Olympian skier Alexis Pinturault, who was involved in designing the red, white and blue RM 67-02 Automatic

Irene Bellucci meets World-Cup-winning Alpine ski racer Alexis Pinturault and super-G skiing and giant slalom snowboarding Olympic gold medallist Ester Ledecká on the powdery slopes of Courchevel to talk winning, the thrill of the race and their roles as ambassadors for luxury watchmaker Richard Mille

Alexis Pinturault is France’s most successful skier, notching up 23 World Cup victories and representing his country in five World Championships and two Winter Olympics, most recently winning four bronze medals in the giant slalom event.

LUX: What does skiing mean to you?
Alexis Pinturault: Doing any kind of sport is a kind of mindset. It brings you education, respect, confidence. It is a way of life.

LUX: Are you very competitive?
Alexis Pinturault: Yes, maybe too much, but I am getting better. It’s important to know your competitors, but on the day of the race, there is just you. I try to be more accepting about losing, but I used to find it very difficult. Alpine skiers are a bit crazy.

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RM 67-02 Automatic

LUX: Describe a typical training day for you.
Alexis Pinturault: I wake up at 6 or 6.30, warm up and have breakfast. I’ll be on the slopes by 7.30 for an inspection at 8.30, and take my first run at 9.30. Depending on the results, we might go ahead with a second inspection and run. We’ll then have a break, review progress and then I might have some physiotherapy. On the rare day that I’m not training, I’m not very patient. My wife and I are very active: we go hiking, diving, walking. Never just chilling on the beach.

LUX: What do you feel just before the start of the race?
Alexis Pinturault: I’m very focused on the moment. When I’m skiing, it’s all about instinct and I don’t have time to think about what I’m doing. If you start to think about it, the race is already over. When we are racing, we are like animals.

LUX: What do you consider “success”?
Alexis Pinturault: Success is an achievement. For a sportsman, it’s reaching a goal, like the Olympics. But even once you’ve achieved your goal, there are always other goals to reach for.

LUX: What are your other goals for the next five years?
Alexis Pinturault: I want to win the World Championship here in Courchevel in 2023, and then maybe the next Olympics in 2026.

LUX: Do you feel pressure to set an example for the next generation of skiers?
Alexis Pinturault: You do feel pressure when you spot all the kids and all the people cheering for you at the finish line, waiting for autographs and selfies and wanting to spend time with you. But it’s amazing to come back to Courchevel and ski with the kids from the ski club.

Read more: Inside Andermatt’s newly opened concert hall

LUX: Are you a watch enthusiast?
Alexis Pinturault: Yes. I got my first watch from my grandfather, and another one after I got married.

LUX: Do you wear your Richard Mille watch during competitions?
Alexis Pinturault: Yes, it’s lightweight and I wear it under gloves and a protector for slalom and giant slalom races. I was involved in designing some of the details and suggested white for snow, and red and blue to represent the French flag.

LUX: Is there a connection between the brand and your sport?
Alexis Pinturault: Yes – we are both focused on pushing the limits, always looking and trying new ideas.

Olympian skier Ester Ledecká

At the 2018 Winter Olympic Games in PyeongChang, South Korea, Ester Ledecká triumphed in both the super-G Alpine skiing event and the giant slalom in snowboarding. This feat made the Czech athlete the first person to win gold in two separate disciplines at the same Winter Olympics.

LUX: Can you describe the feeling of skiing downhill?
Ester Ledecká: Pure freedom. When I ride down the hills, I can feel little fireworks inside my heart. The feeling is even stronger when I’m competing! Everyone asks me, “How are you going to celebrate after the race?” and I always reply that I have already celebrated. Nothing better can happen after the run because I’ve already experienced the best feeling in the world.

LUX: Why do you do both snowboarding and skiing?
Ester Ledecká: For me, this is an easy question to answer. It’s because I love both of them too much! I don’t want to be bored by either of them.

LUX: How do you win races across both disciplines?
Ester Ledecká: There is no tutorial for it. I worked hard, I started when I was two years old and I have trained every day for 22 years. It takes a lot of training, and you need to learn how to lose – billions of times – before you reach some kind of result.

Read more: Spring Studios Founder Francesco Costa on creative networking

LUX: What is your relationship with time?
Ester Ledecká: Actually, I am in a race with time. I don’t race with other girls, I race with time. It doesn’t matter if it’s snowboarding or skiing. It doesn’t matter who’s next to me. I just need to be fast.

