crash in 1957 saw it permanently closed. This was not, however, before Moss made racing history in 1955 when he not only left Fangio in second place to win the Mille Miglia, but beat the Italian by a staggering 30 minutes, becoming the first British driver in the event’s history to win. The secret to his still unbroken record of 10 hours, 7 minutes and 48 seconds (that translates to an average of 98.53 mph) lay in the detailed track notes he and co-driver Denis Jenkinson devised – common practice today, but not so much in the mid 50s.

Read more: Sassan Behnam-Bakhtiar discusses Iranian art at artmonte-carlo

Fast forward two decades, and the race was revived in its current form in 1977 as a regularity race around an annually changing route through some of Italy’s most beautiful landscapes. Racers no longer hurtle through the Italian countryside at breakneck speed. The challenge now is no longer on who can reach the finishing line first, but in the maintenance, precision and control of handling vintage cars that took part in the original races.

Mille Miglia 2017 © Alexandra Pauli for Chopard

Another challenge is being allowed to take part. The Mille Miglia is one of the world’s most exclusive races and entry is either by invitation, or through a stringent application process where entry per car (yes, per car) is €7,000 (plus VAT) and dependent on a complex array of certification and documentation.

Participants should also have very good insurance. As any classic car collector will know, the combined total worth of the cars here soars into the hundreds of millions. While some are valued in the (relatively modest) hundreds of thousands, the upper end can be eye-watering. To give an idea, the 2016 Artcurial hammer price for the 1957 Ferrari 315 S that came second place in that year’s Mille Miglia was a cool US$35.7 million. Fangio’s 1956 Ferrari 290 MM, meanwhile, is valued at US$28 million. But this is the price one pays for being a part of history.

Chopard Mille Miglia 2018 Race Edition in Black

“We are dealing with the culture of the automobile, of course, but also the culture of an incredible country,” notes Karl-Friedrich Scheufele, co-president of Chopard, which is celebrating 30 years of partnership with Mille Miglia (manifested through sponsorship as well as an annual special edition watch). “I think the most beautiful landscape is in Tuscany,” he continues. “There are hills you have to go up and down, which is a challenge, and the views are breathtaking. There are times I have to remind myself that I must concentrate on the driving. It is such a privilege to drive through places like Siena, to find yourself crossing the Piazza del Campo – well, it’s like entering a live museum. The Mille Miglia takes you to historic places one might never otherwise visit.”

This is no exaggeration, for the Mille Miglia is indeed like a living, breathing open-air museum. The oldest cars taking part are more than 90 years old – this year’s race included an OM 665 S Superba 2000, a Bugatti T 35 Grand Prix and a Bentley 3 Litre, all from 1925, as well as a quirky torpedo-shaped Amilcar CGSS Siluro Corsa from 1926 (complete with leather strap to hold the bonnet shut).

Read more: Knight Frank’s Chairman Alistair Elliott on research and tech

That leather strap is indicative of the attention to detail the Mille Miglia fosters. The joy participants take is evident not just in the pristine condition of the cars themselves (often referred to as “better than new”), but in the smallest of details – from old-fashioned racing goggles and leather caps down to vintage suitcases placed in luggage racks. However, to label the Mille Miglia quaint would be misleading – these are serious car and racing aficionados and the appreciation for what goes on under the hood is just as important as the beautiful paint jobs that keep the cars gleaming.

Scheufele himself has taken part in the race 28 times in the 30 years that Chopard has been official partner and timekeeper. “What really caught my attention was the immense enthusiasm that the spectators and general public had for this event, and for the participants,” he says. “Back then, of course, the whole event was much smaller – but you could already sense that it was on the way to becoming something much larger and more international.” With this in mind, Scheufele set about convincing his father, Chopard owner Karl Scheufele, of the merits of sponsoring the event. His efforts were successful, and in 1988, Chopard came on board as historical partner and official timekeeper. And the rest, as they say, is history.

Mille Miglia 2017 © Alexandra Pauli for Chopard

To watch the race get underway in Brescia’s Viale Venezia is to experience intense exhilaration. The anticipation in the air is palpable; it creates a rush of adrenalin that is contagious. One could argue any racing event would have a similar effect, but with the Mille Miglia, it is the added sense that one is taking part, somehow, in history, as past and present collide. The parade of cars is a colourful spectacle, of Ford Thunderbirds and other models long since relegated to the annals of history – cars by makers such as Austin-Healey, OM, Lancia, BNC, Riley, Siata and Sunbeam roll on by, alongside grand tourers by the likes of Maserati, Fiat, Renault, Saab, BMW, Alfa Romeo, and Jaguar. There’s even a Triumph TR3.

Scheufele himself has been driving a 1957 silver Porsche 550 Spyder A/1500 RS in recent years, with his regular navigator, none other than ‘Monsieur Le Mans’, the racing great, Belgian Jacky Ickx (this year followed closely in the lineup by German sports car racer Timo Bernhard and Hollywood actor-turned-artist Adrien Brody in a 1955 Porsche 356 1500). “That Porsche Spyder is not just an icon, I love to drive it,” says Scheufele. “It’s light, and nimble, it’s just a delight to drive.”

