Aurelie Cauchy and Leslie Ramos, founders of The Twentieth © Juan Cuartas Rueda

Leslie Ramos and Aurelie Cauchy are co-founders of The Twentieth, a pioneering art advisory that focuses on supporting the arts and culture. Following the launch of Ramos’ book, Philanthropy in the Arts: A Game of Give and Take, Samantha Welsh speaks to the founders of The Twentieth about the new generation of philanthropists emerging from around the world, with different motivations and priorities and what the future holds for arts philanthropy given the rapidly changing landscape

LUX: What compelled you to layer arts philanthropy onto traditional arts advisory?
Leslie Ramos: The simple answer is that we spotted a gap in the market. We saw more and more aspiring collectors coming to the art world eager to support the ecosystem they admired, but they would find that although there were many people helping them buy and sell, there was almost nobody actively encouraging them to give back and helping them to do it.

Aurelie Cauchy: Moreover, we also feel that the art world in general is becoming increasingly dominated by the art market, focusing very strongly on sales, sales, and more sales. We wanted to build something that tried to push back against that a bit and in a small way remind people that a good collector is someone who also cares about the art world ecosystem.

LUX: Does arts philanthropy today bear any resemblance to its origins?
LR: The basic system of the most privileged in society actively supporting something they care about hasn’t changed much. What does change all the time are the underlying dynamics, like people’s motivations. We are seeing a real shift today in the role status has in philanthropy, with younger philanthropists being much less keen to have their names carved above doorways, for example.

AC: The pandemic has also reinforced the desire to help locally, with a focus on causes such as health and poverty, at a moment when social justice became more prominent than ever. Without taking anything away from other extremely pressing causes, one of the missions that we feel we have is to show philanthropists how supporting the arts can be an effective way of addressing these other societal causes and something that should sit as part of their wider philanthropic portfolio.

The European Fine Art Foundation panel discussion on next gen collecting and philanthropy at the Art Business Conference in 2023 © David Owens

LUX: Why is arts-funding important amidst crises in education and healthcare provision?
AC: It is true that causes like poverty, health, and children will always, and perhaps should always, be more important causes for philanthropy than the arts, but that doesn’t mean the arts should be ignored. For one, art has incredible power within societies. As Leslie wrote in her book, ‘The power of art shows us that humans can dream and think about the world not only as it is, but as it could be’, and in this regard the arts are particularly powerful in conveying important messages about the world and society.

LR: One example that I think is quite potent and that I tell our clients, is to look at what the philanthropist Jeff Skoll has done with his film production company Participant Media. Almost every film in the past 20 years, that has spurred real conversation about important issues facing society, has been funded by Skoll. The collector and philanthropist Sarah Arison also described this very well when I interviewed her for my book. She said that, for her, we must change the way we think of the arts, not as siloed disciplines but collaborative and interconnected, and this is crucial to bringing awareness to all sorts of issues.

In the end, it is critical for people to really care about what they support. This is why the experiential and social part of the art world is actually quite valuable – the events, galas, previews, and perks offered to supporters are not only quite fun, but they help people learn and be more comfortable.

It is also why we guide (or drag!) our clients to artists’ studios, museums, and non-profits of all sizes to really understand what their money can do and reassure them that it will be well spent.

Jesus Rafael Soto, Penetrable, 1992. © Archives Fondation Maeght

LUX: You also advise museums and non-profits, artists, and some brands as well?
LR: Yes, we do a lot of work with museums and non-profits, advising them on all sorts of things, but mostly around improving their financial resilience or helping them execute their vision. Aurelie has been doing a lot of work with the Centre Pompidou, expanding its international circle of donors, especially throughout the US, to support the enrichment of its collections. At the same time, I have been working closely with the Fondation Maeght in the South of France, helping them build their first patrons’ scheme with supporters from across the world, and advising them on their capital campaign for a new extension due in 2024.