RM67-02

LUX: Does your Richard Mille watch help?
Ester Ledecká: Richard Mille gave me my first watch. The design of these watches is all about precision and details. There are no excuses; everything needs to be perfect. I love the way you can see all the details inside the dial; other brands hide the workings of the watch, but Richard Mille’s are perfect. When I met the Richard Mille ‘family’, I fell in love with the whole team. This watch is much more than a pretty thing I have on my wrist, it’s a reminder that I’m part of something very big. The company supports me not as a sponsor, but like a real family. They are with me if I win or if I lose. When I’m wearing my watch, I remember that someone’s got my back.

LUX: Do you wear the watch during the competitions?
Ester Ledecká: Sadly no, because it doesn’t fit under my suit and protection for downhill and super-G. But I can wear it to play other sports because it’s so light.

LUX: Who else supports your career?
Ester Ledecká: I am lucky to come from a very supportive family. My grandpa [Jan Klapáč] was a world champion in ice hockey and he taught me how to love sport and how to lose. He showed me how beautiful and fun a professional sport can be. To become a professional athlete you need a lot of passion. You have to sacrifice a lot, including your personal life. It’s a tough job, but he taught me how to love even the hardest parts of my job. My mum also comes with me everywhere, she’s never missed a race – apart from one on the other side of the ocean because she is afraid to fly.

LUX: What are your future goals now that you’ve already won so much?
Ester Ledecká: I haven’t won anything at all, I am just at the beginning. There is a long way in front of me. Even in snowboarding, there is still something to improve. I still have a lot of races to win in skiing. That will take a long time, but step by step…

LUX: Can you describe Alexis?
Ester Ledecká: Fast. Cute. And one of my skiing idols.

Thank you to the Hôtel Annapurna in Courchevel, owned by Pinturault’s family, for hosting LUX. For more information visit: annapurna-courchevel.com

This article was originally published in the Autumn 19 Issue.

The artist in his signature (dis)guise in Hong Kong

Street artist Alec Monopoly’s distinctive creations are a blend of subversive graffiti culture and post-pop colour. And he has now been tasked with rejuvenating the culture at watch brand TAG Heuer. Nathalie Breitschwerdt catches up with the elusive – and anonymous – LA-based graffiti genius.

The manufacture of luxury watch brand TAG Heuer consists of a series of modern buildings on the edge of La Chaux-de-Fonds, in western Switzerland. The town is built on a US-style grid system, seemingly at odds with the rolling forested hills of the Jura that surround it.

Inside, it’s as you would expect a high-end watch factory to be. A sanitized workshop floor contains rows of technicians piecing together different watch components; other rooms contain test laboratories and machines for finishing the timepieces.

Walk from the workshop through some connecting corridors to the corporate offices, however, and you are greeted with an extraordinary sight. It is a glass-walled room with paints, canvases and strikingly colourful artworks, finished and in progress.

There was no artist at work on the day we visited – he was back in his home city of New York – but Alec Monopoly is no ordinary artist in-residence. Not long ago, his art was illegal. A graffiti artist, his trade involved tagging (painting) buildings – other people’s buildings – with his distinctive design. Monopoly developed a cult following on Instagram, and was then discovered by pioneering, maverick watch CEO Jean-Claude Biver. A key player in the revival of the luxury watch industry and now head of the LVMH watch division (which includes TAG Heuer), Biver made Monopoly a brand ambassador, launching the partnership at Art Basel Miami. Explaining why the artist would be given his own studio up in the Swiss mountains, Biver explained that Monopoly would play a key role in updating the brand for the new generation. “The most important thing is that Alec will be our art provocateur,” Biver said. “He will bring his influence inside the company. He will infuse the culture of TAG Heuer. That is the real job.”

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Monopoly’s real identity is still a secret: he hides his face behind a red bandana. But his post-Roy Lichtenstein takes on pop culture characters (and specifically the banker from the Monopoly board game) give him a universal and instantly recognisable appeal – as does his nuanced take on the world’s economic system.

Monopoly’s artworks are now appearing in TAG Heuer stores around the world, and he is more likely to be courted than taken to court by the property world now.

Alec Monopoly’s depiction of TAG Heuer ’s CEO Jean-Claude Biver at Art Basel Miami

LUX: When did you start making street art?
Alec Monopoly: I have been painting on the streets of New York since I was 12 years old. Growing up in the city, I loved skateboarding and the graffiti culture in the city. In 2008, I moved to Los Angeles and that’s when I started integrating my artwork into street art. I was a graffiti artist before and that’s when I became a street artist.