Karl-Friedrich Scheufele and Jacky Ickx preparing their Mille Miglia race in 1989

And delight is precisely the concept of this race. It has made the Mille Miglia such an enduring and significant event on the international racing calendar. As any classic car aficionado will tell you, the joy is in the handling of a purely mechanical engine, an analogue driving experience with electronics, no power steering, no ABS brakes (in fact, barely any brakes at all in the modern sense of the word), no traction control to help you out if you get a corner wrong, and in the pure physicality of driving in an age of ever-increasing automation. It is also quite something to see these cars out and ‘alive’, and not as static museum exhibits. “The experience here is a tangible one,” says Scheufele. “You can open the hood of these cars and understand what’s going on. In a modern car, often you simply have no idea, everything is managed by electronic equipment. I think the classic car is one of the last areas in which you can actually experience an element of freedom in taking it out on the road.” Imagine the sight of a gorgeous two-tone 1931 Alfa Romeo 6C 1750 GS Aprile, a bright green supercharged MG C-Type from 1932 or a 1954 lemon-yellow Lincoln Capri (although the most popular car by far is the mid-1950s Mercedes-Benz 300 SL ‘Gullwing’ Coupé, of Stirling Moss fame).

Read more: A journey to the Kimberley with Geoffrey Kent

Nobody seems to consider that the Mille Miglia could result in damage to some very expensive vintage machinery. “Back when the first enthusiasts came to the Mille Miglia, I don’t think they were really considering their cars as investments,” says Scheufele. “Even today, I personally consider my cars to be firstly objects for my passion, and then on a secondary level I think, OK, they have increased in value, but I would never buy a car for that reason alone, just as I would never buy a painting for that reason – but some people do!”

Looking to the future, however, Scheufele is keen to maintain quality over ambitious expansion plans. “Now, I think the challenge for the Mille Miglia is to maintain this standard, and in one sense, not to grow any further,” muses Scheufele. “There are many logistical challenges to getting this caravan around Italy while offering every participant a reasonable level of quality, and I think that can only be achieved by tightly reviewing the number of participants that take part.”

So, let’s go back to that balmy spring day. As the sun sets and the last of the cars have set off, the heavens open and rain pelts down on the Lombardy landscape. Those of us warm and safe indoors spare a thought for the many open-top cars and the drivers who are currently getting soaked – although for them, it’s all part of the authenticity of the experience. But when the next morning dawns warm and dry, and the sun shines over Italy and the wind is in your hair and your engine is purring, could there be anything more glorious?

The 2019 Mille Miglia runs from 15 – 18 May. For more information visit: 1000miglia.it

Chais Monnet is a luxury country and spa hotel near Bordeaux

Last week saw the official opening of the most swanky hotel in southwest France, by Anglo-Iranian entrepreneur Javad Marandi, owner of the beyond cool Soho Farmhouse in Oxfordshire, England.

A very welcome addition to the luxury hotel scene near Bordeaux, Chais Monnet is a converted former Cognac warehouse transformed into a very lavish hotel, spa, and conference centre with some breathtaking architecture by Didier Poignant. The interior design is contemporary-luxe auberge, if you can allow yourself to imagine such a thing, and the cuisine has a lightness of touch and umami influence from Sebastien Broda, who earned a Michelin star at his former employer in Cannes.

The hotel was built out of a former Cognac warehouse by architect Didier Poignant

Chais Monnet offers riding holidays, picnics in the sun-dappled vineyards of Cognac in classic cars (guests can just jump into the hotel’s vintage Citroen and drive away), wine and cognac tastings and tours of the local Cognac houses such as Hennessy, Martell and Rémy Martin, as well as visits to the great Chateaux of Bordeaux, and a spa and full-sized indoor-outdoor pool.

A local troupe performs a fire dance at the opening of the luxury Chais Monnet hotel

Read more: An exclusive preview inside Hôtel Chais Monnet

At the launch event last week, we were content to sip Cognac cocktails (and some very refreshing local Chenin Blanc) while indulging in the festivities and a feast inside the old chais, or cellar, surrounded by ancient ageing vats. Oh, and then we partied away to a jazz band in the extremely cool converted barn-bar. A new reference for this part of France.

