Arnaud de Lummen is specialized in reactivating the cultural capital of luxury brands and carving out compelling creative revival platforms
Arnaud de Lummen is the founder and Managing Director of Luvanis, a leader in reviving dormant heritage brands, and a Partner at TLF Ventures, which invests in visionary entrepreneurs shaping the future of luxury tech. He speaks to LUX about the brand revivals, new names and luxury concepts attracting him now
Jacques Doucet by Invisible Collection
Invisible Collection sells beautiful furniture pieces and decorative objects from top interior designers, and also champions sustainable design by promoting local production and heritage with a made-to- order model. I will watch closely the upcoming collection honouring the French fashion designer and art collector Jacques Doucet, who died in 1929, which Invisible Collection will exclusively introduce and distribute.
The pieces of furniture the brand selects reflect the best work conceived by great artists and designers around the world today, all handpicked for their relevance and uniqueness
Au Départ
After a long dormancy, this historical Parisian trunk-maker, founded in 1834 and a favourite of French writer and pioneering aviator Antoine de Saint-Exupéry, will open its first new flagship store on rue du Faubourg Saint-Honoré, near Hermès, in the autumn of 2024. It promises to be the perfect point of departure.
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Designed out of the geometrical form of a parallelepiped inspired by the floors of the ruins of Pompeii, the Au Départ monogram was created. Also, to distinguish themselves from all the other trunk-makers
Vever
A sleeping-beauty jeweller founded in 1821, the recently revived house of Vever now uses only recycled gold and lab-grown diamonds. For me, its new Ginkgo three-flowers earring, which can also be worn as a single flower earring, perfectly embodies
the traditional values of artistic innovation, know-how and quality craftsmanship associated with this iconic French house.
It all began 200 years ago, when Pierre-Paul Vever founded the Maison in Metz and created his first jewel there
Maison J.U.S
Founded by three passionate peers who disrupted the fragrance industry by unveiling the formulas of their perfumes, Maison J.U.S provides a distinctive sensory experience through colourful, eco-friendly, 100 per cent French and, above all, highly creative perfumes. One fragrance that stands out to me for its unique notes, which include mandarin, cedar and ambergris, is Andaluiza.
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The parfumes are colourful, environmentally and 100% french made
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