Green Carpet Challenge – The brainchild of Firth has seen strong support from high-profile actresses
What are the greatest challenges Eco-Age faces moving forward?
Each business we work with involves a different challenge. But this is what we do – we help companies undertake what could seem like a huge challenge and make it easy for them! Until last year no one would have thought it possible to connect a Gucci handbag with the cows in the Amazonian forest, and yet we made it happen. Or Chopard’s stunning earrings with the miners who dig out the gold in Colombia. These are processes which take time, but as Caroline Scheufele of Chopard always says, “Rome was not built in a day”!
Rodriguez & Bottletop – The bags are made from deforestation-free leather and recycled aluminium pull tabs
What are the rewards?
Huge. Both economic rewards (to be a sustainable business means precisely this – to save money and become more agile) and social rewards – we all need to reconnect with the people at the beginning of the supply chain. This is what we strive to do at Eco-Age: help brands and businesses to establish this powerful connection.
How are businesses responding and adapting to sustainability challenges?
They are all trying to figure it out, but most importantly they all acknowledge we need to change. This is the first step to change. It is about future proofing a business, securing long term supply of consistent resources, both natural and human, and continually ensuring consumers that when they buy what you are selling, they are making a positive impact.
When clients come to us, we try to help them meet their sustainability challenges and then benefit from those improvements through business efficiency, secure supply chains, reputational benefits and ultimately, increased sales.”
Campaign Ambassador – Supermodel Candice Swanepoel (left) is the face of the Rodriguez collaboration
GCC Brandmark – Narciso Rodriguez worked with Bottletop Foundation on an eco-friendly range of bags
Industry Support – Firth’s work is backed by industry heavyweights such as US Vogue Editor-in-Chief
Anna Wintour