AC: Our work with artists and brands is not so dissimilar to what we do with collectors. Often successful artists get to a point when they want to give back and we help them build their philanthropic initiatives, like foundations and artist residencies. Likewise, many brands, particularly luxury brands, are looking for genuine engagement with the arts, whether it’s through strategic collaborations or philanthropic initiatives that resonate with their ethos and serve their client-centric strategy, corporate social responsibility, and branding.

LUX: How do you work with individual clients in terms of evaluating their intentions and guiding them?
AC: It varies slightly from client to client. One thing is enthusiasts taking their first steps in the art world, perhaps starting a collection, or beginning to get involved with institutions in a meaningful way. Theirs is more a process of discovery initially, seeing what resonates. Whereas long-term supporters who want to take their philanthropy to the next level and perhaps build their own foundation, for them it’s more about refining and executing their vision.

The common thread is that we view our role as a catalyst, helping our clients become respected forces in the arts and culture world. This means being independent, unbiased, and transparent, which is why, for example, we do not charge commissions on transactions like a lot of advisors do. We would rather that our clients can trust us and be sure our advice is completely independent than constantly feeling pressured to spend.

The other side of the coin is that we only work with clients who are, or want to be, philanthropic. We are very clear with that and we are different from most arts advisors in that regard.

Leslie Ramos at the launch of ‘Philanthropy in the Arts, A Game of Give and Take’, published by Lund Humphries in collaboration with Sotheby’s Institute of Art

LUX: Are there barriers and what is the approach to impact measurement?
LR: While measuring impact to some extent is valuable, it is much more so to identify non-profits who know what they are doing and whose mission aligns with the giver and then trust them to do what they do best. I think the best arts philanthropists instinctively understand the positive effect the arts can have. So many studies have shown the proven positive effects on mental health as well as the positive economic impact on communities.

LUX: How are newer players influencing codes and interactions?
AC: It’s difficult to summarise because there are new people coming to the arts from all over the place. Of course, a lot of the attention recently has been on the tech money, but although it might be a stereotype to say that tech millionaires have no interest in arts and culture, it does seem, for now, to be the case. There are exceptions of course, like Sean Parker’s Parker Foundation or Komal Shah and Gaurav Garg’s Shah Garg Foundation. Both are important collectors and philanthropists from that world doing truly wonderful work.

One of the most interesting areas of the world that we are keeping our eyes on is South-East Asia and the new generation of collectors in places like Singapore, Indonesia, and Taiwan. Indonesia especially is an incredibly charitable society with a high value placed on the arts. India has also recently seen the rise of its UHNW population, with first generation wealth and inter-generational givers alike showing great interest in strengthening the philanthropic culture and infrastructure.

LUX: Where is private philanthropy leading national conversations through art discourse?
LR: Private support can often act faster than governments and be more curious and less risk averse. This means that in countries where there is yet to be a state-backed cultural support system, philanthropists are often key to giving artists and non-profits the resources they need. After all, artists can be found everywhere, and thank goodness for that!

Eacheve, the independent non-profit organisation dedicated to creating new opportunities for Ecuadorian artists © Intemperie Studio

Take, for example, the work being done by the Ecuadorian arts foundation EACHEVE. For a few years now, the founder, Eliana Hidalgo, has been determined to give Ecuadorian artists global exposure and opportunities, supporting residencies, exhibitions, publications and soon a permanent exhibition space in Guayaquil. EACHEVE even published the first ever compendium of contemporary Ecuadorian artists, a book that has become a global reference and the first of its kind. This kind of work is where philanthropy can take a lead, and when done well, it can also be ‘contagious’, encouraging others to get behind a great cause and ultimately influence state decisions.

LUX: How can the State incentivise and direct giving?
LR: State support is critical in providing a supportive environment for philanthropy, and this doesn’t just mean providing tax incentives or funding matching programmes. Although they do work, it’s more about providing a framework and actively incentivising more philanthropists more holistically within your country.

Singapore is a great example of this. They have extended their (massive) 250% tax deductions for donations to 2026 to foster a culture of philanthropy, but it is combined with their SG Arts Plan (2023-2027), developed by the National Arts Council, which is designed to invigorate the art world more generally.