From left to right: Cognac Mayor Michel Gourinchas, architect Didier Poignant, Daniel Theron of ACPH, Xavier Arm from Vinci construction, and hotel General Manager Arnaud Bamvens

Owner Javad Marandi, Cognac Mayor Michel Gourinchas and hotel manager Arnaud Bamvens

The making of an oak barrique, part of the display at the opening of Chais Monnet in southwest France

Book your stay: chaismonnethotel.com

Richard Mille chooses sports personalities as brand ambassadors, including Ukrainian high jumper Yuliya Levchenko

Richard Mille is the name adorning some of the world’s most expensive – and outrageous – timepieces. But the eponymous founder is a thoughtful, passionate creative who dreamed of creating a racing car company as much as a watch brand. Darius Sanai meets him

Richard Mille watching Formula One

Richard Mille has grown his eponymous brand from start-up to occupying a dominant space at the top end of the luxury watch echelon, in less than 20 years. He has done so, not by imitating others, but by creating a completely new script for high-end watches: dramatically beautiful shapes, mind-bending mechanicals and super-high tech, tough materials, meaning his striking timepieces are significant in size but lightweight to wear. Mille could be seen as inventing a new market for the young-at-heart collector who wants to break from tradition. They are sculptures as much as they are timepieces.

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But he is also a marketing genius, sponsoring (and sticking with) stars such as Rafael Nadal, who repaid Mille’s unswerving faith in him by winning the French Open for the 11th time this year, and attaching his name to the sexiest sports, and the sexiest spots, in the world. Whether you’re attending Formula One in Singapore, Formula E in Hong Kong, the Concours d’Elegance in Chantilly, or just hopping by helicopter from Monaco to the private jet terminal at Nice Côte d’Azur airport, you will see the brand (and its customers).

Polo champion and Richard Mille brand ambassador Pablo MacDonough

Richard Mille’s most notable recent partnership is with hyper-car makers McLaren, and like the rest of the brand, the motoring DNA wasn’t dreamed up by a marketing agency. Mille is a car fanatic and collector of some of the most exquisite historic classic cars, and it was this subject – the symmetry between watch and car design and ethos – that kicked off our conversation, because there is a symmetry between classic cars and hypermodern watches, as he reveals…

LUX: Many collectors will say that today’s cars are not as beautiful as the cars of the 1950s and 1960s. What is your view on that?
Richard Mille: The car designs of today are certainly driven by efficiency; everyone wants to optimise the aerodynamics, engine power, downforce, etc. In the 1960s the objectives were different, and there was a lot of the designer’s personality involved in the cars. The variety of designs was very interesting, even in terms of the design drawings – back then even racing cars were very different to each other. Nowadays it is very difficult to see the difference between different car brands because they have to be designed with performance efficiency in mind. Even if you are a connoisseur of Formula One, if you take away the different colours, it would be very different to see the difference between a Ferrari and a Mercedes, because everything is driven by computers and aerodynamics.

The McLaren collaboration watch, RM 50-03

Brand ambassador and
Olympic high jumper
Mutaz Essa Barshim

LUX: Does that apply also to engines? Engines used to be mechanical things of beauty, and that applied to the sounds they made, also. Nowadays, I’m not sure many people could tell the difference between the V8 twin turbo engines in an Aston Martin, a Ferrari, a Mercedes-AMG or a BMW M5.
Richard Mille: Most probably, because now you have to be careful about noise, emissions and other aspects. And when you open the bonnet you don’t see the revelation of the engine. With an Aston Martin or a Lamborghini Huracán you have a magnificent car, but you open the bonnet and you just see a lot of plastic. You then go to a classic car concours and see all those cars; the people are totally crazy because each one is more beautiful than the other – so many different shapes, colours, engines, noises. It is fantastic to see 500 cars in one place that are so different from each other.

Read more: Art auctioneer Simon de Pury on modern philanthropy

LUX: Do you think the younger generation now think of cars just as transportation – that they’d be as happy to use a shared car club or an autonomous car?
Richard Mille: I think in the genes there is still an appeal for cars. If you speak about younger children, today they are in different virtual universes, but still the appeal of a nice car is there. You see them looking around racing cars and dreaming. So I think it still brings excitement.

Above: scenes from the Chantilly Arts & Elegance Richard Mille event 2017

The RM 70-01 watch

LUX: Does the same question apply with mechanical watches? People don’t need the watches you make, but they want them because they are desirable objects?
Richard Mille: Yes, you can really say that there is a parallel there because so many people are still buying watches in different colours that they don’t really use. It’s the same when you buy a sports car that can go at 300km/h; that is not any use because of speed limits, unless you go on a track. But the beautiful object is still a source of desire, which is nice because I can see myself that we cannot cope with the demand, the demand is getting totally crazy. We increase the production every year. Last year we did 4,000 pieces, this year we will do 4,600 pieces, so it is a constant growth. But I cannot cope with the demand at all, the demand is exploding. I have seen the same with my friends. The McLaren Senna costs £750,000 and they were all sold without anyone even seeing a picture of one. My friends, they want it but they can’t get it. It’s the same story with the McLaren P1: 500 units all sold before even before production started. Studies are showing that young people aged 18-30 still dream about luxury watches, which is funny because I expected the opposite.

Read more: The Secret Diary of an Oxford Undergraduate

LUX: When you are creating the watches, how much does the design inform the mechanicals and how does that conversation happen? Because the distinctiveness of your watches is in the design but they are also very mechanically advanced.
Richard Mille: It was one of my concerns when I started,to give as much importance to the design as to the mechanical aspect.

