Perrier-Jouët Belle Epoque 2013

Champagne house Perrier-Jouët teamed up with the Rosewood Crillon and legendary chef Pierre Gagnaire in Paris for a series of evenings to remember on its 120th anniversary. You could almost smell the scent of the engraved wildflowers on the art nouveau bottles, says Samantha Welsh

In a world where luxury brands are digging up whatever tenuous historical links they can find to burnish their heritage, it was both reviving and exhilarating to be at the 120th anniversary of something very tangible. In 1902, botanist and artist Emile Gallé decorated a magnum of Perrier-Jouët champagne with a spray of Japanese anemones, to symbolise the stylish, floral freshness of the wine inside.

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The anemones became both the calling card of the champagne house, and a lasting symbol of the art nouveau influence on the flourishing Paris of the Belle Epoque, the first decade of the 20th century, when art and culture and gastronomy flourished in the French capital. In due course, Perrier-Jouët created its prestige cuvée – its luxury champagne – carrying the Belle Epoque name and the anemone engraving, and the rest is history, particularly for lovers of its poetic, natural, and complex yet subtle style.

Nature is at the heart of the champagne house’s narrative

Now, 120 years after Gallé first created his design, Paris is once again flourishing as a centre of arts, catalysed in part by London’s exit from the European single market. And nature is once again at the centre of the luxury narrative, as the value of natural capital and the importance of nature-based initiatives become increasingly apparent in an era of climate change.

Meanwhile, two things haven’t changed: Paris is still the world’s centre of gastronomy, and the Crillon, now the Rosewood Hotel Le Crillon and run by the sophisticated, Hong Kong based luxury hotel group headed by aesthete and entrepreneur Sonia Cheng, is still its most spectacular address.

Pierre Gagnaire and Boris Campanella

So it was apposite that we – champagne connoisseurs, art collectors, thought leaders and media – gathered together at the Rosewood Le Crillon to celebrate the 120th anniversary last week. At a dinner cooked jointly by Gagnaire and Rosewood Le Crillon chef Boris Campanella, we started by selecting our own, personal, Belle Epoque era glass from an array of beautiful vintage glassware arranged on a table. We then bespoked the engraving on our own personalised bottle of Belle Epoque, from a choice of anemones, petals, butterflies and bees. In terms of the celebration of biodiversity, Perrier-Jouët was exactly 120 years ahead of time. (It also owns the largest private collection of Art Nouveau furniture and collectibles in Europe.)

Celebrating the 120th Anniversary of Perrier-Jouët

The maison is very current as well, as the artist it collaborates with this year, Garrance Vallée, has created works showing the diversity and importance of nature, “Planted Air”, exhibited at a nomadic exhibition in Paris this month.

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None of this would have mattered had the champagne itself not been of the highest quality. But it was sublime, and the only challenge was – which do you prefer? As a standalone, one could only admire the purity, freshness, and breadth of the 2012 Blanc de Blancs Belle Epoque. But as a collaboration, when you have Gagnaire and Campanella in the kitchen, the pairing of the 2012 Belle Epoque Rose with dessert was, well, art.

Find out more: perrier-jouet.com