This is something I am hoping future UK governments will start improving because recently encouraging philanthropy in the UK has been neglected, in my opinion. In part, this is because it is viewed as a rather unfavourable thing to support politically. Having launched a successful £80m scheme to encourage more philanthropy in 2010, since then the current UK government has done very little. As things stand, the wealthiest in UK society only give a miserly 1% of their income to charity every year.

Centre Pompidou

LUX: Is there a downside to state intervention?
LR: Without wanting to get too caught up in a rather complex topic, there are obviously issues with censorship and oppression of artists and creatives in many parts of the world. Equally, there are many examples of populist governments taking control of museums and cultural organisations by putting their cronies in charge.

But I still believe that perhaps the most damaging thing a state can do is be ambivalent. This was often the case in Italy in the past, where especially state museums were resting on their laurels and simply stagnant. In 2014, the newspapers in Italy gleefully reported that the restaurant at the Metropolitan Museum of Art in New York made more money in a year than all of Italy’s museums combined. But since then, new government initiatives, the growth in corporate sponsorship from big Italian companies, particularly the luxury sector, and a general sense of key people wanting to put in more effort, means things are slowly going in the right direction.

LUX: How optimistic are you that arts philanthropy can catalyse a better world?
AC: Arts philanthropy is vital to fill the gaps, supporting artists, art education, and art institutions that struggle to secure adequate funding from just government and commercial sources.

Take arts institutions, from leading museums to small non-profits, who are the many beating hearts of the art world, it is important to allow them to continue their invaluable work and survive. The former Met CEO Dan Weiss wrote a wonderful book on the subject, saying that “museums have played a vital role in our culture, drawing on Enlightenment ideals in shaping ideas, advancing learning, fostering community, and providing spaces of beauty and permanence”.

Aaron Cezar, founding director of the Delfina Foundation in conversation with Leslie Ramos

Arts philanthropy is there for these institutions to ensure they can navigate a challenging landscape with financial resilience and be sustainable, relevant, and impactful in the long run, and in the end, it helps create a more vibrant and diverse society where everyone, regardless of background or financial means, can have access to art and culture.

LR: At the same time, I would like to finish on a sentiment that was shared by Darren Walker, the President of the Ford Foundation, in a recent interview. Walker, a great advocate for philanthropy, had come across something Martin Luther King Jr. had written, where King had pointed out that although commendable, philanthropists should recognise the economic injustice that makes philanthropy necessary. “King was saying that, yes, the work of philanthropy must be about charity and about generosity”, Walker said. “But it should also be about justice and dignity … It requires of the philanthropist an interrogation of our own complicity in the very problems we are seeking to solve.”

Find out more: thetwentieth.com

Sophie Neuendorf, Vice President of Artnet and Senior Contributing Editor at LUX

Sophie Neuendorf, Vice President of Artnet and LUX Senior Contributing Editor, turns her insider’s eye to emerging trends to bring us her art-world predictions for 2024

1. Online fine art sales will take up more market share
According to financial services company UBS, online fine-art sales made up 16 per cent of the $68 billion global fine-art market in 2022, up from six per cent in 2019. With the rise of a new tech-savvy generation and the desire for digital solutions and experiences, I predict online sales will continue to rise.

2. All eyes will be on Christie’s and Sotheby’s
It’s no secret that the art market has been volatile recently. Sotheby’s failed to consign several hot single-owner sales and Christie’s had the Fineberg sale disaster. But with a summer Sotheby’s sale that included a rare Klimt portrait with an estimate
of $80 million and Christie’s total sales outperforming Sotheby’s for the first half of 2023, the fightback is on. Will Christie’s finally emerge as the art-world auction powerhouse? The stage is set for 2024.

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3. There will be a consolidation of the market
A plethora of art-related companies have surfaced over the past few years. The question is, with online experiences and transactions increasing, which companies will take the lead in this hot segment? I predict that only a few companies will survive and take the lead in the market, especially because of socioeconomic pressures, and this will become apparent during 2024.