Heptathlete and brand ambassador Nafissatou Thiam

LUX: It is a crowded market, and you have created a brand that has gone from zero to hero in 20 years. How did you do that and why did you succeed when so many others had tried but failed, or remained much smaller?
Richard Mille: The first reason was a kind of rupture with a world of watches. People in this world of high-end watches were just duplicating the same watches that were in existence at the beginning of the 20th century. So I said, we have to do a contemporary watch, a watch that is very different from what is out there, and to create it at any cost, without any compromise. So today it is a paradox where we have a young brand that has got a lot of respect from the market, from the competition and also from the public. We have a lot of respect because we do not copy anybody and we are not afraid to take risks. Many other brands are inspired by the high-end watch business, but sometimes the problem with the watch business is that it is boring – the message is always the same. Our message is that we respect tradition, but we are modern, we are a contemporary watch, we are extremely technical but we do watches to live with, to wear daily.

Singer Pharrell Williams and sprinter Yohan Blake wearing Richard Mille watches at the Little Big Mans race

Mille-sponsored Alexander
Zverev wins the 2018
Madrid Open

LUX: Have you ever been tempted to start or revive a luxury car brand?
Richard Mille: That has been my dream for many years, yes. I would have loved that. It is such a different universe. At the same time, we only have 24 hours in a day; I think it would take two lives to do a car company as well. So I will stick to the watches and collect cars.

LUX: Do you think it’s a shame that France no longer has a supercar brand, like it did many years ago?
Richard Mille: It is, because we have a very interesting past as you see with car collectors. But after the Second World War, the French government just decided to do popular cars.

LUX: LUX speaks to the high end of the luxury market. Is luxury stratifying?
Richard Mille:  Yes, I can see that everyday. There are many luxury brands that are turning into volume brands, and sometimes it is very high volume. Also people are more educated and sophisticated and know the numbers; they know that many brands are volume makers and they are looking for more exclusive things, things that will make them different. Twenty years ago people did not know the difference between Hermès and Louis Vuitton. Today they know the difference between those brands; they know who is doing what. The world of luxury, which was quite over generous, has today totally exploded between all the different segments.

Discover Richard Mille’s collections: richardmille.com

Two side release clasps open the S177 wrist piece, mimicking the design of a supercar’s ‘gullwing’
doors.

British brand Senturion has launched a new limited collection of high-tech supercar key bracelets

Senturion’s latest collection of luxury tech-bracelets synchronise with your supercar, using embedded RFID (Radio Frequency Identification) technology, to function as an out-there alternative to a car key, on your wrist.

Follow LUX on Instagram: the.official.lux.magazine

The Senturion Key S17 collection is limited to only 177 pieces, which are fully customisable from the specifications and strap to the core finish, precious stones and personalised engravings.

S177 with PVD coated titanium, calf leather, rose gold and white diamonds, starting from £31,750

The piece is compatible with high performance cars such as Bentley, Ferrari, Rolls Royce, Bugatti, McLaren, Aston Martin, Lamborghini and Porsche, and starts at a base price of £15,850 for brushed titanium.

Read more: Model Emma Breschi on social media and body positivity

Owners of bespoke Senturion Keys include Usain Bolt, Prince Albert II of Monaco, members of Chelsea F.C., Romain Grosjean and the Sultan of Brunei.

Our only gripe: LUX Editor-in-Chief Darius Sanai points out the Senturion Keys only work with the technology of the newest generation of Ferraris, meaning classic models like his can’t qualify.

Learn more about the production process of Senturion Key:

To find out more visit: senturionkey.com, or follow the brand on Instagram: @senturion_key

The sinuous curves leading up to the St Gotthard pass

The St Gotthard, Oberalp and Furka are three of the most spectacular mountain passes in Europe. And the new Holiday Village Andermatt Reuss is the perfect base from which to explore them, discovers Emma Love

Anyone who has watched the car chase scene in the James Bond film Goldfinger will be familiar with the Furka Pass. As Sean Connery sped round the hairpin bends of one of Switzerland’s oldest passes in his Aston Martin DB5, surrounded by dramatic mountains on one side and the Rhône glacier on the other, it wasn’t just the slick driving that gripped viewers attention but the stunning Alpine landscape, too. One of Andermatt’s ‘big three’ passes – the other two are the St Gotthard Pass and the Oberalp Pass – the Furka is a must for any thrill-seeking adventurers looking to explore the Swiss Alps, whether in a classic car (albeit at a more leisurely pace than Bond) or on two wheels.

Follow LUX on Instagram: the.official.lux.magazine

Mike Cotty, who specialises in endurance cycling and is behind The Col Collective, an online resource for cyclists wanting to tackle the world’s greatest mountain passes, believes that these are some of the greatest peaks in Europe for mountain bikers. He recently set himself a 105km cycling challenge that featured a trio of three of the toughest climbs in Europe: Furka, Nufenen and St Gotthard (Furka alone has an average 7.3 per cent gradient and an altitude of 2436m). “The way the peaks are positioned in this area makes it an exciting prospect to link up two or three mountains in a loop like this,” says Cotty, who also hosts cycling tours around the world. “With three mountain passes above 2,000m elevation, the sheer amount of climbing is what makes this route a toughie and on a par with some of the premier mountain stages of the Tour de France.”

