Didier Guillon with his son Maxence who will take over leadership of Fondation Valmont in 2022

artnet’s Vice President Sophie Neuendorf speaks with the founder of the Valmont group and one of the most important philanthropists and collectors in the art world: Didier Guillon

Over the years, French-Swiss entrepreneur and philanthropist Didier Guillon has built a cosmetics imperium, arts foundation, and expansive collection. The Valmont group has become a great family success story thanks to not only his creative genius and passion for art, but also in large part to his wife Sophie who’s able to anticipate women’s desires and needs by combining luxurious ingredients and advanced technologies in Valmont’s high-end range of cosmetics.

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Ahead of a major new thematic exhibition opening at Palazzo Bonvicini – a historic palace which is also home to Fondation Valmont in Venice – which will bring together artists Isao, Stephanie Blake and Silvano Rubino with the art students of Publicolor (a New York-based non-profit organisation that helps marginalised youth reintegrate into society through the use of art as an expressive therapy), Guillon discusses family business, his philanthropic projects and the value of generosity.

Sophie Neuendorf: What’s it like working alongside your wife?
Didier Guillon: It’s a truly inspiring peer-to-peer relationship. There’s no domination of one to the other. Sometimes, we have differences of opinion, but that usually leads to an even better solution. She’s a new Helena Rubinstein! Although I’m more involved in the collection and Fondation, she’s always interested in my passions and projects.

I’m also excited to reveal that we will open a Maison Valmont in Madrid very soon, which combines both my passion for fine art and her work ethic. We’ll have a retail space as well as a secret space for our VIP clients where we will exhibit fine art. It’s like showing a new world to our clients, which is very important for us.

Sophie Neuendorf: Are your children keen to follow your footsteps in terms of collecting and philanthropy?
Didier Guillon: I’m certain that they will. They understand the value of generosity and of philanthropy as I’ve instilled it in them for many years.

Read more: Umberta Beretta on fund-raising for the arts

Sophie Neuendorf: There are many family businesses within the art world, where savoir-faire is passed from one generation to the next. Are you working closely with your children to ensure the transfer of the foundation into the future?
Didier Guillon: We’re really at the beginning of the process. My son will lead Fondation Valmont starting in 2022. He will be primarily responsible for discovering emerging artists for an exhibition we’re launching in Venice for the 2024 Biennale. The theme will be the concept of travel. For my son, it’s a true immersion into the art world.

In terms of the business, it will take much longer to decide if and when my children will join the Valmont Group. Perhaps, they would like to have some other experiences first, which to be honest, I believe is in their best interest. However, we all have to protect the concept of heritage, in terms of art but also of family businesses and values. It’s very important to transmit one’s values to the next generation. For me, that means being known for one’s generosity in all its different facets! Not for being rich, for example. I would be horrified to appear on any “rich lists”!

Villa Valentina on the Greek island of Hydra, where Fondation Valmont hosts artist residencies

Sophie Neuendorf: How do you choose the artists you work with?
Didier Guillon: The absolute objective is to have a deep connection with the artists. For example, I offer our artists the opportunity to travel to Hydra for a four-day workshop and artist residency. It’s a feeling of generosity in terms of spirit and knowledge. It’s important to me that our artists know and embrace the fact that charity is a big part of our ethos and will be part of any exhibition.

I work closely with my son in the decision making process. Neither of us wants to buy work for speculative purposes. We buy for passion and to support the artists. That’s also why we created the “DM” art fund: to raise money to support young artists, which is especially important now, in the wake of the pandemic.

Sophie Neuendorf: What would you like your legacy to be?
Didier Guillon: The notion of generosity in thought and deed. It’s very important to me and it’s what I would like to transmit to the next generation.

Read more: Gaggenau’s Jörg Neuner on embodying the traditional avant-garde

Sophie Neuendorf: If you could have dinner with any three artists, living or dead, who would you choose?
Didier Guillon: Francis Bacon because he was the first artist I saw with my father at a big solo show in Paris. Sol LeWitt because he’s the opposite. Cecily Brown because she has a funny eroticism in her paintings. For me, the way she paints is absolutely fantastic. She’s the new Gerhard Richter.

Sophie Neuendorf: You recently opened a beautiful space in Venice. Why Venice?
Didier Guillon: Venice is an international destination where the art takes possession of the city. Also, it’s a sustainable city because you don’t have cars, which is the same as Hydra, for example, where there are only donkeys. The city also represents the fragility of humanity, seeing as its constructed on poles.

We opened the space few years ago as a place to invite some of our many valued clients and friends. We truly enjoy showing them the beauty – known and secret – of Venice, as well as introducing them to our fragrances. I really want to welcome our guests into the Valmont world.

The grand interiors of Palazzo Bonvicini in Venice

Sophie Neuendorf: What is luxury for you?
Didier Guillon: Luxury, for me, is having the time and money to dedicate, imagine, and create things for those that are disadvantaged. I want to leave a better world for our children and grandchildren. Charity should be a global endeavour. We all have to do our part.

Sophie Neuendorf: The pandemic has been tough for the art world. How did you experience it?
Didier Guillon: We were very fortunate to be together as a family during those few months of lockdown. For me, it was occasion to develop my own artistic creations, all of which were sold to support our art fund.

Sophie Neuendorf: Do you think ESG is important for the art world? What, if anything, are you doing in those terms?
Didier Guillon: Living and creating sustainably is very important. We only use glass for our products, for example. To be honest, it’s a very big challenge to combat climate change. We feel it’s very important to do our part for the environment, but we work more closely in helping disadvantaged children because children are our future.

Find out more: lamaisonvalmont.com

Follow Sophie Neuendorf on Instagram: @sophieneuendorf