4. Art and fashion collaborations will expand
I recently spoke to a friend who works in one of the major haute fashion houses about the rapidly increasing collaborations in art and fashion. These are fruitful creative marriages with benefits on both sides. While the fashion industry gains depth and seriousness, fine art can gain new potential collectors. There have been controversies, such as the concerns over Louis Vuitton’s 2023 collaboration with Yayoi Kusama. At Saint Laurent, however, Creative Director Anthony Vaccarello is doing a remarkable job in supporting established and emerging artists, just like Yves Saint Laurent himself. There’s an exhibition space at the Rive Droite site and global pop-up shows including Sho Shibuya at Art Basel Miami Beach.

Christmas in California, 2022, by Guimi You. The Korean artist is a LUX favourite. Image chosen by our editorial team, not an endorsement by the writer

5. Museums will deaccession more works
The Whitney Museum of American Art recently deaccessioned seven works, including four by Edward Hopper, with proceeds from the sales said to be going to support new acquisitions. Hopper is indisputably one of America’s greatest artists and it strikes me that the action caused panic in the market – works by Hopper were predicted to take a tumble in value. This is the unfortunate side-effect of deaccessioning artworks. However, I personally feel that an artwork is far better served on an art lover’s wall than in a museum vault.

6. ESG will have a greater foothold in the market
Environmental, Social and Governance (ESG) is a framework that is rapidly gaining in importance. It is not only an indicator of the sustainable health of an economy or company, it is also driving decision-making among the new generation of collectors. Where the baby-boomer generation was interested in how an artist draws from art history, the new generation of collectors is more concerned with asking about what drives the artist. What are they trying to communicate with their work? Does it represent the zeitgeist and discuss contemporary themes, such as #MeToo, Black Lives Matter or the war in Ukraine? In trying to captivate the new generation, galleries will have to engage with ESG reporting and initiatives.

Read more: Artist Ricky Burrows: From the streets to the studio

7. Expenditure in fine art as an asset will increase
I always advise to buy for passion, but with an investment view. According to cultural economist Claire McAndrew, investments in fine art are especially lucrative during inflationary and recessionary periods. I have noticed significantly increased movement over the past few months, especially on the private sales side of the market. From an eye-opening Lichtenstein to a rare Caravaggio, never have I been offered so many works for private sale and acquisition. With the impending transfer of wealth from the baby boomer to the millennial generation, I predict there will be many a marvellous work to hit the auction block in 2024 and, indeed, over the next few years.

Find out more: artnet.com

This article first appeared in the Autumn/Winter 2023/24 issue of LUX

Dana Estates is one of Napa’s most prized wineries

Dana is a cult collectible among California wines, made in tiny quantities at sky-high prices. Its owners are on a self-declared quest for perfection. Darius Sanai sat down with them for a tasting of their exceptional wines

The universe of fine wine, more than that of any other luxury good, is filled with contradictions. You say you don’t like Merlot, but you pay £2000 for a bottle of Château Petrus, which is made, mainly, from Merlot. You would never dream of drinking a wine made from different vintages all in one bottle, yet you collect Krug Grande Cuvée champagne, which has made its name on doing just that. You don’t like California wines because they are too strong, and prefer to stick to Bordeaux, yet many Bordeaux wines, in this time of climate change, are 14% or 15% alcohol, just the same as their California cousins.

Nowhere is this paradox more vivid than in Napa Valley itself, the heart of California’s great wines. “Napa Valley Cabernet” is considered even by many wine connoisseurs to be one particular style, which they may profess strong views about either way – particularly if they are French, or a little snobbish and British. And yet not only does this area make a spectrum of different styles – arguably, much broader than that made in the grape’s famous homeland, Bordeaux’s left bank – but, geographically, geologically, horticulturally, and meteorologically, it is one of the most diverse wine producing regions in the world.