To this end, he advises any cyclists thinking of tackling the route to have some mountain experience. His highlight, he says, was summitting the Furka and seeing the valley ahead. “The road to the Grimsel Pass looks like it snakes off to heaven, which is pretty surreal, as are the cobblestones of the old Tremola Road at the end of the ride. How the road was built all those years ago, and the history that has gone before it, is hard to comprehend. It’s a very special place.” Unsurprisingly perhaps, the Furka Pass is included on the Ultimate Drives ‘Greatest Driving Roads’ app (it’s described as “a stunning pass, with an amazing combination of sweepers, tight switchbacks, dramatic views and a drag straight at the end”), which was launched last year by Mark Heather.

Andermatt’s new Apartment House Alpenrose

Heather is also behind Ultimate Drives, a Zurich-based company that rents sports cars and supercars, and provides personally tested driving tour itineraries. “The Furka is so dramatic because it’s a mountain road that is driven entirely above the tree line. For most people, they never get this high unless they are skiing, and then the valleys are covered in snow. These lunar like landscapes are something really special,” he says, adding that these are the roads that cars such as a Porsche 911 4S Cabriolet or Mercedes AMG Roadster were designed to be driven on: “Smooth tarmac and sweeping corners, combined with the most dramatic, jaw-dropping backgrounds of the peaks of the Alps. Add to this the soundtrack of a V8 engine reverberating off the valley walls, and the stunning performance and handling of these cars, and it’s really something you have to experience to believe.”

Read more: Is the Waldhaus Sils the most spiritual hotel in the Alps?

Someone else who has vast experience of these roads is Jan Baedeker, Editor-in-Chief of Classic Driver magazine and editor of several books on the subject, including Porsche Drive: 15 Passes in 4 Days. “The diversity of this region is just incredible. In just one day behind the wheel, or a couple of days on your bicycle, you can experience some of the world’s most exciting roads through breathtaking landscapes,” he says. He advises anyone thinking of driving here to start early to avoid the crowds. “The Gotthard Pass is one of the most dramatic and important historic alpine crossings and it’s still my favourite pass in Switzerland.”

Whether you’re behind the wheel of a classic car, on a mountain bike or a Harley Davidson, experiencing these legendary Alpine passes is a Swiss summer must.

A new luxury base for exploring the three big passes in the heart of Switzerland

When it is completed this winter, the latest addition to Andermatt’s Piazza Gottardo, Apartment House Alpenrose, will have 20 exclusive apartments. The exterior matches the architectural style of the Holiday Village Andermatt Reuss; inside the apartments range from those with one- to three-bedroom maisonettes (the largest are 146sq m, but for anyone wanting even more space, two flats can be converted into a single unit on request).

Apartment interiors can be bespoke fitted

The joy of the design is that each one can be customised; buyers can choose from two looks (‘modern rustic’ and ‘modern light’) or opt for a bespoke build-out. Most of the apartments come with a corner picture window looking out onto the mountains while all the rooftop maisonettes have their own sauna. Other benefits include use of the fitness studio, spa and swimming pool in the nearby Radisson Blu hotel, and an excellent concierge service which can help with anything from travel plans to stocking the fridge and car hire, making Apartment House Alpenrose an ideal all-year holiday base. And non-Swiss nationals need not worry about the real estate purchasing laws. Andermatt Swiss Alps is exempt, so international buyers can purchase here without special permits (and sell with no minimum holding time).

For more information visit andermatt-swissalps.ch or andermatt-alpenrose.ch

The 1997 Ferrari F50, of which only 349 were made. Image courtesy of Ferrari S.p.A.

Classic cars are, for a new generation of luxury collectors, something of a conundrum. On the one hand, they are perhaps the ultimate ‘investment of passion’, objects which you can cherish and use, and which nonetheless gain value over time. On the other hand, for some people the idea of a classic car conjures up an unappetising image of an ancient, uncomfortable contraption sitting broken down by the roadside, leaking unidentified fluid, while people of today breeze past in Teslas or in the back of their Uber.

And I sympathise with both sides. With all the opportunities afforded by digitization, internationalisation, and a connected world – developments I see as almost entirely positive – who now has time to spend their Sunday mornings trying to fiddle around with a vehicle that, even when running properly, has no air conditioning, no connectivity, and is slower and noisier than the average contemporary people carrier?

And yet…the greatest cars are a combination of art, engineering, and, for those who enjoy driving, enjoyment beyond what many of the hi-tech vehicles of today can offer. Today’s new car market offers dozens of cars that can exceed 150 mph, and post breathtaking times on racetracks, but most do this so competently that the joy of driving has turned into something akin to a dull feeling of being driven. And this will only accentuate as people increasingly are driven, by self-driving machines.

