Daniel Arsham sitting with a bottle of Moët & Chandon before his 280th anniversary monumental relief sculpture
American artist Daniel Arsham sculpts a monumental relief in celebration of the 280th anniversary of Moët & Chandon, aligning the present-day champagne house with a classical history of prestige and grandeur.
French champagne house Moët & Chandon unveils Collection Impériale Création No. 1 through a monumental sculptural relief created by the New York based contemporary artist Daniel Arsham. Inspired by his personal tour of the Moët & Chandon estate in Épernay, France, Arsham drew from the neoclassical architecture, busts, and faux columns to reimagine the Moët & Chandon bottle.
One of the eighty exclusive bottles that Arsham designed for Moët & Chandon, inspired by their estate
Arsham’s final creation is quite a striking, wall-mounted plaster-cast sculpture, monumental in scale. It feels as if it were recovered from the ruins of an ancient civilization, evoking a sense of mystery and history akin to ancient spolia. Yet, ‘Moët & Chandon’ appears in the place of etched Latin. Interspersed throughout the piece are clusters of grapes, a nod to the vineyards surrounding the estate; a wooden wine barrel, referencing the craft of winemaking; and images of the estate, woven into the relief.
In a rather grandiose gesture, the goddess Pheme, the personification of fame and renown, blasts her trumpet. Arsham cleverly intertwines the brand’s present-day prestige amongst fashion-house-drinkers with the grandeur of antiquity, creating an emblem of the enduring reputation of Moët & Chandon.
Cleo Scott