The winery was re-designed by renowned architect Howard Backen, keeping the original stone walls as its centrepiece

This point was brought home during our tasting of Dana wines with the estates’ owners. Dana itself is situated on the west side of Napa Valley, in the shadow of the Mayacamas mountains (in reality, densely, wooded, and biodiversity rich, big hills, separating Napa from valleys to the west that run towards the Pacific Ocean).

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Dana’s wines are made from grapes grown on both on the sides of the valley, including two vineyards on the slopes of Howell Mountain to the east, part of the range which separates this fertile area from the arid central valley of California. (This geographical detail is essential, as wine is a product of its place).

In the Dana wines we tasted, we were tasting different identities, and personalities, with far more differentiation than the marginal differences in climate and soil in revered heartlands of France.

Dana Estates produces three single vineyard wines: Helms, Hershey and Lotus Vineyard

And here is another paradox. Because while France’s great wines, from Chateau Margaux to Château Petrus to Domaine de la Romanée Conti, are brands that almost any connoisseur worth their salt knows of, very few people indeed have heard of Dana. And this, you would think, would lead to it being undervalued, a kind of hidden gem of beautiful wine to discover and buy up.

And you would be wrong, for all the wines we tasted here are as expensive, and in the case of some vintages more expensive, than the great names of France mentioned above. Tiny production, and a cult following, and also, as we noted in our conversation, an owner and winemaker absolutely obsessed with making the best possible, no matter what the cost. Hi Sang Lee is a Korean entrepreneur who bought the winery because he just wanted to make the best of the best.

Like a few other top and California estates, a conversation and tasting with Dana is like a window into the creation of a future wine, superbrand. And as for those who prefer to dismiss “cult” California wines, as a fad, superbrands, are often only taken up, in the early stages, by the most discerning.

Dana Estates sits at the base of the Mayacamas Mountains in Napa Valley

The wines: Tasting notes by Darius Sanai

Dana Estates Helms 2019
This is pure, brilliant, Napa Cabernet – and for connoisseurs of the region, more specifically, has the wonderful hallmarks of a Cabernet Sauvignon from the Rutherford Bench, an area just below the mountains on the west of the valley. There is density, powerful fruit, balanced tannins and a balance – although we would put either put this wine in a cellar for 10 years, or drink it with a Kobe steak personally chosen and cooked by Wolfgang Puck in our home overlooking the Pacific.

The Helms Vineyard Cabernet displays the classic profile of the Rutherford Bench: dark fruit, richly layered with a hints of spice and earth

Dana Estates Hershey 2019
Hershey Vineyard is not in Napa Valley per se; it is up in the hillsides around Howell Mountain, to the east of the valley. Surrounded by forests, you can feel the freshness and lift in this wine. It’s more delicate, more precise, more defined, while still being a powerful wine. We would drink it with guineafowl in a wine jus cooked in our home in the high Alps by Yannick Alléno.

Dana Estates Lotus 2019
Rich, powerful, deep wine with many layers: creamy black fruit, savoury spice and anise, and velvety texture. We would drink this with Hélène Darroze herself, in a Mayfair townhouse, with an Auvergne-style beef casserole.

Dana is a Sanskrit term meaning “the Spirit of Generosity”

Dana Estates Lotus 2011
It was interesting to see how this wine aged; at twelve years, the muscularity of the previous wine has turned into something altogether more poetic. Still rich with power, but woven through with a silken grace, and the spice has a greater subtlety. With this one we would ask Yan Tak from Lung King Heen in Hong Kong to cook us a hotpot, and eat it in our Midlevels apartment looking out over Hong Kong harbour.

Read more: A tasting of Schrader’s legendary Napa wines

Dana Estates Helms 2005
This 18 year old Dana wine has aged more like a Burgundy than a Bordeaux, opening out into a fresh, fragrant, balanced wine with much subtlety and no trace of tannins. We would drink this by itself, in winter, in our house overlooking the turbulent sea off the coast of wintertime Mallorca.

Find out more: danaestates.com