Read next: Danish model, Rianne ten Haken on the fashion industry and teaching yoga 

All of this has been postulated as a reason behind the rise of what has been dubbed the ‘modern classic’ collector’s car market, a term that your author helped bring into the mainstream back when this development was in its nascence a few years ago. The term encompasses cars that are as rapid, comfortable and reliable as most contemporary cars, but, through either quirks of engineering or having been manufactured at the point where the old classic car era turned into the new, are as enjoyable as the older ones.

The 1995 Ferrari F512M, of which only 501 were made. Image courtesy of Ferrari S.p.A.

A word of warning though. The ‘modern classic’ has been adopted by marketeers and average car dealers, to the extent that it is now turning meaningless and being used as a cover for almost any used car of the past two decades. Most of the ‘modern classics’ so dubbed at today’s auctions are nothing of the kind. To have collectability, the criteria for a modern classic are the same as for anything collectable: they have to have been made in limited numbers, be special in some way (via brand, or history), and be genuinely desirable. A Ferrari F50 (349 made) or F512M (501 made) from the 1990s is a modern classic; a Ferrari 360 (more than 15,000 made) is likely not. (Full disclosure: there is a F512M in my stable). Production numbers are partly, but not wholly, responsible for this distinction.

Does all of this signal the end of the era of the traditional ‘classic car’, with its quirky, hand-beaten body panels, tiny production quantities, and 1950s and 60s design quirks? The obvious answer is of course not: assuming you could find them, you could buy seven or eight of my 1995 Ferrari F512Ms for the price of a single 1969 Ferrari Daytona Spider, or 365 GTS/4 to give it its correct nomenclature. (I use Ferraris as a reference partly because they are the most significant brand in car collecting, and partly because I am most familiar with them.) The most expensive cars ever sold are still those (mainly Ferraris) from the 1950s and 1960s.

But real modern classics are gaining in value fast. Certain Porsches of the 1990s have overtaken the prices of all but the rarest of their siblings from the 1960s, and some 1990s cars, like the McLaren F1, are now selling for more than ten million (pounds, euros, or dollars). Even relatively common but collectible Ferraris, like the 1997 550 Maranello (around 3000 made), have trebled in price over the past four years.

McLaren F1 GTR

Whether they will continue to make ground is a question in the mind of collectors – although it tends to get blown out of my mind when I am driving at full speed in any of my Ferraris, as they are of the era when total concentration is required of a driver at any speed, which is a key part of their appeal. One the one hand, there is plenty of evidence that Millennials and Generation Y are less interested in cars: as LUX Contributing Editor and columnist Jean-Claude Biver, CEO of LVMH Watch & Jewellery told me, “teenagers do not wear watches and they do not buy cars”. (Biver is himself a significant collector of what he would call ‘real classics from the pre-electronic era’, including a gorgeous 1966 Ferrari 275 GTB/4, worth multimillions). There is also an argument to say that the younger generation of purchaser is only interested in the newest, most connected cars. I broadly call these the obsolescence argument and the antiques argument: either collectible cars will become like fax machines, entirely redundant; or they will become like antique furniture, out of fashion.

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There is also the view that the current spike in prices for all these cars is due to money chasing after investments in an era of low interest rates, which will inevitably change.

I don’t know. These are probably correct for the vast majority of self-proclaimed ‘modern classics’ which are neither as cool as the real classics which preceded them, or as good as the cars of today. But when I am out in my cars, there is no shortage of young people taking selfies or videoing the car, and many of my spectators are, in time-honoured tradition, small boys dreaming of fast cars who one day will grow up to be purchasers of the car they admired in their youth. Uber, Tesla, and regulations restricting the use of cars in cities can only do so much. And while fax machines and 19th century desk bureaux may be worthless today, try telling your art dealer that a Da Vinci or a Monet is now worthless because of the demand for Jeff Koons.

Which is why I am continuing to acquire modern classic cars – the right ones. And why you will be reading, in LUX, some detailed articles on this most exciting of ‘investments of passion’.

By Darius Sanai
Editor in Chief

Starting on Friday November 25, around 480 supercars and classics will be up for sale in Milan at the RM Sotheby’s Duemila Route (“two thousand wheels”) auction. But it’s not the just the quantity of stock or the lack of a reserve that has excited collectors and dealers from around the world: it’s the quality and variety of the collection.

From a single owner whose business assets were seized by the Italian government, the sale is of a connoisseur’s collection of some of the most exciting and prized cars of the past 40 years, including a phenomenal selection of the hottest market category right now, so-called “modern classics”. The collection is short on the prewar Bentleys and 1950s Jaguars that might have made up a classic collection in the past; instead, it features some of the hottest cars of the modern era.