LUX: How has the perception of street art changed since you first started?
Alec Monopoly: It’s changed big time. It’s become more accepted into pop culture recently, whereas before it was much more frowned upon. In the early days especially, graffiti was looked on as pollution and destruction, but now it’s transforming the grey walls of cities into things of beauty. If you look at the Miami Design District and Wynwood, it’s changed a dangerous neighbourhood with abandoned buildings and actually turned it into something beautiful. Take a look at the Wynwood Walls where some of the best artists in the world come to paint; it’s a great example of how street art has been accepted into society.

Read more: Megan Balch & Jaime Barker, Founders of Flagpole on their inspirations and creative process

LUX: Tell us about your fascination with the Monopoly Man.
Alec Monopoly: I started painting the Monopoly Man in 2008 when the economy started to dip. I was playing the game Monopoly, which I love, and was watching the news where I saw Bernie Madoff being arrested. I remember thinking how ironic that situation was, as he sort of looked like the Monopoly Man. There was so much meaning to it. People really connect with the Monopoly Man, so that’s when I started painting him for fun in the street. Originally it was for fun, but it also became more real due to the situation. That’s when I started spreading more intricate characters into my paintings, like Robert De Niro, Twiggy and Jack Nicholson.

An Alec Monopoly creation in Miami’s Design District

LUX: Why do you think your artwork is in such high demand?
Alec Monopoly: People can really connect with my work. I create a lot of work that has a positive message; it’s fun and brings happiness to people. A lot of people have found that my work is inspirational. Having the Monopoly Man with bags of money and seeing him run with them, it’s kind of like a good luck charm, which you see in the offices of CEOs. Now, I draw a lot of inspiration from life: travelling, meeting new people, experiencing new things. I truly live through my artwork and express who I am as a character, as a person, through my paintings. I think it’s important for an artist to express themselves through their work in a way where people can see life through their eyes – my eyes.

LUX: Are there certain places in the world that are “street art hubs”?
Alec Monopoly: I would say there are different cities where street art is more popular. Berlin would be one of the top cities for emerging street artists and for street art in general because it’s more accepted into the culture there. I would say LA is great due to the massive walls throughout the city and then, of course, Miami Wynwood is the Mecca of street art, for now.

Alec Monopoly tags for TAG at a pop-up store in California

LUX: You’re a brand ambassador for TAG Heuer. How did that come about?
Alec Monopoly: It came about through an organic relationship with Mr Biver. We met in the south of France in my studio and created a relationship. I was really taken aback by him – he’s a genius. He’s like the Steve Jobs of the watch industry. Hearing him talk and his passion, we really connected as I have a great passion for watches myself. My dream has always been to create a watch with my artwork in the dial. We really saw eye to eye with the collaboration and it’s been an amazing journey for both of us. All the watches sold out immediately!

LUX: Is it strange for a street artist to be associated with a luxury brand or do you see it as a step in the right direction?
Alec Monopoly: I definitely think it’s a step in a positive direction. I’m very picky who I do brand collaborations with, but I think TAG is the perfect fit. It’s the perfect vehicle to pursue one of my dreams, which was to put my art inside a watch. I was very happy to do it.

Read more: Luxury in the treetops at Chewton Glen

LUX: Anonymity and graffiti seem to go hand-in-hand for street artists such as Banksy and yourself. Why is that important to you?
Alec Monopoly: For me, it represents the freedom to keep painting in the streets where I would like to paint. I paint in some places where it’s kind of a grey area with regards to the law, so it’s important to remain anonymous. It’s kind of fun too; I can take my hat, my mask and my jewellery off and no one really knows who I am – it’s kind of nice to have that double life. It’s very interesting that when I cover my face people recognise me and when I don’t, people have no idea who I am. It’s the weirdest thing!

LUX: How do you define art and its purpose?
Alec Monopoly: I see art as very important for culture. It’s a way of seeing what’s going on in that part of history and what’s going on in the world. For me, it’s a form of therapy and expression, but it also brings happiness to other people’s lives. When I’m painting one of these graffiti walls, I’m transforming that neighbourhood through bright colours. People driving by, kids growing up there – I try to bring them as much happiness as possible. I’ve met kids who started painting their own versions of the wall and creating their own art, which is really inspirational to me.

LUX: What do you do when not making art?
Alec Monopoly: Honestly, I’m always creating art. Yesterday I was at the beach and started making these drawings in the sand – I can’t even relax when I’m at the beach! I love art, it’s who I am.

View Alec Monopoly’s portfolio of work at alecmonopoly.com and Tag Heuer’s collections at tagheuer.com