Read next: Mercedes-Benz launches new book with Condé Nast

The star of the show may be a 1966 Ferrari 275 GTB/6c Alloy, estimated at more than 2.5 million euros (although, hypothetically, if nobody else bids, it could be yours for a fraction of that). However much of the attention has been focused on more modern cars. These include one of a handful of Ferrari 599 Fioranos made with a manual transmission instead of the much more common paddle-shift; a rare Ferrari 575 Maranello with the same transmission; two Porsche 911 GT2s from the ‘996’ model designation, considered the last of the raw driving experience Porsches; a Ferrari F512M, the final, rarest, most powerful and desirable of the Testarossa series of the 1980s and 1990s; and many more, including rally cars from Lancia, a desirable ‘plexi’ Ferrari Daytona, and a 25th Anniversary edition of the legendary Lamborghini Countach, designed by Horacio Pagani, who later went on to found the Pagani supercar brand.

[Best_Wordpress_Gallery id=”7″ gal_title=”rm sothebys”]

The collection of the unfortunate, bankrupted collector was as broad as it is deep, with cars for fans of every marque and at every price level: if fast BMWs are your thing, there is a brace of original BMW M3s, a M635 CSi and an original M Coupe. There are Porsches from 1970 to 2007 (a 997 GT3 RS).

Read next: Salvatore Ferragamo on Tuscan indulgence

“It’s an extraordinary selection – there is every Porsche 911 you can imagine, for example,” says Alain Squindo, COO of RM Sothebys. “It was amassed relatively discreetly, the collection was not known about before. What’s particularly interesting about this auction is that it highlights what’s particularly appealing to new collectors, 30 and 40 year olds coming into the car world. They are not interested in prewar grand sedans: instead we have sporting high performance stuff, Porsche 911s, Lancia Integrales, Alfas, Astons, thrilling high horsepower stuff.” It’s the sheer quantity that fascinates, he points out: there are two fibreglass Ferrari 308s, four Ferrari Testarossas (all red).

Squindo says most of the cars are “cosmetically pristine” while emphasising that RM Sotheby’s hasn’t had time to inspect them all and that bidders need to look carefully at the particulars in the catalogue. If your newly acquired Ferrari 400i doesn’t work, there’s no comeback.

Still, for a collector of modern classics, the atmosphere will be of a child in a sweetshop. The world’s biggest sweetshop. Just don’t get carried away. Now, I’m going to look at one of those Ferraris…

rmsothebys.com/tv16/duemila-ruote/

Joe Macari is one of the most renowned names in the classic car business, his showroom in London a wonderland of racing cars, supercars and hypercars of all eras, plus the occasional dalek. A racing driver and car nut himself who spends much of his time crisscrossing the world to secure multimillion dollar deals on automotive rarities, Macari has high net worth customers all over the globe and cuts a flamboyant figure commuting to work in his $3m 1960s Ferrari Daytona Spider, cigarette firmly planted in mouth. Macari also has an official Ferrari and Maserati servicing workshop, and was recently appointed an Approved Ferrari pre-owned dealer. For our Luxury Leaders series he speaks to Darius Sanai about his maverick reputation, Brexit, and the hottest cars to buy now.

The Joe Macari Showroom. Image by Dylan Morris

LUX: How is the classic car sales business? Are modern classics important, or just incidental?
Joe Macari: I would argue that the classic car business is as strong as it has ever been! classic cars are now, more than ever, seen as a very strong alternative asset class, with a series of incredibly strong auction results proving that people are willing to pay good money for good cars.

LUX: Is the younger generation as passionate about the mechanics of cars as the older, and is that a problem?
Joe Macari: I think that there will always be a huge proportion of young people who take a keen interest in mechanics, it’s a timeless interest that evolves with the leaps and bounds technology takes over the course of time. I don’t think we’re in any danger of experiencing a shortage of petrol-head technicians any time soon.

Read next: LUX test drives the Rolls Royce Wraith

LUX: Are people more or less into racing than they were when you started out?
Joe Macari: I think racing has become more popular and accessible. F1 has obviously changed massively over the last few years, and my perception is that the changes have led to a migration of sorts. People seem to be more and more interested in events like Goodwood Revival and other classic car racing events in order for them to get their fix of unadulterated, noisy, raw racing.

LUX: How has the typical buyer changed over the decades?
Joe Macari: Certain areas of the world have changed tastes over the years. For example, the Middle East is really waking up to how investable the classic car market is. Obviously there have always been a number of collectors from the Middle East who have sought after classic cars, but there seems to be a broadening in the consumer demographic. Ultimately though, the buyers haven’t changed a great deal. Every single person who buys anything from me shares a burning passion, one I quite obviously hold very dearly, and have used their passion to drive themselves to a level of success whereby they are in a position to buy into their dream. Very few industries share that trait.

LUX: What is hot in the market right now?
Joe Macari: Ferrari are the pinnacle of the classic car market, almost every variant of the 250 sits at over £1m. The Testarossa (particularly the Monospecchio) and the 206/246 Dino are two cars that are picking up value very quickly. Anything limited Edition from Ferrari tends be a safe investment; the 288 GTO, F40, F50, Enzo, Challenge Stradale, 430 Scuderia, 599 GTO, LaFerrari and F12 TDF’s have all picked up value hugely from their list price and seem to be continuing to rise in value.

Read next: Motoring with Jude Law

LUX: Is the classic car market overheated?
Joe Macari: Not in my opinion, were that to be the case we’d be seeing average cars sell for huge money and a quick browse of recent Auction Results will show you that people hold provenance and condition of the cars in high regard. If a car has very obvious flaws, it won’t make money. If a car has questionable history, it won’t sell.
If we ever reach a point where very obviously terrible cars are being sold for far more than they’re worth, then there would be cause for concern, but until then I firmly believe the market to be the healthiest it’s ever been.

Left to right: Joe Macari & Tom Kristensen after their win at Goodwood Revival. Image by Andrew Gill

LUX: Some 1950s and 60s Ferraris sell for multimillions. Will the newer ones ever do so (even the limited editions)?
Joe Macari: Undoubtedly so, it all boils down to the relationship between supply and demand. The supply of past-generation Ferraris remains fixed, however as the younger generation reaches financial maturity the demand for these cars increases, resulting in rising price. We saw a LaFerrari  sell for $4.7m at Pebble Beach in August, who knows where they’ll be in 10 years time!

LUX: Do people really buy the cars they hankered after when they were kids – does that mean the 50s and 60s cars will drop in price as their owners get old/pass away?
Joe Macari: Not at all! The value these cars have accrued has given them serious kudos amongst the younger generation, I can’t conceive of a time when a 250 GTO or California Spyder are seen as “just another old Ferrari”, they are primarily works of art, and much like art they will continue to cause a reaction and be desired by many.

Read next: Rustic luxury on the coast of Devon

LUX: What gives you the greatest pleasure in your business?
Joe Macari: Witnessing the transformation a car goes through during restoration. We take a car in average condition at best and pour our blood, sweat and tears into making it as beautiful as it was the day it rolled off the production line. I can think of few feelings as totally satisfying as seeing a customer’s face when they see their “new” car for the first time.

LUX: What makes you most frustrated?
Joe Macari: Potential not being utilized to its fullest extent. When someone isn’t doing as good a job as I know they’re capable of doing I get very frustrated. I don’t tolerate carelessness because in my mind the only reason one gets involved in the motor industry is because they have a passion for it, if you aren’t working at your best then you’re clearly not passionate about it.

A Porsche Carrera RS. Image by Dylan Morris

LUX: Do you purchase many cars and hold them back before selling? What car would you like to purchase for your business, that you haven’t done already?
Joe Macari: The only reason that would happen is if we’re planning on restoring a vehicle, we have storage with a number of cars in varying stages of restoration but very rarely, if ever, would we buy a car simply to hold it off market and then sell it at a later date as space is a very valuable commodity.

Read next: The MD of the Alpina Gstaad on modern luxury

LUX: What is the effect of Brexit on your business?
Joe Macari: I think we’ve been relatively fortunate, obviously we specialise in LHD (left hand drive) cars which means that due to the swaying currency our cars became cheaper for Europeans quite literally overnight. A large proportion of our clientele tends to be relatively immune to financial shocks, so the demand for high performance cars is still very much alive.

Four Ferrari Daytona Spyders. Image by Dylan Morris

LUX: Some years back you became an official Ferrari service centre, and now you are an official Ferrari approved used car dealer – is this significant and what does it mean?
Joe Macari: Above all else it bestows a huge sense of confidence onto our clients that we are supplying the absolute best product that we possibly can be. The fact that before we sell a car we’re able to perform Ferrari Approved Servicing and Sales Prep, as well as provide the customer with ongoing maintenance support, puts us in a position that very few other people find themselves in, and ultimately makes our business unique amongst a host of other very competitive businesses.

LUX: People refer to you as a maverick. What does that mean?
Joe Macari: I suppose people see the showroom and the service centre & imagine they’re run by someone in a suit; I think seeing me with greasy fingers and a cigarette in my hand comes across as a bit of a juxtaposition when in actual fact I like to lead from the front. I gain more pleasure from putting a car back together than pretty much anything else on earth, why would I turn my back on my roots?

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LUX: You have good personal relationships with your big customers. Is that important?
Joe Macari: Relationships are without question the most important aspect of any business, anywhere. The friendships I have forged over my years in the industry are far more important than any deal I’ve ever done, the fact that people trust me enough to return to me for business is something I don’t take lightly, it spurs me on to maintain the standards I have become known for.

LUX: How do you secure the cars you want, when everyone wants them?
Joe Macari: By building relationships and gaining trust. Everyone knows that if they need a car, I can find it for them. They know that the car will undergo the highest possible level of scrutiny and ultimately I have cultivated an environment around me and my business whereby people selling through me know that they’re getting the best deal they possibly can. Everything lies in relationships and trust!

joemacari.com